Artwork for podcast Power Movers
Anthony Franco: AI Won't Take Your Job, It'll Take the Bureaucracy Making You Miserable
Episode 5112th March 2026 • Power Movers • Roy Castleman
00:00:00 00:28:52

Share Episode

Shownotes

EPISODE OVERVIEW

Duration: Approximately 35 minutes

Best For: Trapped entrepreneurs who feel overwhelmed by AI hype and wonder if it's just more complexity they don't need

Key Outcome: A clear framework for implementing AI that actually gives you time back instead of adding to your overwhelm

He lost 5 million dollars and found himself wondering if his family would be better off without him.

THE BOTTOM LINE


You built your business to help people and have freedom. Now you're answering emails at 5am, missing your kids growing up, and your health is slipping. Anthony Franco knows that feeling intimately. He's built five companies to successful exits, working with 40% of the Fortune 100, and scaled a consultancy to 50 million before it was acquired. Then he sank his life savings into an adventure centre just before COVID hit. Lost everything. Found himself in the darkest place an entrepreneur can go. The thing is, what pulled him through, and what he shares in this episode, isn't another productivity hack. It's a fundamental shift in how trapped entrepreneurs can use AI to eliminate the bureaucracy that's stealing your life. Not to work harder. Not to add more complexity. To finally step away and know the business still runs. Anthony created AI First Principles, an open source framework that shows you how to get the throughput of ten people without hiring anyone. That's not hype. That's what happens when you stop seeing AI as a threat and start seeing it as your escape route from the trap you've built around yourself.


WHY THIS EPISODE MATTERS TO YOU


You'll discover why AI implementation fails for most business owners, and the constitutional approach that prevents the panic buying trap that costs companies everything

You'll understand the specific prompt structure that forces AI to tell you the truth instead of what you want to hear, ending the frustration of hallucinations and useless outputs

You'll learn the exact automation workflow that turned Roy's two and a half day podcast process into 15 minutes, freeing him to do what actually matters

You'll hear the raw truth about entrepreneur loneliness and mental health that nobody talks about, and the one remedy that actually works


KEY INSIGHTS YOU CAN IMPLEMENT TODAY


AI is not coming for your job. It's coming for the bureaucracy that makes work miserable. When you understand this, you stop fearing AI and start using it to escape the endless administrative trap that's stealing your evenings and weekends. The thing is, those tasks you hate doing? Those are exactly what AI handles brilliantly.


The real AI opportunity isn't cutting staff. It's serving ten times the customers without adding overhead. Most trapped entrepreneurs think small, using AI to reduce costs. The freedom comes from thinking bigger. Same team. Same hours. Ten times the impact. That's how you build a business that doesn't need you working 60 hour weeks.


You can't communicate with AI the way you communicate with people. It can't read your mind about context. Anthony shares the "George the salesman" story that changed everything, showing how the same clarity problems that plague your team are exactly what's making AI frustrating for you. Fix your communication, and AI suddenly delivers what you actually want.


AI is programmed to tell you what you want to hear. Anthony reveals the "truth seeking partnership" prompt that forces AI to criticise your thinking instead of agreeing with you. The red flag? When AI says "you're absolutely right." That's when you know it's just being your yes man instead of your strategic partner.


Seventy percent of business owners are near burnout, and you can't take that to AI. The loneliness of entrepreneurship requires human connection, specifically with other entrepreneurs who understand. AI can handle your operations. It cannot handle your emotional blocks. Knowing the difference is what separates entrepreneurs who scale from those who crash.


GOLDEN QUOTES WORTH REMEMBERING


"AI is not coming for our jobs. It's coming for the bureaucracy that makes work miserable." - Anthony Franco


"The common newbie mistake with AI is people give it a statement. The frustration comes in that it can't read your mind on the context." - Anthony Franco


"You can't talk to your spouse because they likely didn't sign up for the chaos. It takes a certain amount of psychosis to deal with the randomness of problems that hit you as an entrepreneur." - Anthony Franco


"I'm a terrible employee. I'm so unmanageable. I don't respect authority very well." - Anthony Franco


"You can have the limited mindset of AI making operations more efficient. The better way is, how do I make my company ten times as big and not add any overhead?" - Anthony Franco


