Your brand has a voice, you just may not have identified it or honed in on it yet. In today's episode, Samantha Pollack joins us to share the value of crafting a distinct brand voice, how copywriters can help find and match your voice, and why you should integrate that voice through your messaging.

Today’s episode is brought to you by my Love Your Leads private audio training! Are you providing an experience for your leads that sets an expectation on when they’ll hear from you, provides them with tools that will help them easily say yes and book you, while also making them feel seen and heard? In my private audio training, you’ll learn how to love your leads and get more booked clients through an automated booking process.

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Find it Quickly:

00:25 - Meet Sam Pollock: Positioning Strategist and Copywriter

01:06 - Understanding Positioning Strategy

02:51 - Crafting Ethical and Empathy-Driven Copy

04:28 - Voice and Personality in Copywriting

05:43 - Challenges of Hiring a Copywriter

08:52 - Discovering Your Brand Voice

12:06 - The Role of AI in Copywriting

21:49 - The Stress of Writing and Overcoming It

26:42 - The Art of Revision and Publishing

27:38 - Building and Evolving Business Systems

28:34 - Crafting Client Experiences

29:19 - The Importance of Editorial Passes

33:17 - Word Count and Audience Considerations

41:02 - Frameworks vs. Processes in Copywriting

43:27 - Empathy-Driven Copywriting

Connect with Lindsay

Website: cultofpersonality.co

Podcast: cultofpersonality.com/podcast

Substack: copsoapbox.substack.com

Instagram: instagram.com/cultofpersonality.co