Does your marketing strategy capture potential guests in its web? In today’s episode, I’m breaking down a short-term rental marketing plan using my “spider web” model. Plus, real-life examples to keep your guests in your web, before and after they book.
Time-stamps:
I want to feature you on Brand & Market’s 100th episode! (1:00)
Wednesday Wins (3:26)
What’s changed about marketing (5:45)
The marketing spider web model (7:40)
The discovery phase (10:20)
The trust-building phase (17:02)
20% off your annual subscription of Lodgify (20:48)