You are about to discover a secret that has sold out coaching programs again and again. This is not a theory. This is a proven campaign that fills spots fast. Students use it. Coaches use it. Even masterminds and certifications use it. And it works every single time.

The secret is called The Black Widow Campaign. It sounds dramatic, and that is because it is. It is smart. It is sharp. And it is deadly effective at turning cold subscribers into paying clients.

Are you ready to see how it works?

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This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

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00:00.99

Kennedy Kennedy

This is a proven launch campaign that's worked time and time again. Whenever I'm working with clients, we install this and we sell out all the spaces in their coaching program. So if you have the kind of program which opens and closes, maybe you've got a cohorted program, like one of our students who has a like a certification program, or you've got a coaching program, something like that.

00:25.71

Kennedy Kennedy

Use this methodology. I call it the Black Widow. Very dramatic title. And it works so, so well for filling up coaching experiences or anything which is cohorted.

00:36.93

Kennedy Kennedy

Let's get into this.

01:03.90

Kennedy Kennedy

Hey, great to see you. It's Kennedy. I'm so pleased that you're here. So if you've got a cohort program where you welcome people in and you shut down access because you need to maybe deliver it in cohorts in specific orders and stuff like that, you want people joining a particular point, you're going to get a lot out of this because this is what I call the Black Widow campaign, which is responsible for filling up many, many coaching programs.

01:25.55

Kennedy Kennedy

It's a coaching program, maybe a certification program, something like that. And it basically comes down to two different moments. It comes down to two major points. The first piece of the puzzle, and if you're watching this, ah you'll be able to follow along with my doodles as well.

01:41.03

Kennedy Kennedy

um The first part is when they first join team. email list. One is the experience when this new person, whoever they are, wherever they came from, whatever day of, whatever time of day, whatever day of night, whatever time of day, whatever day the week it happens to be, whatever the season,

02:00.56

Kennedy Kennedy

what is it they first get when they first join your email list? What a lot of people get wrong at that point is they use the old-fashioned email marketing strategy of, oh, we should nurture people, we should take care of them, we should obviously want to take care of people, right? But we just don't want to disengage them by giving them just a load of nurture content when they first join.

02:19.27

Kennedy Kennedy

Because actually the reason someone's joined your email list is because they've got a problem and they really want your help with it. um I'm not going to go masses of detail, basically they're going to join your email list and they're going to go through what we call... the automated email engine.

02:31.60

Kennedy Kennedy

The reason I'm going to go through it in detail in this video is I've talked about it elsewhere, but I've also just finished a brand new mini course where I walk you through all of the elements of that and how to actually do it in detail.

02:43.65

Kennedy Kennedy

And you can get access to it completely for free as a viewer of this channel. And here's what's really cool. This is the exact email engine system that we use to take the sales of one of our offers from just over $27,000 to more than $500,000. And that the same offer.

03:02.33

Kennedy Kennedy

03:19.11

Kennedy Kennedy

of the same off the same audience So I really, really think it's um it's the most amazing thing ever. So you can access it by clicking the link that's in the description of this or using the QR code that's on screen and you get it for completely free for being a ah a subscriber, a viewer, a listener, a ah person ah in this world.

03:40.26

Kennedy Kennedy

So that's the first thing going to So we're going have them go through this email engine so that, and the reason we want to do that is so that no matter what time of day, no matter what what season it is, even if you're not in launch, that's the most important bit. If you're not in launch right now, if someone joins your email list, are they just going to join your list and just sort of float about?

04:01.34

Kennedy Kennedy

They came your list thinking, oh my gosh, I need your help with something. They joined your list and it's kind of tumbleweed. It's kind of not that exciting. It might be this or that, a little bit of content, but it doesn't really get them excited.

04:12.16

Kennedy Kennedy

We want to make sure at that point when we have most of their attention, which is when someone's just joined your email list, you've got most of their attention, more than you'll ever have in the in future. You want to do something and set up the relationship at that point and potentially even convert them, which is what we do with that automated email engine. So we've got that part set up.

