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5: Why Growing Year-Round in Manitoba Holds the Key to Local Food Security with Cormac Foster
Episode 5 • 28th November 2025 • Greenhouse Success Stories: Commercial Growers on What Works • iGrowNews
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“People often look at Manitoba as a place that they say it's too cold...there's no way you can grow year round in Manitoba...It's freezing, which is a fair point. And a lot of people think that, but that actually isn't true, and we've proven that now,” says Cormac Foster, VP of Engineering and Development at Vermillion Growers, who joins Greenhouse Success Stories to share how his team shattered the myth that year-round, large-scale greenhouse farming in one of Canada’s harshest climates is impossible.

From navigating daunting permitting obstacles and innovating solutions for extreme humidity and temperature swings, to pioneering new utility models and helping carve a path for future greenhouse engineers, Cormac Foster details the journey of building Manitoba’s first commercial vegetable greenhouse. Behind the fresh tomatoes now appearing in local stores lies a story of technical ingenuity, global collaboration, and a bold vision to turn the province into an ag-tech powerhouse. Want to know how they made it happen—and what’s next? Don’t miss this episode.

5 Key Takeaways

  1. Challenge the “it’s too cold” myth—innovative greenhouses can thrive year-round even in extreme climates like Manitoba. Start exploring what’s possible in your region.
  2. Build your dream team—seek out the best global experts, consultants, and growers to turn your greenhouse vision into reality. Don’t settle, connect and collaborate widely.
  3. Prioritize humidity and climate control—extreme weather demands experimental thinking and robust systems. Test new solutions, monitor closely, and adapt rapidly.
  4. Advocate for your industry—push for updated regulations, utility classes, and incentive programs that support greenhouse agriculture. Take the lead in driving policy changes.
  5. Own your learning journey—expand your skills in biosystems engineering, project management, and communication to unlock new opportunities in controlled environment agriculture. Invest in yourself and share your expertise.

Memorable Quotes

"And people often look at Manitoba as a place that’s too cold, like there’s no way you can grow year-round here. It’s freezing, which is a fair point, and a lot of people think that, but that actually isn’t true—and we’ve proven that now."
"My work really was focused on the design and then actually trying to see how can we get this design permitted and approved for use in Manitoba. How do we bring this technology that’s approved maybe in Europe or in other jurisdictions in North America here, and how did this work in our area?"
"Our official mission at Vermillion Growers is to grow high quality produce, healthy people, and sustainable communities. There’s a lot to unpack there, but that’s our mission as a company—we really do have big vision and big goals."

Connect with Cormac

Cormac's LinkedIn: https://www.linkedin.com/in/cormacfoster/

Connect with Vermillion Growers

Website: https://www.vermilliongrowers.com/

LinkedIn: https://www.linkedin.com/company/vermilliongrowers/

Facebook: https://www.facebook.com/VermillionGreenhouses

Instagram: https://www.instagram.com/vermilliongrowers/

X/Twitter: https://twitter.com/vermilliongrow

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Transcripts

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And people often look at Manitoba as a place that they say, it's too

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cold. Like, there's no way you can grow year-round in Manitoba, right?

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It's freezing, which is a fair point, and a lot of people think that,

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but that actually isn't true, and we've proven that now.

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Welcome to Greenhouse Success Stories. Tune in every week as we share

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conversations with growers, operators, and innovators from around the world,

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providing insight into what's working in their greenhouses. We discuss

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firsthand experiences, and provide insights into how these farms are

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succeeding and thriving. Special thanks to our title sponsor,

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Arnois Greenhouse. With your host, founder of Little Greenhouse That Could,

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Trina Semenchuk. Okay, hello everyone. I'm Trina

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from Little Greenhouse That Could, and this is the Greenhouse Success Stories

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podcast. I'm really looking forward to this interview today.

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Today we have Cormac Foster. He is the

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VP of Engineering and Development from

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Vermilion Growers. So he has a background in

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biosystems engineering from the University of

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Manitoba. Funny enough, we actually both have the same

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education background. Vermilion Growers, it's

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a local Manitoban— local for me, sorry. It's a

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Manitoban greenhouse. They grow

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tomatoes, they work with Red Sun Farms,

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and they are actually the first big commercial

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fruit and vegetable greenhouse in Manitoba. So I'm

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really looking forward to this conversation and talking with Cormac

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Foster here. So thank you, Cormac, for joining us. Yeah,

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thanks for having me, Drina. I'm really excited to be here today. Okay, so to

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get this all started, really for the listeners,

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Cormac, could you just tell us, you know, this is kind of how we

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start all of our interviews, but could you just tell us your story

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on how you got involved with the greenhouse sector? maybe a

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bit more about what your role is at Vermilion Growers and

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how you execute your role? Yeah, definitely.

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That's a big thing for me to think about because

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it's been quite a journey, honestly, that I've been on over

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the past about 8 years or so. Prior to

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working at Vermilion Growers, I was doing work in the

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cold climate, remote northern controlled environment ag

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space. So, This is looking at how do we grow food up north in

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Canada. That was the area that I was working in prior to this. So

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it was a little bit of a different scale, different scope. It was more research-based

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at that point and really prototyping for, you know,

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trying to make something happen in that area. And from that,

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through a series of very, you could say, random or

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coincidental or providential events, I ended up getting connected

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with Lucky, Lucky Deshauer. He was the founding

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member and one of the founders of Vermilion Growers. And him and I connected

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back in 2017, it was. And from there, we were

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both excited about what was happening in the space, and we connected.

