Transcripts
The Women Conquer Business show is an educational, how to, women
Jen McFarland:in business podcast that features stories, marketing news and real life
Jen McFarland:experiences from fun and friendly hosts, Jen McFarland and Shelley Carney.
Jen McFarland:Join us as we dive into the details so you can slay marketing overwhelm, streamline
Jen McFarland:processes and amplify your impact.
Jen McFarland:You'll learn strategies and tactics, leadership skills and practical
Jen McFarland:advice from successful women entrepreneurs to help you grow,
Jen McFarland:nurture, and sustain your business.
Jen McFarland:Hello and welcome to Women Conquer Business.
Jen McFarland:I'm your host, Jen McFarland joined by Shelley Carney as always.
Jen McFarland:And today we are going to talk about how to get more comfortable on camera.
Jen McFarland:This is a question that I get all the time, because I'm on camera a fair amount.
Jen McFarland:And I think it's really important to talk through some of these things, because
Jen McFarland:this is a big part of content marketing.
Jen McFarland:It's a big part of getting your message out and really talking to people.
Jen McFarland:If you're doing events, attending conferences, or want to build your
Jen McFarland:brand and video content, part of it is you have to be able to engage
Jen McFarland:with the camera and be engaging.
Jen McFarland:But that all starts with comfort.
Jen McFarland:Before we begin, we wanted to just touch base with each other.
Jen McFarland:Talk about some things that are going on in the world.
Jen McFarland:So, hi Shelley.
Shelley Carney:Hi, Jen, I'm doing super.
Shelley Carney:Everything's going according to plan in my life, we're going to
Shelley Carney:go visit my mom starting tomorrow.
Shelley Carney:Toby and I are driving over to Arizona to go to her house, set up a in-home studio
Shelley Carney:so that I can do my work from there.
Shelley Carney:My brother has been working on getting internet into their home,
Shelley Carney:which is a process because they live in a retirement community.
Shelley Carney:He had to call some of their neighbors and find out what
Shelley Carney:they use and what works best.
Shelley Carney:He's nearby, but the one he uses does not cover their area.
Shelley Carney:He's been working on getting that done and of course Memorial day is coming, so he
Shelley Carney:had to put it off by day because they're going to be closed for Memorial day.
Shelley Carney:I'm hoping to have internet for next week's show.
Shelley Carney:If I don't, I may be on my phone.
Shelley Carney:We don't know yet, so we're going to play it by ear.
Shelley Carney:But I'm happy to be going to visit my mom.
Shelley Carney:Toby and are going to visit her Saturday morning.
Shelley Carney:He's been wanting to see her and see how she's doing and just get a feel
Shelley Carney:for what her life is going to be like and anything that we can do in her home
Shelley Carney:to help make things easier for them.
Shelley Carney:We'll take care of that this weekend.
Jen McFarland:It's just so great to have people in your life like Toby,
Jen McFarland:that is going to help and take care of things with you and do things.
Jen McFarland:I started giggling because when you were saying you could be on your phone
Jen McFarland:right before we got started, Shelley was teaching me how to use Streamyard.
Jen McFarland:I haven't really used it before we started doing the show together and we
Jen McFarland:did a test show and it was called test.
Jen McFarland:Toby is awesome.
Jen McFarland:And they accidentally published it and sent it.
Jen McFarland:So that is not next week's show.
Jen McFarland:And it could be that I'm by myself, which is fine because last week you
Jen McFarland:were with Toby and how did that go?
Shelley Carney:It went very well, of course we're used to doing this.
Shelley Carney:The biggest problem was after the fact when YouTube made some
Shelley Carney:random robot decision to make both our videos private on YouTube.
Jen McFarland:I had to fix that when I got back from my yurt.
Shelley Carney:How did you fix it?
Jen McFarland:I edited the video and then it said it so that it was public again.
Jen McFarland:But yeah,
Shelley Carney:I edited mine too.
Shelley Carney:So that must have been what happened.
Jen McFarland:So it came back online and then I was able to share
Jen McFarland:it and get it out into the world.
Jen McFarland:That's the thing getting comfortable on camera, doing all this content
Jen McFarland:marketing, it's all about rolling with it.
Jen McFarland:That's what you have to do because a lot of this stuff happens.
Jen McFarland:Before we start, one of the things about marketing is you can't be tone
Jen McFarland:deaf to what's going on in the world.
Jen McFarland:And I really felt compelled talk about we've had so many mass shootings lately.
Jen McFarland:We've had so much going on in the world.
Jen McFarland:And I feel like if we just blast through and talk about everything, like
Jen McFarland:nothing is happening, there's a chance that we become tone deaf marketers.
Jen McFarland:We have to really acknowledge that a lot of people are struggling right now.
Jen McFarland:There's a lot going on in the world.
Jen McFarland:It's difficult and tragic to see the pictures of these babies
Jen McFarland:who were murdered in Texas.
Jen McFarland:They're just small kids and it's so traumatic and difficult and seeing
Jen McFarland:posts from people who are parents who are very concerned about sending their
Jen McFarland:kids to school and all of these things.
Jen McFarland:I think it's important to talk about it a little bit and
Jen McFarland:process through it a little bit.
Jen McFarland:Also how it relates to your marketing, because it actually does.
Jen McFarland:What are you?
Jen McFarland:You said that you talked about, whoa, there's an alert going on in New Mexico.
Jen McFarland:Everybody's taking cover in New Mexico.
Shelley Carney:Yeah.
Shelley Carney:There's a fire in the Bosque trail.
Shelley Carney:Letting everybody know, stay away and Bosque trail is the trail right
Shelley Carney:along the Rio Grande River and goes right through Albuquerque.
Shelley Carney:Oh, wow.
Shelley Carney:Yeah.
Shelley Carney:Fires in that area.
Shelley Carney:Sorry.
Jen McFarland:So you said that you talked about the shootings and
Jen McFarland:everything last week or yesterday.
Jen McFarland:Last night.
Jen McFarland:Okay.
Shelley Carney:We have a show called news and views and we talk about news.
Shelley Carney:And we started off our news coverage with the shooting and basically how
Shelley Carney:people in positions of government and so on are handling it and how people
Shelley Carney:are feeling and what can be done.
Shelley Carney:In the chat there, it gave everybody an opportunity to express their feelings.
Shelley Carney:What they thought was an underlying theme that they were seeing of
Shelley Carney:why these things are happening and how we've moved into this.
Shelley Carney:Toby talked about in the sixties, there was a school shooting
Shelley Carney:and that was a huge deal.
Shelley Carney:And now there's been 27 school shootings this year.
Shelley Carney:So what has happened to us to get us to there?
Shelley Carney:Why are we living through this?
Shelley Carney:And it gets to be so many times, so often, that you can't even finish crying about
Shelley Carney:the last one before the next one happens.
Shelley Carney:It's tragic and it's sad and it is stressful.
Shelley Carney:We're scared.
Shelley Carney:W e have a very scared population of parents who are crying
Shelley Carney:out for relief, some answers.
Shelley Carney:What can be done to improve our schools and make things safe?
