In today’s special episode, Brien interviews our very own Traci DeForge. Traci is recognized as an international podcast expert, sought after speaker and media contributor. Traci is the founder of Produce Your Podcast, a premier podcast consulting & production agency providing a comprehensive, full service high quality solution to incorporating podcasting into B2B and B2C clients’ overall digital marketing strategy.  Today she dives into the podcasting industry.  Why are podcasts so popular?  Can anyone start a podcast?  How do you start a podcast and make it stand out?  What is a podcast manager? Tune in as Traci answers all of these questions and more.

 IN THIS EPISODE:

• [09:11] Why podcasts are so popular.
• [11:58] How different platforms have contributed to the podcasting industry.
• [15:09] How someone can grow their numbers when launching a podcast.
• [18:37] Traci breaks down everything you need to start a podcast.
• [23:51] What kind of budget do you need to start a podcast?
• [27:14] Which platforms should someone utilize to start a podcast on their own?
• [29:44] What does the monetization of a podcast look like?
• [34:19] Can a podcast provide SEO benefits?
• [36:38] What to look for in a podcast coach or podcast manager.
• [40:40] What it’s like working with Produce Your Podcast.

KEY TAKEAWAYS:

• Before you start your podcast, make sure you really know your “why”, so that you can find your niche and create something really unique.
• Anyone can hit “record” and start a podcast, but to make your podcast successful, there is work that needs to be done on the front end.
• There are various platforms out there that you can use to get started.  Make sure to do your research to make sure you choose the right one for your unique podcast.
• Working with an experienced podcast coach or podcast manager is one of the best ways to set your podcast up for success, growth, and to stand out in the crowd.

Links Mentioned:

www.askbrien.com

www.produceyourpodcast.com

@produceyourpodcast

https://www.linkedin.com/in/tracilongdeforge

https://www.linkedin.com/company/produce-your-podcast

BIO: Traci DeForge

Traci is recognized as an international podcast expert, sought after speaker and media contributor. She’s been featured on ABC, CBS, NBC, CNN, CTV, Fortune.com, American Express Open and is a member of the Rolling Stone Culture Council, Editorial Advisory Board of The Podcast Business Journal and regular contributor to RadioINK.

Her 30-year professional career reflects a unique combination of Broadcast Media, Executive Management & Fortune 500 Business Consulting.

This powerful combination led to founding Produce Your Podcast, a premier podcast consulting & production agency providing a comprehensive, full service high quality solution to incorporating podcasting into B2B and B2C clients’ overall digital marketing strategy. She is also the creator of PodHive, an online community for Podcasters, My Podcast Biz, an online certification program for Podcast Managers and The Professional Podcaster Association.