Shownotes
Stressed about "standing out?" You’ve probably been told “You HAVE to stand out to get clients.” But what if I told you that's often wrong?
The secret to being top of mind—and getting quality referrals often—isn’t about being creative or coming up with the perfect tagline. It’s about being crystal clear.
In this episode, I share a counterintuitive, yet shockingly effective networking strategy—one that flips the script on what it actually takes to be the first person someone refers.
🎯 You’ll Discover:
- Why stressing to stand out can actually make you forgettable
- The Tomato Smoothie Problem (and how it can keep ideal clients from finding you!)
- The balloon experiment that reveals why referrals really happen
- How to introduce yourself so people remember—and recommend—you instantly
🔄 Dive Deeper in Past Episodes:
📝 Resources Mentioned:
