Ben Goorin is the fourth generation CEO of Goorin Brothers, the family hat company founded in 1895, and the creator of The Farm, the animal trucker hats worn on heads all over the world.

Ben and Darren met years ago in the same YPO forum, and he's one of the truest creatives Darren has ever seen occupy the CEO seat. Ben's company was founded the year hats peaked in America. Every year since has been a headwind. His father told him the business is what it is and would never be different. But Ben spent his career proving otherwise, interrupting the mundane, as he puts it, until one of those interruptions, a rooster hat with four small letters stitched beneath it, split the company's history in two.

Ben and Darren explore what putting on a hat actually does to a person, the freedom and the price of leading without a playbook, and why Ben believes the moment for creators like him has finally arrived.

Find out more about the Trium Group at triumgroup.com

One of One is produced by Darren Gold, Emily Shaw, and Karen Welsh. Engineering by Aja Simpson.