Transcripts
Hey, Hey, Hey.
Jen:Hey, welcome to Women Conquer Business.
Jen:I'm Jen McFarland joined by Shelley Carney.
Jen:And this week we're gonna talk about business burnout and how you can get
Jen:your mojo back for the fall push.
Jen:Like I think it's summer is sadly coming to an end and, but we still have
Jen:a lot to do school's back in session.
Jen:Many people who are parents have.
Jen:Now that are also balancing raising kids.
Jen:Like they have more time.
Jen:Business is back in session too if you took a little time off this summer,
Jen:so this new girls talk about burnout boundaries and getting your mojo back
Jen:in time for the last quarter of 2022.
Jen:And before we talk about that how are you doing Shelley?
Shelley:I'm doing really well.
Shelley:After having surgery a couple weeks ago, it's just rebuilding back.
Shelley:But every day I feel stronger and I'm getting better sleep.
Shelley:I was sleeping in my recliner for a while in the bedroom for
Shelley:about two weeks and wearing.
Shelley:What they call a binder.
Shelley:It's like a thing you wrap around your waist and just keep everything in.
Shelley:Now I've taken that off and I'm more comfortable and I'm able to get in and
Shelley:outta my bed so I could sleep in my bed.
Shelley:So I'm having great week, doing that.
Shelley:I also had a great week because I had another podcast episode with another
Shelley:podcaster that came out on your podcast coach, which was a lot of fun.
Shelley:So that's out.
Shelley:And then I did an interview.
Shelley:Yesterday, yeah.
Shelley:Yesterday on another podcast.
Shelley:So I'm really loving that.
Shelley:That's so much fun for me to have those people come to me and ask me questions
Shelley:about live streaming and podcasting and blogging, and how do you get it
Shelley:all done and how do you be consistent?
Shelley:And I get to just really, I'm having such a great time with it and they're
Shelley:always really appreciative of it.
Shelley:So that's a lot of fun and SCLC is back.
Shelley:I spoke with a friend this week.
Shelley:Leslie and she is, has decided to start helping people grow their YouTube
Shelley:channels and she wanted to experiment.
Shelley:So she asked me, can I work with you?
Shelley:And I'm like, sure.
Shelley:So we had a zoom call and she gave me some tips of things to try.
Shelley:And these were things that I knew about, but I just wasn't focusing on them.
Shelley:So it was a great opportunity for me to go, oh, let me focus again
Shelley:on growing my channel and some of the things I should be doing.
Shelley:So I looked at my channel Shelley Carney livestream, coach SCLC, and I
Shelley:thought, what I need to do is I need to.
Shelley:This five years of content of coaching, relationship, coaching, transitions,
Shelley:coaching meditation, videos, storytelling, videos, all of these things and put them
Shelley:under one umbrella of my personal brand.
Shelley:I am Shelley Carney livestream coach, and I am a coach and I livestream
Shelley:and I talk about all of this.
Shelley:Stuff and it's all me and it's under my brand.
Shelley:So I'm bringing it together with a new show that I'm putting out
Shelley:on Wednesdays at four o'clock.
Shelley:I go live, of course, then I put it up as a podcast and then
Shelley:transcribing it into a blog.
Shelley:So all of the things, and I'm really excited about it.
Shelley:It's a lot of fun and I already have this technology.
Shelley:I already have the stuff.
Shelley:So why not use this stuff to to.
Shelley:Other people and maybe hopefully grow my channel and my community as well.
Shelley:So that's what I'm up to.
Shelley:And
Jen:I think that's, I appreciate that you're sharing this because you
Jen:help people get started on YouTube.
Jen:You help them grow, but as marketers, as.
Jen:People building businesses.
Jen:It's really important to talk to other colleagues and that's what
Jen:we do on this show, but it's also good to go out and be like, oh yeah.
Jen:Oh, I remember, I know I'm supposed to do these things.
Jen:That's part of the magic when you're in business.
Jen:And I was having a conversation with a colleague yesterday and
Jen:I was, we were talking about.
Jen:We both know Nedra and Nedra and I are friends here at Portland and she's
Jen:written blog posts on my website.
Jen:It's a really great blog post about LinkedIn.
Jen:We send each other people and we just don't have that scarcity.
Jen:Like we're both in marketing.
Jen:I cannot possibly serve every person on the planet.
Jen:and I can't remember everything even with copious notes.
Jen:So one of the things that I love about what you're saying, two
Jen:things, one you're super excited.
Jen:And I love seeing that energy.
Jen:I can tell you're feeling better getting some sleep and that you're
Jen:excited to do this and you're bringing somebody else in to be like, okay.
Jen:Sure.
Jen:I'll let you help me.
Jen:It's so great.
Jen:Yeah.
Jen:Good reminders.
Jen:I think that's, what's so cool about it.
Jen:Yeah.
Jen:It's
Shelley:it's all, it's always good to have somebody to bounce your ideas off
Shelley:of, and to just look at things together.
Shelley:Okay.
Shelley:Let's look at this YouTube channel.
Shelley:What can make it better?
Shelley:I could do that on my own, but it's, I don't, I just don't find the time.
Shelley:So having somebody come in and say, let's do this.
Shelley:Yeah.
Shelley:It gives you that motivation to
Jen:get it done.
Jen:Another set of eyes is always important.
Jen:I, I.
Jen:Yes.
Jen:And sometimes it feels really lonely.
Jen:That's one of the things about making content and sending it out into the
Jen:world is it can feel very lonely.
Jen:That's true.
Jen:And that's one of the reasons why we have this show is to help all
Jen:the view feel less lonely, too.
Jen:yeah, fair.
Shelley:Yeah, I have another friend.
Shelley:Who's a content creator.
Shelley:I bring him up every now and then he's got 3 million followers on TikTok he's
Shelley:he does a weekly live show and I am always well, I'm not always, I am very
Shelley:often there to watch his show to comment.
Shelley:And sometimes we'll talk during the week and we'll discuss being a content creator.
Shelley:He just changed.
Shelley:His personal podcast to reflect.
Shelley:Here's what I'm going through as a content creator.
Shelley:And that also inspired me.
Shelley:I was like, oh, I love this hearing from him about all the things he goes
Shelley:through, all the, using Patreon or trying out stanstore or different
Shelley:things that he's doing as a content creator what's working and what's not.
Shelley:So I told him.
Shelley:More of this, please.
Jen:well, and that's the thing.
Jen:So I talk to business owners all the time and they say I
Jen:don't have anything to share.
Jen:I don't have any content I can share.
Jen:And I'm like, the best stuff that you can do is that behind the scenes
Jen:stuff, don't give away your secrets.
Jen:And at the same time, people love to see how the sausage is made, yeah.
Jen:For lack of a better term.
Jen:Yeah.
Jen:And I just think it's great.
Jen:I'm really excited for you.
Jen:I think this is wonderful and what's
Shelley:going on for you, Jan.
Shelley:Me,
Jen:me.
Jen:So one thing, if you have been following on social media, we've talked about
Jen:a little bit on the podcast here.
Jen:She Podcasts Live has been postponed.
Jen:It was due to be in about a month and it has been postponed until June.
Jen:19th through 22nd.
Jen:I don't really know the backstory behind it.
Jen:I will let Elsie and Jess tell it, we'll put the link in the chat or in the
Jen:chatter, or at least in the show notes.
Jen:So if you're interested in why it got postponed, and I think it's also about
Jen:not losing your hair, planning an event.
Jen:I think it's been a big deal in planning the event.
Jen:For me, it was a challenge because we had, we were gonna go to DC.
Jen:For almost two weeks, my husband is from the DC area.
Jen:So we had booked tickets to stay longer.
Jen:My mom was due to come over and babysit the dogs.
Jen:we had all kinds of moving parts that we had to handle.
Jen:Ultimately all's well that ends.
Jen:We, I will be speaking still in June, so I'll.
Jen:Continuing to do and fulfill my commitment.
Jen:It means we get to spend time with John's family in June, and then we
Jen:are now set to go there in December.
Jen:And so my in-laws are very happy cuz now they get all of
Jen:us at Christmas and that's so everything worked out for the best.
Jen:Yeah.
Jen:It was hairy for us for a couple of days just over here because we had so much
Jen:going on, but then everything's fine.
Jen:Just roll with it, that's right.
Shelley:Scrolling when life hands, your lemons make lemonade.
Jen:and that's what you did.
Jen:I was watching last night, but it's oh, I know what it was, this
Jen:documentary and the guy's I'm the lemons and she's my sugar together.
Jen:We make lemonade.
Jen:And I was kinda like, oh, That's really cool.
Jen:so kinda funny to me.
Jen:Yeah.
Jen:So yeah, so we made lemonade out of it and it was pretty cool.
Jen:The other thing that I've done is I have, when you were talking about what
Jen:you were talking about, starting the channel and everything reminded me that.
Jen:I have all this new gear I had told Shelley last week that I had
Jen:this camera that I wasn't using.
Jen:I, so the camera's different, there's more depth of field and everything.
Jen:And it's because I'm using a DSLR now for YouTube, I'm gonna
Jen:start doing more videos as well.
Jen:And I'm describing some of the software I like and things like that.
Jen:And so I'm using a lens and a camera, like all this stuff has been sitting around.
Jen:I'm finally just saying, okay, I'm gonna use the stuff I'm gonna
Jen:use all the fancy stuff that I.
Jen:The end.
Jen:So that's the other thing that's happening over here.
Jen:Other than that
Shelley:technology can become a hurdle.
Shelley:Even if you have it, you're like ed, do I have the time and the energy and the brain
Shelley:space to set this up and a DSLR requires an additional in inter interim piece.
Shelley:Between your computer and your camera.
Shelley:So you have to be a techie to understand it well enough to use it, which is why
Shelley:I always recommend start with a webcam.
Shelley:But if you are a techie like Jen, you
Jen:can make it work well.
Jen:So to be fair, I'm not using the cam link.
Jen:That's the techie bit.
Jen:I am using a USB cable.
Jen:The cam link is here.
Jen:Anyway, it's a big nerd talk.
Jen:It doesn't matter.
Jen:Yeah.
Jen:Yeah.
Jen:But eventually I'll be doing that.
Jen:So enough about gear.
Jen:We're not really here to talk about gear.
Jen:Although if you have gearheads, if you have questions, please
Jen:make a comment or email me.
Jen:We will talk about, I'm happy to talk about any gear that you want.
Jen:If you wanna know exactly how I mapped all of this.
Jen:Hit me up.
Jen:I'll let you know.
Jen:That's right.
Jen:Are you ready for some breaking news?
Jen:Oh, breaking
Shelley:news.
Jen:You betcha.
Jen:All right.
Jen:So our friends over at near media, they have an analysis up about recess.
Jen:Recession, proof your brand with local marketing.
Jen:Now we had an earlier video where we talked about
Jen:recession, proof, your business.
Jen:We hit on a few of.
Jen:We also have last week's show, which is marketing without social media,
Jen:where we hit on a few of these.
Jen:So this is taking all of those pieces and putting them together for you.
Jen:I have long had a philosophy that you conquer Women Conquer Business.
Jen:You conquer your local community first.
Jen:Even if you have an online product.
Jen:that is one of the things that they're talking about here in this
Jen:article, about 70% of people think that a recession is imminent.
Jen:So here are a few things that you can be doing.
Jen:We've talked again, we've talked about bits and pieces of this
Jen:throughout the show for a long time.
Jen:It doesn't hurt to keep doing it.
Jen:So if there's.
Jen:If a lot of people think there's a recession, how do you
Jen:recession proof one, you do SEO.
Jen:We talk about search all the time.
Jen:That search engine optimization, it means write about things
Jen:that people are asking you.
Jen:It means talk about it in a way that people are likely to search for and
Jen:you do it over and over again.
Jen:There's a lot of technical things about SEO.
Jen:But it's an investment.
Jen:I told my business partner at epiphany that SEO is like putting money in
Jen:a savings account and it will pay dividends eventually and in the future.
Jen:So it's really important to invest in some SEO.
Jen:Talk about things that people care about.
Jen:The other thing that's really interesting is, we know that on social media and
Jen:at all kinds of places, people are searching local people care about what's
Jen:going on in their local communities and how they search on social media.
Jen:What they're looking for, everything is in the local community.
Jen:So you start with local first and we know that Google business profiles.
Jen:They're responsible for 70 to 80% of local conversions.
Jen:So have that Google business profile, get up there where,
Jen:and put your specials up there.
Jen:So people know exactly what it is that's going on with your business.
Jen:A lot of this is about communicating, right?
Jen:That's.
Jen:Philosophically, what marketing is how do you communicate?
Jen:The next piece is making sure that you have reviews and ratings that people, so
Jen:make sure that you're also asking people, Hey what do you like about the experience?
Jen:Would you mind sharing that?
Jen:Here's a link make it really easy for people to share their experiences, collect
Jen:those reviews and then share those.
Jen:You can share those on social media.
Jen:You can share them.
Jen:Certainly if they're on your Google business profile,
Jen:let people know about it.
Jen:I used to put reviews in my proposals when I was doing marketing proposals.
Jen:let people know that other people think that you're awesome.
Jen:Just make sure they're legit reviews and not something
Jen:that somebody made up because
Jen:that's terrible and not a cool way to run your business.
Jen:So get those reviews share deals so you can post.
Jen:All of your deals on social media, you can also do it on
Jen:your Google business profile.
Jen:Make sure people know that things are on sale.
Jen:It's an important part of it.
Jen:These are ways that you are.
Jen:I think that when we talked about it in recession, proofing your business, notice
Jen:that this is all top of the funnel stuff.
Jen:And that's exactly what we talked about on our show, which is, you're not,
Jen:you're focusing on your retention of your current clients, but you're also focusing
Jen:in preparation of an economic downturn on the top of the funnel of letting
Jen:people know that you're there letting them know what it is you're offering.
Jen:And then the last but not least, cuz you might be looking at this and
Jen:thinking well I don't really see how last week's show about marketing
Jen:without social media fits into this.
Jen:It absolutely does.
Jen:You wanna have integrated online and offline marketing?
Jen:Meaning if I go to your storefront, if you have one or if I meet you on the
Jen:street, I am seeing the same things.
Jen:I'm hearing the same things as when I see your website and your business on social.
Jen:And I love this analysis.
Jen:I felt I was reading this morning and I was like, I feel
Jen:seen, . And I think that's why we share things from near media.
Jen:Often it's run by my colleague, David Mihm and a couple of other
Jen:people that I know like and trust.
Jen:And so I'm always happy to share things from them and that is the breaking news.
Jen:All right.
Shelley:Here's some related episodes recession, proof your business, and
Shelley:that's a YouTube video and there's the link and marketing without social media.
Shelley:And that's also a YouTube video and there's the link
Shelley:and those are ours, right?
Shelley:Yeah.
Shelley:Those are ours.
Shelley:Yeah.
Shelley:Those are our videos.
Shelley:So go check out the, uh,Women Conquer Business, the YouTube channel, and you can
Shelley:see some really great related episodes.
Shelley:Yeah.
Jen:Are you ready for some training?
Jen:Are you ready?
Jen:Are you ready for some training?
Jen:It's kinda like Monday night football.
Shelley:you're ready for some training.
Shelley:Yeah.
Shelley:Again, I do some great training today.
Shelley:I was singing in the car all the way over.
Shelley:See I from my house to Toby's is about 10 minutes and I was singing in the
Shelley:car all the way over because sometimes I get in like this funk where I get
Shelley:self-talk going in my head and I'm like, oh yeah, I don't need that today.
Shelley:So I'll just start singing and it stimulates the vagus nerve, which you.
Shelley:It helps shake you out of that feeling.
Shelley:And then it also, you sing this silly, weird song that you just
Shelley:make up and it makes you laugh.
Shelley:And then that raises your endorphins.
Shelley:So say to yourself in the
Jen:car, I didn't know that was a thing.
Jen:My husband and I make up silly songs all the time.
Shelley:absolutely.
Shelley:It is.
Shelley:It is great for your health.
Shelley:So do it.
Shelley:That was our tip for the day
Jen:tip.
Jen:I think it's also good if you're feeling burned.
Jen:Or if you're absolutely.
Jen:It's not just when you're tired, it's when you're burned out.
Jen:And I, this is so funny that this, so today I'm really tired.
Jen:I'm not I just, I'm really tired and it might be a sign of burnout.
Jen:I've been working really hard on some things.
Jen:And so it's so funny that I would be like, coming up, I came up
Jen:with this title that I'd be like, let's talk about burnout, yeah.
Jen:And I'm at the same time,
Shelley:oh, I'm experiencing burnout.
Shelley:How can I help myself?
Jen:so let's talk for a minute about some of the signs of burnout.
Jen:I would say for me, I get a little irritable.
Jen:I get tired.
Jen:I think that.
Jen:There are, it's a very anxiety inducing feeling when you're burned out.
Jen:Itty typically shows up in people who, when they're feeling very anxious
Jen:about things, when maybe it's that sense of overwhelm that can just
Jen:come and just be like so heavy.
Shelley:Yeah.
Shelley:And I think it's there's frustration and there's that last straw.
Shelley:You're just like, you're on the edge and then one tiny thing
Shelley:goes wrong and you just lose it.
Shelley:You're ah, people are like, just this tiny thing.
Shelley:Why are you
Jen:so upset?
Jen:It's
Shelley:final, tiny thing that, that just, that's all I can handle.
Jen:Yeah.
Jen:It's like that.
Jen:That's.
Jen:I've always hated this thing.
Jen:And like it's not, it's, , it's that all or nothing feeling.
Jen:And I think that's what we need to, it's the zero sum game.
Jen:It's like saying things are a hundred percent good or a hundred percent bad.
Jen:And I think in burnout land that's what happens.
Jen:And then it turns out that if something goes just a little, a skew
Jen:unexpectedly, then everything is bad.
Jen:Yeah.
Jen:Does that resonate with
Shelley:you?
Shelley:Yeah.
Shelley:Yeah.
Shelley:Cuz like you're the disappointment that you faced last week when they canceled.
Shelley:Or when they postponed the the event that you were counting on and you
Shelley:were planning on and you were working towards, and then all of a sudden,
Shelley:eh, it's gone and it's gotta be very disappointing and upsetting, but you
Shelley:found a way to come back from that.
Shelley:Had you been completely burned out and upset?
Shelley:You might have just said.
Shelley:Everything is over and I'm doing nothing for the rest of the year.
Shelley:So there
Jen:taking my toys and going home.
Jen:yeah.
Jen:I will say that when the email came, I was I was mad, like for two minutes
Jen:and then I was like, no, I get it.
Jen:I get it.
Jen:It's cool.
Jen:It's unfortunate.
Jen:I was excited.
Jen:I bought stickers.
Jen:I was very excited about my stickers by the way they come.
Jen:So I was disappointed.
Jen:And then I was like, oh, okay.
Jen:I can, whatever, we're gonna find a way to give away those stickers and as somebody
Jen:who was borderline burned out, when it happened, I was like, I get 10 days back.
Jen:There you go.
Jen:Woo.
Jen:And I knew that I had more time.
Jen:So yeah, I think that when we talk about the signs of burnout, one of the
Jen:things to really acknowledge about is about ourselves is that we need to.
Jen:Take a step back and rest.
Jen:If you start to feel like you're getting angry about everything, if
Jen:you're starting to feel like nothing is working out, , it's all or nothing,
Jen:it's a good time to, or forget that
Shelley:feeling like I just wanna go to bed, pull the covers over my
Shelley:head and stay there and not come out because it's too overwhelming.
Jen:That's how I can, but sometimes that's okay.
Jen:I'm a big believer in naps.
Jen:I know a lot of people aren't, but I do, it was something that we did
Jen:was a coping mechanism in Peace Corps because when you live in a foreign
Jen:land that everything is so different from what you've ever experienced.
Jen:One of the ways that you can conquer that overwhelm, one of the ways that
Jen:you can take yourself out of that situation is to give your brain a rest.
Jen:So one of the ways that you can, step back from burnout.
Jen:And I think that when you're burned out, you're not as good
Jen:at marketing your business.
Jen:If you're thinking like this has nothing to do with marketing, why
Jen:are they even talking about it?
Jen:It absolutely does.
Jen:You have to be out there and on your game, that's a big part of marketing.
Jen:So we're talking about this because it very much affects what other people see.
Shelley:Yeah, and sleep is a big deal because I know there's times
Shelley:when Toby and I are trying to make a decision and we're talking through it
Shelley:and it's getting laid into the evening and he'll say, let's sleep on this.
Shelley:And especially if we're getting emotional in any way, that's not right.
Shelley:Just getting emotional.
Shelley:We'll say let's sleep on this because when we get tired, We get more emotional.
Shelley:We can't, we don't have that, that, that governor in our minds that keeps our
Shelley:emotions under control has just worn out.
Shelley:It's I don't have any more energy.
Shelley:So that's, when you say let's go to sleep.
Shelley:We'll have more energy in the morning and things will be clearer.
Shelley:Plus your mind has all night, your subconscious can work on it all
Shelley:night long and you'll feel stronger and more decisive in the morning.
Shelley:So give yourself that sleep.
Jen:Yeah.
Jen:I think that when you get a nap and it's the same thing, when you go for longer,
Jen:like there's certain amounts of time, you can take like a nap for 30 minutes and
Jen:you've given yourself a cycle and then if you don't wake up at that point, in
Jen:order to still feel better at the end of the nap, you have to give yourself,
Jen:I think 90 minutes so you, if you're going to take a nap and get some rest,
Jen:it has to be like a little chunk of time.
Jen:You can't necessarily get up and be like, oh, just a slip.
Jen:I took a cat nap for five minutes.
Jen:Like it's, you're not gonna feel better, but it also is a way to rest your mind.
Jen:And I think that's the power of.
Jen:The power of walking around the block.
Jen:Yes.
Jen:That can be rest from work.
Jen:There's all these block there.
Jen:Types of rest.
Shelley:If you're blocked creatively, get outside, go for a walk.
Shelley:Breathe.
Shelley:Yeah.
Shelley:It makes a big
Jen:difference.
Jen:Yeah.
Jen:And when you get tired, I find anyway that your boundaries
Jen:start to get a little lax too.
Jen:So if the governor's gone.
Jen:Yeah.
Jen:If the governor inside is saying I'm tired, I'm going to I
Jen:have left the governor's gonna sleep at year on your own.
Jen:So that means it's like the guardrails, the first time I'd ever heard governor
Jen:used us like boundaries was when I drove that Lamborghini and they said,
Jen:these cars don't have any governing.
Jen:And I was like, I don't know what that means.
Jen:It must mean.
Jen:I can go as fast as I want.
Jen:And that was absolutely what it was like, they hadn't adjusted it for road travel.
Jen:It was adjusted for racing, so if you don't have those it's like when
Jen:you filter up your computer, right?
Jen:Yeah.
Jen:You don't have those filters anymore because you're burned out then.
Jen:Your boundaries are gonna be eroded too, cuz you're not gonna
Jen:have that way of saying okay.
Jen:That's not a good idea.
Shelley:Yeah, nothing good ever happens at two o'clock in the
Jen:morning.
Jen:that's what I say.
Jen:When I give my marketing talks, I'm like at two o'clock in the morning, watch cat
Jen:videos do not work on your marketing.
Jen:Don't buy any software don't, make any major decisions.
Jen:Yeah.
Jen:During the two, put your credit card away, your credit card away,
Jen:you don't need all of the things.
Jen:And I think that is.
Jen:A really important part of this.
Jen:, if you're feeling burned out, if it's, if you're, if you had a really busy
Jen:summer, maybe you're down because there was another round of COVID now there's,
Jen:monkeypox like, it's just been really chaotic for the last two plus years.
Jen:And you're like, I don't even feel like getting stuff done the rest of the year.
Jen:It is time to take a step back and it's time to rest before you make any
Jen:major decisions, because marketing again is that outward facing piece.
Jen:It's the customer facing piece of your business by and large.
Jen:There's very little in terms of outreach and marketing that
Jen:isn't public to somebody it's external to your organization.
Shelley:Yay.
Shelley:So after we rested.
Shelley:What do we
Jen:do next?
Jen:You have to set aside time to consider what your priorities
Jen:are for the rest of the year.
Shelley:Yeah.
Shelley:In, in listing is good because it gets it outta your.
Shelley:Messed up brain onto a list that you can then, oh, that's what I had in my brain.
Shelley:And you can see it and then you can start to implement it.
Shelley:One of the major things for me to keep consistent with content creation is
Shelley:I have to have a minimums framework.
Shelley:I do this minimum stuff every week and then.
Shelley:I have a schedule that I follow to get it done.
Shelley:And then everything else is just gravy.
Shelley:It's if I get more done, that's great.
Shelley:If I don't that's okay.
Shelley:I got my minimum almost done.
Jen:and I think that's perfect.
Jen:You should have that.
Jen:Everybody needs to have something like that.
Jen:And so listen to Shelley . Yeah.
Jen:And that's how it works with your marketing.
Jen:If you need to have some sort of checklist running checklist for
Jen:what needs to happen every week.
Jen:Bare minimum.
Jen:Okay.
Jen:And understand as something we've talked about over and over again on this show
Jen:that every marketing action you take is tied to a broader business goal.
Jen:So how are you gonna make money from say, sitting on social media all day?
Jen:You're not.
Jen:So come up with the ways that you can amplify your voice
Jen:and your impact for these.
Jen:Maybe three or five priorities you have between now and the end of the year.
Jen:, what's the minimum it's gonna take for that.
Jen:Yeah,
Shelley:we should discuss that.
Shelley:now that you have 10 more days what are we gonna do for
Shelley:Women Conquer Business and ? We,
Jen:so that's, it's an interesting thing because we have made
Jen:a list of all the episodes.
Jen:One of the episodes was scheduled to be.
Jen:Connected at least broadly with she podcasts.
Jen:We have a, their theme this year for the conferences.
Jen:Undeniable, right?
Jen:Isn't that?
Jen:Isn't that what it was.
Jen:So we have an episode that was set to run at, in October.
Jen:mid-October about undeniable and we were gonna talk about women in podcasting.
Jen:We've had some phenomenal guests on this show over the last four years.
Jen:We've had.
Jen:We've you and I have had a lot of conversations and then
Jen:we've met a lot of people.
Jen:So there was we were gonna do something with that.
Jen:Yeah.
Jen:And then now I'm like that was one of the first things I thought of was
Jen:like what are we gonna do about that?
Jen:Cuz that was part of the plan too.
Jen:And there's just a lot that goes into it, but we do have a basic
Jen:checklist for how the show gets out.
Jen:That's the bare minimum, right?
Jen:Yeah.
Jen:And the extra stuff is how we do more.
Shelley:Yeah.
Shelley:If we free download or if you have additional materials, people can get
Shelley:resources and that sort of thing.
Shelley:Those are gravy.
Shelley:Those are extras.
Shelley:Yeah.
Shelley:Slides are extra
Jen:slides are extra I didn't have time this week.
Jen:I've been really busy.
Jen:That's okay.
Jen:So
Shelley:people in the podcast world can't see them anyway.
Jen:That's right.
Jen:If they're listening, they're like, we can't see your slides
Jen:anyway, although I do post them.
Jen:Yeah.
Jen:On the website and you can always find them.
Jen:You can always find them.
Jen:The other part is, and this is so I think that when it comes to coming up with
Jen:your priorities for the rest of the year, we're really talking about a brain dump.
Jen:Like you need to get all of the things that you want to do.
Jen:Out of your head first.
Jen:And so brain dump is when you're just like free writing all of the
Jen:stuff that you need to get done.
Jen:And then guess what, you're gonna go through that list and
Jen:be like, yeah, that's really not that important because I, yeah.
Jen:I want you to get down to three things that you need to do between
Jen:now and the end of the year.
Jen:That's really gonna help you focus on your priorities and get your
Jen:mojo back for the end of the year.
Jen:That's right now, you've still gotta do stuff to make those three things happen.
Shelley:Yeah, absolutely.
Shelley:And you can do the Stephen Covey thing.
Shelley:Is it urgent and important?
Shelley:Is it not urgent and important?
Shelley:Is it urgent and not important or is it not urgent and not important?
Shelley:And you can categorize those
Jen:things.
Jen:Oh, the Eisenhower matrix, Steven Covey got that from oh, Eisenhower.
Jen:All right.
Jen:Who I believe is president before Steven Covey.
Jen:Yeah.
Jen:Yeah.
Jen:Steven Covey like still alive and stuff.
Jen:Yeah but that's absolutely.
Jen:I was gonna, that's funny, you said that, cuz I was gonna mention
Jen:that so well, there we are.
Jen:It's a grid, right?
Jen:Is that how it's presented in Covey and.
Jen:I actually have a worksheet somewhere.
Jen:Yeah.
Jen:That you have those four items and then throughout the day you can write in them
Jen:and keeps you, when you think of things, it gives you a place to put all of the
Jen:priorities and all the ideas that you think of throughout the day and then the
Jen:things that come up, you can categorize it and then it keeps you out of the
Jen:things that really aren't important.
Shelley:Yeah.
Shelley:Yeah, you gotta take care of what's important first and yeah.
Shelley:Important and urgent, and then important and then not urgent, but
Shelley:that's, what's gonna keep you going.
Jen:That's what's gonna keep you going.
Jen:And if you wanna get your mojo back.
Jen:I it's really about bringing in revenue.
Jen:I think about getting some payoffs, whatever that payoff
Jen:is, it might be revenue.
Jen:It might be something else for most business owners.
Jen:It's about getting more money, more clients.
Jen:So all of your marketing efforts need to be geared towards
Jen:that in one way or another.
Jen:All of your goals and deadlines need to be geared toward that.
Jen:And that's why they need to be things that are achievable.
Jen:We're talking about like smart goals also that you want to, that you
Jen:can measure that are achievable.
Jen:These don't need to be big things.
Jen:So when I say three priorities between now and the end of the year, I'm
Jen:not saying launch three programs.
Jen:That would be crazy.
Jen:Yeah.
Jen:That would be crazy.
Jen:Yeah.
Jen:And honestly, if you have a program launch that you wanna do
Jen:in November and you haven't done anything, you have to push it out.
Jen:You have to you, correct.
Jen:It's not gonna happen.
Jen:So you have to have those honest conversations with yourself so that
Jen:you can set those reasonable goals and deadlines that are manageable.
Jen:So you know how to chip away with weekly tasks.
Jen:Focused on priorities.
Jen:Shelley said,
Shelley:Yeah, I've been going through this thing where I've been trying to get
Shelley:this course out for like months and it seems every time I go to do something
Shelley:on it, something else goes wrong.
Shelley:Then I have to fix that before I can move forward.
Shelley:Like I wasn't able to get into stream yard on my home computer.
Shelley:And because I just got this new computer.
Shelley:Because the old one died.
Shelley:That's right.
Shelley:So I had a new computer and it's awesome.
Shelley:But something was keeping me from using stream yard and I couldn't figure it out.
Shelley:And I was working through it and I was calling Toby,
Shelley:what do I, how do I fix this?
Shelley:And I was, yeah.
Shelley:But then the other day I.
Shelley:My husband needed to do a a video call with his nurse.
Shelley:That's doing his palliative care and I had figure it out now because
Shelley:it was happening and he was on the phone and she's are you coming?
Shelley:Are you coming?
Shelley:And it wasn't working with her program either.
Shelley:So I had figured out.
Shelley:Now I did figure it out.
Shelley:So now I'm like, okay, no more excuses is, let's get this course done.
Shelley:I was like, everything keeps popping up to slow me down.
Shelley:Frustrating.
Jen:Yeah.
Jen:Yeah.
Jen:And sometimes it's legit.
Jen:Like your husband's healthcare is more important than the course.
Jen:Yeah.
Jen:Okay.
