How to Get More Comfortable on Camera
Episode 13726th May 2022 • Women Conquer Business Marketing How Tos • Jen McFarland & Shelley Carney
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Jen McFarland:

The Women Conquer Business show is an educational, how to, women

Jen McFarland:

in business podcast that features stories, marketing news and real life

Jen McFarland:

experiences from fun and friendly hosts, Jen McFarland and Shelley Carney.

Jen McFarland:

Join us as we dive into the details so you can slay marketing overwhelm, streamline

Jen McFarland:

processes and amplify your impact.

Jen McFarland:

You'll learn strategies and tactics, leadership skills and practical

Jen McFarland:

advice from successful women entrepreneurs to help you grow,

Jen McFarland:

nurture, and sustain your business.

Jen McFarland:

Hello and welcome to Women Conquer Business.

Jen McFarland:

I'm your host, Jen McFarland joined by Shelley Carney as always.

Jen McFarland:

And today we are going to talk about how to get more comfortable on camera.

Jen McFarland:

This is a question that I get all the time, because I'm on camera a fair amount.

Jen McFarland:

And I think it's really important to talk through some of these things, because

Jen McFarland:

this is a big part of content marketing.

Jen McFarland:

It's a big part of getting your message out and really talking to people.

Jen McFarland:

If you're doing events, attending conferences, or want to build your

Jen McFarland:

brand and video content, part of it is you have to be able to engage

Jen McFarland:

with the camera and be engaging.

Jen McFarland:

But that all starts with comfort.

Jen McFarland:

Before we begin, we wanted to just touch base with each other.

Jen McFarland:

Talk about some things that are going on in the world.

Jen McFarland:

So, hi Shelley.

Shelley Carney:

Hi, Jen, I'm doing super.

Shelley Carney:

Everything's going according to plan in my life, we're going to

Shelley Carney:

go visit my mom starting tomorrow.

Shelley Carney:

Toby and I are driving over to Arizona to go to her house, set up a in-home studio

Shelley Carney:

so that I can do my work from there.

Shelley Carney:

My brother has been working on getting internet into their home,

Shelley Carney:

which is a process because they live in a retirement community.

Shelley Carney:

He had to call some of their neighbors and find out what

Shelley Carney:

they use and what works best.

Shelley Carney:

He's nearby, but the one he uses does not cover their area.

Shelley Carney:

He's been working on getting that done and of course Memorial day is coming, so he

Shelley Carney:

had to put it off by day because they're going to be closed for Memorial day.

Shelley Carney:

I'm hoping to have internet for next week's show.

Shelley Carney:

If I don't, I may be on my phone.

Shelley Carney:

We don't know yet, so we're going to play it by ear.

Shelley Carney:

But I'm happy to be going to visit my mom.

Shelley Carney:

Toby and are going to visit her Saturday morning.

Shelley Carney:

He's been wanting to see her and see how she's doing and just get a feel

Shelley Carney:

for what her life is going to be like and anything that we can do in her home

Shelley Carney:

to help make things easier for them.

Shelley Carney:

We'll take care of that this weekend.

Jen McFarland:

It's just so great to have people in your life like Toby,

Jen McFarland:

that is going to help and take care of things with you and do things.

Jen McFarland:

I started giggling because when you were saying you could be on your phone

Jen McFarland:

right before we got started, Shelley was teaching me how to use Streamyard.

Jen McFarland:

I haven't really used it before we started doing the show together and we

Jen McFarland:

did a test show and it was called test.

Jen McFarland:

Toby is awesome.

Jen McFarland:

And they accidentally published it and sent it.

Jen McFarland:

So that is not next week's show.

Jen McFarland:

And it could be that I'm by myself, which is fine because last week you

Jen McFarland:

were with Toby and how did that go?

Shelley Carney:

It went very well, of course we're used to doing this.

Shelley Carney:

The biggest problem was after the fact when YouTube made some

Shelley Carney:

random robot decision to make both our videos private on YouTube.