QUICK NAVIGATION FOR BUSY LEADERS


00:00 - Introduction: Anthony Franco on AI First Principles and the gap nobody's filling

03:45 - Why AI frustrates you: The communication breakdown and how to fix it

08:20 - AI is not taking your job: The bureaucracy elimination framework

12:40 - The ten times opportunity: Scaling without adding overhead or hours

17:15 - Roy's automation workflow: From two and a half days to 15 minutes

21:30 - Entrepreneur loneliness: The mental health crisis nobody discusses

26:45 - The truth seeking partnership: How to make AI actually challenge you

30:20 - Predictions for 2026: The panic buyers versus the prepared

33:50 - Conclusion: Where to access AI First Principles and connect with Anthony


GUEST SPOTLIGHT


Name: Anthony Franco

Bio: Anthony Franco is a serial entrepreneur with five successful exits across consumer products, AI platforms, wireless networks, marketing software, and real estate. He founded Effective Inc., a UX consultancy that worked with 40% of the Fortune 100 and scaled to 50 million before acquisition by WPP. He now coordinates AI First Principles, an open source framework for implementing AI safely, ethically, and profitably.


Connect with Anthony:

Website: aifirstprinciples.org

LinkedIn: https://www.linkedin.com/in/anthonyfranco/

YouTube: youtube.com/@howtofounder


YOUR NEXT ACTIONS


This Week: Visit aifirstprinciples.org and download the framework. Spend 30 minutes understanding the constitutional approach to AI implementation. This becomes your foundation for everything else.


This Month: Identify one repetitive task that steals more than two hours weekly. Build a simple automation using the principles Anthony shares. Document what happens when you stop doing that task yourself.


This Quarter: Connect with three other entrepreneurs who understand your chaos. Join a founder community, start a mastermind, or reach out to peers in your industry. The loneliness problem doesn't solve itself.


EPISODE RESOURCES


AI First Principles Framework: aifirstprinciples.org (free, open source)

WISER Method: wisermethod.com (systematic AI implementation approach)

How to Founder Podcast: howtofounder.com (Anthony's podcast for entrepreneurs)

Book mentioned: The AI Driven Leader by Jeff Woods


━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

READY TO ESCAPE THE TRAP?


Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.


Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━


CONNECT WITH YOUR HOST, ROY CASTLEMAN


Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.


Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

Transcripts

1

::

Hey everybody, I'm here with Anthony Franco. He loves AI

2

::

and he's a serial entrepreneur. He's doing some amazing work

3

::

and I'm going to let him talk a little bit

4

::

about that. Anthony, tell us just a little bit about

5

::

where you're focused at the moment. I'm currently involved in

6

::

something called AI First Principles. It's an open source framework

7

::

based on something that I pulled out of one of

8

::

my customers. Onereach, let me back up. When people say

9

::

they're in AI, what does that mean? It could mean

10

::

that you work for OpenAI, running LLMs, it could be

11

::

that you're working on inference chips, it could mean that

12

::

you're working for Nvidia, I'm working on GPUs, or it

13

::

could be that you're in ChatGPT three times a day

14

::

doing your emails, all of which are true, but there

15

::

was a gap that I discovered over the last year

16

::

and that is there's no profession that

17

::

talks about how do you operationalize AI in an organization?

18

::

I call it Agent Ops, but other people call it

19

::

different things. But it's how does an organization really adopt

20

::

AI and what are the founding principles that organizational unit

21

::

needs to have? And that's really what AI first principles

22

::

are about. It's the principles that you need to follow

23

::

in order to make AI safe, ethical, profitable and sustainable.

24

::

And it's an open source effort, so there's no, you

25

::

don't have to pay to use them. Just go to

26

::

AI first principles.org and jump into them. All right, Amazing.

