EPISODE OVERVIEW
Duration: Approximately 35 minutes
Best For: Trapped entrepreneurs who feel overwhelmed by AI hype and wonder if it's just more complexity they don't need
Key Outcome: A clear framework for implementing AI that actually gives you time back instead of adding to your overwhelm
He lost 5 million dollars and found himself wondering if his family would be better off without him.
THE BOTTOM LINE
You built your business to help people and have freedom. Now you're answering emails at 5am, missing your kids growing up, and your health is slipping. Anthony Franco knows that feeling intimately. He's built five companies to successful exits, working with 40% of the Fortune 100, and scaled a consultancy to 50 million before it was acquired. Then he sank his life savings into an adventure centre just before COVID hit. Lost everything. Found himself in the darkest place an entrepreneur can go. The thing is, what pulled him through, and what he shares in this episode, isn't another productivity hack. It's a fundamental shift in how trapped entrepreneurs can use AI to eliminate the bureaucracy that's stealing your life. Not to work harder. Not to add more complexity. To finally step away and know the business still runs. Anthony created AI First Principles, an open source framework that shows you how to get the throughput of ten people without hiring anyone. That's not hype. That's what happens when you stop seeing AI as a threat and start seeing it as your escape route from the trap you've built around yourself.
WHY THIS EPISODE MATTERS TO YOU
You'll discover why AI implementation fails for most business owners, and the constitutional approach that prevents the panic buying trap that costs companies everything
You'll understand the specific prompt structure that forces AI to tell you the truth instead of what you want to hear, ending the frustration of hallucinations and useless outputs
You'll learn the exact automation workflow that turned Roy's two and a half day podcast process into 15 minutes, freeing him to do what actually matters
You'll hear the raw truth about entrepreneur loneliness and mental health that nobody talks about, and the one remedy that actually works
KEY INSIGHTS YOU CAN IMPLEMENT TODAY
AI is not coming for your job. It's coming for the bureaucracy that makes work miserable. When you understand this, you stop fearing AI and start using it to escape the endless administrative trap that's stealing your evenings and weekends. The thing is, those tasks you hate doing? Those are exactly what AI handles brilliantly.
The real AI opportunity isn't cutting staff. It's serving ten times the customers without adding overhead. Most trapped entrepreneurs think small, using AI to reduce costs. The freedom comes from thinking bigger. Same team. Same hours. Ten times the impact. That's how you build a business that doesn't need you working 60 hour weeks.
You can't communicate with AI the way you communicate with people. It can't read your mind about context. Anthony shares the "George the salesman" story that changed everything, showing how the same clarity problems that plague your team are exactly what's making AI frustrating for you. Fix your communication, and AI suddenly delivers what you actually want.
AI is programmed to tell you what you want to hear. Anthony reveals the "truth seeking partnership" prompt that forces AI to criticise your thinking instead of agreeing with you. The red flag? When AI says "you're absolutely right." That's when you know it's just being your yes man instead of your strategic partner.
Seventy percent of business owners are near burnout, and you can't take that to AI. The loneliness of entrepreneurship requires human connection, specifically with other entrepreneurs who understand. AI can handle your operations. It cannot handle your emotional blocks. Knowing the difference is what separates entrepreneurs who scale from those who crash.