Jen McFarland:

I had to fix that when I got back from my yurt.

Shelley Carney:

How did you fix it?

Jen McFarland:

I edited the video and then it said it so that it was public again.

Jen McFarland:

But yeah,

Shelley Carney:

I edited mine too.

Shelley Carney:

So that must have been what happened.

Jen McFarland:

So it came back online and then I was able to share

Jen McFarland:

it and get it out into the world.

Jen McFarland:

That's the thing getting comfortable on camera, doing all this content

Jen McFarland:

marketing, it's all about rolling with it.

Jen McFarland:

That's what you have to do because a lot of this stuff happens.

Jen McFarland:

Before we start, one of the things about marketing is you can't be tone

Jen McFarland:

deaf to what's going on in the world.

Jen McFarland:

And I really felt compelled talk about we've had so many mass shootings lately.

Jen McFarland:

We've had so much going on in the world.

Jen McFarland:

And I feel like if we just blast through and talk about everything, like

Jen McFarland:

nothing is happening, there's a chance that we become tone deaf marketers.

Jen McFarland:

We have to really acknowledge that a lot of people are struggling right now.

Jen McFarland:

There's a lot going on in the world.

Jen McFarland:

It's difficult and tragic to see the pictures of these babies

Jen McFarland:

who were murdered in Texas.

Jen McFarland:

They're just small kids and it's so traumatic and difficult and seeing

Jen McFarland:

posts from people who are parents who are very concerned about sending their

Jen McFarland:

kids to school and all of these things.

Jen McFarland:

I think it's important to talk about it a little bit and

Jen McFarland:

process through it a little bit.

Jen McFarland:

Also how it relates to your marketing, because it actually does.

Jen McFarland:

What are you?

Jen McFarland:

You said that you talked about, whoa, there's an alert going on in New Mexico.

Jen McFarland:

Everybody's taking cover in New Mexico.

Shelley Carney:

Yeah.

Shelley Carney:

There's a fire in the Bosque trail.

Shelley Carney:

Letting everybody know, stay away and Bosque trail is the trail right

Shelley Carney:

along the Rio Grande River and goes right through Albuquerque.

Shelley Carney:

Oh, wow.

Shelley Carney:

Yeah.

Shelley Carney:

Fires in that area.

Shelley Carney:

Sorry.

Jen McFarland:

So you said that you talked about the shootings and

Jen McFarland:

everything last week or yesterday.

Jen McFarland:

Last night.

Jen McFarland:

Okay.

Shelley Carney:

We have a show called news and views and we talk about news.

Shelley Carney:

And we started off our news coverage with the shooting and basically how

Shelley Carney:

people in positions of government and so on are handling it and how people

Shelley Carney:

are feeling and what can be done.

Shelley Carney:

In the chat there, it gave everybody an opportunity to express their feelings.

Shelley Carney:

What they thought was an underlying theme that they were seeing of

Shelley Carney:

why these things are happening and how we've moved into this.

Shelley Carney:

Toby talked about in the sixties, there was a school shooting

Shelley Carney:

and that was a huge deal.

Shelley Carney:

And now there's been 27 school shootings this year.

Shelley Carney:

So what has happened to us to get us to there?

Shelley Carney:

Why are we living through this?

Shelley Carney:

And it gets to be so many times, so often, that you can't even finish crying about

Shelley Carney:

the last one before the next one happens.

Shelley Carney:

It's tragic and it's sad and it is stressful.

Shelley Carney:

We're scared.

Shelley Carney:

W e have a very scared population of parents who are crying

Shelley Carney:

out for relief, some answers.

Shelley Carney:

What can be done to improve our schools and make things safe?

Shelley Carney:

We didn't like the shutdown during the pandemic.

Shelley Carney:

We didn't like that our kids had to do online learning,

Shelley Carney:

but they were a lot safer.