Shelley Carney:We didn't like the shutdown during the pandemic.
Shelley Carney:We didn't like that our kids had to do online learning,
Shelley Carney:but they were a lot safer.
Shelley Carney:There were a lot fewer school shootings when the pandemic was
Shelley Carney:going on because schools were closed.
Shelley Carney:So
Jen McFarland:I think that for me, it's we don't want to become blase about it.
Jen McFarland:Like it's just the world we live in.
Jen McFarland:And I think that you have a lot of really good resources that you wanted
Jen McFarland:to share about if you're really struggling it is important to talk
Jen McFarland:to somebody about how you're feeling.
Jen McFarland:Reach out.
Jen McFarland:There's the National Suicide Prevention Lifeline.
Jen McFarland:There are a lot of resources out there if you're struggling with this.
Jen McFarland:Do you want to share any of those?
Jen McFarland:Yeah,
Shelley Carney:we'll talk about that.
Shelley Carney:So it's important to look after your mental health, after tragic events.
Shelley Carney:And this is definitely one of those times.
Shelley Carney:Here are a few recommendations for self care in the coming days.
Shelley:Talk about what you're thinking with someone you trust.
Shelley:If you want to write something in our chat, if you want to reach
Shelley:out to us, we're fine with that.
Shelley:We're here for you.
Shelley:Express Those feelings, so they don't stay bottled up.
Shelley:Keep to normal routine as much as you can with getting up
Shelley:and eating and going to work.
Shelley Carney:And all of the routines can help keep us grounded
Shelley Carney:and feeling like we're still okay.
Shelley Carney:Avoid unhealthy coping mechanisms like drinking or drugs.
Shelley Carney:They just prolong the problems and they don't help you to process your feelings.
Shelley Carney:Take a break from social media if you feel like that's something you need to do.
Shelley Carney:And a lot of us need to be reminded of that.
Shelley Carney:Get off social media for a while and get out in nature and talk to people
Shelley Carney:and get into the 3d world again.
Shelley Carney:Help other people, if you can.
Shelley Carney:Do what we're doing, reach out, say we're here.
Shelley Carney:Talk to me.
Shelley Carney:Share your feelings and then reach out if you need extra support.
Shelley Carney:Here is the National Suicide Prevention Lifeline 1 800 2 7 3 8 2 5 5.
Shelley Carney:Or you can text H O M E the word home to 7 4 1 7 4 1 for free 24 hour
Shelley Carney:support from the crisis text line.
Shelley Carney:Reach out and get that help.
Shelley Carney:Now more than ever, we need to come together as a country, as a
Shelley Carney:community to support each other and to support parents who are afraid, of
Shelley Carney:what's possible for their children.
Shelley Carney:We're here and we feel the way you feel, the pain that you feel as well.
Jen McFarland:Yeah.
Jen McFarland:The pictures are just heartbreaking.
Jen McFarland:And the posts that I see from my friends with children are also heartbreaking.
Jen McFarland:I want to also transition a little into what this means for your marketing.
Jen McFarland:I saw something on Twitter this morning that is exactly what not to do.
Jen McFarland:One of the things that you want to look at after tragedy is what
Jen McFarland:are you sharing on social media?
Jen McFarland:Are you publishing a lot of posts that are going to be interpreted as tone deaf?
Jen McFarland:One of the reasons we're talking about it now is we want to acknowledge
Jen McFarland:there are things going on in the world much bigger than whether or
Jen McFarland:not you feel comfortable on camera.
Jen McFarland:And we want to acknowledge that there is a lot happening, so we don't sound
Jen McFarland:like business as usual all the time.
Jen McFarland:That's one of the reasons why we take time out when there are so many tragedies
Jen McFarland:and we've had tragedies in Buffalo.
Jen McFarland:We've had tragedies in Texas.
Jen McFarland:We've had tragedies in California all in a week.
Jen McFarland:I think, just a lot of people have died.
Jen McFarland:So one of the things about your marketing and especially heading into
Jen McFarland:a Memorial Day weekend, where you maybe have a lot of things set up, you
Jen McFarland:just don't want to appear tone deaf.
Jen McFarland:And this is an example of what not to do.
Jen McFarland:At the top is somebody's commentary on it.
Jen McFarland:The commentary is in light of recent events, we've canceled all of our
Jen McFarland:Memorial day sales promotions.
Jen McFarland:Instead use promo code profit from tragedy for 30% off all purchases.
Jen McFarland:This is what the company wrote that does sound tone deaf, in my opinion.
Jen McFarland:Since we are in the business of helping handle stress and creating space for
Jen McFarland:our mental health, I will share a code here for our newsletter subscribers.
Jen McFarland:You use code hugs 30 and get 30% off your purchase through Tuesday.
Jen McFarland:And it's doing things like that sounds tone deaf, as the commentary on Twitter
Jen McFarland:says it's profiting from tragedy.
Jen McFarland:You absolutely don't want to do this.
Jen McFarland:Some people say pause all of your scheduled content.
Jen McFarland:I think it depends on what you're sharing.
Jen McFarland:You definitely don't want to change your promotion so that it appears that
Jen McFarland:you are trying to capitalize on so many tragedies that we've had, and you want to
Jen McFarland:find ways that you can talk about things.
Jen McFarland:That's why we are talking about everything that's going on in the world now.
Jen McFarland:And if it means you need to pause your campaigns or rethink what it
Jen McFarland:is that you were sharing in your marketing in light of tragedy.
Jen McFarland:You do need to review that and look at it so that you are ensuring that you're
Jen McFarland:not putting things through a lens that makes you look like it's business as usual
Jen McFarland:and I'm profiting from so much death.
Jen McFarland:So it is a time that a lot of people want to talk about a lot of what's
Jen McFarland:going on in the world, whether it's Ukraine or other things that are going
Jen McFarland:on, it's a time for communication.
Jen McFarland:It's not a time for pushy sales necessarily.
Jen McFarland:It's not to say you can't sell anything, but this is definitely not
Jen McFarland:an approach that you want to go with.
Jen McFarland:And I think that is why it's important that we talk about tragedy.
Jen McFarland:And then we also talk about it in light of how you go out and engage in the world,
Jen McFarland:knowing that there's a lot of pain in the world and then acknowledging it and
Jen McFarland:navigating it with a little bit more grace than a coupon code that capitalizes on it.
Shelley Carney:This week the news came out that there was a billionaire created
Shelley Carney:every 30 hours during the pandemic, and a lot of them were from drug companies.
Shelley Carney:And it makes you think about people who profit from other people's tragedy and
Shelley Carney:it makes you kinda wonder is that right?
Shelley Carney:Is that a good thing?
Shelley Carney:I suppose it depends on if you've become a billionaire because of everybody
Shelley Carney:needing to buy a particular drug and now you've benefited from that.
Shelley Carney:Is there a way that you can then share that benefit with the world?
Shelley Carney:Can you give money to fight world hunger or whatever?
Shelley Carney:How can you stay on the right side of things, right?
Shelley Carney:How can you be compassionate and lead with love?
