Episode #134. Today’s topic is Agency Partnerships – what makes a great client-agency relationship and perspective from both sides of the fence.
Joining Abby to discuss is Richard Robinson, awarded "One of the ten most influential Leaders in Digital & Tech" (BIMA) and Campaign A-List 2024. Richard is highly experienced in the client (McDonalds, Coca-Cola) and agency (Publicis Worldwide) world and as an intermediary and consultant for both at Xeim Engage and Oystercatchers. In his latest role as Executive Director of Ingenuity+ and Exco member of The Ingenuity Group, UK's largest connector of brands with agencies, Richard specialises in connecting the Marketing World.
In this episode, Richard shares the two fundamentals of a great agency partner, the role of account handling, all agency ‘rules of engagement’, quality of briefing, plus insight from Ingenuity+ ‘Redefining the pitch’ report and why Richard is excited about the future of his new role.
Read a copy of Ingenuity+ report mentioned in this episode: Ingenuity + Redefining The Pitch (ingenuitylondon.com)
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Richard Robinson🔥 | LinkedIn
This episode is sponsored by House of Performance
Need to up your game in PPC, Paid Social or Display?
House of Performance are a team of passionate marketeers growing ambitious brands through paid media.
For a free mini audit, get in touch with the team at https://houseofperformance.co.uk/wholemarketer
News and events:
The Marketing Society Global Conference: Changemakers Impact. November 13th in Central London
Hear from visionary speakers, gain cutting-edge insights, and connect with fellow changemakers who are reshaping our industry and society.
Tickets are limited, so secure your place now. Book your ticket here and prepare to ignite your potential.
The Marketing Society Global Conference: where ideas spark, connections form, and impact begins. See you in London!
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
