Maayan Gordon’s career journey has been anything but ordinary. After surviving a gas explosion and living in an RV, she found massive success utilizing social media to grow her small businesses, and is now helping others across the U.S. do the same. With over two million TikTok followers and a growing audience on both LinkedIn and Instagram, Maayan talks with us about content creation strategies and why it’s important to market for the long-term.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/a-social-media-lighthouse/

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Episode Chapters:

(00:00) Introduction - Maayan Gordon

(1:20) Maayan’s Story

(5:18) Conception of the HootSuite Tour

(8:09) Tying the Tour to Small Businesses

(10:33) You don’t have to scale your business

(14:41) Partnership with HootSuite

(17:12) How Maayan is Helping Small Businesses

(21:29) Marketing on TikTok

(25:33) Advice Maayan Has Been Given

(29:41) If Maayan was not a Marketer

(36:17) Advice to Younger Self

(37:27) Outro - Maayan Gordon