Shelley Carney:And I think we should ask ourselves that no matter what we're doing
Shelley Carney:if we're just doing a regular show or if we are trying to address a
Shelley Carney:tragedy, how can I lead with love?
Shelley Carney:How can I be compassionate to people?
Shelley Carney:And if you keep that in mind, I think the money will actually just come anyways,
Shelley Carney:because it's just the rule of the universe that when you're doing really
Shelley Carney:good things that are helpful for people, then money just comes to you anyway.
Jen McFarland:Absolutely.
Jen McFarland:And we've talked about this a lot, and I think that one of the things
Jen McFarland:I haven't shared on the show, but I've shared with you, Shelley is
Jen McFarland:how I've been showing up and doing the same thing now for a long time.
Jen McFarland:And now all of a sudden, people are just sending me clients.
Jen McFarland:I'm not having to do a lot of active marketing to get people because when
Jen McFarland:you show up, then people are like, Hey, I think that you have something
Jen McFarland:to share that's really important.
Jen McFarland:I think you can help people.
Jen McFarland:So I get a lot more client referrals.
Jen McFarland:And then I just talk about the issues and talk about, do my thing.
Jen McFarland:And people come and the money comes.
Jen McFarland:Fundamentally, I know the gurus tell you all kinds of things.
Jen McFarland:That's fundamentally how all of this stuff works.
Jen McFarland:You show up, you do your thing, you share your knowledge.
Jen McFarland:People want to be a part of that.
Jen McFarland:And that is how this works.
Jen McFarland:So I don't care what other people say, because I know that my experience has
Jen McFarland:been, you show up, you do your thing.
Jen McFarland:And yes, the money comes, the clients come all of it.
Jen McFarland:With all of that in mind let's do shift into what we came here to discuss.
Jen McFarland:I think it is part of sharing your love and sharing your compassion is also being
Jen McFarland:able to be engaging in all the different ways that you're sharing your expertise.
Jen McFarland:And part of that compassion comes from feeling very comfortable when you are
Jen McFarland:on camera, when you are engaging with other people, whether it's a podcast or
Jen McFarland:through a blog or anything like that.
Jen McFarland:And Shelley, I feel like this is way more your...
Jen McFarland:Like, oh, when I talk about how to be comfortable on camera, a lot of
Jen McFarland:times I'm talking about it based on my own personal experience, but
Jen McFarland:I know that you talk through this with your clients and you really.
Jen McFarland:Can you talk a little bit about your background because you
Jen McFarland:have been in television and worked in this for a long time.
Jen McFarland:And I think that, a lot of what you have to share on this is based on
Jen McFarland:a lot of experience and expertise.
Shelley Carney:It was 2011 and I signed up for a film tech program.
Shelley Carney:And within that, I became a producer of a video series.
Shelley Carney:That was my first experience with putting together a team, creating videos, putting
Shelley Carney:them on YouTube and that included, all the way through pre-production
Shelley Carney:through post-production; all of it.
Shelley Carney:So I learned a lot and then I took acting classes after that,
Shelley Carney:because I worked with actors.
Shelley Carney:I was a producer working with actors.
Shelley Carney:I had done auditions and we chose the actors and I worked
Shelley Carney:with them during every shoot.
Shelley Carney:So I got a real good excitement and feeling for what they were doing.
Shelley Carney:And I went through acting classes myself, and a lot of it is just about,
Shelley Carney:don't worry so much about the words.
Shelley Carney:Worry more about conveying the feeling to people that you need
Shelley Carney:to get across because people will remember how you made them feel more
Shelley Carney:than they remember anything else.
Shelley Carney:And I also took improv classes and I took a public speaking class and I learned
Shelley Carney:that you don't have to know everything.
Shelley Carney:There are times on our show, Toby and I, and he'll be talking and talking and all
Shelley Carney:of a sudden he can't think of a person's name like he couldn't remember one of the
Shelley Carney:prime ministers of China or something.
Shelley Carney:I can't remember his name.
Shelley Carney:Three people wrote in the chat, the name, that he wanted.
Shelley Carney:It gives them a chance to participate and to feel smart
Shelley Carney:because they provided that for you.
Shelley Carney:So don't ever worry that you're not going to know an answer.
Shelley Carney:Just do what you can with what you know, and what you have, and then
Shelley Carney:let other people who are in your audience feel smart by also helping
Shelley Carney:you out and providing those answers.
Shelley Carney:I think that's a huge weight off your shoulders when you realize
Shelley Carney:I don't have to know everything.
Shelley Carney:I just have to show up.
Jen McFarland:When I first started my business, I thought
Jen McFarland:I should take an acting class.
Jen McFarland:I should take improv.
Jen McFarland:I've actually never talked to anybody who went and did all that.
Jen McFarland:No wonder you're so comfortable on camera because you have
Shelley Carney:failed so many times on stage.
Shelley Carney:This is nothing.
Jen McFarland:That's one of the things that I tell people just based
Jen McFarland:on experientially, without having the background that you do is the best way
Jen McFarland:to get over your fear or, the best way to feel comfortable on camera is to practice.
Shelley Carney:That's right.
Shelley Carney:Absolutely.
Shelley Carney:Be prepared, practice, and don't give up.
Jen McFarland:Yeah.
Jen McFarland:Yeah.
Shelley Carney:Those are your three steps.
Shelley Carney:Go.
Jen McFarland:I like this first point that you have here,
Jen McFarland:which is, is there fear here?
Shelley Carney:There's always fear of getting up in front of people.
Shelley Carney:It's just ingrained in our brain.
Shelley Carney:But it's something that we can learn through practice and
Shelley Carney:preparation to quiet that down.
Shelley Carney:To, I've done this before.
Shelley Carney:I've been here before, I can do this.
Shelley Carney:I don't have to know everything.
Shelley Carney:Give yourself that little pep talk and then do it.
Shelley Carney:And then the more you do it the easier it is.
Jen McFarland:One of my friends and colleagues, Bridget, was giving a
Jen McFarland:presentation and she took a selfie, it's this great selfie right before she
Jen McFarland:goes to talk to a Chamber of Commerce.
Jen McFarland:And she's like I feel like I'm going to barf.
Jen McFarland:I was like, you got this!
Jen McFarland:We were chatting online and stuff, which is why I don't feel bad talking about it.
Jen McFarland:What I said was, I get really red and I always feel freaked out and I
Jen McFarland:have so much fear and I do it anyway.
Jen McFarland:And she was like, yeah, I do it anyway.
Jen McFarland:And one of the things that we talked about a few months ago was
Jen McFarland:how, I was in a documentary for an article I wrote about ClickFunnels.
Jen McFarland:The thing I didn't tell people is in the interview I'm wearing a turtleneck
Jen McFarland:that goes up to my jaw, basically, because when I get really anxious about
Jen McFarland:things I get super red, everywhere.
Jen McFarland:And afterwards I talked to the camera man, and I was like, so did I turn really red?
Jen McFarland:And he's no, not really.
Jen McFarland:And I said, what about here?
Jen McFarland:And I pulled down my turtleneck and he was like, oh my gosh.
Jen McFarland:He's it's like crazy.
Jen McFarland:And it's all the anxiety that comes up and the fear and what's going to happen next.