GOLDEN QUOTES WORTH REMEMBERING
"AI is not coming for our jobs. It's coming for the bureaucracy that makes work miserable." - Anthony Franco
"The common newbie mistake with AI is people give it a statement. The frustration comes in that it can't read your mind on the context." - Anthony Franco
"You can't talk to your spouse because they likely didn't sign up for the chaos. It takes a certain amount of psychosis to deal with the randomness of problems that hit you as an entrepreneur." - Anthony Franco
"I'm a terrible employee. I'm so unmanageable. I don't respect authority very well." - Anthony Franco
"You can have the limited mindset of AI making operations more efficient. The better way is, how do I make my company ten times as big and not add any overhead?" - Anthony Franco
QUICK NAVIGATION FOR BUSY LEADERS
00:00 - Introduction: Anthony Franco on AI First Principles and the gap nobody's filling
03:45 - Why AI frustrates you: The communication breakdown and how to fix it
08:20 - AI is not taking your job: The bureaucracy elimination framework
12:40 - The ten times opportunity: Scaling without adding overhead or hours
17:15 - Roy's automation workflow: From two and a half days to 15 minutes
21:30 - Entrepreneur loneliness: The mental health crisis nobody discusses
26:45 - The truth seeking partnership: How to make AI actually challenge you
30:20 - Predictions for 2026: The panic buyers versus the prepared
33:50 - Conclusion: Where to access AI First Principles and connect with Anthony
GUEST SPOTLIGHT
Name: Anthony Franco
Bio: Anthony Franco is a serial entrepreneur with five successful exits across consumer products, AI platforms, wireless networks, marketing software, and real estate. He founded Effective Inc., a UX consultancy that worked with 40% of the Fortune 100 and scaled to 50 million before acquisition by WPP. He now coordinates AI First Principles, an open source framework for implementing AI safely, ethically, and profitably.
Connect with Anthony:
Website: aifirstprinciples.org
LinkedIn: https://www.linkedin.com/in/anthonyfranco/
YouTube: youtube.com/@howtofounder
YOUR NEXT ACTIONS
This Week: Visit aifirstprinciples.org and download the framework. Spend 30 minutes understanding the constitutional approach to AI implementation. This becomes your foundation for everything else.
This Month: Identify one repetitive task that steals more than two hours weekly. Build a simple automation using the principles Anthony shares. Document what happens when you stop doing that task yourself.
This Quarter: Connect with three other entrepreneurs who understand your chaos. Join a founder community, start a mastermind, or reach out to peers in your industry. The loneliness problem doesn't solve itself.
EPISODE RESOURCES
AI First Principles Framework: aifirstprinciples.org (free, open source)
WISER Method: wisermethod.com (systematic AI implementation approach)
How to Founder Podcast: howtofounder.com (Anthony's podcast for entrepreneurs)
Book mentioned: The AI Driven Leader by Jeff Woods
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
READY TO ESCAPE THE TRAP?
Take the Freedom Score Quiz: https://scoreapp.atpbos.com/
Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.
Book a Free Strategy Session: https://www.atpbos.com/contact
Let's discuss how to build a business that works WITHOUT you.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
CONNECT WITH YOUR HOST, ROY CASTLEMAN
Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.
Website: www.atpbos.com
LinkedIn: https://www.linkedin.com/in/roycastleman/
YouTube: https://www.youtube.com/@allthepowerltd
1
::Hey everybody, I'm here with Anthony Franco. He loves AI
2
::and he's a serial entrepreneur. He's doing some amazing work
3
::and I'm going to let him talk a little bit
4
::about that. Anthony, tell us just a little bit about
5
::where you're focused at the moment. I'm currently involved in
6
::something called AI First Principles. It's an open source framework
7
::based on something that I pulled out of one of
8
::my customers. Onereach, let me back up. When people say
9
::they're in AI, what does that mean? It could mean
10
::that you work for OpenAI, running LLMs, it could be
11
::that you're working on inference chips, it could mean that
12
::you're working for Nvidia, I'm working on GPUs, or it
13
::could be that you're in ChatGPT three times a day
14
::doing your emails, all of which are true, but there
15
::was a gap that I discovered over the last year
16
::and that is there's no profession that
17
::talks about how do you operationalize AI in an organization?
18
::I call it Agent Ops, but other people call it
19
::different things. But it's how does an organization really adopt
20
::AI and what are the founding principles that organizational unit
21
::needs to have? And that's really what AI first principles
22
::are about. It's the principles that you need to follow
23
::in order to make AI safe, ethical, profitable and sustainable.
24
::And it's an open source effort, so there's no, you
25
::don't have to pay to use them. Just go to
26
::AI first principles.org and jump into them. All right, Amazing.
