Measuring intangible services, like the value of advice from a doctor or lawyer, can be daunting. It's often the measure that can determine whether a business treats such advice or service as a nice-to-have discretionary cost or a must-have investment in the organization's future success. What factors determine which column it falls in?

In today's episode, Dr. Patti Phillips, CEO of ROI Institute, Inc., shares her tremendous insight into measuring intangible services that can help those who provide services show the value of what they do. She also shares that we must look at the value of what we do in terms of the chain of impact.

So if we offer a service to people, we should make them consider the service we deliver is valuable. So if you want to hear more of Dr. Patti Phillips, hit that play button and tune in to this episode of Business Confidential Now!

What You’ll Discover About Measuring Intangible Services:

• How can you measure intangible services

• The levels of the chain of impact, and

• The sticking point that gets us derailed

Guest Bio:

Dr. Patti P. Phillips, CEO of ROI Institute, Inc., is a renowned leader in measurement and evaluation. Patti helps organizations implement the ROI Methodology® in more than 70 countries worldwide.

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https://www.amazon.com/Show-Value-What-You-Measuring/dp/1523002271