Jen:But other times it's not, we create barriers and boundaries
Jen:that make it impossible for us.
Jen:To finish things sometimes sometimes it's fear sometimes it's fear.
Jen:Yeah.
Shelley:it's perfection is, oh, it's not
Jen:perfect.
Jen:Yeah.
Jen:You can perfection.
Jen:Yeah.
Jen:Perfectionism.
Jen:Yeah.
Jen:All of these different things.
Jen:Usually it's tied back ultimately at the end of it to some sort
Jen:of fear barrier that you have.
Jen:Yes.
Jen:And we call it all these different things, but it really comes
Jen:down to what's gonna happen.
Jen:Nobody cares or whatever nobody dies.
Jen:And the truth is like, what's the worst that could happen.
Jen:Nobody takes the course.
Jen:Yeah.
Jen:But it doesn't mean it's not valuable.
Jen:It means that you have more, you just, it's gonna take
Jen:more time to get people to it.
Jen:Yes.
Jen:But all of it, honestly, you're not gonna die.
Jen:She just,
Shelley:she just told you my life story.
Shelley:We're like, ha killing me softly with her words.
Shelley:Yeah.
Shelley:Yeah.
Jen:no, it's just interesting.
Jen:I worked when I was still at the city of Portland working, there was a woman
Jen:who came on right before I left, who had worked at the nine one one call center.
Jen:And.
Jen:I would get stressed out at work and she would get stressed out too.
Jen:And one day we had this talk and she was like, look.
Jen:I just try to manage it because it's not like the 9 1 1 center.
Jen:We're not, we're working on projects, but nobody's gonna die here.
Jen:Nobody's gonna die
Shelley:shooting at you.
Shelley:what this Toby always said.
Shelley:And nobody's shooting at you.
Shelley:It's a good day.
Shelley:yeah.
Shelley:Yeah.
Shelley:We're not gonna die here.
Shelley:Anybody who's been in a war zone will tell you
Jen:that.
Jen:yeah.
Jen:It's easy to forget though.
Jen:Yeah.
Jen:It's easy to forget.
Jen:Sometimes as business.
Jen:And that's one of the things we have to do is manage our expectations, manage
Jen:the things that we have immediate control over and realize that, I guess
Jen:it depends on your business, but for the most part nobody's gonna die here.
Jen:Yes, it's true.
Jen:It's okay.
Shelley:Just your ego might die a little that's okay.
Jen:Who needs the ego?
Shelley:It just gets in the way.
Jen:Do you wanna talk about getting support.
Shelley:Obviously Jen and I are here for each other.
Shelley:It's not hard to do.
Shelley:You look out at who, and who you've met and who you resonate with and who offers
Shelley:as much value to you as you offer to them.
Shelley:And then you reach out and you say, I need you in my life.
Shelley:What can we do to make that happen?
Shelley:And then you do it, you make it happen.
Shelley:But you have to actually take some action and you have to get
Shelley:over the fear that she might say.
Shelley:And then what do I do, it's important.
Shelley:This is something that we have to work at every day.
Shelley:We have to build our relationships to a point where they are
Shelley:supportive and we can count on them.
Shelley:Should we need them?
Shelley:And we, on the other side of it have to give as much support
Shelley:as we require from them.
Shelley:And it's amazing how wonderful it feels.
Shelley:And how secure you feel once you have built this support system around you?
Shelley:I have Jen, I have Toby, I have my husband, I have my mom, I
Shelley:have my daughter, I have my son.
Shelley:I have a support system.
Shelley:I have friends that I can reach out to no matter what comes up.
Shelley:And yeah, they can reach out to me as well.
Shelley:Yeah.
Shelley:And it is just a very secure feeling when you have that.
Shelley:So work at it.
Shelley:It's worth.
Shelley:I
Jen:will say, this is something I struggle with.
Jen:That's why I was like, Shelley, why don't you talk about support?
Jen:because I tend to.
Jen:that I have it around me all of the time.
Jen:Yeah.
Jen:And I think that you, as business owners also have it around you all of
Jen:the time, and it sometimes is about asking and about having those honest
Jen:conversations with other people and saying, look, I, this isn't gonna happen.
Jen:If I have to do this by myself, this is I'm getting frustrated.
Jen:I need some support.
Jen:. Shelley: Yeah.
Jen:And it never hurts too, when you're in a good place to, to reach out to
Jen:other people and say, you know what?
Jen:I have some extra time.
Jen:I just got canceled on this thing that I was gonna do.
Jen:And I have 10 days.
Jen:Is there something I can do with you, for you, help you out in some
Jen:way, and you could spur some new opportunities in your life by doing that.
Jen:For example, if I were to have 10 extra days, Shelley yeah.
Shelley:If that would happen, if that were happen.
Shelley:Oh, that would never happen.
Jen:but you're right there.
Jen:When you suddenly have extra time, it is helpful then to pay it forward and
Jen:to see what you can do to help others.
Jen:It's also important to ask for help when you need it.
Jen:I think that all of this can really help and again, Part of, one of the
Jen:things that you can do, that's really supportive is getting the rest,
Jen:reaching out when you need help.
Jen:And then also providing it to other people that can be a very restorative process.
Shelley:When you take your eyes off your own problems and put 'em on a
Shelley:somebody else's your own problems shrink.
Jen:Exactly.
Jen:Yeah, exactly.
Jen:So I feel like we've talked about this pretty good.
Jen:Do you have anything to add on.
Jen:I,
Shelley:I would just like to offer to people.
Shelley:If you are getting in a bind with your content, marketing, your content
Shelley:creation, if it's hard to keep up with it, I have a framework available
Shelley:to you that keeps it very simple.
Shelley:That gives you the minimums for getting content marketing done every
Shelley:week with a very little effort, and you can get my framework and
Shelley:schedule at framework.agkmedia.studio.
Shelley:Just go grab that, print it out.
Shelley:It's two infographics, stick it up on the wall and just follow along with it.
Shelley:Super easy.
Shelley:And and it gives you that framework to follow that, then you don't have
Shelley:to wonder, am I, am I doing enough?
Shelley:Am I doing it right?
Jen:And for me, if you're wondering, why is Jen suddenly talking about
Jen:something that sounds an awful lot, like project management, leadership.
Jen:Guess what?
Jen:That's what I have a master's degree in.
Jen:So all of the marketing that I do is backed by pro good project management.
Jen:Looking at goals, tying the goals together, an operations
Jen:way of looking at it.
Jen:And also tech cuz I'm nerdy.
Jen:So I know what I'm talking about.