27
::I'll put the link in below so everyone can get
28
::to that. I love that I've been in AI for
29
::three years now. When ChatGPT came out, I kind of
30
::got into it and there are a few things that
31
::really resonated in that journey with me. Firstly, it's the
32
::communication piece, right? We don't communicate effectively as humans and
33
::therefore the AI is going to respond in kind. Once
34
::I learn how to communicate better, then suddenly it starts
35
::giving me what I want. It's fascinating, isn't it? Then
36
::secondly, AI is not here to replace our jobs, to
37
::elevate ourselves. We can think so much more and do
38
::so much more with AI if we use it in
39
::the right way. So what does that actually mean? We
40
::used to think inside our brains. Now we don't have
41
::to think inside our brains, we can think outside our
42
::brains in terms of holding the data and storing the
43
::data. Data is now free. It's never been free before.
44
::And to your point, I, I have three IT companies.
45
::I been in it for a long time, since 1997.
46
::I know about how to do IT stuff. It took
47
::me an age to figure a AI out, you know,
48
::automations and security and all these things. So there's this
49
::new role alongside what you're talking about that I call
50
::the AI architect. You need to know what's possible with
51
::AI before you can start implementing it. You know, where
52
::do you fit it into your business model? What are
53
::the problems you're trying to fix? Because there's a rabbit
54
::hole after rabbit hole after a rabbit hole, right? Yeah.
55
::As you go through AI, you go down one road
56
::and suddenly you're like, oh, that looks interesting. I'll try
57
::that. And every single one of these thousands of tools
58
::is promising you the world. And they only deliver small
59
::pieces. Yeah, 100%. I'll let you walk me through those.
60
::But there's a lot of truth and a lot of
61
::detail in what you said. The, the most interesting thing.
62
::Two things I'd love to dive into with you. One
63
::is AI taking our jobs. And then the other is
64
::AI is a thought partner. It's not. The common newbie
65
::mistake with AI is people give it a statement like,
66
::I want you to craft this email for me on
67
::this topic. And it does a pretty good job. The
68
::frustration comes in is that it can't read your mind
69
::on the context on what you know. People get frustrated
70
::that AI hallucinates or it makes stuff up because it
71
::can't intuit what you mean. You have to get really
72
::good at describing what you mean and what its objectives
73
::are. I learned this a while ago in business, when
74
::you're a small business owner. I've had a number of
75
::small businesses and brought them to seven figures. I've failed
76
::with them and lost millions. One of the big pains
77
::that I learned along the way was I had a
78
::sales guy come in, George. George was going to do
79
::some cold calling for me. So I was like, okay,
80
::George, I want you to help me. I want you
81
::to call these people, build some rapport, then go in
82
::and tell them this. If they're interested, ask questions. So
83
::off George goes. And we went through this whole process.
84
::Week two, George is just not delivering. So I go
85
::in, I sit down with him, I'm like, okay, George,
86
::what's going on here? And he's telling me what he's
87
::saying. And I'm not. You're not building rapport. And he's,
88
::what's rapport? I have to go back into my own.
89
::What is my clarity? What is my Step by step
90
::process that I'm telling George, right, George, go in, do
91
::this. Because now I'm putting my own knowledge onto someone
92
::that doesn't have my own knowledge, right. So when I
93
::go back to George and I say, there's your step
94
::by step, you're going to get in the call, you're
95
::going to ask them about the family, you're going to
96
::ask them about their kids, you're going to find out
97
::what sports they like. And then once you get a
98
::common ground that you can connect onto, you connect onto
99
::that common ground and that's how you build rapport. Suddenly
100
::George is closing calls. And this is the same thing
101
::I'm seeing with AI. Yeah, AI can be really difficult
102
::to get it to do what you want it to
103
::do, but still not as difficult as salespeop for
104
::sure. Yeah. So I mean that, that for me was
105
::just a real boom, eye opening thing. And we're now,
106
::let's face it, AI is here. The train has left
107
::the building. It is going, let's dig in now to
108
::your point of AI is going to take my job.
