Business Burnout: Get Your Marketing Mojo Back
Episode 15316th September 2022 • Women Conquer Business • Jen McFarland & Shelley Carney
00:00:00 00:50:52

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Jen:

Hey, Hey, Hey.

Jen:

Hey, welcome to Women Conquer Business.

Jen:

I'm Jen McFarland joined by Shelley Carney.

Jen:

And this week we're gonna talk about business burnout and how you can get

Jen:

your mojo back for the fall push.

Jen:

Like I think it's summer is sadly coming to an end and, but we still have

Jen:

a lot to do school's back in session.

Jen:

Many people who are parents have.

Jen:

Now that are also balancing raising kids.

Jen:

Like they have more time.

Jen:

Business is back in session too if you took a little time off this summer,

Jen:

so this new girls talk about burnout boundaries and getting your mojo back

Jen:

in time for the last quarter of 2022.

Jen:

And before we talk about that how are you doing Shelley?

Shelley:

I'm doing really well.

Shelley:

After having surgery a couple weeks ago, it's just rebuilding back.

Shelley:

But every day I feel stronger and I'm getting better sleep.

Shelley:

I was sleeping in my recliner for a while in the bedroom for

Shelley:

about two weeks and wearing.

Shelley:

What they call a binder.

Shelley:

It's like a thing you wrap around your waist and just keep everything in.

Shelley:

Now I've taken that off and I'm more comfortable and I'm able to get in and

Shelley:

outta my bed so I could sleep in my bed.

Shelley:

So I'm having great week, doing that.

Shelley:

I also had a great week because I had another podcast episode with another

Shelley:

podcaster that came out on your podcast coach, which was a lot of fun.

Shelley:

So that's out.

Shelley:

And then I did an interview.

Shelley:

Yesterday, yeah.

Shelley:

Yesterday on another podcast.

Shelley:

So I'm really loving that.

Shelley:

That's so much fun for me to have those people come to me and ask me questions

Shelley:

about live streaming and podcasting and blogging, and how do you get it

Shelley:

all done and how do you be consistent?

Shelley:

And I get to just really, I'm having such a great time with it and they're

Shelley:

always really appreciative of it.

Shelley:

So that's a lot of fun and SCLC is back.

Shelley:

I spoke with a friend this week.

Shelley:

Leslie and she is, has decided to start helping people grow their YouTube

Shelley:

channels and she wanted to experiment.

Shelley:

So she asked me, can I work with you?

Shelley:

And I'm like, sure.

Shelley:

So we had a zoom call and she gave me some tips of things to try.

Shelley:

And these were things that I knew about, but I just wasn't focusing on them.

Shelley:

So it was a great opportunity for me to go, oh, let me focus again

Shelley:

on growing my channel and some of the things I should be doing.

Shelley:

So I looked at my channel Shelley Carney livestream, coach SCLC, and I

Shelley:

thought, what I need to do is I need to.

Shelley:

This five years of content of coaching, relationship, coaching, transitions,

Shelley:

coaching meditation, videos, storytelling, videos, all of these things and put them

Shelley:

under one umbrella of my personal brand.

Shelley:

I am Shelley Carney livestream coach, and I am a coach and I livestream

Shelley:

and I talk about all of this.

Shelley:

Stuff and it's all me and it's under my brand.

Shelley:

So I'm bringing it together with a new show that I'm putting out

Shelley:

on Wednesdays at four o'clock.

Shelley:

I go live, of course, then I put it up as a podcast and then

Shelley:

transcribing it into a blog.

Shelley:

So all of the things, and I'm really excited about it.

Shelley:

It's a lot of fun and I already have this technology.

Shelley:

I already have the stuff.

Shelley:

So why not use this stuff to to.

Shelley:

Other people and maybe hopefully grow my channel and my community as well.

Shelley:

So that's what I'm up to.

Shelley:

And

Jen:

I think that's, I appreciate that you're sharing this because you

Jen:

help people get started on YouTube.

Jen:

You help them grow, but as marketers, as.

Jen:

People building businesses.

Jen:

It's really important to talk to other colleagues and that's what

Jen:

we do on this show, but it's also good to go out and be like, oh yeah.

Jen:

Oh, I remember, I know I'm supposed to do these things.

Jen:

That's part of the magic when you're in business.

Jen:

And I was having a conversation with a colleague yesterday and

Jen:

I was, we were talking about.

Jen:

We both know Nedra and Nedra and I are friends here at Portland and she's

Jen:

written blog posts on my website.

Jen:

It's a really great blog post about LinkedIn.

Jen:

We send each other people and we just don't have that scarcity.

Jen:

Like we're both in marketing.

Jen:

I cannot possibly serve every person on the planet.

Jen:

and I can't remember everything even with copious notes.

Jen:

So one of the things that I love about what you're saying, two

Jen:

things, one you're super excited.

Jen:

And I love seeing that energy.

Jen:

I can tell you're feeling better getting some sleep and that you're

Jen:

excited to do this and you're bringing somebody else in to be like, okay.

Jen:

Sure.

Jen:

I'll let you help me.

Jen:

It's so great.

Jen:

Yeah.

Jen:

Good reminders.

Jen:

I think that's, what's so cool about it.

Jen:

Yeah.

Jen:

It's

Shelley:

it's all, it's always good to have somebody to bounce your ideas off

Shelley:

of, and to just look at things together.

Shelley:

Okay.

Shelley:

Let's look at this YouTube channel.

Shelley:

What can make it better?

Shelley:

I could do that on my own, but it's, I don't, I just don't find the time.

Shelley:

So having somebody come in and say, let's do this.

Shelley:

Yeah.

Shelley:

It gives you that motivation to

Jen:

get it done.

Jen:

Another set of eyes is always important.

Jen:

I, I.

Jen:

Yes.

Jen:

And sometimes it feels really lonely.

Jen:

That's one of the things about making content and sending it out into the

Jen:

world is it can feel very lonely.

Jen:

That's true.

Jen:

And that's one of the reasons why we have this show is to help all

Jen:

the view feel less lonely, too.

Jen:

yeah, fair.

Shelley:

Yeah, I have another friend.

Shelley:

Who's a content creator.

Shelley:

I bring him up every now and then he's got 3 million followers on TikTok he's

Shelley:

he does a weekly live show and I am always well, I'm not always, I am very

Shelley:

often there to watch his show to comment.

Shelley:

And sometimes we'll talk during the week and we'll discuss being a content creator.

Shelley:

He just changed.

Shelley:

His personal podcast to reflect.

Shelley:

Here's what I'm going through as a content creator.

Shelley:

And that also inspired me.

Shelley:

I was like, oh, I love this hearing from him about all the things he goes

Shelley:

through, all the, using Patreon or trying out stanstore or different

Shelley:

things that he's doing as a content creator what's working and what's not.

Shelley:

So I told him.

Shelley:

More of this, please.

Jen:

well, and that's the thing.