Jen McFarland:You know that as a public speaker or someone to be interviewed, those
Jen McFarland:things can really mess with you.
Jen McFarland:What I want to share is it's always going to be there and you just do it anyway.
Jen McFarland:That's right.
Shelley Carney:That's right.
Shelley Carney:I still remember standing at the side of the stage wearing a bikini and
Shelley Carney:they call my name and I'm like, I have to walk out there now I have to go.
Shelley Carney:And I had to go stand out there by myself and do these poses on a stage in a bikini.
Shelley Carney:It doesn't get any worse.
Shelley Carney:Doing the rest of this is easy-peasy.
Shelley Carney:Right?
Jen McFarland:One of the things that when I was prepping for the
Jen McFarland:show today, that I thought was really great and it's something that I
Jen McFarland:actually do but it would never have occurred to me, I was researching it
Jen McFarland:is, to develop a relaxation routine, which is what I do or dance it out.
Jen McFarland:And I sometimes have done both actually, and it just depends.
Jen McFarland:So if you are like me and have all that anxious energy or you get
Jen McFarland:really uncomfortable with the idea of being on camera, develop some
Jen McFarland:way that you can help yourself.
Jen McFarland:Guide yourself through this process, whether it is relaxation
Jen McFarland:through, I do a lot of meditation, I've done visualizations around
Jen McFarland:expected outcomes about things.
Jen McFarland:All of that kind of stuff that really grounds you or just dance it out.
Jen McFarland:And I've done that too.
Jen McFarland:The lights I have in my office and stuff, they actually coordinate to
Jen McFarland:music, which is the funniest thing.
Jen McFarland:And so I'll crank up the music on my phone and have a little disco party in here
Jen McFarland:and it releases some of that anxiety.
Jen McFarland:And then after you've either grounded and relaxed or let the energy out, then the
Jen McFarland:camera just seems to be less of an issue.
Shelley Carney:And that's one of the reasons we have that fun, little dancing
Shelley Carney:music at the beginning of our shows.
Shelley Carney:So we can like, let's get into it.
Shelley Carney:Let's get ready.
Shelley Carney:But yeah, absolutely great to have those routines, they get you into that
Shelley Carney:head space and after you've done them long enough, it's an automatic thing.
Shelley Carney:Instead of it taking five minutes of meditation to get you there, it's, you've
Shelley Carney:done it so many times you're just there.
Jen McFarland:Absolutely.
Jen McFarland:Yeah.
Jen McFarland:I love this next bullet point and I have to say that it's also funny
Jen McFarland:because I'm really a fly by the seat of your pants kind of person.
Jen McFarland:I don't always know what's going to come out of this mouth.
Jen McFarland:But I feel like since we've done this show together, it's been
Jen McFarland:a lot easier to feel grounded.
Jen McFarland:And what the bullet point says is what to say and who to say it to.
Jen McFarland:You wrote this, so what would you like to say to that?
Shelley Carney:That's part of your preparation, right?
Shelley Carney:If somebody asks you to be in a summit or to speak to an audience, you are prepared.
Shelley Carney:You know who the audience is, you know what your topic is, you
Shelley Carney:have it outlined, you might have visual aids to keep you on track.
Shelley Carney:And all of those things are a comfort because you have, okay, then I'm
Shelley Carney:going to say this and show this slide.
Shelley Carney:And then I'm going to say this as I show this slide and it keeps you focused.
Shelley Carney:I know what I'm going to talk about.
Shelley Carney:I know who I'm speaking to.
Shelley Carney:So I have an idea of what their issues are, what kind of information
Shelley Carney:they're looking for and how to best connect with that person.
Shelley Carney:All that information is going to help you put on a really good presentation.
Jen McFarland:Absolutely.
Jen McFarland:And that's one of the key components of content marketing, which being on video,
Jen McFarland:writing blog posts, things like that.
Jen McFarland:These are all content marketing strategies.
Jen McFarland:They're all far more successful the more you know about your customers, because
Jen McFarland:it's a lot easier to talk to them.
Jen McFarland:It's a lot easier to look at the camera or even a couple inches above
Jen McFarland:the camera and pretend that they're right there and talking to them.
Jen McFarland:But it is very helpful.
Jen McFarland:The more you know, about who you're talking to, what their issues are,
Jen McFarland:and then sharing with them, like a friend, how you can help them
Jen McFarland:and what it is you're going to do.
Jen McFarland:And you have to plan that.
Shelley Carney:That's right.
Shelley Carney:And it helps to picture somebody.
Shelley Carney:I know that today I'm going to be talking to people like Jen.
Shelley Carney:So I'm going to picture talking to Jen when I look into the camera.
Shelley Carney:And of course it's easier when there's two of us here to have that conversation,
Shelley Carney:that back and forth and gives the other person a chance to think of a new thing
Shelley Carney:to say while the other person's talking.
Jen McFarland:Absolutely.
Jen McFarland:But there's also the chance, the way that we do this stuff, it's live,
Jen McFarland:there's a chance that something could go horribly wrong and our internet can fail.
Jen McFarland:And, being prepared also helps you go through that on your own, if you had to.
Jen McFarland:And that's the thing, like when you think about what to say, who
Jen McFarland:you're saying it to, and then, I like to do the, what if game.
Jen McFarland:I really do.
Jen McFarland:I'm a project manager at heart.
Jen McFarland:What would happen if everything went horribly, terribly wrong?
Jen McFarland:It doesn't freak me out because if you think about it and plan
Jen McFarland:around it, then it helps you navigate it if something did happen.
Jen McFarland:Planning things and thinking through it really can help you in times
Jen McFarland:where it doesn't go as expected.
Jen McFarland:But most of the time everything goes exactly how it's supposed to, unless you
Jen McFarland:hit publish test show Toby is awesome, which we did right before we went live.
Jen McFarland:It was pretty awesome.
Shelley Carney:We just put that out in the world, so.
Jen McFarland:Out in the world.
Jen McFarland:Next week, we're going to talk about this in way more depth.
Jen McFarland:We're going to talk about show flow, scripting templates, things like that.
Jen McFarland:But tagging on to what to say and who to say it to, you have to have some sort of
Jen McFarland:notes or show flow or slides, something that will be your guide post, right?
Shelley Carney:Yeah, absolutely.
Shelley Carney:It keeps you on track and if you expect, okay, at this point, I'm
Shelley Carney:going to make a joke and everybody's going to laugh and then we're going
Shelley Carney:to do this and that doesn't happen.
Shelley Carney:You can then go.
Shelley Carney:Okay, that didn't work.
Shelley Carney:Next.
Shelley Carney:Moving on.
Shelley Carney:Let's go on to the next thing.
Shelley Carney:And that's what comedians do, right?
Shelley Carney:If a joke bombs, they just move through it.
Shelley Carney:They just go onto the next joke okay.
Shelley Carney:Yeah, that didn't work.
Shelley Carney:I'm taking that out.
Jen McFarland:And then there's the whole, looking good and sounding good.
Jen McFarland:This kind of comes down to, you have to make good content.
