In this episode of the Charge Forward Coaching Podcast, host James Blasco speaks with Michelle Panovich, a founding partner of Mid-America Asset Management, and a highly respected leader in commercial real estate. They discuss the importance of mental toughness, particularly the four C’s: commitment, challenge, control, and confidence. Michelle shares her journey into real estate, the pressures of decision making in high stakes environments, and the significance of risk management and learning from failures.

The conversation also explores why athletes — especially young athletes and professionals — need to understand how to properly invest their money. With college athletes now earning substantial income through their schools and NIL opportunities, financial literacy and smart investing have never been more important. Michelle highlights how real estate can be a powerful long term wealth building tool and why education in this area is essential. They also touch on the importance of interpersonal confidence and communication skills, especially when working with clients. The episode closes with a look at the real estate school at Marquette University, which aims to prepare students for successful careers in the industry and equip the next generation — including athletes — with the knowledge to make informed financial decisions.

Takeaways:

Mental toughness is essential in all aspects of life.

Understanding the market is crucial before making investments.

Taking risks is necessary for growth and opportunity.

Confidence is built through experience and preparation.

Interpersonal skills are vital for effective communication.

Education in finance is critical for young athletes.

Long-term vision helps in navigating challenges.

Managing emotions is key in high-pressure situations.

Learning from failures is part of the growth process.

Helping others can be as rewarding as personal success.

Sound bites:

"Mental toughness goes beyond the court."

"Take a step back and analyze the deal." "You can't just walk away and give up."

About the Guest:

Michelle Panovich is a founding partner of Mid-America Asset Management and a highly respected leader in the commercial real estate industry. With decades of experience overseeing retail portfolios, guiding major development projects, and advising national brands, Michelle has built a reputation for strategic thinking, strong client relationships, and exceptional operational insight. Throughout her career, she has navigated high stakes environments where decision making, risk management, and composure under pressure are essential. Her ability to blend analytical discipline with interpersonal confidence has made her a trusted partner to property owners, investors, and retailers across the country. Michelle is also deeply committed to education and mentorship. She played a key role in supporting the establishment of the real estate program at Marquette University, helping prepare the next generation of professionals — including young athletes — to understand financial literacy, long term investing, and the wealth building potential of real estate. Michelle continues to influence the commercial real estate landscape while empowering future leaders to think boldly, communicate confidently, and make informed decisions.

About the Host:

James Blasco is a CTA Certified Coach, and a Certified Functional Mental Toughness and Resilience coach, and a Certified Neuroscience Coach based in Ormond Beach, Florida, with a rich background in sales, media, and entrepreneurship. Throughout his career, James has excelled in sales and sales coaching for some of the largest media companies, owned three successful businesses, and worked in media relations in the NFL. His diverse experiences have equipped him with a deep understanding of leadership, communication, and the drive needed to achieve success.

Resources:

Website: www.chargeforwardcoaching.com LinkedIn: https://www.linkedin.com/company/chargeforwardcoaching/ Facebook: https://www.facebook.com/ChargeForwardCoaching/ Instagram: https://www.instagram.com/chargeforwardcoaching YouTube: https://www.youtube.com/@ChargeForwardCoaching Spotify: https://open.spotify.com/show/ChargeForwardCoaching Apple Podcasts: https://podcasts.apple.com/ChargeForwardCoaching Marquette University Real Estate: https://www.marquette.edu/business/undergraduate/majors/real-estate.php