In this conversation, Ben Amos interviews Shannon Lemanski, founder of Aqua Ubique, a company that addresses the water crisis in Australia by harnessing humidity to create drinking water. Shannon shares his journey from military service to entrepreneurship, highlighting the importance of purpose over profit in his business start up. Aqua Ubique aims to provide sustainable drinking water solutions while also giving back to communities in need. The discussion covers the necessity of knowing your ‘why’ and clarifying your specific target market in order to  change the mindset of your potential customers.

Takeaways

• Over 8% of Australia's population lacks access to clean drinking water.
• Aqua Ubique creates drinking water from humidity in the air.
• The business model focuses on purpose over profit.
• For every five machines sold, one is donated to communities.
• Shannon's military experience inspired his entrepreneurial journey.
• The technology aims to solve the global water crisis.
• Aqua Ubique is a social enterprise with a sustainable business model.
• The company has gained traction with local councils and universities.
• Education is key to overcoming customer objections.
• The future vision includes expanding technology to serve communities globally.

Chapters

00:00 The Water Crisis in Australia

06:00 Shannon's Journey to Aqua Ubique

12:40 Purpose Over Profit: The Business Model

17:02 Current Status and Future Vision of Aqua Ubique

22:53 Overcoming Objections and Educating Customers

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