Episode 16 - 8 Questions to Ask a Podcast Producer Before Hiring Them

8 Questions to Ask a Podcast Producer Before Hiring

1. What defines success for your company's podcast? Having clear goals and metrics to evaluate the podcast's performance is crucial.
2. Do you provide coaching, feedback, or strategic support? Some producers offer guidance to improve hosting skills or overall podcast strategy.
3. What is the turnaround time from raw audio to finished episode? Typical turnaround can range from hours to over a week depending on the provider and complexity of editing.
4. What assets are provided with each episode? Common assets include show notes, social media content, audiograms, video versions, and more.
5. For a new podcast, what's included in the launch process and timeline? Understand the steps for branding, setup, promotion plan, and any associated fees.
6. What type of editing is done? Clarify the extent of audio cleaning, content editing, and length changes you can expect.
7. How long do clients typically podcast with you? Long-tenured clients suggest quality, sustainable service.1
8. How are problems handled? Discuss protocols for issues like late audio, poor quality, or confusing instructions.

The key is finding a provider you trust who aligns with your podcast's needs and working style.

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