Social Media ... It's a wide-open space filled with many different companies, each having their own languages, philosophies, and rules of engagement.

• How do you stand out?
• Which platform should you choose?
• How do you Build Your EDU Brand on these platforms?

In this episode of the Jeff Bradbury Show, we take a look at one of the most important parts of your EDU Branding ... your Social Media Profiles. Learn through our podcast how to optimize your profiles to find and nurture an audience that is not only receptive to your voice but welcoming of a brand that they will see as an authority in the space. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Reflections From Our Previous Episode

Episode 4: January Audience Q&A

How To Build A Professional Social Media Profile

Philosophy Behind Your Social Media Profile

• Update Once vs Update All The Time
• Become a Problem Solver NOT a Thought Leader
• Usernames and URL’sYour real name
• Your brand name
• What does your social media profile biography look like?

The Three “‘P’s” Of Social Media

Professionalism

• What have you done and what are you doing?
• What do you hope to be doing?
• Are you branding your Social Media Profiles?Same Colors
• Same Language
• Same Photos
• Are you sticking to your message or are you going off-topic?

Problem Solving

• What problem are you trying to solve?
• How are you trying to solve it?
• What ways are you helping others solve that problem?
• How can they find that help?
• How can they contact you they have questions?

Partnerships

• What services or software do you recommend or are using?
• Who else on Social Media do you collaborate with?

Apps That Help Build Your Social Media Profiles

• Canva (iOS and Android)
• Camera + (iOS)
• Adobe Spark / Premiere Clip ( iOS or Android)

TeacherCast Tips For Building a Professional Social Media Profile

1. Have a Professional Profile Photo400x400Works well both as a square and circle
2. Easy to be understood close and far away
3. Be Social!
4. Use Catchy ImagesKnow your recommended shapes and sizes
5. Identify your target audience and follow those in your target audience
6. Create a voice … Know your voice … Speak your voice
7. Be Human
8. Seek real relationships
9. Have a team of applications to help youCoSchedule
10. Dubb
11. Book Like a Boss

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Explore these Resources

In this episode, we mentioned the following resources:

• 10 Ways To Improve Your Social Media Profiles
• 15 Tips To Building A Better Social Media Presence
• Creating Social Media Profiles
• 4 Easy Ways To Improve Your Social Media Profile
• 26 Apps To Help You With Your Social Media
• 10 Elements of a Successful Social Media Profile

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• Host: Jeff Bradbury @TeacherCast | @JeffBradbury
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Check Out More TeacherCast Programming

• TeacherCast Podcast (http://www.teachercast.net/tcp)
• Educational Podcasting Today (http://www.educationalpodcasting.today)
• Ask The Tech Coach (http://www.AskTheTechCoach.com)
• EdTech in the Classroom (http://www.edtechintheclassroom.com)

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