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7: Boost Your Business - Aligning Marketing and Sales for Success | Marketers Take Wing® Podcast
Episode 725th April 2025 • Marketers Take Wing® • Gail Beltran Nott
00:00:00 00:19:44

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Are you struggling to fill your sales pipeline? Do you want to learn how to effectively integrate marketing and sales to boost your business?

In this video, I'm sharing a replay of my workshop on filling your sales pipeline, with insights for both seasoned marketers and new business owners.

** RESOURCES **

  • Go from Vision to Action with the 90-Day Business Flight Planner *

Free Download: https://bizplan.takewingcoaching.com/...

  • The Sales Runway Script *

Free Download: https://takewing.ck.page


** Connect with Me **

INSTAGRAM:  

 / gailnott  

FACEBOOK:  

 / coachgailnott  

LINKEDIN: https://linkedincom/in/gailnott


** Connect with Take Wing Coaching **

YOUTUBE:   

 / @takewingcoaching  

FACEBOOK:  

 / takewingcoaching  

LINKEDIN:  

 / takewingcoaching  

WEBSITE: https://www.takewingcoaching.com/


** TIMESTAMPS **

[00:00:00] Introduction & Workshop Purpose

[00:00:50] Marketing and Sales Overview

[00:01:14] Understanding the Buyer's Journey

[00:01:43] Awareness Stage: Problem Identification

[00:02:40] Consideration Stage: Researching Solutions

[00:03:27] Decision Stage: Choosing a Solution

[00:05:06] Defining Buyer Stages for Your Business

[00:05:58] Marketing Collateral for Each Stage

[00:07:49] Buyer Stages in Your Marketing Strategy

[00:08:19] Networking as a Strategy

[00:09:11] Integrating Buyer Stages into Networking

[00:10:39] Presentations & Follow-Up in Networking

[00:11:07] Building Trust Through Demos & Testimonials

[00:11:29] Thought Leadership as a Marketing Method

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