Jen:I've led huge projects and I have a content up on my website called three
Jen:keys to reach business goals where I distilled it down to three keys to
Jen:help people reach their business goals.
Jen:And it's available.
Jen:We've put it in the chat.
Jen:Basically womenconquerbiz.com/three-keys-to-reach-any-goal
Jen:will also be in the show notes.
Jen:So you'll be able to get to it at any time.
Jen:And it should be a good thing for you to think about.
Jen:It goes into many of the things that we have talked about today,
Jen:but from a different perspective.
Jen:So if you're having some trouble finding those priorities, this
Jen:could be a lot of help for.
Jen:Get it.
Shelley:It's free business coaching.
Shelley:How often you get free business coaching from a guy, from a woman, an amazing
Shelley:woman with her kind of background
Jen:so that, oh, let me that is what we have going on today.
Jen:So you ready for tweaks of the week tweaks of the,
Shelley:week
Jen:what's your tweak.
Jen:So my tweak.
Jen:is called it's a free headline analyzer.
Jen:Offered by Co-Schedule one of, if not the most important thing I have it.
Jen:So I'm gonna open it up here for people to see one of the most important things about
Jen:anything that you create is the headline.
Jen:It's easy to forget.
Jen:How important headlines are because it's the first thing that people see.
Jen:It's the reason why they click.
Jen:Okay.
Jen:We spend a fair amount of time working on headlines for this show.
Jen:I spend even more time on my writing, coming up with stuff, whether it's a
Jen:newsletter or writing for somebody else.
Jen:So what CoSchedule does, is it the, their headline analyzer?
Jen:What it does is it goes through and gives you all of the.
Jen:Details on how good of a headline you have, what type of words you're using.
Jen:If those words are going to be helpful, in terms of getting people
Jen:to come in and they talk about, so if we're talking about words, it's
Jen:just looking at like word balance.
Jen:So this headline that we have here, as an example is.
Jen:Why horrendous social, vulnerable post, the crying CEO . So there was a guy
Jen:who like crocodile teared on LinkedIn.
Jen:I'm such a
Shelley:victim feel sorry
Jen:for me, boo-hoo CEO, victimhood thing, and I got all this bad press
Jen:and I wrote about it for my newsletter.
Jen:As you can see over here on the left hand side, there are all these attempts
Jen:at trying to like, write a good.
Jen:Headline.
Jen:These are some of the old headlines.
Jen:I can't remember how many iterations of, this crying CEO post I had, but it
Jen:goes through and it tells you how many common words, how many uncommon words,
Jen:emotional words, and power words you have.
Jen:And.
Jen:So basically you wanna hit on all of that.
Jen:You wanna use words that people that are common words that are uncommon,
Jen:but the two most important types are emotional words and power words.
Jen:So you want to get people to understand from an emotional standpoint,
Jen:why your headline is important, why should they click on it?
Jen:And then also from a power standpoint.
Jen:It means like horrendous crying.
Jen:These are like power words that can elicit like a response.
Jen:So there's a little psychology going on in here.
Jen:And then the other thing that it does is it looks at how many words is this.
Jen:Harder easy to read in terms of a reading level.
Jen:Cause you have to understand, most people read at about an
Jen:eighth grade reading level.
Jen:We
Shelley:can read more quickly if it's like sixth grade,
Shelley:we can just read it quickly
Jen:understand it immediately.
Jen:I unapologetically tend to be really nerdy.
Jen:I'm a word nerd.
Jen:The English major in me just cannot do other things.
Jen:So anyway, My reading level tends to be higher, tends to be like 10 11th grade.
Jen:I talk a lot about tech and, but my clients are also nerdy people too.
Jen:The headline type.
Jen:So you'll notice that there are different types of headlines.
Jen:Listicles are like your top five of whatevers.
Jen:Why is a type, how to, which is what a lot of these episodes we
Jen:have is another type of headline.
Jen:The sentiment.
Jen:Is it positive?
Jen:Is it negative?
Jen:Is it neutral.
Jen:So basically you don't want neutral.
Jen:You want to elicit some sort of sentiment.
Jen:When you write a headline, this program will tell you if it is
Jen:or not, and then skim ability.
Jen:So if it's skiable meaning the first few words in the last few words, is it
Jen:really telling people what it is that you.
Jen:Them to know.
Jen:So on this one, so the whole post again is why horrendous social
Jen:vulnerable post the crying CEO, like that's the whole headline.
Jen:Then the skim ability is why horrendous social.
Jen:The crying CEO.
Jen:So it's going and I'm like, ah, close enough.
Jen:that works for me.
Jen:And then what the other thing, and this is why I really like this headline
Jen:studio is it goes into the SEO.
Jen:I don't have the full, I don't use CoSchedule for everything.
Jen:So some of this stuff is locked out, but I don't really care.
Jen:It's looking at the keyword quality.
Jen:I usually skip some of this stuff, but , you'll see that.
Jen:It'll tell you how much traffic that it was really hot for a while.
Jen:So it's viewed as an easy win and something that people are gonna read.
Jen:And then.
Jen:What I like, I usually go down to the bottom here to the headline competition.
Jen:And this is really great because I get to see some of the top posts about
Jen:the same topic, and you'll see that they are all about the same topic.
Jen:And then from an SEO perspective, it's looking at it and saying, you are better
Jen:worse, the same as all these other posts
Jen:And what that is like over the long haul are people.
Jen:Possibly going to click on this because of this headline that you've written.
Jen:So all of which is to say that pay attention to your headlines,
Jen:pay attention to the words that you're using in your headlines.
Jen:Use one of these tools of which there are many, but definitely this is
Jen:the one that I like the best, which is headline analyzer by Co-Schedule
Jen:we'll put that out in the world.
Jen:It looks like Shelley already posted that in the chat.
Jen:It'll definitely be in our show notes as well, but whatever it takes,
Jen:pay attention to those headlights.
Shelley:Yeah.
Shelley:It's a huge part of the content.
Shelley:And even if you have a blog post.
Shelley:Put up I don't know, six months ago, but it didn't do very well.
Shelley:And you thought, this was really good content.
Shelley:Why didn't it do very well.
Shelley:Yeah.
Shelley:Run your headline through that analyzer and see if you can improve it.
Jen:And I did that with all of my content yeah.
Jen:Cause I was like, I'm not getting what I want.
Jen:What's happening.
Jen:so this is one of the things that I can tell you.
Jen:When I say over and over again, you need to use the words
Jen:that your customers are using.
Jen:It's because again, I like to use big words.
Jen:Guess what?