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And I actually was the first employee, official employee, with

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Vermilion Growers at that time. And so back in

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2017, I think it was November that I started with the company. And

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from there, really, things just took off. And

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I've gone through an amazing journey over this past 8

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years where I've learned a lot. I've met a lot of amazing people,

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and we've seen our company go through major development from

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basically an idea that somebody had, an

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idea, a vision that Lucky had. Lucky, Maria, his

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sister, and Mark Cohen are the 3 founders of the company,

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and they had this vision to create something special, to

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create something unique in Manitoba. It's not new and

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unique in the world, but it's unique to our area.

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And so, this is something that they had a vision for. They wanted to do

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something. Lucky, you know, he was thinking, I want to do something that's going to

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leave an impact. He was thinking about legacy and these types of things.

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Mm-hmm. And in doing so, he came across the

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greenhouse industry. And we do have some greenhouses here in

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Manitoba, in our province, but they're not necessarily to the same

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scale or technological scope. And also looking at the

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year-round vegetable production that's not necessarily happening here.

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And people often look at Manitoba as a place that they say, it's too

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cold. Like, there's no way you can grow year-round in Manitoba, right? It's

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freezing, which is a fair point. And a lot of people think that, but

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that actually isn't true. And we've proven that now. And so,

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at the time, this was just an idea. And so, I got

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involved with the company and we started to work through

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different possibilities and explore what's out there. And

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one of our early advisors suggested to us to

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go out and find the best of the best. That was the idea, seek out

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the best people in the world. And I think our team really took that to

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heart. We sought out the best in the industry. We were looking for

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the best technology, the leading edge equipment. We were

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looking for consultants and suppliers and people to work with really to

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develop a team. We didn't just want to go shopping.

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We wanted to actually develop a team to work with and build relationships moving

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into the future because we have a bigger vision for this. And so

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that's what we did. And fast forward several years and

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now we have a, it's about a 10-acre growing space

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up in Dauphin, Manitoba in the cold, yes, for part of the year.

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And we're producing tomatoes and shipping them across Canada

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and across North America. So it's really an amazing success

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story, and I'm proud and just honestly

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humbled and honored to be a part of it. It's been an amazing

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experience. Yeah, for those listening, this is

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once Vermillion Growers started getting started

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and started the construction, I think a lot of people in

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Manitoba were talking about it because the idea was just so

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new to us. And it is really inspiring

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because I do feel like a lot of people here, they

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talk about, you know, what about greenhouses? Why don't we have more

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greenhouses? But the amount of work that goes

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into making a greenhouse vision, you know, not only

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a reality, but also commercially profitable here in

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the freezing cold, like that is a ton of work. And I'm sure there were

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a ton of challenges and hurdles that you experienced that we'll talk

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about later, but it's definitely something to be very proud

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about. So, Cormac, maybe talk a bit more about

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what your role was in bringing this vision to life. You

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know, what were you doing to help push the needle forward?

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We've interviewed quite a bit of growers so far and

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a couple other people, but no one in your role specifically.

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Right. Yeah, definitely. In my role,

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it's an interesting thing because when I first started with the company, Like I

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said, it was very early stages. The founding team

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had done feasibility studies looking at the financial viability of the project

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and that kind of background legwork. So that was already in place,

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but now moving into the actual technical details of how do we make

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this happen? How do we actually construct a facility that

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will work in this area and in this climate? That

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was a whole animal that had to be tackled really. So,

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That's something that was really the main focus for me when I started out,

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as well as learning. I had been in this controlled environment egg

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space, but not specifically with this type of tech

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and in this scale. Going from a small, you

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know, prototype research facilities to actually a large-scale

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10-acre growing space is a big shift.

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And so, Really, what I was doing at the time

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was exploring what exists out there in the world. I did

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quite a few learning trips, I could call them, which

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were either to Ontario, the Southern Ontario, Leamington,

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Windsor, that region is a big hub for greenhouses in

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North America. If any of our listeners out there are familiar

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with this space, you've probably heard of Leamington, Ontario, because that's a

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big pocket for greenhouses. So I visited there

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multiple times, had the opportunity to travel over to the Netherlands, which

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I would say is one of the worldwide hubs for greenhouses,

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and meet a lot of amazing people and try to

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explore, you know, what's even available, what's being done right now, what are the

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options out there in the space. And it was interesting

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to me because I, at the time, was reading in National

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Geographic, I had read an article And it was an article about the greenhouse industry

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and which companies, which countries were working

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in that space and how efficient they were with water use and energy use.

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And it caught my attention in this article. I don't remember what year this was

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from. This was a while back, but the Netherlands was being

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highlighted as growing the most amount of food with the least amount of

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water when they were comparing to the various countries in that article.

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So clearly the Dutch design and the

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Dutch knowledge and what they have that they're doing in the industry there

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is efficient and they knew what they're doing. So we went

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directly to the source, I would say, and we ended up partnering

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with quite a few Dutch consultants and suppliers and

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companies. I spent over a month at one point around

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that working in the Netherlands out of an office there so that I could

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collaborate with the design teams that were over there.

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So my work really was focused on the design and then

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actually trying to see how can we get this design

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permitted and approved for use in Manitoba?

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How do we bring this technology that's approved maybe in Europe or in

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other jurisdictions in North America? How do we bring this now to Manitoba

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and how does this work in our area? And then of course, trying to overcome

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the climate-specific challenges because of how cold it is

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here and because of our winters. And, you know, people may think of

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Manitoba as being this cold place. We also have really hot summers.

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So, as you know, it's a big shift. We can do like a

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60-degree shift from +30 in the summer to

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-30 in the winter. So, how do you navigate that with a

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building that you're trying to grow plants inside? So, that's its own

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challenge versus a more moderate climate. And so all

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of this was part of my, part of my role was navigating this, working with

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suppliers, working with engineering teams. I've

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achieved my professional engineering certification now through this whole process,

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which is an exciting thing for me personally. Congratulations.