Shelley Carney:

There were a lot fewer school shootings when the pandemic was

Shelley Carney:

going on because schools were closed.

Shelley Carney:

So

Jen McFarland:

I think that for me, it's we don't want to become blase about it.

Jen McFarland:

Like it's just the world we live in.

Jen McFarland:

And I think that you have a lot of really good resources that you wanted

Jen McFarland:

to share about if you're really struggling it is important to talk

Jen McFarland:

to somebody about how you're feeling.

Jen McFarland:

Reach out.

Jen McFarland:

There's the National Suicide Prevention Lifeline.

Jen McFarland:

There are a lot of resources out there if you're struggling with this.

Jen McFarland:

Do you want to share any of those?

Jen McFarland:

Yeah,

Shelley Carney:

we'll talk about that.

Shelley Carney:

So it's important to look after your mental health, after tragic events.

Shelley Carney:

And this is definitely one of those times.

Shelley Carney:

Here are a few recommendations for self care in the coming days.

Shelley:

Talk about what you're thinking with someone you trust.

Shelley:

If you want to write something in our chat, if you want to reach

Shelley:

out to us, we're fine with that.

Shelley:

We're here for you.

Shelley:

Express Those feelings, so they don't stay bottled up.

Shelley:

Keep to normal routine as much as you can with getting up

Shelley:

and eating and going to work.

Shelley Carney:

And all of the routines can help keep us grounded

Shelley Carney:

and feeling like we're still okay.

Shelley Carney:

Avoid unhealthy coping mechanisms like drinking or drugs.

Shelley Carney:

They just prolong the problems and they don't help you to process your feelings.

Shelley Carney:

Take a break from social media if you feel like that's something you need to do.

Shelley Carney:

And a lot of us need to be reminded of that.

Shelley Carney:

Get off social media for a while and get out in nature and talk to people

Shelley Carney:

and get into the 3d world again.

Shelley Carney:

Help other people, if you can.

Shelley Carney:

Do what we're doing, reach out, say we're here.

Shelley Carney:

Talk to me.

Shelley Carney:

Share your feelings and then reach out if you need extra support.

Shelley Carney:

Here is the National Suicide Prevention Lifeline 1 800 2 7 3 8 2 5 5.

Shelley Carney:

Or you can text H O M E the word home to 7 4 1 7 4 1 for free 24 hour

Shelley Carney:

support from the crisis text line.

Shelley Carney:

Reach out and get that help.

Shelley Carney:

Now more than ever, we need to come together as a country, as a

Shelley Carney:

community to support each other and to support parents who are afraid, of

Shelley Carney:

what's possible for their children.

Shelley Carney:

We're here and we feel the way you feel, the pain that you feel as well.

Jen McFarland:

Yeah.

Jen McFarland:

The pictures are just heartbreaking.

Jen McFarland:

And the posts that I see from my friends with children are also heartbreaking.

Jen McFarland:

I want to also transition a little into what this means for your marketing.

Jen McFarland:

I saw something on Twitter this morning that is exactly what not to do.

Jen McFarland:

One of the things that you want to look at after tragedy is what

Jen McFarland:

are you sharing on social media?

Jen McFarland:

Are you publishing a lot of posts that are going to be interpreted as tone deaf?

Jen McFarland:

One of the reasons we're talking about it now is we want to acknowledge

Jen McFarland:

there are things going on in the world much bigger than whether or

Jen McFarland:

not you feel comfortable on camera.

Jen McFarland:

And we want to acknowledge that there is a lot happening, so we don't sound

Jen McFarland:

like business as usual all the time.

Jen McFarland:

That's one of the reasons why we take time out when there are so many tragedies

Jen McFarland:

and we've had tragedies in Buffalo.

Jen McFarland:

We've had tragedies in Texas.

Jen McFarland:

We've had tragedies in California all in a week.

Jen McFarland:

I think, just a lot of people have died.