Jen:

So I talk to business owners all the time and they say I

Jen:

don't have anything to share.

Jen:

I don't have any content I can share.

Jen:

And I'm like, the best stuff that you can do is that behind the scenes

Jen:

stuff, don't give away your secrets.

Jen:

And at the same time, people love to see how the sausage is made, yeah.

Jen:

For lack of a better term.

Jen:

Yeah.

Jen:

And I just think it's great.

Jen:

I'm really excited for you.

Jen:

I think this is wonderful and what's

Shelley:

going on for you, Jan.

Shelley:

Me,

Jen:

me.

Jen:

So one thing, if you have been following on social media, we've talked about

Jen:

a little bit on the podcast here.

Jen:

She Podcasts Live has been postponed.

Jen:

It was due to be in about a month and it has been postponed until June.

Jen:

19th through 22nd.

Jen:

I don't really know the backstory behind it.

Jen:

I will let Elsie and Jess tell it, we'll put the link in the chat or in the

Jen:

chatter, or at least in the show notes.

Jen:

So if you're interested in why it got postponed, and I think it's also about

Jen:

not losing your hair, planning an event.

Jen:

I think it's been a big deal in planning the event.

Jen:

For me, it was a challenge because we had, we were gonna go to DC.

Jen:

For almost two weeks, my husband is from the DC area.

Jen:

So we had booked tickets to stay longer.

Jen:

My mom was due to come over and babysit the dogs.

Jen:

we had all kinds of moving parts that we had to handle.

Jen:

Ultimately all's well that ends.

Jen:

We, I will be speaking still in June, so I'll.

Jen:

Continuing to do and fulfill my commitment.

Jen:

It means we get to spend time with John's family in June, and then we

Jen:

are now set to go there in December.

Jen:

And so my in-laws are very happy cuz now they get all of

Jen:

us at Christmas and that's so everything worked out for the best.

Jen:

Yeah.

Jen:

It was hairy for us for a couple of days just over here because we had so much

Jen:

going on, but then everything's fine.

Jen:

Just roll with it, that's right.

Shelley:

Scrolling when life hands, your lemons make lemonade.

Jen:

and that's what you did.

Jen:

I was watching last night, but it's oh, I know what it was, this

Jen:

documentary and the guy's I'm the lemons and she's my sugar together.

Jen:

We make lemonade.

Jen:

And I was kinda like, oh, That's really cool.

Jen:

so kinda funny to me.

Jen:

Yeah.

Jen:

So yeah, so we made lemonade out of it and it was pretty cool.

Jen:

The other thing that I've done is I have, when you were talking about what

Jen:

you were talking about, starting the channel and everything reminded me that.

Jen:

I have all this new gear I had told Shelley last week that I had

Jen:

this camera that I wasn't using.

Jen:

I, so the camera's different, there's more depth of field and everything.

Jen:

And it's because I'm using a DSLR now for YouTube, I'm gonna

Jen:

start doing more videos as well.

Jen:

And I'm describing some of the software I like and things like that.

Jen:

And so I'm using a lens and a camera, like all this stuff has been sitting around.

Jen:

I'm finally just saying, okay, I'm gonna use the stuff I'm gonna

Jen:

use all the fancy stuff that I.

Jen:

The end.

Jen:

So that's the other thing that's happening over here.

Jen:

Other than that

Shelley:

technology can become a hurdle.

Shelley:

Even if you have it, you're like ed, do I have the time and the energy and the brain

Shelley:

space to set this up and a DSLR requires an additional in inter interim piece.

Shelley:

Between your computer and your camera.

Shelley:

So you have to be a techie to understand it well enough to use it, which is why

Shelley:

I always recommend start with a webcam.

Shelley:

But if you are a techie like Jen, you

Jen:

can make it work well.

Jen:

So to be fair, I'm not using the cam link.

Jen:

That's the techie bit.

Jen:

I am using a USB cable.

Jen:

The cam link is here.

Jen:

Anyway, it's a big nerd talk.

Jen:

It doesn't matter.

Jen:

Yeah.

Jen:

Yeah.

Jen:

But eventually I'll be doing that.

Jen:

So enough about gear.

Jen:

We're not really here to talk about gear.

Jen:

Although if you have gearheads, if you have questions, please

Jen:

make a comment or email me.

Jen:

We will talk about, I'm happy to talk about any gear that you want.

Jen:

If you wanna know exactly how I mapped all of this.

Jen:

Hit me up.

Jen:

I'll let you know.

Jen:

That's right.

Jen:

Are you ready for some breaking news?

Jen:

Oh, breaking

Shelley:

news.

Jen:

You betcha.

Jen:

All right.

Jen:

So our friends over at near media, they have an analysis up about recess.

Jen:

Recession, proof your brand with local marketing.

Jen:

Now we had an earlier video where we talked about

Jen:

recession, proof, your business.

Jen:

We hit on a few of.

Jen:

We also have last week's show, which is marketing without social media,

Jen:

where we hit on a few of these.

Jen:

So this is taking all of those pieces and putting them together for you.

Jen:

I have long had a philosophy that you conquer Women Conquer Business.

Jen:

You conquer your local community first.

Jen:

Even if you have an online product.

Jen:

that is one of the things that they're talking about here in this

Jen:

article, about 70% of people think that a recession is imminent.

Jen:

So here are a few things that you can be doing.

Jen:

We've talked again, we've talked about bits and pieces of this

Jen:

throughout the show for a long time.

Jen:

It doesn't hurt to keep doing it.

Jen:

So if there's.

Jen:

If a lot of people think there's a recession, how do you

Jen:

recession proof one, you do SEO.

Jen:

We talk about search all the time.

Jen:

That search engine optimization, it means write about things

Jen:

that people are asking you.

Jen:

It means talk about it in a way that people are likely to search for and

Jen:

you do it over and over again.

Jen:

There's a lot of technical things about SEO.

Jen:

But it's an investment.

Jen:

I told my business partner at epiphany that SEO is like putting money in

Jen:

a savings account and it will pay dividends eventually and in the future.

Jen:

So it's really important to invest in some SEO.

Jen:

Talk about things that people care about.

Jen:

The other thing that's really interesting is, we know that on social media and

Jen:

at all kinds of places, people are searching local people care about what's

Jen:

going on in their local communities and how they search on social media.

Jen:

What they're looking for, everything is in the local community.

Jen:

So you start with local first and we know that Google business profiles.

Jen:

They're responsible for 70 to 80% of local conversions.

Jen:

So have that Google business profile, get up there where,

Jen:

and put your specials up there.

Jen:

So people know exactly what it is that's going on with your business.

Jen:

A lot of this is about communicating, right?

Jen:

That's.

Jen:

Philosophically, what marketing is how do you communicate?

Jen:

The next piece is making sure that you have reviews and ratings that people, so

Jen:

make sure that you're also asking people, Hey what do you like about the experience?

