When was the last time you really listened to your favourite clients and the language they use? Have you ever done any client research for your holistic business?

If not, you could be missing out on a wealth of information that will help your marketing to stand out.

Researching your best clients will help you to provide them with a better service. It’ll also help you to connect with others, just like them.

The value is in understanding the language they use, and how they feel.

• (02:07) The power of language
• (05:32) How to research your clients
• (07:05) The process of researching your clients
• (11:16) Identifying your clients’ language

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