Jen McFarland:

So one of the things about your marketing and especially heading into

Jen McFarland:

a Memorial Day weekend, where you maybe have a lot of things set up, you

Jen McFarland:

just don't want to appear tone deaf.

Jen McFarland:

And this is an example of what not to do.

Jen McFarland:

At the top is somebody's commentary on it.

Jen McFarland:

The commentary is in light of recent events, we've canceled all of our

Jen McFarland:

Memorial day sales promotions.

Jen McFarland:

Instead use promo code profit from tragedy for 30% off all purchases.

Jen McFarland:

This is what the company wrote that does sound tone deaf, in my opinion.

Jen McFarland:

Since we are in the business of helping handle stress and creating space for

Jen McFarland:

our mental health, I will share a code here for our newsletter subscribers.

Jen McFarland:

You use code hugs 30 and get 30% off your purchase through Tuesday.

Jen McFarland:

And it's doing things like that sounds tone deaf, as the commentary on Twitter

Jen McFarland:

says it's profiting from tragedy.

Jen McFarland:

You absolutely don't want to do this.

Jen McFarland:

Some people say pause all of your scheduled content.

Jen McFarland:

I think it depends on what you're sharing.

Jen McFarland:

You definitely don't want to change your promotion so that it appears that

Jen McFarland:

you are trying to capitalize on so many tragedies that we've had, and you want to

Jen McFarland:

find ways that you can talk about things.

Jen McFarland:

That's why we are talking about everything that's going on in the world now.

Jen McFarland:

And if it means you need to pause your campaigns or rethink what it

Jen McFarland:

is that you were sharing in your marketing in light of tragedy.

Jen McFarland:

You do need to review that and look at it so that you are ensuring that you're

Jen McFarland:

not putting things through a lens that makes you look like it's business as usual

Jen McFarland:

and I'm profiting from so much death.

Jen McFarland:

So it is a time that a lot of people want to talk about a lot of what's

Jen McFarland:

going on in the world, whether it's Ukraine or other things that are going

Jen McFarland:

on, it's a time for communication.

Jen McFarland:

It's not a time for pushy sales necessarily.

Jen McFarland:

It's not to say you can't sell anything, but this is definitely not

Jen McFarland:

an approach that you want to go with.

Jen McFarland:

And I think that is why it's important that we talk about tragedy.

Jen McFarland:

And then we also talk about it in light of how you go out and engage in the world,

Jen McFarland:

knowing that there's a lot of pain in the world and then acknowledging it and

Jen McFarland:

navigating it with a little bit more grace than a coupon code that capitalizes on it.

Shelley Carney:

This week the news came out that there was a billionaire created

Shelley Carney:

every 30 hours during the pandemic, and a lot of them were from drug companies.

Shelley Carney:

And it makes you think about people who profit from other people's tragedy and

Shelley Carney:

it makes you kinda wonder is that right?

Shelley Carney:

Is that a good thing?

Shelley Carney:

I suppose it depends on if you've become a billionaire because of everybody

Shelley Carney:

needing to buy a particular drug and now you've benefited from that.

Shelley Carney:

Is there a way that you can then share that benefit with the world?

Shelley Carney:

Can you give money to fight world hunger or whatever?

Shelley Carney:

How can you stay on the right side of things, right?

Shelley Carney:

How can you be compassionate and lead with love?

Shelley Carney:

And I think we should ask ourselves that no matter what we're doing

Shelley Carney:

if we're just doing a regular show or if we are trying to address a

Shelley Carney:

tragedy, how can I lead with love?

Shelley Carney:

How can I be compassionate to people?

Shelley Carney:

And if you keep that in mind, I think the money will actually just come anyways,

Shelley Carney:

because it's just the rule of the universe that when you're doing really

Shelley Carney:

good things that are helpful for people, then money just comes to you anyway.

Jen McFarland:

Absolutely.

Jen McFarland:

And we've talked about this a lot, and I think that one of the things

Jen McFarland:

I haven't shared on the show, but I've shared with you, Shelley is

Jen McFarland:

how I've been showing up and doing the same thing now for a long time.