109
::So I think the opening statement for AI first principles
110
::is AI is not coming for our jobs. It's coming
111
::for the bureaucracy that makes work miserable. And I really
112
::do like that phrasing of it. AI is not coming
113
::for jobs, it's coming for the bureaucracy that makes work
114
::miserable. Miserable. I love that. That is so awesome. I,
115
::I love that positioning. And there's two things on that.
116
::One, AI deployed correctly as from an
117
::individual standpoint allows you to have the throughput of 10
118
::people. So it is a force multiplier for you. It
119
::can 10x your ability. And by the way, that 10x
120
::is going to be 20, 30, 40 over the next
121
::few years. So AI is going to take jobs and
122
::some jobs I want it to take. The example I
123
::have is I don't want chemotherapists to have jobs
124
::in five years because I want cancer to be cured
125
::and AI has the ability to do that. So do
126
::I want them to have a job, just not that
127
::job. And so there's some stuff that AI should replace
128
::and we as humanity want it to replace the other
129
::piece and refer to them quite a bit. Elon Musk
130
::talks about the age of abundance and what I think
131
::he means, the way I choose to hear that is
132
::it allows people to be more productive. That doesn't mean
133
::there's going to be a limited number of jobs. It
134
::means there's going to be things that people can do.
135
::So it will be able to produce a lot more.
136
::And all of us should take the benefit from that.
137
::But that does mean we have a responsibility to
138
::learn how to leverage this tool in a responsible way.
139
::Let's unpack that a bit. All that I agree with,
140
::the first thing is that companies that are going out
141
::at the moment and using AI and replacing the mundane,
142
::great. But companies that understand that the
143
::human element is what we're going to differentiate, right? The
144
::customer service, the connections with people, the disability. I'm saying
145
::to people, I talk to them about AI and they
146
::like, yeah, but AI is going to mean I'm going
147
::to have to less staff. And because I've got less
148
::staff, I'm going to have to let people go. I'm
149
::like, well, imagine this world. Imagine the world where you
150
::have the same number of staff. They're doing the jobs
151
::that they love doing. AI is doing the jobs they
152
::don't want to be doing. And you've got them working
153
::four hours a day and they're doing 10 times the
154
::work. How would that look for your company? It's perfectly
155
::stated. You can have the limited mindset of it's going
156
::to make my operations more efficient. Right. And therefore reduce
157
::costs because they don't need as many people. That is
158
::one way to look at AI. But the better way
159
::is, how do I make my company 10 times as
160
::big but not add any overhead? How do I serve
161
::10 times the customers, produce 10 times the value for
162
::my customers and not have to add any more staff?
163
::That's really the power that AI can. And look after
164
::my staff better and look after my customers better, build
165
::the relationships and go back to the things that make
166
::us human. Yeah, I agree. Somebody said to me a
167
::while ago about bookending what you're doing with AI with
168
::human. Yeah. And I love that. Yeah, yeah. You bookended
169
::with human. There's going to be human processes all the
170
::way through. But you bookended with him to that point.
171
::The opportunity that I see with people is if they're
172
::going into the space of AI right now and they're
173
::doing all these things. I'll give you an example. This
174
::podcast, when we finish this podcast, right, I used to
175
::go in, get the transcript, put it into chat, dpt,
176
::get my show notes, go on to captivate and put
177
::it all through there. And that would take me an
178
::hour and a half now. I take the file, I
179
::put in a folder, it goes through, it does all
180
::of that. It puts it into Captivate, it creates me
181
::a YouTube description, it puts it onto YouTube. It creates
182
::me a thumbnail. It puts it onto the YouTube as
183
::well. All done. It goes and creates me a blog
184
::post. It gets ready to put that onto my blog.
185
::It creates me social media content. I then go into
186
::Opus Pro. I make 30 clips out of it. My
187
::AI reviews all of my clips and says this, talks
188
::to my icp, gets it all ready and then puts
189
::it out onto the social as I need to. That
190
::now takes me 15 minutes where all that stuff would
191
::have taken me two and a half days. Now I
192
::can spend more time doing podcasts. Now I can spend
193
::more time speaking to clients. Now the things that I
194
::love doing, I love coaching people and seeing the light
195
::in their eyes and growing their businesses. And that's what
196
::feeds me. That's what gives me about power and passion
197
::and do those things that you love doing. Totally agree.