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Thank you. Thank you. And so, you know, having the opportunity to work with

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all of these design teams in a very international setting was

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fascinating, dealing with language barriers and different

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dynamics of people from all over the world, whether it be the Netherlands,

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Israel, over across Canada, you know, all over the place. So

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that dynamic alone, that was something that was an amazing experience for

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me. So I don't know if that really answers the question, but

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my role was extremely varied, you know, from presenting and

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meeting with people and trying to bring our project

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to the authorities in our region to say, look, this is what we're trying

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to do. How can we make this happen? It doesn't really fit into the mold

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of anything that's being done here in Manitoba right now. So how do we do

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this? Right. So all of those conversations, that was what I was

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trying to work on. Right. Well, I think like it

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sounds like, you know, project management and overall like design lead.

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Like you led the whole design of the 10-acre greenhouse. You talked to, you

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know, all these suppliers, like you said, around the world, and then

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you project managed that design into the

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permitting and construction process. So I think Yeah, so

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I think, you know, design, project manage, lead, that all makes

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a lot of sense to me. How, you know, I'm curious,

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how do you think your engineering

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schooling prepared you for this

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role? Like, what did you think the benefits were of getting a biosystems

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engineering degree for, you know, project managing and

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designing this greenhouse? That's a great question,

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honestly. And it's something that I talk to people about because

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biosystems engineering is maybe not the first engineering that

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people think of when you talk about that industry, right?

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Yes. People usually think of civil or mechanical, maybe like

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aerospace or something, but bioengineering is not typically, you know,

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something that people think of. And I find that the

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program that I went through, that we went through at the University of Manitoba,

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Was extremely beneficial because we had a really varied

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educational background in that program. You know, you learn a bit of

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electrical, you learn a bit of programming, you learn a bit of civil and mechanical.

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Like there's a little touch on, on a lot of different disciplines.

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And that was really useful for me. I found there were times

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when I was working with design teams, you know, sitting in boardrooms with

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people from around the world and discussing different

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design aspects for the facility. And I could literally recall and

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think, oh, I remember I took a course specifically about this, and I didn't know

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if I would ever use this, and now this is coming up. So I found

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it quite, quite beneficial, honestly. Um,

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kind of the interdisciplinary nature of it was, was

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helpful because in the role that I've been in, I've had to wear

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many hats and be able to speak the language of electrical and then also

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talk about civil and structural and, you know, move and navigate

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between the different disciplines. So I found the program really

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beneficial, and honestly, communication is a huge part of the

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job. And I think that's maybe used to be considered one of the soft

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skills, but I think that that's such an important skill. And I think

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that was also something that was helpful from our program. Yeah,

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that's a really good point, actually. Like, a lot of the Biosystems Engineering

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program was on how do you work in a team, how do you communicate with

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one another, how do you set, you know, schedules for your projects.

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And the other thing that I want to say, it's so nice to talk to

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you about your experience and how you found our program

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to be beneficial because again, yes, it is very unique. But I also think

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with the Biosystems Engineering program is you learn

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all these different disciplines of engineering, but then you apply it

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to biological processes. Yeah. And, you know, 2 of the key

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classes that we take is plant physiology and biology.

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So A huge critique of people in the

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vertical farm industry, or maybe in the greenhouse industry as well,

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is that they're too tech-based. They're not plant-based, or

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they don't have that knowledge of how plant grows. And I do

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feel like we touch on that in the Biosystems Engineering program and

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learning about how plants grow and whatnot. So I also think that

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is super beneficial to this. I agree with you. I

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find it interesting that you bring that up because I've heard in

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conversations in this industry multiple times people make that

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exact critique, that statement of, you know, this is too tech-based,

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or, you know, it's not actually thinking about how does the

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plant work. Because ultimately we're trying to do

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the, you know, this very fancy technological work, but

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ultimately the goal is to get a plant to grow and produce fruit, right? Yeah.

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So, you know, I, early on in the project working with one of our Dutch

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consultants, they told me that they kind of have a

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principle, almost like this rule of thumb, where they say, you know, really the

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idea of greenhouses is to give the plant the best

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environment to do what it does. Mm-hmm. And so if you can create that

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best environment for the plant to do its thing, that's, that's the end goal.

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And I agree, I think that that is often missed. You know, it's

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seen as a venture capital type thing, or, you know, from the

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financial perspective or the tech perspective, but Yeah, the biological

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pieces is huge. I guess I ask about this

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too, because your role was, I guess, on the

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design and project managing of bringing this greenhouse to life. But

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I'm wondering, what was your experience with actually growing

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crops? Did you grow any crops yourself, or were you working

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in the team with growing crops as well? And

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during that process, were there instances where your

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team was struggling to grow crops? You know, maybe what were the

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causes of that and what were some solutions? Right. Yeah.

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So I, you know, I've had my own gardens in the past

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at my house, but I really haven't done

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that much growing really from that perspective.

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I've grown my few tomato plants in my backyard, but from the

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growing perspective, honestly, that's where I rely on the expertise of our

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head grower and our grow team. So one of the things we did with that

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idea of going out and finding the best of the best, the idea is to

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find people who understand that piece of the industry and bring them to

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the team. Yes. So we actually have a head grower on our

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staff as part of our team, with a grow team, and

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so they have that expertise specific to the plants, and,

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and how do we drive the plants to get the best output. And so

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my consultation with that grow team is critical,

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to understand, okay, if we're making these types of design changes,

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what impact do you expect to see on the plants and the plant health?