Jen McFarland:

And now all of a sudden, people are just sending me clients.

Jen McFarland:

I'm not having to do a lot of active marketing to get people because when

Jen McFarland:

you show up, then people are like, Hey, I think that you have something

Jen McFarland:

to share that's really important.

Jen McFarland:

I think you can help people.

Jen McFarland:

So I get a lot more client referrals.

Jen McFarland:

And then I just talk about the issues and talk about, do my thing.

Jen McFarland:

And people come and the money comes.

Jen McFarland:

Fundamentally, I know the gurus tell you all kinds of things.

Jen McFarland:

That's fundamentally how all of this stuff works.

Jen McFarland:

You show up, you do your thing, you share your knowledge.

Jen McFarland:

People want to be a part of that.

Jen McFarland:

And that is how this works.

Jen McFarland:

So I don't care what other people say, because I know that my experience has

Jen McFarland:

been, you show up, you do your thing.

Jen McFarland:

And yes, the money comes, the clients come all of it.

Jen McFarland:

With all of that in mind let's do shift into what we came here to discuss.

Jen McFarland:

I think it is part of sharing your love and sharing your compassion is also being

Jen McFarland:

able to be engaging in all the different ways that you're sharing your expertise.

Jen McFarland:

And part of that compassion comes from feeling very comfortable when you are

Jen McFarland:

on camera, when you are engaging with other people, whether it's a podcast or

Jen McFarland:

through a blog or anything like that.

Jen McFarland:

And Shelley, I feel like this is way more your...

Jen McFarland:

Like, oh, when I talk about how to be comfortable on camera, a lot of

Jen McFarland:

times I'm talking about it based on my own personal experience, but

Jen McFarland:

I know that you talk through this with your clients and you really.

Jen McFarland:

Can you talk a little bit about your background because you

Jen McFarland:

have been in television and worked in this for a long time.

Jen McFarland:

And I think that, a lot of what you have to share on this is based on

Jen McFarland:

a lot of experience and expertise.

Shelley Carney:

It was 2011 and I signed up for a film tech program.

Shelley Carney:

And within that, I became a producer of a video series.

Shelley Carney:

That was my first experience with putting together a team, creating videos, putting

Shelley Carney:

them on YouTube and that included, all the way through pre-production

Shelley Carney:

through post-production; all of it.

Shelley Carney:

So I learned a lot and then I took acting classes after that,

Shelley Carney:

because I worked with actors.

Shelley Carney:

I was a producer working with actors.

Shelley Carney:

I had done auditions and we chose the actors and I worked

Shelley Carney:

with them during every shoot.

Shelley Carney:

So I got a real good excitement and feeling for what they were doing.

Shelley Carney:

And I went through acting classes myself, and a lot of it is just about,

Shelley Carney:

don't worry so much about the words.

Shelley Carney:

Worry more about conveying the feeling to people that you need

Shelley Carney:

to get across because people will remember how you made them feel more

Shelley Carney:

than they remember anything else.

Shelley Carney:

And I also took improv classes and I took a public speaking class and I learned

Shelley Carney:

that you don't have to know everything.

Shelley Carney:

There are times on our show, Toby and I, and he'll be talking and talking and all

Shelley Carney:

of a sudden he can't think of a person's name like he couldn't remember one of the

Shelley Carney:

prime ministers of China or something.

Shelley Carney:

I can't remember his name.

Shelley Carney:

Three people wrote in the chat, the name, that he wanted.

Shelley Carney:

It gives them a chance to participate and to feel smart

Shelley Carney:

because they provided that for you.

Shelley Carney:

So don't ever worry that you're not going to know an answer.

Shelley Carney:

Just do what you can with what you know, and what you have, and then

Shelley Carney:

let other people who are in your audience feel smart by also helping

Shelley Carney:

you out and providing those answers.