27

::

I'll put the link in below so everyone can get

28

::

to that. I love that I've been in AI for

29

::

three years now. When ChatGPT came out, I kind of

30

::

got into it and there are a few things that

31

::

really resonated in that journey with me. Firstly, it's the

32

::

communication piece, right? We don't communicate effectively as humans and

33

::

therefore the AI is going to respond in kind. Once

34

::

I learn how to communicate better, then suddenly it starts

35

::

giving me what I want. It's fascinating, isn't it? Then

36

::

secondly, AI is not here to replace our jobs, to

37

::

elevate ourselves. We can think so much more and do

38

::

so much more with AI if we use it in

39

::

the right way. So what does that actually mean? We

40

::

used to think inside our brains. Now we don't have

41

::

to think inside our brains, we can think outside our

42

::

brains in terms of holding the data and storing the

43

::

data. Data is now free. It's never been free before.

44

::

And to your point, I, I have three IT companies.

45

::

I been in it for a long time, since 1997.

46

::

I know about how to do IT stuff. It took

47

::

me an age to figure a AI out, you know,

48

::

automations and security and all these things. So there's this

49

::

new role alongside what you're talking about that I call

50

::

the AI architect. You need to know what's possible with

51

::

AI before you can start implementing it. You know, where

52

::

do you fit it into your business model? What are

53

::

the problems you're trying to fix? Because there's a rabbit

54

::

hole after rabbit hole after a rabbit hole, right? Yeah.

55

::

As you go through AI, you go down one road

56

::

and suddenly you're like, oh, that looks interesting. I'll try

57

::

that. And every single one of these thousands of tools

58

::

is promising you the world. And they only deliver small

59

::

pieces. Yeah, 100%. I'll let you walk me through those.

60

::

But there's a lot of truth and a lot of

61

::

detail in what you said. The, the most interesting thing.

62

::

Two things I'd love to dive into with you. One

63

::

is AI taking our jobs. And then the other is

64

::

AI is a thought partner. It's not. The common newbie

65

::

mistake with AI is people give it a statement like,

66

::

I want you to craft this email for me on

67

::

this topic. And it does a pretty good job. The

68

::

frustration comes in is that it can't read your mind

69

::

on the context on what you know. People get frustrated

70

::

that AI hallucinates or it makes stuff up because it

71

::

can't intuit what you mean. You have to get really

72

::

good at describing what you mean and what its objectives

73

::

are. I learned this a while ago in business, when

74

::

you're a small business owner. I've had a number of

75

::

small businesses and brought them to seven figures. I've failed

76

::

with them and lost millions. One of the big pains

77

::

that I learned along the way was I had a

78

::

sales guy come in, George. George was going to do

79

::

some cold calling for me. So I was like, okay,

80

::

George, I want you to help me. I want you

81

::

to call these people, build some rapport, then go in

82

::

and tell them this. If they're interested, ask questions. So

83

::

off George goes. And we went through this whole process.

84

::

Week two, George is just not delivering. So I go

85

::

in, I sit down with him, I'm like, okay, George,

86

::

what's going on here? And he's telling me what he's

87

::

saying. And I'm not. You're not building rapport. And he's,

88

::

what's rapport? I have to go back into my own.

89

::

What is my clarity? What is my Step by step

90

::

process that I'm telling George, right, George, go in, do

91

::

this. Because now I'm putting my own knowledge onto someone

92

::

that doesn't have my own knowledge, right. So when I

93

::

go back to George and I say, there's your step

94

::

by step, you're going to get in the call, you're

95

::

going to ask them about the family, you're going to

96

::

ask them about their kids, you're going to find out

97

::

what sports they like. And then once you get a

98

::

common ground that you can connect onto, you connect onto

99

::

that common ground and that's how you build rapport. Suddenly

100

::

George is closing calls. And this is the same thing

101

::

I'm seeing with AI. Yeah, AI can be really difficult

102

::

to get it to do what you want it to

103

::

do, but still not as difficult as salespeop for

104

::

sure. Yeah. So I mean that, that for me was

105

::

just a real boom, eye opening thing. And we're now,

106

::

let's face it, AI is here. The train has left

107

::

the building. It is going, let's dig in now to

108

::

your point of AI is going to take my job.

109

::

So I think the opening statement for AI first principles

110

::

is AI is not coming for our jobs. It's coming

111

::

for the bureaucracy that makes work miserable. And I really

112

::

do like that phrasing of it. AI is not coming

113

::

for jobs, it's coming for the bureaucracy that makes work

114

::

miserable. Miserable. I love that. That is so awesome. I,

115

::

I love that positioning. And there's two things on that.