Jen:

Would you mind sharing that?

Jen:

Here's a link make it really easy for people to share their experiences, collect

Jen:

those reviews and then share those.

Jen:

You can share those on social media.

Jen:

You can share them.

Jen:

Certainly if they're on your Google business profile,

Jen:

let people know about it.

Jen:

I used to put reviews in my proposals when I was doing marketing proposals.

Jen:

let people know that other people think that you're awesome.

Jen:

Just make sure they're legit reviews and not something

Jen:

that somebody made up because

Jen:

that's terrible and not a cool way to run your business.

Jen:

So get those reviews share deals so you can post.

Jen:

All of your deals on social media, you can also do it on

Jen:

your Google business profile.

Jen:

Make sure people know that things are on sale.

Jen:

It's an important part of it.

Jen:

These are ways that you are.

Jen:

I think that when we talked about it in recession, proofing your business, notice

Jen:

that this is all top of the funnel stuff.

Jen:

And that's exactly what we talked about on our show, which is, you're not,

Jen:

you're focusing on your retention of your current clients, but you're also focusing

Jen:

in preparation of an economic downturn on the top of the funnel of letting

Jen:

people know that you're there letting them know what it is you're offering.

Jen:

And then the last but not least, cuz you might be looking at this and

Jen:

thinking well I don't really see how last week's show about marketing

Jen:

without social media fits into this.

Jen:

It absolutely does.

Jen:

You wanna have integrated online and offline marketing?

Jen:

Meaning if I go to your storefront, if you have one or if I meet you on the

Jen:

street, I am seeing the same things.

Jen:

I'm hearing the same things as when I see your website and your business on social.

Jen:

And I love this analysis.

Jen:

I felt I was reading this morning and I was like, I feel

Jen:

seen, . And I think that's why we share things from near media.

Jen:

Often it's run by my colleague, David Mihm and a couple of other

Jen:

people that I know like and trust.

Jen:

And so I'm always happy to share things from them and that is the breaking news.

Jen:

All right.

Shelley:

Here's some related episodes recession, proof your business, and

Shelley:

that's a YouTube video and there's the link and marketing without social media.

Shelley:

And that's also a YouTube video and there's the link

Shelley:

and those are ours, right?

Shelley:

Yeah.

Shelley:

Those are ours.

Shelley:

Yeah.

Shelley:

Those are our videos.

Shelley:

So go check out the, uh,Women Conquer Business, the YouTube channel, and you can

Shelley:

see some really great related episodes.

Shelley:

Yeah.

Jen:

Are you ready for some training?

Jen:

Are you ready?

Jen:

Are you ready for some training?

Jen:

It's kinda like Monday night football.

Shelley:

you're ready for some training.

Shelley:

Yeah.

Shelley:

Again, I do some great training today.

Shelley:

I was singing in the car all the way over.

Shelley:

See I from my house to Toby's is about 10 minutes and I was singing in the

Shelley:

car all the way over because sometimes I get in like this funk where I get

Shelley:

self-talk going in my head and I'm like, oh yeah, I don't need that today.

Shelley:

So I'll just start singing and it stimulates the vagus nerve, which you.

Shelley:

It helps shake you out of that feeling.

Shelley:

And then it also, you sing this silly, weird song that you just

Shelley:

make up and it makes you laugh.

Shelley:

And then that raises your endorphins.

Shelley:

So say to yourself in the

Jen:

car, I didn't know that was a thing.

Jen:

My husband and I make up silly songs all the time.

Shelley:

absolutely.

Shelley:

It is.

Shelley:

It is great for your health.

Shelley:

So do it.

Shelley:

That was our tip for the day

Jen:

tip.

Jen:

I think it's also good if you're feeling burned.

Jen:

Or if you're absolutely.

Jen:

It's not just when you're tired, it's when you're burned out.

Jen:

And I, this is so funny that this, so today I'm really tired.

Jen:

I'm not I just, I'm really tired and it might be a sign of burnout.

Jen:

I've been working really hard on some things.

Jen:

And so it's so funny that I would be like, coming up, I came up

Jen:

with this title that I'd be like, let's talk about burnout, yeah.

Jen:

And I'm at the same time,

Shelley:

oh, I'm experiencing burnout.

Shelley:

How can I help myself?

Jen:

so let's talk for a minute about some of the signs of burnout.

Jen:

I would say for me, I get a little irritable.

Jen:

I get tired.

Jen:

I think that.

Jen:

There are, it's a very anxiety inducing feeling when you're burned out.

Jen:

Itty typically shows up in people who, when they're feeling very anxious

Jen:

about things, when maybe it's that sense of overwhelm that can just

Jen:

come and just be like so heavy.

Shelley:

Yeah.

Shelley:

And I think it's there's frustration and there's that last straw.

Shelley:

You're just like, you're on the edge and then one tiny thing

Shelley:

goes wrong and you just lose it.

Shelley:

You're ah, people are like, just this tiny thing.

Shelley:

Why are you

Jen:

so upset?

Jen:

It's

Shelley:

final, tiny thing that, that just, that's all I can handle.

Jen:

Yeah.

Jen:

It's like that.

Jen:

That's.

Jen:

I've always hated this thing.

Jen:

And like it's not, it's, , it's that all or nothing feeling.

Jen:

And I think that's what we need to, it's the zero sum game.

Jen:

It's like saying things are a hundred percent good or a hundred percent bad.

Jen:

And I think in burnout land that's what happens.

Jen:

And then it turns out that if something goes just a little, a skew

Jen:

unexpectedly, then everything is bad.

Jen:

Yeah.

Jen:

Does that resonate with

Shelley:

you?

Shelley:

Yeah.

Shelley:

Yeah.

Shelley:

Cuz like you're the disappointment that you faced last week when they canceled.

Shelley:

Or when they postponed the the event that you were counting on and you

Shelley:

were planning on and you were working towards, and then all of a sudden,

Shelley:

eh, it's gone and it's gotta be very disappointing and upsetting, but you

Shelley:

found a way to come back from that.

Shelley:

Had you been completely burned out and upset?

Shelley:

You might have just said.

Shelley:

Everything is over and I'm doing nothing for the rest of the year.

Shelley:

So there

Jen:

taking my toys and going home.

Jen:

yeah.

Jen:

I will say that when the email came, I was I was mad, like for two minutes

Jen:

and then I was like, no, I get it.

Jen:

I get it.

Jen:

It's cool.

Jen:

It's unfortunate.

Jen:

I was excited.

Jen:

I bought stickers.

Jen:

I was very excited about my stickers by the way they come.

Jen:

So I was disappointed.

Jen:

And then I was like, oh, okay.

Jen:

I can, whatever, we're gonna find a way to give away those stickers and as somebody

Jen:

who was borderline burned out, when it happened, I was like, I get 10 days back.

Jen:

There you go.

Jen:

Woo.

Jen:

And I knew that I had more time.