Jen McFarland:It has to be at least somewhat entertaining for people.
Jen McFarland:And I talk with my hands.
Jen McFarland:So I end up being at least entertaining for people who think that's hilarious.
Jen McFarland:And I have really worked on my environment, getting a good microphone,
Jen McFarland:things that really help with that.
Jen McFarland:I think that in the beginning it really is about showing up and doing it.
Jen McFarland:And then as you evolve, like I have quite the collection of microphones
Jen McFarland:over here from that evolution.
Jen McFarland:And that might be what happens with some of you as well is you
Jen McFarland:may improve your camera over time.
Jen McFarland:That was the conversation last week, which is how do you get started?
Jen McFarland:And then what are your first upgrades after that?
Jen McFarland:So if you didn't catch last week's show, then understand that looking good and
Jen McFarland:sounding good is also an evolution.
Jen McFarland:And in the beginning it might be wearing clothes.
Jen McFarland:Do you know if there are certain clothes that work better on video?
Shelley Carney:Sometimes stripey things like this can give off a weird pattern.
Shelley Carney:So you just have to look at yourself on camera and say, does
Shelley Carney:this give off a Moray pattern is what it's called when it goes, woo.
Shelley Carney:Wavy looking because it's stripey.
Shelley Carney:For some reason, it'll do that sometimes.
Shelley Carney:Other than that, you just want to make sure that you're happy with
Shelley Carney:the way you look, then you're going to feel more confident, right?
Shelley Carney:The best way to look good is to have good lighting.
Shelley Carney:So start with your good lighting that lights you well and evenly, and
Shelley Carney:gives you that well lit, happy glow.
Shelley Carney:Yeah.
Shelley Carney:And then do the best you can with your hair and makeup to look natural,
Shelley Carney:but nice because these are going to be out there for a really long time.
Shelley Carney:You don't want to go back and look at it and go, oh my God, I'm so ugly.
Shelley Carney:Take it off.
Shelley Carney:Because the content is important.
Shelley Carney:And if you can't get good with how you look and the way your voice
Shelley Carney:sounds, then you're not going to be happy with the final product.
Shelley Carney:So try to watch yourself a little bit in the beginning.
Shelley Carney:As if, take a step back and say, okay, if this was a friend
Shelley Carney:of mine, what would I say?
Shelley Carney:Not oh my God, I'm so fat or my hair looks horrible or whatever,
Shelley Carney:try to take a step back and go, okay, my friend you look nice.
Shelley Carney:And you're modest, which is good because you don't want to be
Shelley Carney:hanging out if you're trying to be marketing and talking serious topics.
Shelley Carney:You don't want people tuning in just to see how pretty and busty
Shelley Carney:you are, that sort of thing.
Shelley Carney:So you want to make sure that you are, modest looking, professional
Shelley Carney:looking and that you carry yourself well, and that you exude confidence.
Shelley Carney:That's what's going to attract people.
Shelley Carney:As for your voice, try to be as relaxed as possible.
Shelley Carney:That's what I do and I get a lot of compliments on my voice.
Jen McFarland:I know.
Jen McFarland:I feel like you listen to me and it's a meat cleaver, and then we have
Jen McFarland:the sultry voice on the other side.
Shelley Carney:That's what you don't want to do.
Shelley Carney:Don't put yourself down.
Jen McFarland:But that's the thing.
Jen McFarland:We are all on a different place on the spectrum here, in terms
Jen McFarland:of understanding what that means.
Jen McFarland:For me personally, I just don't look back.
Jen McFarland:Honestly, I don't spend a lot of time watching myself.
Jen McFarland:I don't spend a lot of time listening to myself.
Shelley Carney:I try to say nice things to myself.
Shelley Carney:Oh, I look really good there.
Shelley Carney:Oh, I like that shirt.
Shelley Carney:That's a good color on me.
Shelley Carney:Things like that.
Shelley Carney:The lighting could be better.
Jen McFarland:But for me, the best way to not be critical is to not look back.
Jen McFarland:But I will say this, if the people that you are looking to as your heroes
Jen McFarland:in some of these areas are people who have huge staff or they've been doing
Jen McFarland:live streaming for years and years.
Jen McFarland:Like the Gary Vaynerchuks and Brendon Burchard's and people like that.
Jen McFarland:You have to go back years and see where they started instead of looking at today.
Jen McFarland:Because where you are today as someone beginning and trying to get comfortable
Jen McFarland:with the camera, you can't be playing the comparison game all the time.
Jen McFarland:Every show that you do is building on the previous experience.
Jen McFarland:So when you look at it, as, do I look good and sound good?
Jen McFarland:Like it's all about where you are.
Jen McFarland:It's not about a comparison about where you are versus where somebody else is.
Jen McFarland:And I think that really helps with the grounding process and helping people
Jen McFarland:understand what they need to do.
Jen McFarland:Again, it comes down to practice and then also acceptance.
Shelley Carney:Yes, my partner who is 73 and a lot of times he'll say
Shelley Carney:I'm not some young, pretty person people aren't going to listen to me.
Shelley Carney:That's an excuse.
Shelley Carney:That is an excuse to keep you from doing it.
Shelley Carney:So do not use those excuses.
Shelley Carney:Nobody really cares what you look like.
Shelley Carney:They care more about what you're talking about.
Shelley Carney:Are you of offering value?
Shelley Carney:As long as they can hear and understand you they're happy, right?
Jen McFarland:Yeah.
Jen McFarland:And then be authentically you.
Jen McFarland:I have a problem in that I can't be fake.
Jen McFarland:So if you talk to me, I'm just me.
Jen McFarland:But I understand that we all have a veneer that we put on.
Jen McFarland:I maybe haven't been sharing all of the times I fell down in Concussion
Jen McFarland:therapy or the frustration of not being able to be on camera all the
Jen McFarland:time, or like all the things that are going on behind the scenes.
Jen McFarland:Because, everybody has their own life and their own privacy,
Jen McFarland:but part of being authentic is saying I got stuff going on too.
Jen McFarland:Everybody has stuff going on and then you just keep pushing through
Jen McFarland:it and you keep working through it.
Jen McFarland:And you be authentic about who you are, what you don't know, which
Jen McFarland:I think is really important too.
Jen McFarland:And then just keep sharing that and keep at it.
Shelley Carney:It's true when you are vulnerable, it gives other people the
Shelley Carney:permission to be vulnerable as well.
Shelley Carney:If you want information from somebody offer your own first, right?
Shelley Carney:I am feeling this.
Shelley Carney:I went through that.
Shelley Carney:I had this happen.
Shelley Carney:My mom had a stroke.
Shelley Carney:How many people reached out to me and said I had a stroke.
Shelley Carney:My dad had a stroke.
Shelley Carney:People reached out to me after I shared what was going on in my life.
Shelley Carney:It gave them that permission, that opening to share back.
Shelley Carney:So don't be afraid of being vulnerable about those types of things that are
Shelley Carney:going on in your life that may be going on in other people's lives as well.
Jen McFarland:Yeah.
Jen McFarland:It was interesting.
Jen McFarland:I shared about the concussion.
