Mark Cullen is the Chief Marketing Officer at Simon Kucher & Partners.

Simon Kucher & Partners is a global consulting firm specialising in strategy, marketing, pricing, and sales. Founded in 1985, the company now has around 1,400 professionals worldwide and is regarded as the world's leading pricing advisor and thought leader.

We talk about:

1. How stand-up comedy experience translates into marketing
2. Risk taking and making the difference
3. Growing your top line vs cutting costs
4. Importance of writing a good creative brief

We hope you enjoy our exquisite conversation with Mark.