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And I have an understanding of it. I have that educational

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background. I have my understanding from my own research and study, but

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really I rely on their expertise to then have that dialogue

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back and forth. And I find that really helpful because

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I, I have some level of understanding, but there's people in the industry who have

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been doing this for decades. And so— We'll consult and we'll have calls

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with growers from around the world to say, hey, what have you experienced when you've

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done this? You know, have you dealt with this type of situation? And then

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I can take that back to the technical side and say, okay, how do we

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work with this now? So, how did you find your

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head grower? That was an interesting process as well that our

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team worked on, basically trying to seek out and talk with

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people in the industry and say, hey, do you know somebody? That was

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really the process. And through contacts and through this

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relationship that we've developed with people all over the world,

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you start to have conversations, you start to find out about these people that exist,

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and really it's through word of mouth. Okay.

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It makes a lot of sense that you were relying on that expertise

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of the growers, but were there

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times where you were experiencing challenges with

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growing tomato crops, in your setup, and I'm wondering if those

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challenges were because of growing tomatoes in such a cold

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climate. Were there issues with controlling the climate, or

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yeah, could you talk maybe a bit more about an instance where

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you're struggling to grow? Sure. Yeah, we've definitely had our

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challenges, and really specific to the fact that we are

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where we are, which we knew would happen, right? Because of growing,

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trying to grow year-round in Manitoba. And ideally, our, our

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model is set up that we want to be growing a winter crop. So,

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when those typical field vegetables are not necessarily

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as readily available in the wintertime, we want to have that

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available out of our facilities that we can feed the local community

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with our produce. So, that's how we're set up, which means we have to grow

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in the harshest condition here. Mm-hmm. And so, yes, there have been

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challenges. I would say, One of the main things that we

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have had a challenge with and that we're still dealing with is

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humidity. And so, you know, for all the listeners

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out there who are hearing this, to explain it a little bit,

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typically in a greenhouse, if you have so much vegetation, so

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many plants, just to give you an idea, with our first season, we

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ordered about, I think it was about 55,000 plants that we put

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inside our space. Yeah. So just to put it in scale,

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55,000 tomato plants were planted in our greenhouse.

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Somewhere around that. And so when you have all those plants,

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they're producing a large volume of humidity. So it's a very

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tropical feeling space when you walk into our greenhouse. It's hot,

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even though it's the middle of winter and it might be -30. I know, so

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nice. Yes. You know, our workers can come in and walk into like this nice

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warm space, but it's extremely humid. So if you've been to a

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humid place, that's what it feels like. And so you need a way to get

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rid of that humidity because ultimately, For ideal plant health,

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you don't want that humidity to stay. You need to evacuate that somehow.

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In a typical greenhouse in another region, you may just open up your roof

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vents. The roofs typically have vents that open up and you can

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release that humidity out, out of the space.

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But for us, in the middle of winter, when it's -30 and we have a

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wind chill that brings us down to even colder, your roof

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vents very possibly are frozen shut. Yeah. And so

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how do you evacuate that humidity? We actually have a

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system in the greenhouse that's specifically designed to try and,

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and melt the snow and melt the ice that's on the roof and

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keep that space warm. But when you're dealing with such

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extremes, we found that that system may not even be enough to actually

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deal with that. And so even though it was something that we had considered in

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the design phase, and we had systems in place to try and deal with

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it, they may not be sufficient or may not be tuned exactly right.

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And so, we've had challenges with humidity in the extremely cold

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periods of the season, and we've consulted with growers from

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across Canada to say, well, how have you dealt with this? But, you know, we've

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talked to a grower, for an example, who says, well, yeah, we deal with this

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for 3 days out of the season, so we can just make it work. It's

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only a few days. For us, now it's all of a sudden maybe a couple

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months that we're dealing with this. Yeah. So, it's a lot more of a challenge.

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So, how do we address that? And that's something To be honest, I actually just

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had a meeting this morning where we're still working on that with some of

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our consultants and our team. So this is an ongoing thing we're trying to address,

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and we have some ideas that we're workshopping right now, and we're planning

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to trial some of these this coming winter with our next

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season here. So it's still a work in progress. I'll let you know how

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it goes in the spring. Yeah, fair enough.

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Like some massive HRV maybe. Yeah, exactly. And you know what?

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There are companies out there that are installing huge dehumidifiers

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4 full greenhouses. That's something that does happen.

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But of course, that's cost prohibitive as well. So,

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we've been trying to find a solution that hits that sweet spot of the

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financial side, as well as how do we mitigate this for plant health and

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production. So, it's an interesting challenge to navigate.

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Do you have a direction of where you're leaning

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towards? We have a few options. And so, one of the things we did when

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we built our facility, so it's basically like a big square, if you

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look at the footprint from, from the sky. And so we have

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a dividing wall right in the center of the greenhouse, and that allows us to

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control both sides of the greenhouse independently. So we can

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actually, if we want to, we can run experiments where we can try something

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on one half of the greenhouse and try something else on the other half and

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then compare, which allows us to almost just be a very large

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research facility in a sense. And so we're planning to

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utilize that, and we're likely going to run a couple of trials on either side

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to see you know, what works, what doesn't. We

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have a bunch of ideas that we're still in the process of working on right

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now to get ready for this coming winter. And so, yeah, we're going to

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see what happens. Some of them are, you know, involving reversing

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airflow, using fan systems, controlling the

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environment a little bit differently, because I'm sure you've

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probably spoke about it with your other guests, but

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controlling the environment is obviously a huge part of what we do. So,

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Yeah. Monitoring with all of our sensors and all of our data

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collection and controlling the space very, very,

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at a fine level of detail. So that's something we're looking at as well, just

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using different strategies to try and make that work a little better.

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But ultimately, we have to get rid of that humidity and somehow do that when

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our windows might be frozen shut, so. Yeah.

