How to Leverage Speaking to Grow Your Business with Laurie-Ann Murabito
In this episode of The Pulse on Human Design, host Vickie Dickson welcomes Laurie-Ann Murabito, a speaking coach and the host of the Be In Demand podcast. Laurie-Ann shares her insights on how to use speaking to grow your business effectively. They discuss the importance of leveraging speaking opportunities to build your personal brand, attract clients, and generate income. Laurie-Ann, a 4/6 Emotional Manifesting Generator, also touches on her unique journey from being painfully shy to becoming a professional speaker and coach.
Who is Laurie-Ann Murabito?
- Host of the Be In Demand podcast.
- Professional speaking coach with 20+ years of experience.
- Human Design: 4/6 Emotional Manifesting Generator with the Incarnation Cross of the Sleeping Phoenix.
The Power of Speaking:
- Laurie-Ann’s personal journey from shyness to becoming a professional speaker.
- The impact of speaking on building know, like, and trust with audiences.
- Using speaking to attract clients and generate leads.
Getting Started with Speaking:
- Claim the title of "speaker" in your bio and social media profiles.
- Start with your warm market and reach out to people you know.
- Open the door to conversations about speaking opportunities by inquiring about the process of finding and booking speakers.
Opportunities for Speaking:
- Speaking is not just about stages; it includes podcasts, masterminds, sales presentations, and networking events.
- Find a platform or stage that matches your personality and lifestyle (e.g., podcasts, live streams, social media).
Strategies for Human Design Practitioners:
- Utilize speaking to position yourself as an expert and build trust with your audience.
- Speaking opportunities can significantly grow your business and expand your network.
- Human Design can be integrated into various topics like health, parenting, relationships, and business.
Finding Speaking Opportunities:
- There are thousands of events happening globally where speakers are needed.
- Start with warm market opportunities and expand to more organized events.
- Utilize platforms like Eventbrite to find events and reach out to organizers.
- Laurie-Ann’s curated list of over 60 organizations that regularly seek speakers (link provided in the show notes).
Practical Tips for Speaking:
- Look into the camera to create a sense of eye contact with your audience.
- Put a picture of someone you love or an ideal client near your camera to help you focus.
- Practice and improve your speaking skills over time.
Interested in learning more about leveraging speaking to grow your business? Visit Laurie-Ann’s website at speakandstandout.com and connect with her on Instagram and LinkedIn. Check out her podcast, Be In Demand, for more insights on speaking and business growth.
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Links Mentioned:
We also chatted about Laurie Ann's strategy for being a great podcast guest. Find that
training here.
Youtube Video: https://youtu.be/n-UnuexZwUs
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