04:30.85

Kennedy Kennedy

The next thing that's going to happen is what we actually do during when it's time to open up the launch. And this is time for the launch. launch going to do two different things.

04:44.06

Kennedy Kennedy

The first part is we are going to build up what I call the bed, right? So before we just say, hey, cart's open, you can enroll in my in my coaching program. And I do this with courses. I do this with mini courses. I do this with my mastermind whenever I open up the yeah the registration and for some new spots in that, which is very rarely. But um every now and again, I do open some places inside of my director's room mastermind. And I do the same thing every time.

05:12.31

Kennedy Kennedy

And it's using this thing called the bed. And the bed is a series of emails that you send out. It could be one email. It could be three emails. It could be a week of emails, which all set up the beliefs.

05:26.11

Kennedy Kennedy

That's what the B in bed stand for. The evidence, that's the E, and the desire needed for somebody to want to enroll in your program.

05:38.90

Kennedy Kennedy

One of the big problems, the big mistakes that I see people make, and when I'm being the launch strategist behind some of these big launches, I see that someone's basically just going straight for the jugular. They're like, nice and gentle, nice and gentle. Here's some content. And then suddenly, hey, we're opening a Roma. And people are like, whoa.

05:56.20

Kennedy Kennedy

Okay, they're like getting whiplash from someone hitting the gas really, really quickly. And we want to make sure that people are in the right frame of mind. We've started to almost like move the camera lens in their mind to start thinking about the topic of your launch.

06:10.68

Kennedy Kennedy

So we're going to send bed emails, beliefs, evidence and desire emails. And I can go into much more detail about what they are in another video ah in the future. But just no needless to say, if you just took that information, you could go and do it.

06:22.27

Kennedy Kennedy

And then we're going to go into what I call the black box. Widow launch. And so the the way we do that, and and this is what's really nice about the Black Widow effect, is that it really looks for the people who are most engaged and gives them a slightly more intense experience so that you don't annoy and upset and disengage the vast majority of your list, the basically the ones who are not engaging.

06:50.97

Kennedy Kennedy

So the way the Black Widow works is you begin with phase one, of the black widow which is sending people some generic information about the launch right so it's it's some nice gentle maybe one email a day maybe with a gap every now and again we'll put a gap in there and then another email and all you're doing is telling people that you've got your program and it's going to be opening up and here's some information.

07:25.99

Kennedy Kennedy

So those emails are all linking to basically the same call to action, which is an information page. On that information page, you're generally going to have the ability to sign up or the ability to sign up for a wait list.

07:42.74

Kennedy Kennedy

But the important thing is there's somewhere for them to click. Every single one of these phase one emails needs to have the ability to click. And each of those emails is going to talk about a different type of problem or a different type of challenge that a person's having who would be the ideal client for your program.

08:05.73

Kennedy Kennedy

Okay, so each of those are going to be dealing dealing with and really approaching one of those different problems or or things that they're dealing with. When they click on the link, what's going to happen is, yes, they are going to see, what they're going to see is they're going to go to a page with some information or maybe just the simplest one I've ever done.

08:22.50

Kennedy Kennedy

They just went to a landing page which said program name, enrollment opening in, and then it had like a countdown timer on just to create a little bit of anticipation. That was the simplest version of this.

08:33.95

Kennedy Kennedy

But what's really interesting is anyone who clicks one of those links is put into

08:42.63

Kennedy Kennedy

The phase number two, emails. So a person who has engaged, they've shown us, oh, I'm interested in that topic. They've sort of been walking down the street and like they're walking down the street and imagine you walking down the street and then you pass a shut a shop window and you see something that takes your fancy. You stop and you look into the shop window and go,

09:05.66

Kennedy Kennedy

oh, that looks interesting. That's what this person's done. This person has stopped and looked the shop window. They haven't gone in the shop. They haven't bought anything. They haven't done much at all, but they've stopped and they've given you some attention. They've said, that's enough interest. That's of enough interest to me for me to stop and take a little look.