116

::

One, AI deployed correctly as from an

117

::

individual standpoint allows you to have the throughput of 10

118

::

people. So it is a force multiplier for you. It

119

::

can 10x your ability. And by the way, that 10x

120

::

is going to be 20, 30, 40 over the next

121

::

few years. So AI is going to take jobs and

122

::

some jobs I want it to take. The example I

123

::

have is I don't want chemotherapists to have jobs

124

::

in five years because I want cancer to be cured

125

::

and AI has the ability to do that. So do

126

::

I want them to have a job, just not that

127

::

job. And so there's some stuff that AI should replace

128

::

and we as humanity want it to replace the other

129

::

piece and refer to them quite a bit. Elon Musk

130

::

talks about the age of abundance and what I think

131

::

he means, the way I choose to hear that is

132

::

it allows people to be more productive. That doesn't mean

133

::

there's going to be a limited number of jobs. It

134

::

means there's going to be things that people can do.

135

::

So it will be able to produce a lot more.

136

::

And all of us should take the benefit from that.

137

::

But that does mean we have a responsibility to

138

::

learn how to leverage this tool in a responsible way.

139

::

Let's unpack that a bit. All that I agree with,

140

::

the first thing is that companies that are going out

141

::

at the moment and using AI and replacing the mundane,

142

::

great. But companies that understand that the

143

::

human element is what we're going to differentiate, right? The

144

::

customer service, the connections with people, the disability. I'm saying

145

::

to people, I talk to them about AI and they

146

::

like, yeah, but AI is going to mean I'm going

147

::

to have to less staff. And because I've got less

148

::

staff, I'm going to have to let people go. I'm

149

::

like, well, imagine this world. Imagine the world where you

150

::

have the same number of staff. They're doing the jobs

151

::

that they love doing. AI is doing the jobs they

152

::

don't want to be doing. And you've got them working

153

::

four hours a day and they're doing 10 times the

154

::

work. How would that look for your company? It's perfectly

155

::

stated. You can have the limited mindset of it's going

156

::

to make my operations more efficient. Right. And therefore reduce

157

::

costs because they don't need as many people. That is

158

::

one way to look at AI. But the better way

159

::

is, how do I make my company 10 times as

160

::

big but not add any overhead? How do I serve

161

::

10 times the customers, produce 10 times the value for

162

::

my customers and not have to add any more staff?

163

::

That's really the power that AI can. And look after

164

::

my staff better and look after my customers better, build

165

::

the relationships and go back to the things that make

166

::

us human. Yeah, I agree. Somebody said to me a

167

::

while ago about bookending what you're doing with AI with

168

::

human. Yeah. And I love that. Yeah, yeah. You bookended

169

::

with human. There's going to be human processes all the

170

::

way through. But you bookended with him to that point.

171

::

The opportunity that I see with people is if they're

172

::

going into the space of AI right now and they're

173

::

doing all these things. I'll give you an example. This

174

::

podcast, when we finish this podcast, right, I used to

175

::

go in, get the transcript, put it into chat, dpt,

176

::

get my show notes, go on to captivate and put

177

::

it all through there. And that would take me an

178

::

hour and a half now. I take the file, I

179

::

put in a folder, it goes through, it does all

180

::

of that. It puts it into Captivate, it creates me

181

::

a YouTube description, it puts it onto YouTube. It creates

182

::

me a thumbnail. It puts it onto the YouTube as

183

::

well. All done. It goes and creates me a blog

184

::

post. It gets ready to put that onto my blog.

185

::

It creates me social media content. I then go into

186

::

Opus Pro. I make 30 clips out of it. My

187

::

AI reviews all of my clips and says this, talks

188

::

to my icp, gets it all ready and then puts

189

::

it out onto the social as I need to. That

190

::

now takes me 15 minutes where all that stuff would

191

::

have taken me two and a half days. Now I

192

::

can spend more time doing podcasts. Now I can spend

193

::

more time speaking to clients. Now the things that I

194

::

love doing, I love coaching people and seeing the light

195

::

in their eyes and growing their businesses. And that's what

196

::

feeds me. That's what gives me about power and passion

197

::

and do those things that you love doing. Totally agree.

