During this episode, Becky is joined by speaker, author, and member engagement strategist Amanda Lea Kaiser. Amanda talks about her new book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. Amanda and Becky also discuss ways that authors can create experiences around their book and transform their networks into thriving communities.
During the episode, you will learn:
More about Amanda’s work as an engagement strategist for various online communities.
The engagement equation marketing methodology and how you can use it to spread awareness about your book.
Ways to create experiences and memorable moments around your book.
Differences between network mobilization and community building.
Tips for building an online community for mutual sharing and collaboration.