Episode #49. This episode is a technical skill on consumer-centric marketing. Consumers now hold more power; the increase in choice and advancements in technology and logistics means that they can access products and services from almost anywhere. Businesses thriving today are investing in truly understanding their consumers at a deep-rooted emotional level and putting the needs of their consumers first.

Joining Abby is Nick Rabin ex-client side marketer turned consultant and the newest affiliate consultant to join the Labyrinth Marketing team. During this episode Nick shares how to be a consumer centric organisation (the 4Cs), understanding your consumers beyond the usual demographics and the dangers of assumptions vs facts. First published October 18th 2021.

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: linkedin.com/in/abigailcdixon/

Guest:linkedin.com/in/nick-rabin-3a5835b/

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com