Who Is Patrick Van der Pijl?

Patrick founded Business Models Inc. the company that drives growth through innovation. BMI helps leaders and teams to systematically grow the core business, unlock new opportunities and build innovation capabilities. They work in collaboration with our clients like IKEA, ING, Mars, Medtronic and Heineken to create lasting results.

After producing the global bestseller Business Model Generation, Patrick began writing his own books on business collaboration tools and methods, including Design a Better Business and Business Model Shifts. Through these books, he continues to explore business design—helping leaders and teams innovate, grow, and transform through practical tools, strategic thinking, and impactful business models. His latest book, Augmented Collaboration, explores an innovation workflow powered by AI and will be released on September 1, 2026.

Available here - https://augmentedcollaboration.com/pages/buy-the-book