Jen:

So yeah, I think that when we talk about the signs of burnout, one of the

Jen:

things to really acknowledge about is about ourselves is that we need to.

Jen:

Take a step back and rest.

Jen:

If you start to feel like you're getting angry about everything, if

Jen:

you're starting to feel like nothing is working out, , it's all or nothing,

Jen:

it's a good time to, or forget that

Shelley:

feeling like I just wanna go to bed, pull the covers over my

Shelley:

head and stay there and not come out because it's too overwhelming.

Jen:

That's how I can, but sometimes that's okay.

Jen:

I'm a big believer in naps.

Jen:

I know a lot of people aren't, but I do, it was something that we did

Jen:

was a coping mechanism in Peace Corps because when you live in a foreign

Jen:

land that everything is so different from what you've ever experienced.

Jen:

One of the ways that you can conquer that overwhelm, one of the ways that

Jen:

you can take yourself out of that situation is to give your brain a rest.

Jen:

So one of the ways that you can, step back from burnout.

Jen:

And I think that when you're burned out, you're not as good

Jen:

at marketing your business.

Jen:

If you're thinking like this has nothing to do with marketing, why

Jen:

are they even talking about it?

Jen:

It absolutely does.

Jen:

You have to be out there and on your game, that's a big part of marketing.

Jen:

So we're talking about this because it very much affects what other people see.

Shelley:

Yeah, and sleep is a big deal because I know there's times

Shelley:

when Toby and I are trying to make a decision and we're talking through it

Shelley:

and it's getting laid into the evening and he'll say, let's sleep on this.

Shelley:

And especially if we're getting emotional in any way, that's not right.

Shelley:

Just getting emotional.

Shelley:

We'll say let's sleep on this because when we get tired, We get more emotional.

Shelley:

We can't, we don't have that, that, that governor in our minds that keeps our

Shelley:

emotions under control has just worn out.

Shelley:

It's I don't have any more energy.

Shelley:

So that's, when you say let's go to sleep.

Shelley:

We'll have more energy in the morning and things will be clearer.

Shelley:

Plus your mind has all night, your subconscious can work on it all

Shelley:

night long and you'll feel stronger and more decisive in the morning.

Shelley:

So give yourself that sleep.

Jen:

Yeah.

Jen:

I think that when you get a nap and it's the same thing, when you go for longer,

Jen:

like there's certain amounts of time, you can take like a nap for 30 minutes and

Jen:

you've given yourself a cycle and then if you don't wake up at that point, in

Jen:

order to still feel better at the end of the nap, you have to give yourself,

Jen:

I think 90 minutes so you, if you're going to take a nap and get some rest,

Jen:

it has to be like a little chunk of time.

Jen:

You can't necessarily get up and be like, oh, just a slip.

Jen:

I took a cat nap for five minutes.

Jen:

Like it's, you're not gonna feel better, but it also is a way to rest your mind.

Jen:

And I think that's the power of.

Jen:

The power of walking around the block.

Jen:

Yes.

Jen:

That can be rest from work.

Jen:

There's all these block there.

Jen:

Types of rest.

Shelley:

If you're blocked creatively, get outside, go for a walk.

Shelley:

Breathe.

Shelley:

Yeah.

Shelley:

It makes a big

Jen:

difference.

Jen:

Yeah.

Jen:

And when you get tired, I find anyway that your boundaries

Jen:

start to get a little lax too.

Jen:

So if the governor's gone.

Jen:

Yeah.

Jen:

If the governor inside is saying I'm tired, I'm going to I

Jen:

have left the governor's gonna sleep at year on your own.

Jen:

So that means it's like the guardrails, the first time I'd ever heard governor

Jen:

used us like boundaries was when I drove that Lamborghini and they said,

Jen:

these cars don't have any governing.

Jen:

And I was like, I don't know what that means.

Jen:

It must mean.

Jen:

I can go as fast as I want.

Jen:

And that was absolutely what it was like, they hadn't adjusted it for road travel.

Jen:

It was adjusted for racing, so if you don't have those it's like when

Jen:

you filter up your computer, right?

Jen:

Yeah.

Jen:

You don't have those filters anymore because you're burned out then.

Jen:

Your boundaries are gonna be eroded too, cuz you're not gonna

Jen:

have that way of saying okay.

Jen:

That's not a good idea.

Shelley:

Yeah, nothing good ever happens at two o'clock in the

Jen:

morning.

Jen:

that's what I say.

Jen:

When I give my marketing talks, I'm like at two o'clock in the morning, watch cat

Jen:

videos do not work on your marketing.

Jen:

Don't buy any software don't, make any major decisions.

Jen:

Yeah.

Jen:

During the two, put your credit card away, your credit card away,

Jen:

you don't need all of the things.

Jen:

And I think that is.

Jen:

A really important part of this.

Jen:

, if you're feeling burned out, if it's, if you're, if you had a really busy

Jen:

summer, maybe you're down because there was another round of COVID now there's,

Jen:

monkeypox like, it's just been really chaotic for the last two plus years.

Jen:

And you're like, I don't even feel like getting stuff done the rest of the year.

Jen:

It is time to take a step back and it's time to rest before you make any

Jen:

major decisions, because marketing again is that outward facing piece.

Jen:

It's the customer facing piece of your business by and large.

Jen:

There's very little in terms of outreach and marketing that

Jen:

isn't public to somebody it's external to your organization.

Shelley:

Yay.

Shelley:

So after we rested.

Shelley:

What do we

Jen:

do next?

Jen:

You have to set aside time to consider what your priorities

Jen:

are for the rest of the year.

Shelley:

Yeah.

Shelley:

In, in listing is good because it gets it outta your.

Shelley:

Messed up brain onto a list that you can then, oh, that's what I had in my brain.

Shelley:

And you can see it and then you can start to implement it.

Shelley:

One of the major things for me to keep consistent with content creation is

Shelley:

I have to have a minimums framework.

Shelley:

I do this minimum stuff every week and then.

Shelley:

I have a schedule that I follow to get it done.

Shelley:

And then everything else is just gravy.

Shelley:

It's if I get more done, that's great.

Shelley:

If I don't that's okay.

Shelley:

I got my minimum almost done.

Jen:

and I think that's perfect.

Jen:

You should have that.

Jen:

Everybody needs to have something like that.

Jen:

And so listen to Shelley . Yeah.

Jen:

And that's how it works with your marketing.

Jen:

If you need to have some sort of checklist running checklist for

Jen:

what needs to happen every week.

Jen:

Bare minimum.

Jen:

Okay.

Jen:

And understand as something we've talked about over and over again on this show

Jen:

that every marketing action you take is tied to a broader business goal.

Jen:

So how are you gonna make money from say, sitting on social media all day?

Jen:

You're not.

Jen:

So come up with the ways that you can amplify your voice

Jen:

and your impact for these.

Jen:

Maybe three or five priorities you have between now and the end of the year.