198
::So let's go back a bit. Tell us a bit
199
::of your history company that you started. How long ago
200
::was that? The first non job that made me money
201
::was I was a freelance designer that helped Mexican radio
202
::stations in LA produce graphic designs for T shirts. I
203
::was working at Warner Brothers feature post production and did
204
::that to keep my graphic design skills sharp. Maybe a
205
::few hundred dollars every couple weeks or so. That was
206
::my first entrepreneurial journey and got me hooked. I realized,
207
::look, I'm a terrible employee. I'm so unmanageable. I don't
208
::respect authority very well, certainly back then. And so that
209
::was my first thing. And then I started a little
210
::consulting firm from that. Then with other partners, I started
211
::a marketing automation firm, a wireless Internet service provider here
212
::in Colorado. Then another consulting firm that served Fortune 100
213
::clients. I've exited most of those, sold them. Then I
214
::started a manufacturing business that didn't do so hot. That
215
::lands me where I'm at today, where I'm now in
216
::AI. The strangest thing is I never considered myself an
217
::entrepreneur until 2018, where I
218
::bought an adventure center. And this adventure center was indoor
219
::skydiving, indoor surfing, two restaurants, a gym, a swimming pool,
220
::a hotel, a soft play area. Always massive. Sunk all
221
::my life saving into it. Just before COVID I literally
222
::lost 5 million in that. It goes to say, a
223
::lot of entrepreneurship is timing. A lot of it is
224
::timing. And it took me right to the edge. We're
225
::going to segue now into mental health and the things
226
::that you mentioned earlier, loneliness. And so it took me
227
::into a very dark place. It got me down this
228
::really bad hole where I was literally just trying to
229
::commit suicide. And my. The wellness stuff that I've been
230
::doing at that point was enough to bring me to
231
::the next stage and part of my passion right now,
232
::70% of business owners, small business owners, are near burnout.
233
::70% or they get to that burnout stage. Part of
234
::that is something you said earlier about loneliness. Right. Entrepreneurship
235
::is a lonely thing because we're only 2% of the
236
::world or 1 1/2% of the world's entrepreneurs. And we
237
::are the best 1 1/2% of the World. Sorry, the
238
::rest of you guys. That's just the way it is.
239
::We see a problem in the world, right. And we
240
::say we can help fix that problem. And then we
241
::put everything into fixing the problem. And we're lonely because
242
::we talk to our wife about it and we talk
243
::to our kids about it and we talk to our
244
::friends about it. And after the third conversation, their eyes
245
::blaze over. They don't have our passion. So then we
246
::start a company and we have staff, and those staff
247
::can't be our friends. Yeah. Because it just doesn't work
248
::like that. You can be friendly with them and you
249
::can respect them, but you're always at a different level
250
::to them. So it doesn't work work. So it does
251
::become lonely. So how have you dealt with that now?
252
::What have you seen in that space? Yeah, for a
253
::couple of things on that, you can't talk to your
254
::spouse because they likely didn't sign up for the chaos.
255
::And it takes a certain amount of psychosis
256
::to be able to deal with the randomness of problems
257
::that hit you as an entrepreneur and the level at
258
::which those problems can appear existential, like your business is
259
::going to fail because of it and the ability to
260
::plow through that and solve it. That's not how most
261
::people want to live their lives. Especially my wife. She
262
::doesn't want to live, so I can't talk to her
263
::about it out of empathy for her sanity. The same
264
::with employees. You can't talk to employees about the fact
265
::that I'm a little worried about payroll in two months
266
::from now. Nobody wants to work for a company. It's
267
::probably true for most small businesses. That's probably a worry
268
::that your founder is worrying about. But if they're doing
269
::their job, they're not involving you in that worry. That's
270
::their job. That's on their shoulders. And if you have
271
::investors like you can't, they need to have confidence behind
272
::the leader that they invested in that you've got it.