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Are you using Priva? We are, yes. Yeah, that is our overall

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control system for the greenhouse. Okay.

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Have you had any issues with heating, or your heating system is

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set up well? I know you have this big hot water

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storage tank to improve your efficiency, but did

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you have any struggles with heating the greenhouse, or did you have any struggles with

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cooling the greenhouse? Yeah, no, that's a great point.

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With heating, we really didn't, honestly. That's one side where I

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would say, fortunately, the design has worked out quite well. I'm

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happy to say that. And like you mentioned, our hot water storage tank,

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that's really a critical piece of the infrastructure for us. It is

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something that's used in other locations, but for us, that

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really gives us a, I would say it's a redundancy in

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a sense, because— Mm-hmm. If for some reason our heat system,

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if that supply for us, we're using natural gas right now, if for some reason

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our natural gas supply went down and we couldn't actually use that for heating,

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we need a backup, because in the middle of winter for us, if your heating

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goes down for a few hours, you can lose your crop. So

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we needed those redundancies in place. And so that heat storage tank actually gives

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us quite a significant buffer by storing that hot water in the

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tank. It's a 3 million liter tank, to give you an

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idea. So we have 3 million liters of hot water stored in that tank.

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So we can circulate that in the greenhouse to stay warm if we need to.

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And we use that in an interesting kind of— dance

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where we're heating it and not having to use the boiler as much. So there's

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a bit of an efficiency there. And so our heating system, that's worked out

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quite well, honestly. The

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opposite end of the spectrum, when we get into the summer months, it gets hot

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in Manitoba. And so cooling is definitely a bit more of a

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challenge because that's not something that we have actual active cooling

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built into our space. We have vents, we have fans. Mm-hmm. but there's no

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active cooling like air conditioning, for example. And so

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cooling is definitely more of a challenge. Fortunately, we're usually at

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the end of our crop cycle come the hotter period of the year here.

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Yeah. So we're tearing out our crop and cleaning and getting ready to replant. So

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we've set up our cycle that way, so it works out okay. But yeah, the

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greenhouse in the summertime can get very hot here. Yeah. And

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just for those listening to kind of understand how

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extreme Manitoba's weather can be. There was

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like a couple of months ago, or during the spring, I think it was a

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2 or 3 day period where we had like a

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30-degree temperature swing, where one day it was

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like +20 and the next day it was -5

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degrees Celsius. So do those days or those

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weeks ever throw off how the tomatoes are growing and

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how the environment is controlled for you guys, or What do

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you do to sort of manage those big swings? Because yeah, they

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are crazy and they do happen, not for a big chunk of the year,

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but definitely for a few weeks in the spring. Yeah, it's an

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interesting thing to navigate. And that's where our grow team has to really have a

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good finger on the pulse of what's happening in the environment outside the

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greenhouse, because you have to make all the changes and you have to make that

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in real time. So as these changes are happening, if you get those

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swings, you have to react quickly and be able to adjust our

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controls, adjust the vents, the fans, the heating systems, that, you know, all of these

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different parameters to deal with those swings. So

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yeah, it's something that definitely, definitely impacts us. And the grow team,

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you know, they're the experts at handling that and how to regulate that through

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those swings. Okay. Okay. So it's not

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controlled automatically based on like an ambient temperature

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humidity sensor. It's just adjusted by the growers. So

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there are controls so that the whole thing can run independently. in a

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sense, but you're also making changes on the

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fly based on looking at your plants, seeing what your plant health is. Yeah.

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So, yes, there are set points, and the greenhouse will react

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itself to certain set points and changes, but no, there is

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a lot of interaction from the grow team, I would say, as well,

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because, you know, our team is regularly monitoring, walking

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through the facility, looking at the plants, checking the leaves, looking at how pollination is

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going. You know, all of these things are being observed and monitored, to

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then make changes to those types of parameters. Yeah.

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Okay. That makes a lot of sense. As, you know, the first

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greenhouse, commercial tomato growing

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greenhouse in Manitoba, what has it been

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like to be pioneers in this space? How has

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that affected your operations? Oh, that's a big question.

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That's definitely a big question, because it has been an

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interesting journey. I would say it's been challenging. It's been fun.

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It's been rewarding as well. But it's definitely

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been difficult. Like you say, with us being the

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first greenhouse of this kind in our region here,

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there isn't really much precedent set, or any precedent set, really,

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for how to manage this type of thing. I would say first, going back to

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the very beginning, there's the financing side, 'cause obviously for any

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project, financing is key. And we had a—

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You know, it was a significant challenge initially trying to get financing because

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typically you'd have these conversations with financial institutions and they would

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say, well, it's not possible to grow year-round in Manitoba. You just, you

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can't do that. It's too cold. It doesn't work. Like that's not a possible or

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a feasible business model. And so, you know, we get that,

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that response and doors closed over and over for quite some

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time. So from the financial side, that was a challenge. Until

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ultimately we found a partner, which is, you know, BMO, who's been

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excellent, and they're very active in the greenhouse space across

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Canada. And so, they're familiar with this industry, and that has been

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hugely beneficial and helpful for us as a company

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to actually find a financial partner who knows the industry. Because otherwise, here

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locally, we're, you know, we're trying to have this conversation, and, you know,

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people can't necessarily even fathom what a greenhouse is,

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you know, until you walk into one and you experience it yourself. I know the

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first time I did, it honestly blows your mind because you walk into

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this space and it feels like it's like Jurassic Park almost. You see these like

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50-foot-long vines and these like massive

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stalks of tomato plants. And I remember one time I walked into a

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cucumber facility early on and I was talking with,

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with the operator there, the grower, And they said, oh yeah, we just planted these,

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this crop like a few weeks ago. And I'm seeing like full-sized

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cucumbers. I'm like, what do you mean? Like, how is that possible? And

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they're like, oh yeah, like these grew in X number of days. And it's

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just the type of thing that blows your mind. And so people

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can't really picture that until you've experienced it. And so, you

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know, that first piece, the financial piece was a huge challenge because, you know, like

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I said, people say, well, you can't grow year-round in Manitoba. It's too cold.

