Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show. 

Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that we go all in on social SEO!

TikTok is going after Google and YouTube market share and along with Social SEO they are encouraging creators to publish videos longer than one minute. 

In today’s show I am going to unlock the social SEO secrets to help improve discoverability, reach and your overall organic performance. 

So let’s dive in.