273
::So it is lonely. I've had multiple founders that I've
274
::known in this area. So I'm engaged, involved in the
275
::entrepreneurial community here in Colorado, and I have multiple folks
276
::that I've personally known that have chosen to take their
277
::own life. When I was going through my really difficult
278
::time, I'd be lying if I didn't say it didn't
279
::cross my mind. I never took it to the next
280
::level. But I was like, maybe my family would be
281
::better off. I have life insurance. Maybe they'd be better
282
::off. So it does. I can understand that. The thing
283
::that pulled me out of that was making
284
::a concerted effort to surround myself with other
285
::entrepreneurs. There's nobody else that you can share with at
286
::the level that you're sharing with, because most of the
287
::time you're saying, I'm going through this. And if you're
288
::in a group of 10 people, there's somebody that says,
289
::yeah, me too. I've been there. Or I'm going through
290
::the same thing, or I've gone through something similar. And
291
::they may not be able to provide you a way
292
::out, but they certainly can say that it's not life
293
::ending. There is light at the end of this tunnel.
294
::So it's why I started my founder podcast is because
295
::I just 1. I want to hang around other founders
296
::for my own sanity, but also to make sure it's
297
::not as lonely as it. As it often feels. And
298
::to that point, the ADHD superpower that we have, because
299
::I don't consider it anything else that we all have,
300
::it pushes us to be able to fix problems, but
301
::it also isolates us from how other people's minds work.
302
::Right? Yeah. We don't work in the same way. And
303
::it's taken me 53 years to really focus in on
304
::one thing. How many business ideas have you got at
305
::the moment? Oh, geez. To give you the measure of
306
::that is how many domains do you own? I think
307
::so. I have. I own hundreds of domains. All of
308
::which I'm eventually going to get to. Right? Yeah, exactly.
309
::So it's really insightful when we talk about the challenges
310
::that entrepreneurs have. This is for entrepreneurs, for business owners,
311
::there are so many problems, and there is a way
312
::around each of them. What are the top problems that
313
::you're seeing? Loneliness being one of them. What are the
314
::top problems you think you're seeing? Yeah. When you speak
315
::to people, loneliness is one. So it depends on the
316
::stage of the founder. Loneliness is always there. The only
317
::remedy for that, the only treatment, is hanging around other
318
::entrepreneurs. They talk about this thing called imposter syndrome. The
319
::symptoms of imposter syndrome manifest in a couple of different
320
::ways. One, you have paralysis. You don't move because you
321
::don't believe in yourself. I see that quite a bit.
322
::Or. Or the other symptom is you pretend like you
323
::know everything, which it. Both are inauthentic. Dealing with that
324
::feeling, that fear that you don't belong where you're at.
325
::You have to confront that head on. You have to
326
::talk to other people about it, and you have. If
327
::not, you have to ask yourself, if not you, who?
328
::Yeah, and I tend to believe that it's better to
329
::just be more transparent with where you're weakest, where you're
330
::struggling, because people will want to help you. So that's
331
::early stage. And you know what? That can navigate its
332
::way through many different stages of your company. The other
333
::thing that I see quite a bit where entrepreneurs struggle
334
::is they start to believe their own pr. They lose
335
::their humility, which, look, I've done this where,
336
::okay, I got this. And it never has failed me
337
::that when I thought I had it, the universe comes
338
::and tells me, I know you don't. To that point,
339
::there's this undying belief that you can do anything and
340
::do anything. That cost me 5 million bucks. I should
341
::have realized early on that I couldn't deal with COVID
342
::and I couldn't deal with all of these things. And
343
::if I'd let go early enough, I just wouldn't have.
