In today’s episode, we are joined by Patrina Mack who is the CEO of YouRok Corporation. Patrina spent her entire consulting career helping companies bring new products to market until she decided to start her own company. YouRok’s goal is to teach adolescents how to build emotional resilience skills and they do that through a digital care app called K’Bro. Tune in as we discuss how exactly the K’Bro app works, how it helps kids to navigate through mental health issues, what inspired Patrina to build YouRok and challenges she faced as a female entrepreneur in the tech industry when raising funding for her company.

IN THIS EPISODE:

• [07:36] Patrina’s career background and how YouRok was born.
• [10:05] How does the K’Bro app work?
• [13:58] First realization and trigger that adolescents might need help with mental health.
• [20:18] Patrina’s entrepreneurial journey and how her career background influenced building YouRok.
• [24:33] Virtual relationships vs. in-person relationships.
• [28:44] Challenges that Patrina faced as a female entrepreneur in the tech industry
• [33:25] Patrina’s expectations and future plans for YouRok.

KEY TAKEAWAYS:

• Adolescents nowadays work out their in-person relationships through a digital format that is safe and anonymous. Therefore, digital mental health apps as K’Bro are a very attractive way for children and teens to talk about mental health struggles.
• The most sensitive age for adolescents is when they are hitting puberty. That’s the moment when teens are pulling away from parents and trying to figure out who they are as an individual.
• Most digital health companies like Headspace or Calm focus on adults and not on children or teens.

LINKS MENTIONED:

Patrina’s email

YouRok website

Patrina’s LinkedIn Profile

YouRok LinkedIn Page

K’Bro Instagram

K’Bro Twitter

YouRok Facebook Page