With Amazon's purchase of Whole Foods considered a huge sign the future of retail is online, personalised nutrition is also driving the move to e-retail.

Today's smartphone is the preferred destination for both researching and purchasing health and wellness products among millennials, and even baby boomers are getting savvier about manoeuvering online. With Amazon's purchase of Whole Foods considered a huge sign the future of retail is online, personalised nutrition is also driving the move to e-retail. Jeff Hilton, co-founder at BrandHive, joins us to discuss why the online space is so important, and what brands can do to successfully make the move to a digital marketing environment.