Jen:It bit me, right?
Jen:Cuz I wasn't using the right words to describe what was going on.
Jen:And people didn't know it wasn't coming up and search people didn't
Jen:know what I was talking about.
Shelley:And wanna grab 'em by the feelings.
Jen:And you just wanna make sure that you're, that it's making sense to people.
Jen:So this really helps you with that.
Jen:Like with the emotions, with understanding if this is even if you
Jen:put your headline in and all of the other headlines have nothing to do with
Jen:the same topic, that's what we in the business like to call a context clue.
Jen:that you, your headline might be a little bit off base and.
Jen:Taking care of all of these different things can really
Jen:help you and your marketing.
Jen:Guess what?
Jen:It helps with burnout too, cuz you'll get the answer quicker.
Jen:When you write the post the first time, whether or not it's gonna work
Jen:and that's really what we're trying to get to here is like quicker results
Jen:tools like this can really help.
Jen:I think.
Jen:Yeah.
Jen:Have you used something like this before?
Jen:I
Shelley:have I, when I do my YouTube video ti titles, I run it through
Shelley:TubeBuddy has a keyword Explorer and they give you a rating of, zero to a hundred.
Shelley:How.
Shelley:Strong it is, basically it's how many people are looking for that and how
Shelley:much competition is there on that.
Shelley:So it rates it that way.
Shelley:And that's why you're some other
Jen:suggestions too.
Jen:Yeah.
Jen:That's why you're not seeing all of our YouTube in there is I use
Jen:TubeBuddy for the YouTube stuff.
Jen:Yeah.
Jen:And then what I use CoSchedule for is.
Jen:Like how I write about it, how I talk about it,
Shelley:but I'm gonna use this more for my LinkedIn newsletter.
Shelley:Cause yeah, always
Jen:that'd great.
Jen:I always need help with that.
Jen:LinkedIn newsletters, blog posts, newsletters in general.
Jen:This is all great for all of that.
Jen:Anytime you need to write something, you could use it for yes and no.
Jen:Depends on your email.
Jen:Provider your email marketing provider.
Jen:You could use them also for your subject line of email marketing, but
Jen:you have to be careful because things that work well in headlines, don't
Jen:always work well for email marketing, things like free exclamation points.
Jen:Some of that stuff doesn't translate well into your email marketing, but
Jen:sometimes you really can use it for that.
Jen:So it is a very flexible tool.
Jen:Cause you could put just about anything in there and see how people are gonna react.
Shelley:excellent.
Shelley:Thank you for the tweak of the week.
Shelley:Did you wanna talk about headline studio pro
Jen:or no?
Jen:That's the one that I'm using.
Jen:That was what I was showing is oh, it's I think it's like
Jen:$5, $10 a month or something
Shelley:like that.
Shelley:So the headline analyzer is free and the headline studio pro is not free, not
Jen:free.
Jen:Okay.
Jen:I think that with the studio pro you get all the SEO nerd stuff.
Jen:I
Shelley:see, I got it all.
Shelley:Are we ready for inspiration?
Shelley:Yes.
Shelley:All right.
Shelley:Today's little inspirational nugget comes from Epititus.
Shelley:This says if the grain sprouts before the stock is fully developed, it
Shelley:will never ripen display fruit too soon, and the winter will kill you.
Shelley:So we have to think about when we're planting seeds, when we're working,
Shelley:especially at content marketing and doing our SEO, it's a little.
Shelley:At a time and the seed takes time to germinate.
Shelley:You put the seed in the ground and it stays there for a while.
Shelley:Now, once it starts to grow, it'll take off, but you have to
Shelley:be patient until it does grow.
Shelley:And the the question came up.
Shelley:Are you sizzle?
Shelley:Or are you steak?
Shelley:All sizzle and no steak means someone or something does not live up to
Shelley:its reputation that something, or someone is touted as being bigger,
Shelley:better, more important, more talented or superior in some way.
Shelley:But in reality, they are not . So we have to ask ourselves, are we,
Shelley:what are we concerned with form or function, sizzle or steak?
Shelley:We wanna work on our.
Shelley:Foundations and build them strong and steady and have that momentum so that
Shelley:when we're ready to grow and show then our roots are strong and deep.
Shelley:So that they can hold us when the wind blows and the storms come.
Shelley:Suddenly you find out, that this contract you were counting on
Shelley:is not going to come through.
Shelley:Can you withstand that?
Shelley:Do you have the foundations to support you during those difficult times?
Shelley:Yeah.
Shelley:And you have to have expectations that are in based in reality.
Shelley:So for instance, if you are wanting to grow an audience in a community
Shelley:online, through content marketing, content creation, it's going to
Shelley:take 18 months to two years of hard work before you're gonna hit that
Shelley:minimum viable audience that helps you to grow without so much work.
Shelley:But the first two years are gonna be hard, just expect it.
Shelley:And first
Jen:two years, first hundred blog posts stay with it.
Jen:Yeah.
Jen:I think it's Malcolm Gladwell.
Jen:There's all this research out there.
Jen:Although they're finding different things that, about how true it is or not.
Jen:But if you focus on something, I think they said for a thousand
Jen:hours, that's when you begin to master it, the problem that most
Jen:people have is they give up so much.
Jen:Earlier than that.
Jen:That's true.
Shelley:and because we don't have that expectation of how long it's
Shelley:going to take to get there, we see all these great big stars, right?
Shelley:These TikTok stars, these YouTube stars they made it overnight.
Shelley:And why can't I?
Shelley:And then we get discouraged too easily because we have our expectations are too.
Shelley:Yeah.
Shelley:Yeah,
Jen:we gotta readjust.
Jen:Gotta readjust.
Jen:Gotta, and that's the main thing, like it's almost like you knew what
Jen:we were talking about today and you came up with that inspirational
Shelley:nugget almost.
Jen:thank you so much.
Jen:That was awesome, Shelley.
Jen:Yeah.
Jen:Thanks.
Jen:Thanks for everybody who's listening or watching.
Jen:And that's a wrap forWomen Conquer Business this week,
Jen:and we'll see you again
Shelley:next.
Shelley:Thank you for joining theWomen Conquer Business podcast, hosted by
Shelley:Shelley Carney and Jen McFarland.
Shelley:Please subscribe and leave a comment or question regarding your most challenging
Shelley:content creation or business problem.
Shelley:Then share this podcast with family and friends so they can find the support
Shelley:they need to expand their brand and share their message with the world.
Shelley:Check the show notes for links to valuable resources and come back again next week.
