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Hooked: Why is the internet and technology so addictive? A guide on how to build habit-forming products
16th April 2020 • Bookey App 30 mins Book Summaries Knowledge Notes and More • Bookey APP
00:00:00 00:19:27

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People nowadays can’t help checking their cellphones every few minutes and they feel uneasy without browsing Facebook after an hour. Given such phenomena, authors of the book Hooked, proposed a novel and practical concept called the “Hook Model” based on their years of research. This model reveals the fundamental design principles of addictive Internet products. So, what is the “Hook Model”? How can we use it? Stay tuned.

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