In this episode of the Deeply Rooted Business Podcast, we're tackling a challenge that's keeping many business owners up at night: what happens when the social media platforms you rely on suddenly change or disappear?

From TikTok's uncertain future to ever-changing algorithms, we're sharing real strategies to protect your business from social media upheaval. Whether you're heavily invested in social platforms or just starting to build your online presence, this episode provides actionable steps to create a more resilient business.

You'll discover how to build a marketing ecosystem that withstands platform changes, create genuine connections with your audience, and maintain steady growth regardless of social media shifts.

In this episode, we cover:

01:38 The marketing shift nobody saw coming

02:14 Email marketing secrets that work

07:14 Smart platform diversification strategies

09:32 Owned media: Your secret weapon

14:45 Building unshakeable brand loyalty

19:18 How to stay ahead of platform changes

Links and resources mentioned:

Aligned Leads Formula: https://gal-agency.com/aligned

Join Jess’ email list: https://www.thelaunchcollaborative.com/

Listen to “Marketing Strategy for Dietitians & Wellness Coaches: Building A Marketing Ecosystem to Boost Client Leads & Streamline Content Creation”: https://www.thelaunchcollaborative.com/blog/marketing-plan-dietitians-health-coaches

Quiz Funnel Offer: https://www.thelaunchcollaborative.com/quiz-funnel

Meet Your Hosts

Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.

Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .

Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.

Connect With Us:

Jess Website

Rachel's Website

Learn with Us

Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>

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