Welcome to a new episode of Business Lunch, Ryan Deiss and I dissect the recent hype surrounding two new AI-powered gadgets - the Humane AI pen and the Rabbit. Both products promised to revolutionize our lives with features like real-time feedback and enhanced productivity. However, reviews have been scathing, exposing the devices as clunky, unhelpful, and ultimately a letdown. We delve into the challenges of launching new hardware products in a crowded market and explore the dangers of overpromising and failing to deliver, highlighting how a great marketing campaign can backfire if the product itself isn't exceptional.
Highlights:
"The people are not stupid long term, we're all a little stupid short term from time to time."
"It's a game of replacement, not enhancement."
"The better you are at marketing, the better your product better be.”
Timestamps:
00:54 - Introduction
02:36 - Memorial Day
05:26 - AI Devices and Hype
07:17 - The Future of AI Gadgets
12:24 - Apple Vision Goggles
14:21 - Lessons Learned
16:30 - Nobody Wants More Stuff
17:32 - Rabbit Using Chat GPT
23:10 - Marketing Lessons (and Mistakes)
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