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So finding a partner that understood that helped and who was

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willing to take also a bit of a risk to say, you know, yes,

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this works in other regions, this works in other climates. We think it can

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work here. We're going to try that, right? So we really said

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that this first phase for us is almost like a pilot project to just prove

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the concept, you know, show that it works. And so I'd say

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that was one initial challenge, but then moving on from that,

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once we get into the design phase and actually trying to

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apply for building permits and get approvals for, for

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building, that type of thing. That was a challenge too, because

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where does a greenhouse fit? A greenhouse is ag,

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it's agriculture, so it is a farm building per se,

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but it's not the same as putting up a barn, right? Exactly. It's very

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different. The level of technology is is so high

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and so advanced in this facility, you know, it's quite different. I

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had a conversation with an electrician early on

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who told me they used to work in the automotive industry, and they

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were in the automotive industry and then moved into the greenhouse space as

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an electrician. And they said they found the greenhouse space to be even more

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advanced than the automotive industry and more complex.

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And when I heard that, I didn't really believe it. I thought, well, that's,

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I don't know, that's strange. But now I see it, right? The

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level of control and what you're doing in the space to make that work

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from an electrical perspective is complex. And

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so how do you deal with that when you're trying to navigate

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permitting a building like this? Is it, you know, how do

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you classify that? So that's a challenge we had and we had to

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work with our engineering teams to actually, you know,

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educate the authorities and also work with the authorities. And

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fortunately, we have people here who have been willing to work with us and

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to learn and to figure out how to make this work. But

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that's definitely a challenge in and of itself. And then

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another aspect of things is because we're the first in

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and really pioneering this, there are certain systems and

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certain programs and regulations that just aren't set up for a greenhouse in Manitoba.

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And that's where we're trying to hopefully kind of change the narrative and

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move things along to make this more of an accessible

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industry here in the province. So, for example, even something

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like the shift to LED lighting. In the greenhouse industry, we're seeing

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a major shift to LEDs. It's more efficient. You can actually dial in your

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spectrum to actually provide the plants with the exact light that they

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need, depending on what crop you're growing. Right. There's a lot of fascinating stuff

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happening in the space right now. And, but that technology

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is expensive, to be fair, it's expensive. And in other

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provinces, for example, in Quebec, they have

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lighting incentive programs for if you're building a new greenhouse and you

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want to put LED lights in, they have significant incentive dollars

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available for that, to fund that. Here in Manitoba, we

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don't have something specifically set up for that yet. So we're trying to

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work with the different organizations to create these types of

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programs and to present this and say, hey, We think

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this could help the industry take off here in our province. How do we make

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this happen? You know, before this interview too, we were

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talking a bit about Manitoba Hydro

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and what that's been like too with, you know, regulating

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how much your electrical bill is month to month.

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Okay, yeah. So could you talk a bit about that? Because that was super— that

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was very interesting. Yeah, another challenge with being

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kind of first in, in the industry here in Manitoba is looking at

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something even like our billing for our electricity usage.

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So for us, with our grow lights in place, we are a massive

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electricity consumer. When we turn on our grow lights, that's a

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big draw of electricity. And— What draw? How much, do you know what the

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draw is? So our facility right now,

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we actually use, so what we have approved for use is about

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7.5 megawatts of electricity. We're drawing a little less than

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that actually right now with our lights, but that's what we

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were applying for for our first phase. And so that

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amount, I don't know the exact number to put that in,

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you know, and to give you a comparison for it, but it's large.

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That is a large, large amount of electricity. So is that

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primarily for lights? That is, yes. So basically it

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takes us only about 1 megawatt or so to run all of our pumps, motors,

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the warehouse, the packaging, everything. All of that is about 1

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megawatt. Which is still a lot. Which is still a lot, it is.

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But then it's about 5 megawatts or so just for our

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lights for the plants. So it is a massive

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amount just for our lights. So when we turn those on, that is a big

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draw. And so one of the challenges is the way

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that our utility in Manitoba bills for electricity

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isn't really set up well for our type of industry because as a

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greenhouse growing here, We only need the lights when we need to

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supplement the sun. So in the winter, for example, when you have less

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sunlight, you need more artificial light from our grow lights,

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versus in the summer, when we have lots of solar radiation,

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you have lots of sunlight, you don't really need the grow lights as much, or

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at all even in certain periods. Mm-hmm. So you may have a month where you

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don't even need to turn on the grow lights at all, but yet the way

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the billing system is just set up, the way the model has conventionally been

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for our utility here, We end up getting charged still in that month.

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So that becomes a challenge from a business perspective,

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because all of a sudden you're now getting charges when you're maybe not even using

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the lights. You may not even be in a production phase. You may be in

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a tare-out cleaning phase, getting ready for your next crop. So that's

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something that we're trying to work with our utility to determine. Is

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there a way we can create a new class, a new rate class

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where we can be charged differently? Mm-hmm. So I've explored, you know, in Ontario, for

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example, how does it work over there? How are greenhouses built

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over there for electricity? To see what other models exist

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in Canada, for example. And so that's something that we're working

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on right now. And so these are some of the things that, you know, you

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may not think about. They're kind of nitty-gritty background things

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that you may not consider initially, but they have major impacts on the

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business. And because we're new, it's— yeah, it's something we're

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trying to navigate. Yeah, and that's interesting too, because it's like, Well, you

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start off in your role as, you know, designing and

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project managing this greenhouse, but now a part of your role is

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you have to change the way that utilities are

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set up in Manitoba so that your design, you know, can

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work. So, yes, it's interesting. It's definitely like a

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lot to take on. Has Manitoba Hydro been pretty like

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open to the idea of creating a new class to build greenhouses

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separately? We're still in the early stages of that, and so we've been working with

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them. We submitted a proposal, we're working with our advisor who's been great.

