Google just announced its new 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵. Is it similar to ChatGPT? Will it affect organic results or Google Ads campaigns? Kasim breaks down what it is and how it’s going to change search forever. He also shares his predictions on what AI means for the future of Google Ads. Listen to this episode now to learn more!

Mentioned links:

Search ads today and in the future: https://blog.google/products/ads-comm...

Supercharging Search with generative AI: https://blog.google/products/search/g...

Try Google's latest experiments in Labs: https://labs.withgoogle.com/

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How is AI gonna change search and search ads?

I have no idea.

Anybody who says they know is either lying or a major shareholder in

Google that said, we can guess at it and we can also use the information

that Google's telling us in order to interpret some of what might be coming.

So Interesting experiment coming from Google called Search generative

experience, s g e, where Google is going to start delivering chat G P Ts

results at the top of search results while keeping sponsored listings.

Both intact and very separate.

And you can kind of see here.

So here's SGEs response, talking about bicycles.

All of these ostensibly are organic.

So what you're seeing here on the screen are organic results

followed by paid listings.

One of the things that Google's done that I always thought it was

very high integrity is they've kept a strong delineation between

organic and sponsored listings.

And I say high integrity because not every content network has done that.

Some of them embed sponsored listings in a way that's almost impossible to

separate maybe it's not integrity, let's say that it's self-preservation, right?

Because they don't wanna get sued.

But regardless the delineation between.

Organic results and sponsored results is really strong.

And you can see Google has this really, really well done video here.

I'm gonna include links in the description of this that shows

you what SG is and how it works.

you can see as we're paging through,

. They're just giving you the answer again, very chat, G p t esque.

But, I've made this, case once before.

Google's knowledge graph is exponentially bigger than anybody's knowledge graph.

Save God, right?

Like there is not an entity on the planet.

That we know about governments included, that has as much

information as Google has.

And so I think Google wins the AI war.

I've got another video on why I think Google wins the AI war.

You can watch that video if you want to include that in the description as well.

But what's cool is by chat.

GPTs own admission isn't really meant for web browsing per se.

And so you're getting something that potentially has the same benefits.

the open AI chat GT just in terms of, its ability to, ideate with you, but you're

getting it with based off of goo Google's knowledge graph, which is really cool.

I'd be interested in seeing how well this iterates, cuz that's one of the things

that's really cool about chat GT is.

you can stack, it has a memory., while Google, we know Google search has a memory

because your search results are impacted by previous searches it's always been

kind of hidden in a very sneaky way.

Is there more I wanna show you here?

the other thing that I think is gonna be really interesting that

needs to be discussed is organic.

you can see in these results that Google is including organic product listings.

then the question becomes, does the organic ranking change

because it's AI delivered?

And I don't think it does.

The AI interprets the query organic ranking in terms of how you would

determine what's relevant stays the same.

Which really ends up just being link building and content quality, right?

User engagement.

But it's the query what you ask for, what the AI thinks you're asking for.

There's that filter.

So it used to be you search for a phrase and your delivered results.

Now you search for phrase, AI interprets the phrase and the

interpretation delivers the results.

this becomes an exercise in preemptive interpretation from an SEO perspective,

which I think is going to.

I think it's gonna hurt

content quality in the beginning, cuz I think we're gonna get a lot

in the way of like keyword stuffing.

Basically people are gonna be able to trick.

The dumb AI until the dumb AI becomes the smart ai.

And the AI is right now, the dumb AI is pretty fricking smart as it is,

but you're gonna find those pockets.

it reminds me of Google's predictive search where when you start

typing, it gives you options.

I had a friend who found a way to game that and he would

charge people a ton of money.

It'd be like 50 grand, but for 50 grand when somebody started start searching.

he could have your business.

Like, where do I go to you know, file for a patent or whatever.

You could have your business name in those predictive searches.

As far as the ads are concerned, I'd be really interested to see if and when

Google starts to include paid placements inside of the AI generated content, the

delineation, of course would still exist.

It would just be more embedded, and I think I think that's when

ad placement starts to improve drastically and dramatically.

Couple of really interesting notes.

Where do you go to play with Sge?

The answer is you don't.

Google had a link that you could follow in order to opt in the link doesn't work.

and maybe I have the wrong link, I wanna play with Sge and I don't

know how to So if somebody knows how to do this, and maybe it's cuz

I'm in a paid Google Apps account.

I don't know if you played with sg or know how to what I'm doing wrong.

Let me know.

Number one, number two, check this out.

Google IO is May 10th.

Look at the stock.

that's an unbelievable spike.

It pisses me off a little bit actually, cuz you can tell it happened right

before Google made the announcement.

There was a little bit of insider trading there.

Obviously always.

this is really interesting.

I'm gonna include links to all of this in the description of the videos.

This is the death of so many things.

It's the death of search terms because it's, you know, AI

interpreted manual bidding.

Page rank at some point.

It's only a matter of time until the AI results are the only results, and I I

read an article earlier today that said Google wants you to forget about those

10 blue links, and I think that's true.

this will be really interesting.

I'd love to hear your thoughts too.

We can turn this into a discussion.

If you'll point me in the comments, like come and subscribe, I'll see you manana.