Esther Trapadoux is a seasoned Growth Marketer and the Head of Community at Amplitude, a digital analytics platform that gives self-service visibility into the entire customer journey. As a digital marketer and content strategist, she loves working with curious and passionate teams. Esther gives us a sneak peek into the world of community building and growth marketing.

In this episode we discuss:

• Combining marketing, product and the customer
• Owning data for credibility
• Community building in the B2B world
• Marketing vs Community Operations
• Measuring quality in communities
• The ‘Scary Hour’ and how to build a genuine community

You can find Esther on LinkedIn

Learn more about my work at arianacofone.com or drop me a line at hello@arianacofone.com!

Produced by Fina Charleson

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