Jen:

, what's the minimum it's gonna take for that.

Jen:

Yeah,

Shelley:

we should discuss that.

Shelley:

now that you have 10 more days what are we gonna do for

Shelley:

Women Conquer Business and ? We,

Jen:

so that's, it's an interesting thing because we have made

Jen:

a list of all the episodes.

Jen:

One of the episodes was scheduled to be.

Jen:

Connected at least broadly with she podcasts.

Jen:

We have a, their theme this year for the conferences.

Jen:

Undeniable, right?

Jen:

Isn't that?

Jen:

Isn't that what it was.

Jen:

So we have an episode that was set to run at, in October.

Jen:

mid-October about undeniable and we were gonna talk about women in podcasting.

Jen:

We've had some phenomenal guests on this show over the last four years.

Jen:

We've had.

Jen:

We've you and I have had a lot of conversations and then

Jen:

we've met a lot of people.

Jen:

So there was we were gonna do something with that.

Jen:

Yeah.

Jen:

And then now I'm like that was one of the first things I thought of was

Jen:

like what are we gonna do about that?

Jen:

Cuz that was part of the plan too.

Jen:

And there's just a lot that goes into it, but we do have a basic

Jen:

checklist for how the show gets out.

Jen:

That's the bare minimum, right?

Jen:

Yeah.

Jen:

And the extra stuff is how we do more.

Shelley:

Yeah.

Shelley:

If we free download or if you have additional materials, people can get

Shelley:

resources and that sort of thing.

Shelley:

Those are gravy.

Shelley:

Those are extras.

Shelley:

Yeah.

Shelley:

Slides are extra

Jen:

slides are extra I didn't have time this week.

Jen:

I've been really busy.

Jen:

That's okay.

Jen:

So

Shelley:

people in the podcast world can't see them anyway.

Jen:

That's right.

Jen:

If they're listening, they're like, we can't see your slides

Jen:

anyway, although I do post them.

Jen:

Yeah.

Jen:

On the website and you can always find them.

Jen:

You can always find them.

Jen:

The other part is, and this is so I think that when it comes to coming up with

Jen:

your priorities for the rest of the year, we're really talking about a brain dump.

Jen:

Like you need to get all of the things that you want to do.

Jen:

Out of your head first.

Jen:

And so brain dump is when you're just like free writing all of the

Jen:

stuff that you need to get done.

Jen:

And then guess what, you're gonna go through that list and

Jen:

be like, yeah, that's really not that important because I, yeah.

Jen:

I want you to get down to three things that you need to do between

Jen:

now and the end of the year.

Jen:

That's really gonna help you focus on your priorities and get your

Jen:

mojo back for the end of the year.

Jen:

That's right now, you've still gotta do stuff to make those three things happen.

Shelley:

Yeah, absolutely.

Shelley:

And you can do the Stephen Covey thing.

Shelley:

Is it urgent and important?

Shelley:

Is it not urgent and important?

Shelley:

Is it urgent and not important or is it not urgent and not important?

Shelley:

And you can categorize those

Jen:

things.

Jen:

Oh, the Eisenhower matrix, Steven Covey got that from oh, Eisenhower.

Jen:

All right.

Jen:

Who I believe is president before Steven Covey.

Jen:

Yeah.

Jen:

Yeah.

Jen:

Steven Covey like still alive and stuff.

Jen:

Yeah but that's absolutely.

Jen:

I was gonna, that's funny, you said that, cuz I was gonna mention

Jen:

that so well, there we are.

Jen:

It's a grid, right?

Jen:

Is that how it's presented in Covey and.

Jen:

I actually have a worksheet somewhere.

Jen:

Yeah.

Jen:

That you have those four items and then throughout the day you can write in them

Jen:

and keeps you, when you think of things, it gives you a place to put all of the

Jen:

priorities and all the ideas that you think of throughout the day and then the

Jen:

things that come up, you can categorize it and then it keeps you out of the

Jen:

things that really aren't important.

Shelley:

Yeah.

Shelley:

Yeah, you gotta take care of what's important first and yeah.

Shelley:

Important and urgent, and then important and then not urgent, but

Shelley:

that's, what's gonna keep you going.

Jen:

That's what's gonna keep you going.

Jen:

And if you wanna get your mojo back.

Jen:

I it's really about bringing in revenue.

Jen:

I think about getting some payoffs, whatever that payoff

Jen:

is, it might be revenue.

Jen:

It might be something else for most business owners.

Jen:

It's about getting more money, more clients.

Jen:

So all of your marketing efforts need to be geared towards

Jen:

that in one way or another.

Jen:

All of your goals and deadlines need to be geared toward that.

Jen:

And that's why they need to be things that are achievable.

Jen:

We're talking about like smart goals also that you want to, that you

Jen:

can measure that are achievable.

Jen:

These don't need to be big things.

Jen:

So when I say three priorities between now and the end of the year, I'm

Jen:

not saying launch three programs.

Jen:

That would be crazy.

Jen:

Yeah.

Jen:

That would be crazy.

Jen:

Yeah.

Jen:

And honestly, if you have a program launch that you wanna do

Jen:

in November and you haven't done anything, you have to push it out.

Jen:

You have to you, correct.

Jen:

It's not gonna happen.

Jen:

So you have to have those honest conversations with yourself so that

Jen:

you can set those reasonable goals and deadlines that are manageable.

Jen:

So you know how to chip away with weekly tasks.

Jen:

Focused on priorities.

Jen:

Shelley said,

Shelley:

Yeah, I've been going through this thing where I've been trying to get

Shelley:

this course out for like months and it seems every time I go to do something

Shelley:

on it, something else goes wrong.

Shelley:

Then I have to fix that before I can move forward.

Shelley:

Like I wasn't able to get into stream yard on my home computer.

Shelley:

And because I just got this new computer.

Shelley:

Because the old one died.

Shelley:

That's right.

Shelley:

So I had a new computer and it's awesome.

Shelley:

But something was keeping me from using stream yard and I couldn't figure it out.

Shelley:

And I was working through it and I was calling Toby,

Shelley:

what do I, how do I fix this?

Shelley:

And I was, yeah.

Shelley:

But then the other day I.

Shelley:

My husband needed to do a a video call with his nurse.

Shelley:

That's doing his palliative care and I had figure it out now because

Shelley:

it was happening and he was on the phone and she's are you coming?

Shelley:

Are you coming?

Shelley:

And it wasn't working with her program either.

Shelley:

So I had figured out.

Shelley:

Now I did figure it out.

Shelley:

So now I'm like, okay, no more excuses is, let's get this course done.

Shelley:

I was like, everything keeps popping up to slow me down.

Shelley:

Frustrating.

Jen:

Yeah.

Jen:

Yeah.

Jen:

And sometimes it's legit.

Jen:

Like your husband's healthcare is more important than the course.

Jen:

Yeah.