09:25.48

Kennedy Kennedy

So we've now got phase two. Phase two is now going to be a bunch of conversion communication which says, hey, you should enroll.

09:38.36

Kennedy Kennedy

Hey, we've got this many places left. Hey, we've got this is a price plan. Here's a payment plan. Here's the price. Here's the details. Here's the information. So phase two is the sales phase.

09:52.95

Kennedy Kennedy

So what's now going to happen, and this is when it gets really interesting, is you're going to have some people who are going to receive the first email, which is the the phase one email. Hey, I've got some information for you. Go and check out this page.

10:08.67

Kennedy Kennedy

They've clicked. And they're going to now be in the phase two where they're going to be getting the sales emails. But you're going to have a whole bunch of other people who did not click on anything in that phase one email.

10:20.82

Kennedy Kennedy

And they're not going to click on the second one or the third one. And they're still, by the end of, let's say you had six days of emails or seven days of emails in the phase one, at the end,

10:32.48

Kennedy Kennedy

You're going to have some people, you're going to have group a who are the excited, interested people who've clicked a link and they have gone now and started receiving the conversion sales emails.

10:43.21

Kennedy Kennedy

But you're going to have a bigger group of people who have still not clicked or engaged. What do we do with them at the end, at the end point of thee of that first phase?

10:54.88

Kennedy Kennedy

What we do is we put them all into the phase two emails anyway. Right? So everybody ends up in the phase two emails.

11:07.35

Kennedy Kennedy

The only thing that happens is people who engage in phase one they immediately skip the rest of phase one and jump straight into phase two.

11:20.61

Kennedy Kennedy

Okay? So let's just make that really one more time because I want you to have all of the pieces of this. So you're essentially going to have, let's say we only had, just for the sake of speed, four emails in phase one.

11:35.22

Kennedy Kennedy

Okay? And we'll call this the interest phase. okay So going to have a person, you're going to start emailing them, they're going to get those emails.

11:47.40

Kennedy Kennedy

We're then going to have another automation, another workflow, which is going to be called the conversion or sales phase. And again, let's just say for the ease of just talking through it, let's say there are four of those. But again, these numbers can be different depending on how long your launch needs to be or you would like your launch to be.

12:09.51

Kennedy Kennedy

And this person, they get email number one and they don't do anything about it. They go, OK, that's kind of interesting. Or they don't open it that day because they're out and about. They're with family. They're doing whatever. Email number two, oh, they've opened that email, but they haven't clicked on anything. OK, it's not really anything.

12:24.06

Kennedy Kennedy

Email number three, they open that one, and they also click a link. They don't get the fourth email in the interest phase. They jump straight from third email. The next email they get is going to be conversion email A. And then they're going to get conversion email B, and so on until they convert.

12:46.31

Kennedy Kennedy

This is what we call the black widow, because in the end, every single person ends up through the conversion sequence. It's just that the interested people jump to the conversion sequence faster, and that accelerates the sales.

13:01.05

Kennedy Kennedy

That's what we do. Hopefully you can see how that's going to work for you. It works really, really well because the first phase acts as a way of warming up the list, warming up the interest and getting people excited.

13:13.13

Kennedy Kennedy

And then that second phase turns into those all important registrations, applications and sales coming in. And it doesn't just work for your your your higher ticket offers.

13:25.58

Kennedy Kennedy

This can also work really, really well. I've seen it time and time again working really, really well for lower ticket courses and on-demand things as well. You can even automate the whole thing if you really want to. Hopefully you found this interesting If you did, make sure you hit subscribe so you get alert when you when the next video like this drops.

13:45.92

Kennedy Kennedy

um I'm still figuring out whether you guys want more sort of content like this, which is like very strategic, specific email campaigns that you can run to make more sales in your coaching business, more sales of your online courses, your memberships, and your done-for-you services.

14:01.82

Kennedy Kennedy

If you like this, let me know that you want more of this kind of stuff in the comments. That means I'll make more stuff like this. And oh it's always really good to know. And yeah, that's it for this week. I'll see you in the next video next week.

14:13.95

Kennedy Kennedy

See ya.