Sheaf Valley: Sheffield's startup ecosystem is a podcast dedicated to the startups, their founders and all other stakeholders involved in our ecosystem. My mission as the show's creator is to increase the visibility of and connectedness between local high-growth ventures and to deliver a lot of value to you, the listeners of this podcast.

Season 2 of Sheaf Valley starts with part 2 of 'The Journey' rubric where I trace the development of a startup from pre-validation stage to its launch. My guest on the rubric is Tom Oates from MyDaas (connect with him on LinkedIn here). Tom created MyDaas to solve the problems around the difficult relationship between companies and users when it comes to online data.

When we first spoke back in May (link to episode), he was just starting the validation stage of MyDaas and now, catching up after three months, it was great to hear about all the progress his team has made.

On top of my conversation with Tom, I also decided to share one resource and one book per episode that I think will bring value to you as listeners. The resource this week is from Techstars and is their 'Startup Toolkit'(link), a wonderful website with 20 sections to help your entrepreneurial journey.

The book this week is Lean Customer Development by Cindy Alvarez - a practical guide towards learning more about your customer, why would they use your product and what features you need to be working on.

I also spoke about Samdai and their VIP Membership card, check the benefits you would get from getting one here or check my conversation with Darren Forde on the podcast here.

Here is the link to the Startup Meetup Sheffield event on September 21st, secure your free tickets as soon as possible!

If you want to support the podcast, make sure you follow the official account on Twitter or donate here. Alternatively, you can connect with me on LinkedIn to make sure you never miss an episode.

Thank you for listening and let's keep connecting Sheffield's startup ecosystem one episode at a time!