Artwork for podcast B2B Marketing Needs Don Draper
Creativity, Stand-Up Comedy and Commercial Success
Episode 318th June 2021 • B2B Marketing Needs Don Draper • True
00:00:00 00:31:24

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Mark Cullen is the Chief Marketing Officer at Simon Kucher & Partners.

Simon Kucher & Partners is a global consulting firm specialising in strategy, marketing, pricing, and sales. Founded in 1985, the company now has around 1,400 professionals worldwide and is regarded as the world's leading pricing advisor and thought leader.

We talk about:

  1. How stand-up comedy experience translates into marketing
  2. Risk taking and making the difference
  3. Growing your top line vs cutting costs
  4. Importance of writing a good creative brief

We hope you enjoy our exquisite conversation with Mark.