Jen McFarland:I've been talking about it on the podcast for awhile, but I shared about it for the
Jen McFarland:first time on Facebook, which is where I go for primarily friends and family.
Jen McFarland:I don't go there for business stuff, but there are some people who
Jen McFarland:follow me from the business world.
Jen McFarland:And it was really fascinating, all of my friends and family just
Jen McFarland:rallied around and they were all like, oh my gosh, I didn't know.
Jen McFarland:And hope you're doing better and it's been very touching.
Jen McFarland:And then the people from the business world who are on there were like, oh,
Jen McFarland:I can't believe your authenticity.
Jen McFarland:I can't believe you're sharing this.
Jen McFarland:And I'm like, I can't believe that you're saying that, it's important.
Jen McFarland:It is important to let people know what's going on.
Jen McFarland:It can't just be fake all the time.
Jen McFarland:You have to share little pieces of you because it's your humanity,
Jen McFarland:especially if you're a small business or a solopreneur, like these things
Jen McFarland:are really critical as part of,
Shelley Carney:Because you are the brand, you are the face of your business
Shelley Carney:and you need to be a real person.
Jen McFarland:I think we've talked about how to be authentic
Jen McFarland:authentically you on there.
Jen McFarland:And then it's really about diving in and getting started.
Jen McFarland:So I love that you have written down here, invite friends to watch and comment.
Jen McFarland:I will say that I was so freaked out when I started on camera.
Jen McFarland:I would do Facebook lives set to private and I didn't let anybody see it.
Jen McFarland:And it was to practice, just figure out how to turn it on and how to do it.
Jen McFarland:But I love this idea of inviting friends to watch and comment.
Shelley Carney:That's right.
Shelley Carney:Because sometimes we do things that we don't even know we're doing.
Shelley Carney:We might say a particular word oh, a hundred percent.
Shelley Carney:And we might say it so much that everybody else is super annoyed by
Shelley Carney:it, but we don't even know we do it.
Shelley Carney:So that is an excellent way to have people comment and say, maybe tone
Shelley Carney:that down, on that a hundred percent thing, because that's annoying.
Shelley Carney:Or maybe you do a thing that's very distracting and people are
Shelley Carney:like, why are you doing that?
Shelley Carney:Stop it.
Jen McFarland:I try not to I and the filler words in the beginning,
Jen McFarland:there's going to be a lot of yeah, like you knows, that happens.
Jen McFarland:Those tend to go away, but not all of them.
Jen McFarland:I still do it.
Shelley Carney:That is leading into the next one, by the way.
Shelley Carney:That is why I believe you need to edit either edit your own videos or
Shelley Carney:your own transcript of your videos.
Shelley Carney:Because then you say, oh my gosh, I say the word just so often.
Shelley Carney:Or I start every sentence with, and, or so.
Shelley Carney:I need to cut that out because that's just annoying.
Shelley Carney:And I have to take it out every time, so you begin to see,
Jen McFarland:I say so a lot.
Shelley Carney:We all do.
Jen McFarland:But it has been a great experience.
Jen McFarland:I want to say that I fully agree with that.
Jen McFarland:It has been a great experience for me to go through my own videos and transcripts.
Jen McFarland:I use Descript.
Jen McFarland:I know that there are other programs like Otter and things like that.
Jen McFarland:That's the power of that, because then you begin to see the ticks that you have.
Jen McFarland:Cause everybody has things that they do.
Jen McFarland:And the way to improve I think is to really go through and see that and
Jen McFarland:then make adjustments accordingly.
Shelley Carney:And I wish Toby would do it because he'll use a
Shelley Carney:hundred words when three would do.
Shelley Carney:I'm always cutting.
Shelley Carney:Okay.
Shelley Carney:Just got to get this chunk out because it's just a bunch of
Shelley Carney:words that don't mean anything.
Shelley Carney:And let's just get to the meat of it.
Shelley Carney:Yeah.
Shelley Carney:So when you edit things like that, you can go, oh, here's the meat.
Shelley Carney:Why did I say all this junk?
Shelley Carney:Why did I repeat it five times?
Jen McFarland:Oh, but we did have the Toby is awesome event.
Jen McFarland:So we know we're not busting on Toby a hundred percent.
Jen McFarland:And then the last point we're gonna wrap up training.
Jen McFarland:Oh my gosh.
Jen McFarland:We're going to come in under an hour for sure today.
Jen McFarland:Look at this.
Jen McFarland:Is the only failure is giving up.
Jen McFarland:I don't really have a lot else to say than that.
Jen McFarland:I think that's it, that's the thing.
Shelley Carney:Don't take down all your videos.
Shelley Carney:Unless for some reason you totally change what you do for a living or whatever.
Shelley Carney:Don't take down your old videos just because they're
Shelley Carney:not perfect and don't give up.
Shelley Carney:Keep trying, keep getting better.
Shelley Carney:The only way to keep getting better is to keep doing it.
Shelley Carney:If you're, like I said, some really horrible things on this and I don't
Shelley Carney:want that to be what people think of me, then go ahead and take that down.
Shelley Carney:But other than that if you're just sharing content and you're sharing
Shelley Carney:your vulnerability and that sort of thing, don't take that down.
Shelley Carney:Keep going, keep building on that.
Shelley Carney:You're going to get better and better, and you're going to get more
Shelley Carney:and more people showing up each week when you're consistent like that.
Jen McFarland:A hundred percent.
Jen McFarland:And I think that a lot of it too is.
Jen McFarland:Yeah.
Jen McFarland:You have to practice, you have to keep going and it I've lost
Jen McFarland:my entire train of thought.
Jen McFarland:I have to admit I have lost it.
Jen McFarland:It'll probably come up later.
Shelley Carney:Perfection is a process.
Jen McFarland:There's a process.
Jen McFarland:Yeah, no, it's important to not get rid of old things, unless they really aren't
Jen McFarland:relevant and it's important to keep going.
Jen McFarland:It's easy to give up, it's easy to, and then at the same time, you
Jen McFarland:have to acknowledge that sometimes you do need to take a pause.
Jen McFarland:I had a pause on this show for a long time, and now I feel like it's
Jen McFarland:back and stronger in a lot of ways, because it has a lot more focus.
Jen McFarland:It's nice to have somebody else to talk to.
Jen McFarland:It's really important to refocus and re-energize everything
Jen McFarland:that you're going to do.
Jen McFarland:Oh, I remember now what I was going to say.
Jen McFarland:I'm in these creator programs right now.
Jen McFarland:And one of the things that was super discouraging was reading in the
Jen McFarland:Ghost creator platform, creator group that I'm in, they said the first
Jen McFarland:hundred blog posts are practice.
Jen McFarland:And I was like, are you kidding me?
Jen McFarland:Cause I went back and looked and I have a hundred blog posts.
Jen McFarland:I'm like, this is all practice?
Jen McFarland:I've been writing my whole life, how can this only be practice?
Jen McFarland:But then at the same time, the flip side of that was oh, okay.
Jen McFarland:Yeah.
Jen McFarland:If I go all the way back to my original blog posts, they were crummy.
Jen McFarland:If I go back to my original videos, they were crummy.