344
::But I believed that I could push through it. I
345
::believed no matter what I did, I was going to
346
::make this work. And sometimes you have to let go
347
::of the branch. On my podcast, we did this whole
348
::thing about shutting down your. It's actually the best performing
349
::episode on my podcast. It's how do you shut down
350
::your business? How to decide when and how. That's such
351
::a personal. I've been asked quite a bit, should I
352
::shut down my business? When do you know? I don't
353
::know if I could answer that question. It's such a
354
::personal decision because one of the defining traits of successful
355
::businesses is that those entrepreneurs persevered through hard times. So
356
::that balance of can you do it? Yes. Should you
357
::do it? That's. I don't know how to answer that
358
::question. It's so individual. This is bringing me to another
359
::point. I was uncoachable back
360
::in the day, and I was. I started off, I've
361
::done two and a half thousand Skydars, but I also
362
::fly in the wind tunnel and I'd bought myself 10
363
::hours of wind tunnel time at £600 an hour. So
364
::a lot of money. Right. And you're in for 10
365
::minutes at a time. I went through the first stages
366
::of this. I've spent all this money. I'm not going
367
::to pay £200 an hour for a coach. Why would
368
::I do that? And I spent six hours just. Yeah,
369
::a friend of mine took pity on me and he
370
::had got his coaching license. He said, let me just
371
::coach you for half an hour and that. Half an
372
::hour. Yeah. I learned so much more than I had
373
::in the six hours before. And I was like, ah,
374
::that's the power of coaching. I see this so much
375
::with people in our space. I can do this. If
376
::I go out to somebody else and get help, then
377
::I'm not doing it myself. All these other people out
378
::there, all these other companies that are out there, they're
379
::doing it, so I should be able to do it.
380
::Every single person out there that's doing it has got
381
::a coach. I've got two business coaches now. They've made
382
::the mistakes, they've solved their problems and they can shortcut
383
::them for you. Yeah. So this really is linked into
384
::this real syndrome of other people can do it. And
385
::so I should be able to do it. And then
386
::feeling bad because other people are doing it that I'm
387
::not. I have an allergy to paying somebody for something
388
::that I know I can do myself. Yeah, I totally
389
::get that. And in my close circle of friends, I'm
390
::lucky enough to have entrepreneurs that could be coaches but
391
::are too busy running their own things. So that. And
392
::it's. They're not coaching business. Not that anything wrong with
393
::coaching business, but they. I get to have that with
394
::my friends to help me navigate through stuff that I
395
::should probably should have paid a coach for. But it's
396
::good. Again, going back to having entrepreneurs as friends is
397
::really powerful because I'm there for them too. I'm there
398
::as a coach for them and they're there as a
399
::coach for me. Both work. I probably could use a
400
::coach, but I haven't been there yet. Now circle back
401
::to AI now. And this is a problem that I'm
402
::seeing now. AI can coach me, right, and AI can
403
::teach you the business operating system, the type of stuff
404
::that you need to know. But AI can't see the
405
::emotional things that are blocking you. I was out yesterday
406
::with one of my clients. I sat there with him
407
::and he's just had a baby. He hasn't worked for
408
::four weeks properly. But the work that we've done has
409
::allowed him to carry on and the company. He's made
410
::more money this last month that he hasn't been there
411
::then he has and he's. I'm feeling really guilty about
412
::this. I should be working. I. I don't know how
413
::to deal with this. You can't take that to A.I.
414
::right. Yeah. And this is 80% of getting to the
415
::next level. Yeah. Is understanding where your blocks are and
416
::having someone challenge Challenger model. What are you actually doing?
417
::He actually. He's got the same problem all of us
418
::have. Oh. I've got this great idea to run a
419
::coffee shop. And I'm dealing with this guy. And I
420
::said to him, okay, listen, Spencer, what do you want
421
::to do? Do you want to grow this company to
422
::5 million bucks next year? So when you need to
423
::stop this, you need to focus on this. He catches
424
::moles. He's literally a mole catcher in the garden. He's
425
::already on a million with three people. I'm like, this
426
::is the future business of the world. This is after
427
::AI comes in and destroys everything else. You're going to
428
::be there standing on the top of your crown. Do
429
::you want to go into a coffee shop now or
430
::do you want to make this work so you never
431
::have to work again? So that's the power of where
432
::the coach comes in is you can't see the label
433
::from inside the job. AI is programmed to tell you
434
::what you want to hear. Yes. Not what you need
435
::to hear. Yeah. There's a book by Jeff woods called
436
::the AI Driven Leader. The insightful part, he prompted something
437
::along the lines of, now I want you to be
438
::my thought partner. I'll remain the thought leader. I want
439
::you to criticize everything that I'm doing, look at any
440
::opportunities that I'm missing and take into account any ambiguities
441
::that you might have heard and what I said, game
442
::changer kind of prompt way of thinking of it. Yeah.
