Do you find learning about sales and marketing boring?
Are you looking to transform your business and achieve higher sales, but don’t know what to focus on first?
Are you using the right strategy to get people excited about your marketing efforts?
Join the game masters of today’s marketing world, Airon and Jungie in the first ever airing of ‘WKB Game Show ( the Best and ONLY digital selling party game you'll ever play in your entire business career).
This game mechanic is similar to a fish bowl game, where they pick a folded piece of paper with a product written on it, and Airon or Jungie share their thoughts on how to sell and market that handpicked product successfully. These are random categories as you can imagine, including decaffeinated coffee, a 2023 planner, cosplay costumes, etc.
Listen in as they share the failproof ‘WKB 5-Step Formula’ of selling to help you develop creative ways to sell more of your services towards your next benta.
Here's an overview of the failproof, ‘WKB 5-Step Formula’ of selling.
1. Identify your market. The more niched the better for that more targeted approach in marketing. Why? Because the more specific your market is, the clearer their pain points will be. And if you ever wondered how you would sell your products and services to someone who doesn't like buying it? Simple, you just don’t. There’s a market for it; you only need to find it.
2. Choosing your marketing platform. Social media platforms have different rules and different purposes. In this step, they shared strategies on how to find platform-market fit.
3. Marketing Messaging Fit. Describe to the audience the benefits that they will receive if they buy from you.
4. Timeline. Establishing a timeline for implementing your strategy.
5. Interpret your data. Not only do you want to know whether your plan worked out or not, but you also need an analysis on what to do for your next campaign.
This episode is for you if you’re a business owner or anyone who plans on selling. Listen to their advice and tips if you want to make your business stand out among your competitors.
What you’ll learn in this episode?
- The importance of marketing strategies for businesses today
- Tips on how to nail your product positioning
- Ways to make your business stand out among competitors
- The types of social media content and messaging you should be posting as part of business strategy
Key Takeaways
“Kasama sa paggawa ng strategy yun timeline, kasi hindi naman pwedeng puro strategy lang kailangan may implementation din.” - Jungie Gumiran
“Important kasi na ini-interpret natin yung data kasi whether maging successful yung strategy na ginagawa mo to increase the sales of your product or hindi, ang mahalaga meron kang data na magagamit para in your next launch or your next campaign maleleverage mo yung data na to para mas maging successful pa yun next campaign na gagawin mo.” - Jungie Gumiran
“There’s a balance between acquisition and retention ng previous customers namin.” - Jungie Gumiran
“When we are trying to come up with strategies nina-narrow down natin yun market.” - Airon Dela Cruz
“Hope you guys learned and nakita niyo rin how we think about strategies. We’re not the experts sa lahat ng markets, ‘di ba? Pero nakita niyo, at least, paano namin iniisip ‘yung sa market, sino ba ‘yung best na bentahan nito, ano ba ‘yung messaging na okay. And if ‘yung mga products niyo ‘yung mga na-feature dito, eh di s’werte kasi may idea na kayo. But even so, kahit iba ‘yung product niyo, may idea na kayo how to ... “ - Airon Dela Cruz
“It would be a challenge for you na kumita or makabenta dyan sa product ninyo, it’s a challenge pero kayang kaya niyo siyang, kayang kaya niyo pa ring makabenta or mamarket yung product at a profitable rate if only makapag-come up kayo with a good strategy, you know your market ninyo, alam niyo yung platform na gagamitin ninyo to promote the product and syempre the timeline of the campaigns ninyo.” - Jungie Gumiran
Connect with Airon dela Cruz
Connect with Jungie Gumiran
Connect with Wala Kang Benta - The Podcast
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