Why Meta Ads Is Critical for Increasing Google Ads Success - The Google Ads Podcast

Artwork for podcast The Google Ads Podcast

Why Meta Ads Is Critical for Increasing Google Ads Success

8th October 2024 • The Google Ads Podcast • Solutions 8

Our Meta Ads Manager, Nick Ewing, discusses the interdependence of Meta Ads and Google Ads for success. In the case study that Nick shares, the business initially allocated a balanced budget for Meta Ads and Google Ads, and they had better results in Google Ads. However, when Meta Ads was lost due to Facebook restrictions, the business's revenue dropped from $25,000 to zero in July. Google's performance also significantly declined.

Once Meta Ads was recovered, the business rebounded and earned $33,000 in just the first 10 days. This indicates that Meta Ads is crucial for driving overall traffic and revenue. Nick also touches on how the advertising platforms are not always providing accurate attribution data and what you can do and what metrics to focus on instead to mitigate this issue. Watch this video to learn more.

0:00 Intro

0:16 Why Meta Ads Is Critical for Increasing Google Ads Success

6:47 Surge in new customers

10:00 Stop relying on in-app metrics and ROAS

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