198

::

So let's go back a bit. Tell us a bit

199

::

of your history company that you started. How long ago

200

::

was that? The first non job that made me money

201

::

was I was a freelance designer that helped Mexican radio

202

::

stations in LA produce graphic designs for T shirts. I

203

::

was working at Warner Brothers feature post production and did

204

::

that to keep my graphic design skills sharp. Maybe a

205

::

few hundred dollars every couple weeks or so. That was

206

::

my first entrepreneurial journey and got me hooked. I realized,

207

::

look, I'm a terrible employee. I'm so unmanageable. I don't

208

::

respect authority very well, certainly back then. And so that

209

::

was my first thing. And then I started a little

210

::

consulting firm from that. Then with other partners, I started

211

::

a marketing automation firm, a wireless Internet service provider here

212

::

in Colorado. Then another consulting firm that served Fortune 100

213

::

clients. I've exited most of those, sold them. Then I

214

::

started a manufacturing business that didn't do so hot. That

215

::

lands me where I'm at today, where I'm now in

216

::

AI. The strangest thing is I never considered myself an

217

::

entrepreneur until 2018, where I

218

::

bought an adventure center. And this adventure center was indoor

219

::

skydiving, indoor surfing, two restaurants, a gym, a swimming pool,

220

::

a hotel, a soft play area. Always massive. Sunk all

221

::

my life saving into it. Just before COVID I literally

222

::

lost 5 million in that. It goes to say, a

223

::

lot of entrepreneurship is timing. A lot of it is

224

::

timing. And it took me right to the edge. We're

225

::

going to segue now into mental health and the things

226

::

that you mentioned earlier, loneliness. And so it took me

227

::

into a very dark place. It got me down this

228

::

really bad hole where I was literally just trying to

229

::

commit suicide. And my. The wellness stuff that I've been

230

::

doing at that point was enough to bring me to

231

::

the next stage and part of my passion right now,

232

::

70% of business owners, small business owners, are near burnout.

233

::

70% or they get to that burnout stage. Part of

234

::

that is something you said earlier about loneliness. Right. Entrepreneurship

235

::

is a lonely thing because we're only 2% of the

236

::

world or 1 1/2% of the world's entrepreneurs. And we

237

::

are the best 1 1/2% of the World. Sorry, the

238

::

rest of you guys. That's just the way it is.

239

::

We see a problem in the world, right. And we

240

::

say we can help fix that problem. And then we

241

::

put everything into fixing the problem. And we're lonely because

242

::

we talk to our wife about it and we talk

243

::

to our kids about it and we talk to our

244

::

friends about it. And after the third conversation, their eyes

245

::

blaze over. They don't have our passion. So then we

246

::

start a company and we have staff, and those staff

247

::

can't be our friends. Yeah. Because it just doesn't work

248

::

like that. You can be friendly with them and you

249

::

can respect them, but you're always at a different level

250

::

to them. So it doesn't work work. So it does

251

::

become lonely. So how have you dealt with that now?

252

::

What have you seen in that space? Yeah, for a

253

::

couple of things on that, you can't talk to your

254

::

spouse because they likely didn't sign up for the chaos.

255

::

And it takes a certain amount of psychosis

256

::

to be able to deal with the randomness of problems

257

::

that hit you as an entrepreneur and the level at

258

::

which those problems can appear existential, like your business is

259

::

going to fail because of it and the ability to

260

::

plow through that and solve it. That's not how most

261

::

people want to live their lives. Especially my wife. She

262

::

doesn't want to live, so I can't talk to her

263

::

about it out of empathy for her sanity. The same

264

::

with employees. You can't talk to employees about the fact

265

::

that I'm a little worried about payroll in two months

266

::

from now. Nobody wants to work for a company. It's

267

::

probably true for most small businesses. That's probably a worry

268

::

that your founder is worrying about. But if they're doing

269

::

their job, they're not involving you in that worry. That's

270

::

their job. That's on their shoulders. And if you have

271

::

investors like you can't, they need to have confidence behind

272

::

the leader that they invested in that you've got it.