Jen:

Okay.

Jen:

But other times it's not, we create barriers and boundaries

Jen:

that make it impossible for us.

Jen:

To finish things sometimes sometimes it's fear sometimes it's fear.

Jen:

Yeah.

Shelley:

it's perfection is, oh, it's not

Jen:

perfect.

Jen:

Yeah.

Jen:

You can perfection.

Jen:

Yeah.

Jen:

Perfectionism.

Jen:

Yeah.

Jen:

All of these different things.

Jen:

Usually it's tied back ultimately at the end of it to some sort

Jen:

of fear barrier that you have.

Jen:

Yes.

Jen:

And we call it all these different things, but it really comes

Jen:

down to what's gonna happen.

Jen:

Nobody cares or whatever nobody dies.

Jen:

And the truth is like, what's the worst that could happen.

Jen:

Nobody takes the course.

Jen:

Yeah.

Jen:

But it doesn't mean it's not valuable.

Jen:

It means that you have more, you just, it's gonna take

Jen:

more time to get people to it.

Jen:

Yes.

Jen:

But all of it, honestly, you're not gonna die.

Jen:

She just,

Shelley:

she just told you my life story.

Shelley:

We're like, ha killing me softly with her words.

Shelley:

Yeah.

Shelley:

Yeah.

Jen:

no, it's just interesting.

Jen:

I worked when I was still at the city of Portland working, there was a woman

Jen:

who came on right before I left, who had worked at the nine one one call center.

Jen:

And.

Jen:

I would get stressed out at work and she would get stressed out too.

Jen:

And one day we had this talk and she was like, look.

Jen:

I just try to manage it because it's not like the 9 1 1 center.

Jen:

We're not, we're working on projects, but nobody's gonna die here.

Jen:

Nobody's gonna die

Shelley:

shooting at you.

Shelley:

what this Toby always said.

Shelley:

And nobody's shooting at you.

Shelley:

It's a good day.

Shelley:

yeah.

Shelley:

Yeah.

Shelley:

We're not gonna die here.

Shelley:

Anybody who's been in a war zone will tell you

Jen:

that.

Jen:

yeah.

Jen:

It's easy to forget though.

Jen:

Yeah.

Jen:

It's easy to forget.

Jen:

Sometimes as business.

Jen:

And that's one of the things we have to do is manage our expectations, manage

Jen:

the things that we have immediate control over and realize that, I guess

Jen:

it depends on your business, but for the most part nobody's gonna die here.

Jen:

Yes, it's true.

Jen:

It's okay.

Shelley:

Just your ego might die a little that's okay.

Jen:

Who needs the ego?

Shelley:

It just gets in the way.

Jen:

Do you wanna talk about getting support.

Shelley:

Obviously Jen and I are here for each other.

Shelley:

It's not hard to do.

Shelley:

You look out at who, and who you've met and who you resonate with and who offers

Shelley:

as much value to you as you offer to them.

Shelley:

And then you reach out and you say, I need you in my life.

Shelley:

What can we do to make that happen?

Shelley:

And then you do it, you make it happen.

Shelley:

But you have to actually take some action and you have to get

Shelley:

over the fear that she might say.

Shelley:

And then what do I do, it's important.

Shelley:

This is something that we have to work at every day.

Shelley:

We have to build our relationships to a point where they are

Shelley:

supportive and we can count on them.

Shelley:

Should we need them?

Shelley:

And we, on the other side of it have to give as much support

Shelley:

as we require from them.

Shelley:

And it's amazing how wonderful it feels.

Shelley:

And how secure you feel once you have built this support system around you?

Shelley:

I have Jen, I have Toby, I have my husband, I have my mom, I

Shelley:

have my daughter, I have my son.

Shelley:

I have a support system.

Shelley:

I have friends that I can reach out to no matter what comes up.

Shelley:

And yeah, they can reach out to me as well.

Shelley:

Yeah.

Shelley:

And it is just a very secure feeling when you have that.

Shelley:

So work at it.

Shelley:

It's worth.

Shelley:

I

Jen:

will say, this is something I struggle with.

Jen:

That's why I was like, Shelley, why don't you talk about support?

Jen:

because I tend to.

Jen:

that I have it around me all of the time.

Jen:

Yeah.

Jen:

And I think that you, as business owners also have it around you all of

Jen:

the time, and it sometimes is about asking and about having those honest

Jen:

conversations with other people and saying, look, I, this isn't gonna happen.

Jen:

If I have to do this by myself, this is I'm getting frustrated.

Jen:

I need some support.

Jen:

. Shelley: Yeah.

Jen:

And it never hurts too, when you're in a good place to, to reach out to

Jen:

other people and say, you know what?

Jen:

I have some extra time.

Jen:

I just got canceled on this thing that I was gonna do.

Jen:

And I have 10 days.

Jen:

Is there something I can do with you, for you, help you out in some

Jen:

way, and you could spur some new opportunities in your life by doing that.

Jen:

For example, if I were to have 10 extra days, Shelley yeah.

Shelley:

If that would happen, if that were happen.

Shelley:

Oh, that would never happen.

Jen:

but you're right there.

Jen:

When you suddenly have extra time, it is helpful then to pay it forward and

Jen:

to see what you can do to help others.

Jen:

It's also important to ask for help when you need it.

Jen:

I think that all of this can really help and again, Part of, one of the

Jen:

things that you can do, that's really supportive is getting the rest,

Jen:

reaching out when you need help.

Jen:

And then also providing it to other people that can be a very restorative process.

Shelley:

When you take your eyes off your own problems and put 'em on a

Shelley:

somebody else's your own problems shrink.

Jen:

Exactly.

Jen:

Yeah, exactly.

Jen:

So I feel like we've talked about this pretty good.

Jen:

Do you have anything to add on.

Jen:

I,

Shelley:

I would just like to offer to people.

Shelley:

If you are getting in a bind with your content, marketing, your content

Shelley:

creation, if it's hard to keep up with it, I have a framework available

Shelley:

to you that keeps it very simple.

Shelley:

That gives you the minimums for getting content marketing done every

Shelley:

week with a very little effort, and you can get my framework and

Shelley:

schedule at framework.agkmedia.studio.

Shelley:

Just go grab that, print it out.

Shelley:

It's two infographics, stick it up on the wall and just follow along with it.

Shelley:

Super easy.

Shelley:

And and it gives you that framework to follow that, then you don't have

Shelley:

to wonder, am I, am I doing enough?

Shelley:

Am I doing it right?

Jen:

And for me, if you're wondering, why is Jen suddenly talking about

Jen:

something that sounds an awful lot, like project management, leadership.

Jen:

Guess what?

Jen:

That's what I have a master's degree in.

Jen:

So all of the marketing that I do is backed by pro good project management.

Jen:

Looking at goals, tying the goals together, an operations

Jen:

way of looking at it.

Jen:

And also tech cuz I'm nerdy.

