Can a hedge stop a bomb? It sounds far-fetched, but a Cranfield University scientist has spent four years showing the right plants can absorb the force of a blast.

On this episode of Communicating Purpose, Higginson Strategy CEO John Higginson is joined by Dr Rachael Hazael, Founder and CTO of Blast EcoShield, whose living barriers protect public spaces without the concrete and steel.

Tune in to hear John and Rachael discuss:

🌱 Why a greener built environment is the logical path forward

🛡️ Why a living barrier offers what concrete never could

🌸 The Chelsea Flower Show reaction, where visitors had no idea they were looking at blast protection

💡 What explaining blast science to schoolchildren and horticultural experts alike taught Rachael about landing complex ideas

I hope you enjoy.

John Higginson,

Founder & CEO, Higginson Strategy