Karen Hollenbach is the founder of Think Bespoke and revered as the 'LinkedIn Lady'.
In 2010, as a mother of two pre-schoolers, Karen took a brave step from corporate career professional to business owner in an effort to carve out a more flexible career, enabling her to leverage her skills and be present for her boys.
What began as a resume writing service, grew into LinkedIn profile writing for job seekers, and self-discovery workshops for professionals in the mid-stage of their career.
Karen is now one of Asia Pacific’s Top 10 LinkedIn Experts.
Karen shares with us how she started and grew her company, her insider tips and strategies on optimising your LinkedIn profile, expanding your network and content creation, as well as how to position yourself as an industry expert.
Meet my friend Karen from Think Bespoke.
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1:33 - Lockdown 2.0
2:10 - Karen's start up story
8:52 - Challenges of building a business
14:37 - Positioning yourself as an expert
17:15 - Greater return on LinkedIn vs other platforms
18:32 - When can we call ourself an "industry expert"
22:40 - Why should business owners be on LinkedIn
26:10 - LinkedIn bio best practice
28:25 - Appropriate profile image
30:28 - How to grow your LinkedIn connections
38:22 - What content to publish on LinkedIn
41:22 - Identifying topics to post about and engage with
47:20 - Myth buster. Will we be penalised if we publish duplicate content on a blog and LinkedIn?