Jen:

So I know what I'm talking about.

Jen:

I've led huge projects and I have a content up on my website called three

Jen:

keys to reach business goals where I distilled it down to three keys to

Jen:

help people reach their business goals.

Jen:

And it's available.

Jen:

We've put it in the chat.

Jen:

Basically womenconquerbiz.com/three-keys-to-reach-any-goal

Jen:

will also be in the show notes.

Jen:

So you'll be able to get to it at any time.

Jen:

And it should be a good thing for you to think about.

Jen:

It goes into many of the things that we have talked about today,

Jen:

but from a different perspective.

Jen:

So if you're having some trouble finding those priorities, this

Jen:

could be a lot of help for.

Jen:

Get it.

Shelley:

It's free business coaching.

Shelley:

How often you get free business coaching from a guy, from a woman, an amazing

Shelley:

woman with her kind of background

Jen:

so that, oh, let me that is what we have going on today.

Jen:

So you ready for tweaks of the week tweaks of the,

Shelley:

week

Jen:

what's your tweak.

Jen:

So my tweak.

Jen:

is called it's a free headline analyzer.

Jen:

Offered by Co-Schedule one of, if not the most important thing I have it.

Jen:

So I'm gonna open it up here for people to see one of the most important things about

Jen:

anything that you create is the headline.

Jen:

It's easy to forget.

Jen:

How important headlines are because it's the first thing that people see.

Jen:

It's the reason why they click.

Jen:

Okay.

Jen:

We spend a fair amount of time working on headlines for this show.

Jen:

I spend even more time on my writing, coming up with stuff, whether it's a

Jen:

newsletter or writing for somebody else.

Jen:

So what CoSchedule does, is it the, their headline analyzer?

Jen:

What it does is it goes through and gives you all of the.

Jen:

Details on how good of a headline you have, what type of words you're using.

Jen:

If those words are going to be helpful, in terms of getting people

Jen:

to come in and they talk about, so if we're talking about words, it's

Jen:

just looking at like word balance.

Jen:

So this headline that we have here, as an example is.

Jen:

Why horrendous social, vulnerable post, the crying CEO . So there was a guy

Jen:

who like crocodile teared on LinkedIn.

Jen:

I'm such a

Shelley:

victim feel sorry

Jen:

for me, boo-hoo CEO, victimhood thing, and I got all this bad press

Jen:

and I wrote about it for my newsletter.

Jen:

As you can see over here on the left hand side, there are all these attempts

Jen:

at trying to like, write a good.

Jen:

Headline.

Jen:

These are some of the old headlines.

Jen:

I can't remember how many iterations of, this crying CEO post I had, but it

Jen:

goes through and it tells you how many common words, how many uncommon words,

Jen:

emotional words, and power words you have.

Jen:

And.

Jen:

So basically you wanna hit on all of that.

Jen:

You wanna use words that people that are common words that are uncommon,

Jen:

but the two most important types are emotional words and power words.

Jen:

So you want to get people to understand from an emotional standpoint,

Jen:

why your headline is important, why should they click on it?

Jen:

And then also from a power standpoint.

Jen:

It means like horrendous crying.

Jen:

These are like power words that can elicit like a response.

Jen:

So there's a little psychology going on in here.

Jen:

And then the other thing that it does is it looks at how many words is this.

Jen:

Harder easy to read in terms of a reading level.

Jen:

Cause you have to understand, most people read at about an

Jen:

eighth grade reading level.

Jen:

We

Shelley:

can read more quickly if it's like sixth grade,

Shelley:

we can just read it quickly

Jen:

understand it immediately.

Jen:

I unapologetically tend to be really nerdy.

Jen:

I'm a word nerd.

Jen:

The English major in me just cannot do other things.

Jen:

So anyway, My reading level tends to be higher, tends to be like 10 11th grade.

Jen:

I talk a lot about tech and, but my clients are also nerdy people too.

Jen:

The headline type.

Jen:

So you'll notice that there are different types of headlines.

Jen:

Listicles are like your top five of whatevers.

Jen:

Why is a type, how to, which is what a lot of these episodes we

Jen:

have is another type of headline.

Jen:

The sentiment.

Jen:

Is it positive?

Jen:

Is it negative?

Jen:

Is it neutral.

Jen:

So basically you don't want neutral.

Jen:

You want to elicit some sort of sentiment.

Jen:

When you write a headline, this program will tell you if it is

Jen:

or not, and then skim ability.

Jen:

So if it's skiable meaning the first few words in the last few words, is it

Jen:

really telling people what it is that you.

Jen:

Them to know.

Jen:

So on this one, so the whole post again is why horrendous social

Jen:

vulnerable post the crying CEO, like that's the whole headline.

Jen:

Then the skim ability is why horrendous social.

Jen:

The crying CEO.

Jen:

So it's going and I'm like, ah, close enough.

Jen:

that works for me.

Jen:

And then what the other thing, and this is why I really like this headline

Jen:

studio is it goes into the SEO.

Jen:

I don't have the full, I don't use CoSchedule for everything.

Jen:

So some of this stuff is locked out, but I don't really care.

Jen:

It's looking at the keyword quality.

Jen:

I usually skip some of this stuff, but , you'll see that.

Jen:

It'll tell you how much traffic that it was really hot for a while.

Jen:

So it's viewed as an easy win and something that people are gonna read.

Jen:

And then.

Jen:

What I like, I usually go down to the bottom here to the headline competition.

Jen:

And this is really great because I get to see some of the top posts about

Jen:

the same topic, and you'll see that they are all about the same topic.

Jen:

And then from an SEO perspective, it's looking at it and saying, you are better

Jen:

worse, the same as all these other posts

Jen:

And what that is like over the long haul are people.

Jen:

Possibly going to click on this because of this headline that you've written.

Jen:

So all of which is to say that pay attention to your headlines,

Jen:

pay attention to the words that you're using in your headlines.

Jen:

Use one of these tools of which there are many, but definitely this is

Jen:

the one that I like the best, which is headline analyzer by Co-Schedule

Jen:

we'll put that out in the world.

Jen:

It looks like Shelley already posted that in the chat.

Jen:

It'll definitely be in our show notes as well, but whatever it takes,

Jen:

pay attention to those headlights.

Shelley:

Yeah.

Shelley:

It's a huge part of the content.

Shelley:

And even if you have a blog post.

Shelley:

Put up I don't know, six months ago, but it didn't do very well.

Shelley:

And you thought, this was really good content.

Shelley:

Why didn't it do very well.

Shelley:

Yeah.

Shelley:

Run your headline through that analyzer and see if you can improve it.

Jen:

And I did that with all of my content yeah.

Jen:

Cause I was like, I'm not getting what I want.

Jen:

What's happening.

Jen:

so this is one of the things that I can tell you.

Jen:

When I say over and over again, you need to use the words

Jen:

that your customers are using.

Jen:

It's because again, I like to use big words.