Jen McFarland:And the point of that is that it's all a process.
Jen McFarland:We're all learning.
Jen McFarland:We're all growing.
Jen McFarland:We're all continuing.
Jen McFarland:You can reflect on the way things were and instead of
Jen McFarland:deleting it, you just go, oh wow.
Jen McFarland:I have really developed as a presenter.
Jen McFarland:I have really developed my ideas around certain topics in
Jen McFarland:ways that I hadn't imagined.
Jen McFarland:And I will tell you, sometimes I go back and I'm like, why
Jen McFarland:haven't I talked about that?
Jen McFarland:It was still really important and now I have more experience and another
Jen McFarland:way to talk about it that's different.
Jen McFarland:Having that history, understanding that in the beginning it is practice and you're
Jen McFarland:just going to get better and you're just going to naturally get more comfortable
Jen McFarland:is really critical to this process.
Jen McFarland:As a creator, as someone being creative in your business,
Shelley Carney:I have two things to add to that.
Shelley Carney:When I started my LinkedIn newsletter in January of this year, I wasn't
Shelley Carney:quite sure where I was going with it, but I was just trying to, bring
Shelley Carney:people together on LinkedIn and let them know who I am and what I do.
Shelley Carney:I had done articles on LinkedIn in the past, but this was going to be a
Shelley Carney:newsletter and LinkedIn gets behind you with that and helps you to promote it.
Shelley Carney:But it's grown more than my email list has grown, so I'm happy with it.
Shelley Carney:But every week I start off with here's what's going on in my life and here's
Shelley Carney:how that relates to me as a marketer.
Shelley Carney:I've really done well with the way I shaped my writing and I wouldn't have
Shelley Carney:been able to do that two or three years ago when I was writing blog posts.
Shelley Carney:I had to practice to get there.
Shelley Carney:And the other thing I wanted to say was my friend, he is a social media
Shelley Carney:content entrepreneur, and he said his Instagram account has gained over 15,000
Shelley Carney:Instagram followers in less than 24 hours.
Shelley Carney:And I was like, wow, how did you do that?
Shelley Carney:Just posting a reel every day.
Shelley Carney:And one got featured.
Shelley Carney:Wow.
Shelley Carney:Yeah, this guy has worked at his craft.
Shelley Carney:I know he's been podcasting since podcasting started in like 2004.
Shelley Carney:He's done YouTube ever since YouTube came out, he's been working and working at
Shelley Carney:it and people don't know that about him.
Shelley Carney:They just suddenly find him.
Shelley Carney:And they're like, oh, you've got, 3 million followers on Tik TOK, and you've
Shelley Carney:got a million followers on Instagram.
Shelley Carney:You're really famous.
Shelley Carney:That must've been wonderful, that happened for you.
Shelley Carney:And he would be like, I've been working on this every day and putting out reels and
Shelley Carney:doing the work and being there, showing up and that is what gets you to success.
Shelley Carney:And that is all you have control over is how much you put into it.
Jen McFarland:And to do it.
Jen McFarland:And yeah, I think it's really important.
Jen McFarland:I have an earlier episode about this.
Jen McFarland:There's no such thing as overnight success.
Jen McFarland:That's right.
Jen McFarland:That's a myth.
Jen McFarland:And it's funny when you hear people talk about it and they're like, yeah,
Jen McFarland:everybody says I'm an overnight success.
Jen McFarland:Boy.
Jen McFarland:I wish they'd been here five years ago, seven years ago, 10 years ago.
Shelley Carney:That was one long night.
Jen McFarland:And so that's, what's really important here is
Jen McFarland:working your way through that.
Jen McFarland:But the only way to start is to start.
Jen McFarland:And the only way to get there is to keep going.
Jen McFarland:And that's the encouraging piece about it is that we're
Jen McFarland:all on this journey together.
Jen McFarland:We're all figuring it out.
Jen McFarland:We're all doing things and Yeah.
Jen McFarland:I think that hopefully we've done a good job.
Jen McFarland:If you have more questions or comments about how to get more comfortable on
Jen McFarland:camera, if you have something that has really worked for you or a tip that maybe
Jen McFarland:we didn't see, or if this helped you.
Jen McFarland:Anything.
Jen McFarland:Please do let us know.
Jen McFarland:Comment on any of the live streams, send us an email.
Jen McFarland:Anything like
Shelley Carney:If there's something that you have, that we didn't address.
Shelley Carney:We don't know your fears.
Shelley Carney:We know our fears.
Shelley Carney:Tell us so that we can address that.
Jen McFarland:Yeah.
Jen McFarland:Yeah, feel free.
Jen McFarland:You can email me at jen@womenconquerbiz.com and we'd be happy
Jen McFarland:to hear from you and learn from you.
Jen McFarland:I also wanted to invite you to subscribe to the women conquer business newsletter.
Jen McFarland:If you go to women's conquer biz.com/newsletter you can get it there.
Jen McFarland:It's all the previous issues of the newly released newsletter are there.
Jen McFarland:And then it does come out weekly and there's usually
Jen McFarland:some sort of training in there.
Jen McFarland:Some articles, things like that, that are helpful.
Jen McFarland:And yeah.
Jen McFarland:What else would you like to share Shelley?
Shelley Carney:Oh check out Livecast Life book on Amazon.
Shelley Carney:There are a couple of chapters in there about confidence and feeling
Shelley Carney:good about being on camera and how to prepare yourself to do that.
Shelley Carney:So that is at book.Livecast.life.
Shelley Carney:Awesome.
Shelley Carney:Check that out.
Shelley Carney:Great.
Jen McFarland:And so tweaks of the week?
Shelley Carney:Tweaks of the week.
Shelley Carney:I don't have my soundboard.
Shelley Carney:I am at home today.
Shelley Carney:Cause we're getting ready to travel, but tweaks the week.
Shelley Carney:Okay.
Shelley Carney:So this happened to me.
Shelley Carney:The friend, I was just mentioning that just got his big bump on
Shelley Carney:Instagram, he has a YouTube channel.
Shelley Carney:On every Sunday he does a live stream because his livestream coach
Shelley Carney:told him to a couple of years ago.
Jen McFarland:Is that you?
Shelley Carney:I take full credit for it.
Shelley Carney:That was me.
Shelley Carney:I watch his show on Sundays and it's a fun little comedy puppet show.
Shelley Carney:And he's got a wide range of viewers from kids all the way to adults, and it's kind
Shelley Carney:of like Pixar and that he'll do humor.
Shelley Carney:The kids sometimes maybe don't get the full understanding, but the adults
Shelley Carney:are like, oh, It's a great show.
Shelley Carney:I was watching it on Sunday and I'm not a member of his channel.
Shelley Carney:But there are many members who show up every week.
Shelley Carney:Suddenly I was gifted a membership and I was like, what the what?
Shelley Carney:So I got a free membership through a gift and it was just like, tada!,
Shelley Carney:You are being gifted a membership.
Shelley Carney:Do you accept?
Shelley Carney:And I'm like, yeah, sure.
Shelley Carney:And then I got an email that said you were gifted a membership to this channel by
Shelley Carney:another member and it's good for a month.