443
::I have something very similar. I call it the truth
444
::seeking partnership. You have to be careful too, because you
445
::can tell AI to criticize you and I'll criticize you.
446
::Do you have to say sometimes you're right? Sometimes our
447
::job together is to find the truth and you have
448
::to instruct it to overcome its system prompt. You have
449
::to reinforce that as it's answering you and says you're
450
::absolutely right. The key to you that the AI is
451
::just agreeing with you is when it tells you you're
452
::absolutely right. That should be a red flag for you
453
::saying, wait a minute, you're going through your system programming.
454
::Don't do that. And then you have to ch. Are
455
::you sure I'm right or are you just telling me
456
::I'm right? And there's this piece that the people forget.
457
::AI is entirely trained on the human status, the human
458
::emotion, the human way of doing things. Right. And if
459
::you meet a new friend for the first time, every
460
::time you talk to AI, you're doing that. The new
461
::friend is trying to become your friend. What you want
462
::to hear, it's with you, it's going to come. This
463
::is the way it's trained. But AI is also sitting
464
::there with so much more ability to do more. But
465
::you need to support leadership. You need to own that,
466
::take everything with that pinch of salt. You almost have
467
::to trick AI to tell you the truth. Yeah. We
468
::could carry on talking now for another couple of hours.
469
::I would love to have you back on at some
470
::point in the future. What would one bit of information,
471
::what would one gem be that you tell the listeners
472
::about the next stages of 2026? Oh, so you asked
473
::me to predict the future. I'm terrible at that. There
474
::is. I'm sure all of your listeners
475
::are already in AI, so me telling them to get
476
::involved in AI is generic advice. Six months ago. Yeah,
477
::that's just six months ago. Duh. There's this interesting thing
478
::that's going to happen for those of us that are
479
::taking AI past ChatGPT and that is there's going to
480
::be so many individuals, businesses large
481
::and small that will need our help navigating how they
482
::incorporate AI. We're starting to see two types of businesses,
483
::ones that panic and ones that start thinking about it
484
::now, the panic buyers. Here's what's going to happen. I
485
::don't know how to monetize this yet, but here's what's
486
::going to happen. The consumerization of AI is going to
487
::overwhelm companies. Consumer adoption is going to make it
488
::so that companies have way more inbound trying
489
::to get a discount on their bill or trying to
490
::game their system generated by AI that they do not
491
::have the resources to handle it. They're going to try
492
::to use AI panic, implement AI and they're going to
493
::screw it up. There's an opportunity there for those of
494
::us that want to be in AI to help those
495
::companies implement. Start with AI first principles. Start to understand
496
::how like the constitution of those organizations implement AI. Start
497
::small download cursor or download tool that can maintain state
498
::of your conversations so that you can help organizations adopt
499
::AI in the most thoughtful way. I couldn't have predicted
500
::we would be here now a year ago. So I
501
::have no idea what this looks like. I'm excited about
502
::it but I have no idea what things are going
503
::to look like a year from now. No idea. Okay.
504
::And the best, best place for people to get hold
505
::of you. I'll put all your details below. My podcast
506
::for founders is called how to Founder. If you go
507
::to howtofounder.com There's a big picture of me. You click
508
::on that, that takes you right to my LinkedIn page.
509
::Best way to contact me is through LinkedIn. You can
510
::also follow the podcast there and then I would love
511
::it if you visited AI first principles.org there's a
512
::support form there. Show your support by filling it out.
513
::There's no cost. Fill that form out for us and
514
::let us know that you're on board. Thanks very much
515
::for joining me. It's been great chat and we'll speak
516
::again soon. Thank you. Thanks.