Every brand wants to be more visible online, and while there are paid options out there which can help (e.g., social ads), these aren’t the only way to get in front of your target audience.
PR and visibility strategist Lisa Simone Richards joins this episode to talk all about how brands can get more exposure.
Lisa specializes in helping people get in front of wider audiences and shared some of the strategies and approaches she uses with her clients, including how repurposing your message can help you maximize your results.
Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Why you need to recycle, repeat, and repurpose your message
How to access earned media opportunities
The ABCs of visibility, and 5Ps for positioning, publicity and profit