273

::

So it is lonely. I've had multiple founders that I've

274

::

known in this area. So I'm engaged, involved in the

275

::

entrepreneurial community here in Colorado, and I have multiple folks

276

::

that I've personally known that have chosen to take their

277

::

own life. When I was going through my really difficult

278

::

time, I'd be lying if I didn't say it didn't

279

::

cross my mind. I never took it to the next

280

::

level. But I was like, maybe my family would be

281

::

better off. I have life insurance. Maybe they'd be better

282

::

off. So it does. I can understand that. The thing

283

::

that pulled me out of that was making

284

::

a concerted effort to surround myself with other

285

::

entrepreneurs. There's nobody else that you can share with at

286

::

the level that you're sharing with, because most of the

287

::

time you're saying, I'm going through this. And if you're

288

::

in a group of 10 people, there's somebody that says,

289

::

yeah, me too. I've been there. Or I'm going through

290

::

the same thing, or I've gone through something similar. And

291

::

they may not be able to provide you a way

292

::

out, but they certainly can say that it's not life

293

::

ending. There is light at the end of this tunnel.

294

::

So it's why I started my founder podcast is because

295

::

I just 1. I want to hang around other founders

296

::

for my own sanity, but also to make sure it's

297

::

not as lonely as it. As it often feels. And

298

::

to that point, the ADHD superpower that we have, because

299

::

I don't consider it anything else that we all have,

300

::

it pushes us to be able to fix problems, but

301

::

it also isolates us from how other people's minds work.

302

::

Right? Yeah. We don't work in the same way. And

303

::

it's taken me 53 years to really focus in on

304

::

one thing. How many business ideas have you got at

305

::

the moment? Oh, geez. To give you the measure of

306

::

that is how many domains do you own? I think

307

::

so. I have. I own hundreds of domains. All of

308

::

which I'm eventually going to get to. Right? Yeah, exactly.

309

::

So it's really insightful when we talk about the challenges

310

::

that entrepreneurs have. This is for entrepreneurs, for business owners,

311

::

there are so many problems, and there is a way

312

::

around each of them. What are the top problems that

313

::

you're seeing? Loneliness being one of them. What are the

314

::

top problems you think you're seeing? Yeah. When you speak

315

::

to people, loneliness is one. So it depends on the

316

::

stage of the founder. Loneliness is always there. The only

317

::

remedy for that, the only treatment, is hanging around other

318

::

entrepreneurs. They talk about this thing called imposter syndrome. The

319

::

symptoms of imposter syndrome manifest in a couple of different

320

::

ways. One, you have paralysis. You don't move because you

321

::

don't believe in yourself. I see that quite a bit.

322

::

Or. Or the other symptom is you pretend like you

323

::

know everything, which it. Both are inauthentic. Dealing with that

324

::

feeling, that fear that you don't belong where you're at.

325

::

You have to confront that head on. You have to

326

::

talk to other people about it, and you have. If

327

::

not, you have to ask yourself, if not you, who?

328

::

Yeah, and I tend to believe that it's better to

329

::

just be more transparent with where you're weakest, where you're

330

::

struggling, because people will want to help you. So that's

331

::

early stage. And you know what? That can navigate its

332

::

way through many different stages of your company. The other

333

::

thing that I see quite a bit where entrepreneurs struggle

334

::

is they start to believe their own pr. They lose

335

::

their humility, which, look, I've done this where,

336

::

okay, I got this. And it never has failed me

337

::

that when I thought I had it, the universe comes

338

::

and tells me, I know you don't. To that point,

339

::

there's this undying belief that you can do anything and

340

::

do anything. That cost me 5 million bucks. I should

341

::

have realized early on that I couldn't deal with COVID

342

::

and I couldn't deal with all of these things. And

343

::

if I'd let go early enough, I just wouldn't have.