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So yeah, very early stages at the moment, but I'm hoping we'll have some

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great success on that front to share very soon. Yeah, and then

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that really just benefits anyone in Manitoba who wants to

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start up a commercial greenhouse operation. Exactly, and

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that's one of the things that I've been saying a lot. I really

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push that point when I'm having these conversations. I've said it for years now is

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that Like, you know, this isn't just for us. This is to try

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and create the opportunity for this industry here in our province.

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Yeah. Yeah. To be, to be recognized in Manitoba.

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Like we should, we should, this should be a bigger thing where we are, you

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know? Yeah. That's more jobs for people. Like we already have the Biosystems

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Engineering program. Yeah. So I'm sure we could get like a master grower,

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you know, program started at the U of M too. Like this could be a

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really good revenue generator for our province. I totally agree. And because

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we are a farming, ag, background community, our

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province, that really, that's in our roots, right? And so, this is just a kind

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of a newer version of farming an egg. That's what it is. So, we have

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the hydroelectricity, we generate that here in our province. I think the

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opportunity is great for us to do this. It's really just trying

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to, you know, bring this to everyone's attention. People don't

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necessarily know about this industry, so trying to bring awareness. And that's why, you know,

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I really appreciate you having me on your podcast because— I think what you're doing

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is great to try and bring awareness to this industry, right? Because it's something that

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maybe people don't know about as much. Yeah, thank you, Cormac. Well,

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at Little Greenhouse That Could, our vision is really to turn Manitoba into a

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hub for controlled environment agriculture. I love it. Yeah,

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I love it. That's awesome. Yeah, we all have to— I think if we all

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work together here, we can do it. Like, it's definitely within

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our reach, and there's a lot of people who

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want to, you know, get involved in the industry, but there's just so many

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questions and so many moving parts. And so I really

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appreciate, you know, Vermillion Growers for what you guys have done

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and being successful, because I really do think it opens up

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possibilities for a lot of different people in our province.

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And so I guess this actually is a great segue into

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kind of like our final questions, but what is your vision

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for the future? What's Vermillion Growers' vision and what do you

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personally want to see happen in the future? You guys have done

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so much already with Vermilion Growers. You've come so far,

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but Cormac, we've still got a lot to go. Agreed.

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Agreed. Yeah, we are just entering our 3rd season

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of production. We actually just planted here over this past week or so.

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And so we're starting our 3rd season growing tomatoes

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across the province. You'll see our tomatoes in stores, which is super

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exciting. When I go into my local grocery store, I

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walk into Superstore, for example, and I see our tomatoes sitting

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there, it's such a proud moment and an exciting

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feeling to think this is because we've been working on this for

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the past, you know, 8 years, right? It's such a cool thing.

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You did it. Exactly right. Like, it's so validating to see like, look, these

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are our tomatoes right here in store. And honestly, like, I'm the guy who's in

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the grocery store, like, taking pictures of tomatoes and like holding

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them up. And people are like, who's that? like weird guy, like, who's interested in

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these tomatoes, but that's what I do, right? And so, yeah, like it—

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I do the same thing with lettuce right now. Exactly. You understand. So,

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yeah, like, you know, we've come a long way, obviously, but like you say, we

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have a big vision. So this is really just the start. I mentioned that we

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call this first phase, like, our pilot project, even though, yes, it's like a

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10-acre growing area. It's about a 12-acre facility overall,

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but that's really just a pilot project for us. We see this as the

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first step of our expansion, and we'd really like to grow. We

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have plans on the particular site that we've started in Dauphin

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to grow to 70 acres of production. Wow. That's our goal on

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that site. And then from there, that's just the start, really. We'd

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like to see Vermilion Growers continue to grow in Manitoba,

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and then as well beyond us, we'd like to see more

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greenhouses pop up around the province, right? That's the idea, is that

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by Pioneering and making changes from the permitting side, the

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building code side, with different incentive programs. And,

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you know, like we talked about utility billing, all of these types of things that

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we've been working on for years, we're hoping that that's just laying the

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groundwork, the foundation for the industry here in Manitoba.

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And it's really cool because I've had the opportunity to speak at

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conferences and different events, and the excitement from people as they

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hear about what we're doing and learn about the greenhouse industry,

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You know, it's infectious. People get so excited and interested because it's, you know, where

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does our food come from? This is something that we talk about. And from the

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very beginning, you know, looking at food sovereignty, food security,

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these are things that, you know, are being talked about more. We went through

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COVID-19 as a nation, as a world, and that

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became something that people recognized and realized when all of a sudden there was

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food missing on our shelves in the store, right? So these

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types of real-world experiences that people have had, food is

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now becoming a bigger topic of, you know, where do we get it? Yeah. Right?

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Even looking at the political climate right now with tariffs, etc., there are questions of,

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you know, where does our food come from, transportation, all of this. And then of

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course from an environmental perspective. So the ability to

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grow locally in a region and produce food locally

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for that community is huge. And, you know, I should say,

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like, our mission as Vermilion Growers, our official mission, is to grow

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high-quality produce, healthy people, and sustainable

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communities. So those kind of 3 facets,

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there's a lot to unpack there, but that's our mission as a company.

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So we really do have, have, have, have big,

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big vision, um, and big goals, uh,

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and, and I'd say, you know, personally, I'm excited to be a part

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of this. This is something that's obviously been a huge aspect of

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my life for almost a decade now. And really

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the learning experiences that I've had and the relationships I've

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formed around the world with people in this industry has

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been amazing, honestly. Just,

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yeah, it's very humbling and I'm

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very proud of it. To have these connections and to

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meet with people and, you know, explore this with minds who

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have been in this industry for years, right? And there's so much expertise out there.

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It's just fascinating to be a part of it. Yeah.

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What do you think is your proudest moment from

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working in this space? Oh, that's a good question.

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My proudest moment, you know, I'd say that there have been a few

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for sure. I was honored

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to receive the Engineers Geoscientists Manitoba Intern

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Award back in 2021, I believe it was, for

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my work in the industry and as an engineer in training at that time,

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which was pretty amazing. I was really honored to receive

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that. And then of course, you know, when we actually opened the facility,

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that was in July of 2023 when we had our

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grand opening for our facility in Dauphin. That was, that was a,

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a pretty proud moment as well. It was amazing to be there

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with the community, with so many supporters and champions in the industry.

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We had some of our design teams and consultants from around the world

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who came for that event as well, which was really cool to have all these

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people in one place. Right. Um, and so

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that was a really proud moment. I, I had the opportunity to host the event

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as well with our team and, and Yeah, just to see the

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excitement and kind of the wow moment that everybody was having. Mm-hmm.

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That we had a point where we had our screens closed and it was all

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dark in the greenhouse. And during our grand opening, we opened

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everything up literally and had the light stream in and then it lit up the

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whole space. And it was a really cool experience and everybody

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got to have that moment together. So that was definitely a

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proud moment. And then of course, recently when I did a,

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obtain my professional engineering certification, just personally and

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professionally for myself. That's exciting. Yeah, you know, you got it. Like, you

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got it in an area that it's not— is not

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defined in Manitoba. Like, as a greenhouse design

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engineer, like, that's— when we graduate biosystems engineering,

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it's like, okay, your options now for becoming a professional engineer is

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you can go do environmental remediation, or,

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you know, you can work in water treatment or wastewater, but there's no

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real system set in place for greenhouse engineer in

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Manitoba, obviously, because we don't really have much

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until now for what you've done. So I think what

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your team and everyone has done, and, you know, Lucky and everyone on

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Vermilion Growers. So I think that is definitely a huge moment to be

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proud of, especially since the Engineers Association

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accepted, you know, all your experience, which of course they should,

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but— It's just, it's like a new, a new type of

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engineer here. Yeah. So it's great that, that they accepted

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everything and whatnot. Yeah, it's very validating. So that's

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definitely a proud thing for myself. Yeah. Yeah.

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Well, congratulations, Cormac. I am really

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looking forward to working more with you

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and, you know, collaborating more with Vermillion Growers. And really,

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I am looking forward to helping students from

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biosystems engineering in Manitoba get

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into greenhouse design engineer roles in the future. Agreed.

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Building this industry. And, you know, I really love

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greenhouses for so many reasons, but one of the reasons, and of course

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food security is one of them, you know, one of the reasons is,

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and I'm hesitant to say this because people say, well, Trina, don't

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romanticize greenhouses like everyone does. And it

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is true. Like, I know working in a greenhouse day to day, As a

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laborer, a head grower, it can be very stressful. I'm

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definitely not going to undermine that at all. But

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the winters in Manitoba are so long and they

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are so cold and dark and whatnot. Like,

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if we had these greenhouses downtown and it's like,

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okay, like, here's an option, you know, you could have

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a couple different jobs, you know, you could work in an office,

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or would you like to— Yes. work in this really warm, nice

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area, you know, as a laborer or crop grower. I think there would be

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a lot of people who want to do that. They just don't

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know that those opportunities exist. Yeah. And, you know, and

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too, when we say greenhouses here, like people think, oh, uh,

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Shelmerdine's, or they think of like, you know, your garden center. And they think of

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a, a plastic or glass structure that has a bunch of houseplants that

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again is closed during the summer. And they're like, oh, you know, I don't really

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know. If, or sorry, closed during the winter, if there's a lot

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of opportunity. They don't understand, the average person,

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especially in Manitoba, doesn't understand what a commercial

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vegetable greenhouse operation is, what it

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looks like, what it feels like. And I think that if they did, there would

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be a lot of interest in people working these jobs. I

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mean, of course, like they're hard, they're long hours, they're tough. Yeah.

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And so, of course, there'd be challenges for that, but I'm sure

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there are solutions as well for creating

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employment. But yeah, but we'll see. That's a big thing for me to say

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because I know a bunch of people will be like, well, we've tried. The people

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in the area don't want these jobs. So, but

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I'll, so yeah, so I'm going to leave that, leave my opinions there because I

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know I'll get those comments after this podcast.

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But anyways, thank you so much for joining this,

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the Greenhouse Success Stories interview. It's been great

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to interview you. Of course, your story, it

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resonates so much with me and my personal experience here, but

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I think all the listeners across North America are going to

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be kind of blown away by what you guys have had

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to do and what you've had to go through in order to get your greenhouse

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started. And yes, and it's definitely something that you should be

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very proud about. And thank you for joining this call.

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Yeah, thanks for having me, Trina. I appreciate it. I

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hope you enjoyed this episode of Greenhouse Success Stories hosted by Trina Semenchuk.

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Thanks to our guests who make this all possible. Special thanks to our title

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sponsor, Arnois Greenhouse. To read the full show notes for each episode, which

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includes an episode summary, key takeaways, and guest

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resources mentioned, Please visit greenhousesuccess.com.

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