Tune in to hear Dominique DiBenedetto (@hairbydomd) from Aura Hair Co. and Wigs by Dominique share what trends in the industry she sees happening now!

KEY TAKEAWAYS:

-- COVID changed the way people spend money

-- Customers’ expectations are on the rise along with their excess savings from not spending during COVID

-- Customers are not giving you as many chances

-- Bad Days = lost customers

-- Know your numbers, get a coach, and make sure you make at least a 12% profit margin.

-- Change your verbiage with clever use of words: Conversation piece versus chunky highlight

-- Watch educational videos and pay attention to the educators’ use of words. These are the latest trends because the companies that employ them do tons of research to know the best word to use when selling!

-- Use visuals, no more swatches!

-- Learn how to dissect a photo and use multiple pics to give yourself a little variance in the results.

MENTIONED IN TODAY’S EPISODE:

-- Dominique DiBenedetto's YouTube Channel: https://www.youtube.com/channel/UCp4sZkn9V565UDPup5Lv6SQ

-- Wigs by Dominique: https://wigsbydominique.com/

-- Aura Hair Co. : https://www.aurahaircompany.com/

We deliver curated resources, coaching, advice, and first-hand experience so you may become a well-rounded, self-sufficient, business-savvy, and strong individual, ready to transition or transform yourself and the industry. We won’t stop until we are all: Hairdresser Strong.

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