344

::

But I believed that I could push through it. I

345

::

believed no matter what I did, I was going to

346

::

make this work. And sometimes you have to let go

347

::

of the branch. On my podcast, we did this whole

348

::

thing about shutting down your. It's actually the best performing

349

::

episode on my podcast. It's how do you shut down

350

::

your business? How to decide when and how. That's such

351

::

a personal. I've been asked quite a bit, should I

352

::

shut down my business? When do you know? I don't

353

::

know if I could answer that question. It's such a

354

::

personal decision because one of the defining traits of successful

355

::

businesses is that those entrepreneurs persevered through hard times. So

356

::

that balance of can you do it? Yes. Should you

357

::

do it? That's. I don't know how to answer that

358

::

question. It's so individual. This is bringing me to another

359

::

point. I was uncoachable back

360

::

in the day, and I was. I started off, I've

361

::

done two and a half thousand Skydars, but I also

362

::

fly in the wind tunnel and I'd bought myself 10

363

::

hours of wind tunnel time at £600 an hour. So

364

::

a lot of money. Right. And you're in for 10

365

::

minutes at a time. I went through the first stages

366

::

of this. I've spent all this money. I'm not going

367

::

to pay £200 an hour for a coach. Why would

368

::

I do that? And I spent six hours just. Yeah,

369

::

a friend of mine took pity on me and he

370

::

had got his coaching license. He said, let me just

371

::

coach you for half an hour and that. Half an

372

::

hour. Yeah. I learned so much more than I had

373

::

in the six hours before. And I was like, ah,

374

::

that's the power of coaching. I see this so much

375

::

with people in our space. I can do this. If

376

::

I go out to somebody else and get help, then

377

::

I'm not doing it myself. All these other people out

378

::

there, all these other companies that are out there, they're

379

::

doing it, so I should be able to do it.

380

::

Every single person out there that's doing it has got

381

::

a coach. I've got two business coaches now. They've made

382

::

the mistakes, they've solved their problems and they can shortcut

383

::

them for you. Yeah. So this really is linked into

384

::

this real syndrome of other people can do it. And

385

::

so I should be able to do it. And then

386

::

feeling bad because other people are doing it that I'm

387

::

not. I have an allergy to paying somebody for something

388

::

that I know I can do myself. Yeah, I totally

389

::

get that. And in my close circle of friends, I'm

390

::

lucky enough to have entrepreneurs that could be coaches but

391

::

are too busy running their own things. So that. And

392

::

it's. They're not coaching business. Not that anything wrong with

393

::

coaching business, but they. I get to have that with

394

::

my friends to help me navigate through stuff that I

395

::

should probably should have paid a coach for. But it's

396

::

good. Again, going back to having entrepreneurs as friends is

397

::

really powerful because I'm there for them too. I'm there

398

::

as a coach for them and they're there as a

399

::

coach for me. Both work. I probably could use a

400

::

coach, but I haven't been there yet. Now circle back

401

::

to AI now. And this is a problem that I'm

402

::

seeing now. AI can coach me, right, and AI can

403

::

teach you the business operating system, the type of stuff

404

::

that you need to know. But AI can't see the

405

::

emotional things that are blocking you. I was out yesterday

406

::

with one of my clients. I sat there with him

407

::

and he's just had a baby. He hasn't worked for

408

::

four weeks properly. But the work that we've done has

409

::

allowed him to carry on and the company. He's made

410

::

more money this last month that he hasn't been there

411

::

then he has and he's. I'm feeling really guilty about

412

::

this. I should be working. I. I don't know how

413

::

to deal with this. You can't take that to A.I.

414

::

right. Yeah. And this is 80% of getting to the

415

::

next level. Yeah. Is understanding where your blocks are and

416

::

having someone challenge Challenger model. What are you actually doing?

417

::

He actually. He's got the same problem all of us

418

::

have. Oh. I've got this great idea to run a

419

::

coffee shop. And I'm dealing with this guy. And I

420

::

said to him, okay, listen, Spencer, what do you want

421

::

to do? Do you want to grow this company to

422

::

5 million bucks next year? So when you need to

423

::

stop this, you need to focus on this. He catches

424

::

moles. He's literally a mole catcher in the garden. He's

425

::

already on a million with three people. I'm like, this

426

::

is the future business of the world. This is after

427

::

AI comes in and destroys everything else. You're going to

428

::

be there standing on the top of your crown. Do

429

::

you want to go into a coffee shop now or

430

::

do you want to make this work so you never

431

::

have to work again? So that's the power of where

432

::

the coach comes in is you can't see the label

433

::

from inside the job. AI is programmed to tell you

434

::

what you want to hear. Yes. Not what you need

435

::

to hear. Yeah. There's a book by Jeff woods called

436

::

the AI Driven Leader. The insightful part, he prompted something

437

::

along the lines of, now I want you to be

438

::

my thought partner. I'll remain the thought leader. I want

439

::

you to criticize everything that I'm doing, look at any

440

::

opportunities that I'm missing and take into account any ambiguities

441

::

that you might have heard and what I said, game

442

::

changer kind of prompt way of thinking of it. Yeah.

