How do you expand a beloved family brand without losing its soul?

Elias Lehnert is the co-founder and owner of Legacy Pie Co., a fourth generation pie company reimagining what the modern bakery can be. After growing up in the Colorado Cherry Company business, Elias and his wife Rachel launched Legacy Pie Co. with the same iconic recipes, plus new name, identity, and ways to engage the community.

Elias shares how to scale with focus and double down on what your brand does best to inspire lasting customer loyalty. From customer-voted, monthly pie flavors to Butter Bus pie pop-ups around town, Legacy Pie Co. has built a fiercely loyal following by combining timeless brand storytelling with modern, consumer-driven marketing.

In this episode, you’ll learn:

✨ Why great brands grow by protecting what makes them special

✨ How hiring for hospitality talent creates a contagious culture

✨ How customer voting and feedback can fuel innovation and loyalty

✨ Why local experiences and pop-ups can outperform traditional ads

✨ How community investment can turn customers into brand ambassadors

A conversation for brand leaders building something meant to last and proof that tradition and innovation can share the same crust.

Elias’s Creative Inspiration

Book: Born to Run by Christopher McDougall

Brand: Costco

Beverage: Miller High Life

Song: Let’s Dance by David Bowie