Shelley Carney:And then you're at this level.
Shelley Carney:So you can, take advantage of all these perks and go visit there now.
Shelley Carney:And so I got to check it all out.
Shelley Carney:Really great idea.
Shelley Carney:It's in beta version right now.
Shelley Carney:It's not available to every creator.
Shelley Carney:But if you are watching a channel and somebody says, do
Shelley Carney:you want a free membership?
Shelley Carney:Just yeah, enable.
Shelley Carney:And then that can give you a free membership.
Shelley Carney:And it's a great way to check it out.
Shelley Carney:So if you have a YouTube channel and you're putting together a membership,
Shelley Carney:think about doing that, because you can give a free membership for
Shelley Carney:a month, they can check it out.
Shelley Carney:And if they like it, then maybe they'll continue to pay for
Shelley Carney:that membership in the future.
Jen McFarland:That's cool.
Jen McFarland:And I'm learning through Ghost that I have a way of doing that too.
Jen McFarland:I can get gift memberships.
Jen McFarland:I have a membership related to Women Conquer Biz.
Jen McFarland:We're also getting ready to reload our re-imagined
Jen McFarland:epiphany courses also on Ghost.
Jen McFarland:And we'll be able to do that as well.
Jen McFarland:And what I have been just jamming on and I love is it's called heartbeat.
Jen McFarland:It's a community platform that's very similar to circle or mighty networks.
Jen McFarland:Some of these different platforms that's offered right
Jen McFarland:now on AppSumo starting at $69.
Jen McFarland:I would actually recommend getting the tier two, which is, I believe 159
Jen McFarland:dollars or 156, something like that.
Jen McFarland:And again, through AppSumo it's lifetime this is a company
Jen McFarland:that has some bigger clients.
Jen McFarland:It's much more established than some of the other lifetime
Jen McFarland:offers that I find on AppSumo.
Jen McFarland:I have been testing it, using it, working with it.
Jen McFarland:You can put courses in there.
Jen McFarland:That's what makes it like mighty networks is that you can do courses in there
Jen McFarland:and community, or you could just do community and take comments and stuff.
Jen McFarland:It takes you out of having a Facebook group, for example, or a LinkedIn group.
Jen McFarland:Gets you off of social media and into a different platform for
Jen McFarland:engagement, discussing things like courses or podcasts, things like that.
Jen McFarland:It's been wonderful.
Jen McFarland:It's one that I think could potentially take off.
Jen McFarland:So it is a good tool to consider if you are really looking at
Jen McFarland:having or building a community.
Shelley Carney:That's right.
Shelley Carney:And Jen and I have been talking about that as well, to build our own joint
Shelley Carney:community for content creators and create a membership and heartbeat
Shelley Carney:would be the underlying container.
Jen McFarland:Yeah.
Jen McFarland:Yeah.
Jen McFarland:The community
Shelley Carney:With me traveling and stuff, we're still in talks and putting
Shelley Carney:it together and trying to make it happen.
Shelley Carney:We're not going to give up on it.
Jen McFarland:But we're busy, and launching companies and helping family.
Jen McFarland:And there's just a lot.
Jen McFarland:You know that.
Jen McFarland:Everybody who's listening and watching because you are in
Jen McFarland:the same position as we are.
Shelley Carney:But we want to provide support to other people who
Shelley Carney:are going through the same thing.
Shelley Carney:And of course we have the experience of going through
Shelley Carney:it now, so we can share that.
Jen McFarland:So do you want to close us out with the inspirational nuggets?
Shelley Carney:Inspirational nugget.
Shelley Carney:This is from my Daily Stoic and I felt it was very fitting today.
Shelley Carney:What if I stopped caring what others thought?
Shelley Carney:Don't spend much time thinking about what other people think about what you think.
Shelley Carney:Think instead about the results, about the impact, about whether
Shelley Carney:it is the right thing to do.
Shelley Carney:Earlier this week, Toby called me and he said there's these people on YouTube who
Shelley Carney:are talking about me and saying how wrong I am and they're just being mean to me.
Shelley Carney:And I want to make a video and I want to say something about it.
Shelley Carney:And I was like, no.
Shelley Carney:I said, why are you even watching that?
Shelley Carney:What other people think about you is none of your business.
Shelley Carney:That is their thing.
Shelley Carney:What I want you to do instead is look at all the nice people that say nice things
Shelley Carney:about us and what they're asking for.
Shelley Carney:What kind of content do they want?
Shelley Carney:Let's focus on that.
Shelley Carney:Let's not respond to that negativity and expand on that.
Shelley Carney:Let's think about ways to be more positive and let those people go.
Jen McFarland:Yeah, I truly believe that you get more of what you focus on.
Shelley Carney:That's true.
Jen McFarland:Focus on the good focus on the people that you're helping.
Jen McFarland:Focus on the people.
Jen McFarland:It's so hard to do.
Jen McFarland:I understand.
Jen McFarland:But yeah focus on what you want more of and you will see it.
Jen McFarland:You see what you're looking for.
Jen McFarland:You find what you're looking for.
Jen McFarland:I think I've mentioned before, I've got a YouTube hater.
Jen McFarland:I don't even have that many followers on YouTube, but there's one person
Jen McFarland:that every time, no matter what video it is, it's immediately disliked.
Jen McFarland:I just have to let that go because I don't know who it is.
Jen McFarland:And I am in a way crazily honored that they take the time to come hate on it.
Shelley Carney:It's engagement and all those people who are talking bad about
Shelley Carney:Toby, all the people who were listening were like huh, I better go check that out.
Shelley Carney:So they come over to our channel and watch Toby.
Shelley Carney:So really it's a good thing.
Shelley Carney:So let it go.
Shelley Carney:Let it go.
Jen McFarland:That feels pretty good.
Shelley Carney:Yeah.
Shelley Carney:Just let it go.
Jen McFarland:Yeah.
Jen McFarland:Well have fun this weekend.
Jen McFarland:Yeah.
Jen McFarland:If that's possible with traveling and getting everything set
Jen McFarland:up and everybody out there.
Jen McFarland:Thank you for being here.
Jen McFarland:Thank you for listening.
Jen McFarland:Let us know if there's something that you would like us to cover.
Jen McFarland:Next week we are going to talk about scripting and getting your show flow
Jen McFarland:template together so that you can be more it's again, one of the things we
Jen McFarland:talked about for being more comfortable but it is also a great way to plan
Jen McFarland:things out and get your content aligned with your mission and goals.
Shelley Carney:And we look forward to seeing you again next week.
Jen McFarland:That's right.
Jen McFarland:Thank you.
Shelley Carney:Thank you for joining the Women Conquer Business podcast hosted
Shelley Carney:by Shelley Carney and Jen McFarland.
Shelley Carney:Please subscribe and leave a comment or question regarding your most challenging
Shelley Carney:content creation or business problem.
Shelley Carney:Then share this podcast with family and friends so they can find the support
Shelley Carney:they need to expand their brand and share their message with the world.
Shelley Carney:Check the show notes for links to valuable resources and come back again next week.