Jen:

Guess what?

Jen:

It bit me, right?

Jen:

Cuz I wasn't using the right words to describe what was going on.

Jen:

And people didn't know it wasn't coming up and search people didn't

Jen:

know what I was talking about.

Shelley:

And wanna grab 'em by the feelings.

Jen:

And you just wanna make sure that you're, that it's making sense to people.

Jen:

So this really helps you with that.

Jen:

Like with the emotions, with understanding if this is even if you

Jen:

put your headline in and all of the other headlines have nothing to do with

Jen:

the same topic, that's what we in the business like to call a context clue.

Jen:

that you, your headline might be a little bit off base and.

Jen:

Taking care of all of these different things can really

Jen:

help you and your marketing.

Jen:

Guess what?

Jen:

It helps with burnout too, cuz you'll get the answer quicker.

Jen:

When you write the post the first time, whether or not it's gonna work

Jen:

and that's really what we're trying to get to here is like quicker results

Jen:

tools like this can really help.

Jen:

I think.

Jen:

Yeah.

Jen:

Have you used something like this before?

Jen:

I

Shelley:

have I, when I do my YouTube video ti titles, I run it through

Shelley:

TubeBuddy has a keyword Explorer and they give you a rating of, zero to a hundred.

Shelley:

How.

Shelley:

Strong it is, basically it's how many people are looking for that and how

Shelley:

much competition is there on that.

Shelley:

So it rates it that way.

Shelley:

And that's why you're some other

Jen:

suggestions too.

Jen:

Yeah.

Jen:

That's why you're not seeing all of our YouTube in there is I use

Jen:

TubeBuddy for the YouTube stuff.

Jen:

Yeah.

Jen:

And then what I use CoSchedule for is.

Jen:

Like how I write about it, how I talk about it,

Shelley:

but I'm gonna use this more for my LinkedIn newsletter.

Shelley:

Cause yeah, always

Jen:

that'd great.

Jen:

I always need help with that.

Jen:

LinkedIn newsletters, blog posts, newsletters in general.

Jen:

This is all great for all of that.

Jen:

Anytime you need to write something, you could use it for yes and no.

Jen:

Depends on your email.

Jen:

Provider your email marketing provider.

Jen:

You could use them also for your subject line of email marketing, but

Jen:

you have to be careful because things that work well in headlines, don't

Jen:

always work well for email marketing, things like free exclamation points.

Jen:

Some of that stuff doesn't translate well into your email marketing, but

Jen:

sometimes you really can use it for that.

Jen:

So it is a very flexible tool.

Jen:

Cause you could put just about anything in there and see how people are gonna react.

Shelley:

excellent.

Shelley:

Thank you for the tweak of the week.

Shelley:

Did you wanna talk about headline studio pro

Jen:

or no?

Jen:

That's the one that I'm using.

Jen:

That was what I was showing is oh, it's I think it's like

Jen:

$5, $10 a month or something

Shelley:

like that.

Shelley:

So the headline analyzer is free and the headline studio pro is not free, not

Jen:

free.

Jen:

Okay.

Jen:

I think that with the studio pro you get all the SEO nerd stuff.

Jen:

I

Shelley:

see, I got it all.

Shelley:

Are we ready for inspiration?

Shelley:

Yes.

Shelley:

All right.

Shelley:

Today's little inspirational nugget comes from Epititus.

Shelley:

This says if the grain sprouts before the stock is fully developed, it

Shelley:

will never ripen display fruit too soon, and the winter will kill you.

Shelley:

So we have to think about when we're planting seeds, when we're working,

Shelley:

especially at content marketing and doing our SEO, it's a little.

Shelley:

At a time and the seed takes time to germinate.

Shelley:

You put the seed in the ground and it stays there for a while.

Shelley:

Now, once it starts to grow, it'll take off, but you have to

Shelley:

be patient until it does grow.

Shelley:

And the the question came up.

Shelley:

Are you sizzle?

Shelley:

Or are you steak?

Shelley:

All sizzle and no steak means someone or something does not live up to

Shelley:

its reputation that something, or someone is touted as being bigger,

Shelley:

better, more important, more talented or superior in some way.

Shelley:

But in reality, they are not . So we have to ask ourselves, are we,

Shelley:

what are we concerned with form or function, sizzle or steak?

Shelley:

We wanna work on our.

Shelley:

Foundations and build them strong and steady and have that momentum so that

Shelley:

when we're ready to grow and show then our roots are strong and deep.

Shelley:

So that they can hold us when the wind blows and the storms come.

Shelley:

Suddenly you find out, that this contract you were counting on

Shelley:

is not going to come through.

Shelley:

Can you withstand that?

Shelley:

Do you have the foundations to support you during those difficult times?

Shelley:

Yeah.

Shelley:

And you have to have expectations that are in based in reality.

Shelley:

So for instance, if you are wanting to grow an audience in a community

Shelley:

online, through content marketing, content creation, it's going to

Shelley:

take 18 months to two years of hard work before you're gonna hit that

Shelley:

minimum viable audience that helps you to grow without so much work.

Shelley:

But the first two years are gonna be hard, just expect it.

Shelley:

And first

Jen:

two years, first hundred blog posts stay with it.

Jen:

Yeah.

Jen:

I think it's Malcolm Gladwell.

Jen:

There's all this research out there.

Jen:

Although they're finding different things that, about how true it is or not.

Jen:

But if you focus on something, I think they said for a thousand

Jen:

hours, that's when you begin to master it, the problem that most

Jen:

people have is they give up so much.

Jen:

Earlier than that.

Jen:

That's true.

Shelley:

and because we don't have that expectation of how long it's

Shelley:

going to take to get there, we see all these great big stars, right?

Shelley:

These TikTok stars, these YouTube stars they made it overnight.

Shelley:

And why can't I?

Shelley:

And then we get discouraged too easily because we have our expectations are too.

Shelley:

Yeah.

Shelley:

Yeah,

Jen:

we gotta readjust.

Jen:

Gotta readjust.

Jen:

Gotta, and that's the main thing, like it's almost like you knew what

Jen:

we were talking about today and you came up with that inspirational

Shelley:

nugget almost.

Jen:

thank you so much.

Jen:

That was awesome, Shelley.

Jen:

Yeah.

Jen:

Thanks.

Jen:

Thanks for everybody who's listening or watching.

Jen:

And that's a wrap forWomen Conquer Business this week,

Jen:

and we'll see you again

Shelley:

next.

Shelley:

Thank you for joining theWomen Conquer Business podcast, hosted by

Shelley:

Shelley Carney and Jen McFarland.

Shelley:

Please subscribe and leave a comment or question regarding your most challenging

Shelley:

content creation or business problem.

Shelley:

Then share this podcast with family and friends so they can find the support

Shelley:

they need to expand their brand and share their message with the world.

Shelley:

Check the show notes for links to valuable resources and come back again next week.