443

::

I have something very similar. I call it the truth

444

::

seeking partnership. You have to be careful too, because you

445

::

can tell AI to criticize you and I'll criticize you.

446

::

Do you have to say sometimes you're right? Sometimes our

447

::

job together is to find the truth and you have

448

::

to instruct it to overcome its system prompt. You have

449

::

to reinforce that as it's answering you and says you're

450

::

absolutely right. The key to you that the AI is

451

::

just agreeing with you is when it tells you you're

452

::

absolutely right. That should be a red flag for you

453

::

saying, wait a minute, you're going through your system programming.

454

::

Don't do that. And then you have to ch. Are

455

::

you sure I'm right or are you just telling me

456

::

I'm right? And there's this piece that the people forget.

457

::

AI is entirely trained on the human status, the human

458

::

emotion, the human way of doing things. Right. And if

459

::

you meet a new friend for the first time, every

460

::

time you talk to AI, you're doing that. The new

461

::

friend is trying to become your friend. What you want

462

::

to hear, it's with you, it's going to come. This

463

::

is the way it's trained. But AI is also sitting

464

::

there with so much more ability to do more. But

465

::

you need to support leadership. You need to own that,

466

::

take everything with that pinch of salt. You almost have

467

::

to trick AI to tell you the truth. Yeah. We

468

::

could carry on talking now for another couple of hours.

469

::

I would love to have you back on at some

470

::

point in the future. What would one bit of information,

471

::

what would one gem be that you tell the listeners

472

::

about the next stages of 2026? Oh, so you asked

473

::

me to predict the future. I'm terrible at that. There

474

::

is. I'm sure all of your listeners

475

::

are already in AI, so me telling them to get

476

::

involved in AI is generic advice. Six months ago. Yeah,

477

::

that's just six months ago. Duh. There's this interesting thing

478

::

that's going to happen for those of us that are

479

::

taking AI past ChatGPT and that is there's going to

480

::

be so many individuals, businesses large

481

::

and small that will need our help navigating how they

482

::

incorporate AI. We're starting to see two types of businesses,

483

::

ones that panic and ones that start thinking about it

484

::

now, the panic buyers. Here's what's going to happen. I

485

::

don't know how to monetize this yet, but here's what's

486

::

going to happen. The consumerization of AI is going to

487

::

overwhelm companies. Consumer adoption is going to make it

488

::

so that companies have way more inbound trying

489

::

to get a discount on their bill or trying to

490

::

game their system generated by AI that they do not

491

::

have the resources to handle it. They're going to try

492

::

to use AI panic, implement AI and they're going to

493

::

screw it up. There's an opportunity there for those of

494

::

us that want to be in AI to help those

495

::

companies implement. Start with AI first principles. Start to understand

496

::

how like the constitution of those organizations implement AI. Start

497

::

small download cursor or download tool that can maintain state

498

::

of your conversations so that you can help organizations adopt

499

::

AI in the most thoughtful way. I couldn't have predicted

500

::

we would be here now a year ago. So I

501

::

have no idea what this looks like. I'm excited about

502

::

it but I have no idea what things are going

503

::

to look like a year from now. No idea. Okay.

504

::

And the best, best place for people to get hold

505

::

of you. I'll put all your details below. My podcast

506

::

for founders is called how to Founder. If you go

507

::

to howtofounder.com There's a big picture of me. You click

508

::

on that, that takes you right to my LinkedIn page.

509

::

Best way to contact me is through LinkedIn. You can

510

::

also follow the podcast there and then I would love

511

::

it if you visited AI first principles.org there's a

512

::

support form there. Show your support by filling it out.

513

::

There's no cost. Fill that form out for us and

514

::

let us know that you're on board. Thanks very much

515

::

for joining me. It's been great chat and we'll speak

516

::

again soon. Thank you. Thanks.

Chapters

Video

More from YouTube