We speak to Sonia Carreno, President of IAB Canada, about the cookieless future and what that will mean for advertisers.
Sonia takes us through Project Rearc, the IAB's global call-to-action for stakeholders across the digital supply chain, to re-think and re-architect digital marketing to support core industry use while balancing consumer privacy and personalization.
The Rearc project quickly evolved into three working groups: Addressable audiences, Accountability, and a Global Framework, and Sonia outlines these briefly in our bitesize podcast episode.
Sonia has been passionate about the Internet and its forward movement in Canada from the start and brings over 20 years of experience touching virtually every aspect of digital marketing.
Sonia has led global digital strategy initiatives for international brands including Gillette, Heineken, General Motors, RBC, Coca Cola and Spin Master Toys. Her work has included every discipline of online media and her specialities range from performance marketing to social media strategy and start-up strategy. She has also consulted industry associations and many publishers to help navigate the disruptive media landscape.
Her passion for the industry continues in the role of President of the Interactive Advertising Bureau of Canada where she continues to help drive the industry forward and put Canada on the global stage for online media innovation.
In 2021, Sonia was inducted into the Canadian Marketing, Advertising, Communication and PR Hall of Fame for her efforts in bringing the Canadian marketing and advertising industry into the digital age.