Shelley Carney:

I think that's a huge weight off your shoulders when you realize

Shelley Carney:

I don't have to know everything.

Shelley Carney:

I just have to show up.

Jen McFarland:

When I first started my business, I thought

Jen McFarland:

I should take an acting class.

Jen McFarland:

I should take improv.

Jen McFarland:

I've actually never talked to anybody who went and did all that.

Jen McFarland:

No wonder you're so comfortable on camera because you have

Shelley Carney:

failed so many times on stage.

Shelley Carney:

This is nothing.

Jen McFarland:

That's one of the things that I tell people just based

Jen McFarland:

on experientially, without having the background that you do is the best way

Jen McFarland:

to get over your fear or, the best way to feel comfortable on camera is to practice.

Shelley Carney:

That's right.

Shelley Carney:

Absolutely.

Shelley Carney:

Be prepared, practice, and don't give up.

Jen McFarland:

Yeah.

Jen McFarland:

Yeah.

Shelley Carney:

Those are your three steps.

Shelley Carney:

Go.

Jen McFarland:

I like this first point that you have here,

Jen McFarland:

which is, is there fear here?

Shelley Carney:

There's always fear of getting up in front of people.

Shelley Carney:

It's just ingrained in our brain.

Shelley Carney:

But it's something that we can learn through practice and

Shelley Carney:

preparation to quiet that down.

Shelley Carney:

To, I've done this before.

Shelley Carney:

I've been here before, I can do this.

Shelley Carney:

I don't have to know everything.

Shelley Carney:

Give yourself that little pep talk and then do it.

Shelley Carney:

And then the more you do it the easier it is.

Jen McFarland:

One of my friends and colleagues, Bridget, was giving a

Jen McFarland:

presentation and she took a selfie, it's this great selfie right before she

Jen McFarland:

goes to talk to a Chamber of Commerce.

Jen McFarland:

And she's like I feel like I'm going to barf.

Jen McFarland:

I was like, you got this!

Jen McFarland:

We were chatting online and stuff, which is why I don't feel bad talking about it.

Jen McFarland:

What I said was, I get really red and I always feel freaked out and I

Jen McFarland:

have so much fear and I do it anyway.

Jen McFarland:

And she was like, yeah, I do it anyway.

Jen McFarland:

And one of the things that we talked about a few months ago was

Jen McFarland:

how, I was in a documentary for an article I wrote about ClickFunnels.

Jen McFarland:

The thing I didn't tell people is in the interview I'm wearing a turtleneck

Jen McFarland:

that goes up to my jaw, basically, because when I get really anxious about

Jen McFarland:

things I get super red, everywhere.

Jen McFarland:

And afterwards I talked to the camera man, and I was like, so did I turn really red?

Jen McFarland:

And he's no, not really.

Jen McFarland:

And I said, what about here?

Jen McFarland:

And I pulled down my turtleneck and he was like, oh my gosh.

Jen McFarland:

He's it's like crazy.

Jen McFarland:

And it's all the anxiety that comes up and the fear and what's going to happen next.

Jen McFarland:

You know that as a public speaker or someone to be interviewed, those

Jen McFarland:

things can really mess with you.

Jen McFarland:

What I want to share is it's always going to be there and you just do it anyway.

Jen McFarland:

That's right.

Shelley Carney:

That's right.

Shelley Carney:

I still remember standing at the side of the stage wearing a bikini and

Shelley Carney:

they call my name and I'm like, I have to walk out there now I have to go.

Shelley Carney:

And I had to go stand out there by myself and do these poses on a stage in a bikini.

Shelley Carney:

It doesn't get any worse.

Shelley Carney:

Doing the rest of this is easy-peasy.

Shelley Carney:

Right?

Jen McFarland:

One of the things that when I was prepping for the

Jen McFarland:

show today, that I thought was really great and it's something that I

Jen McFarland:

actually do but it would never have occurred to me, I was researching it

Jen McFarland:

is, to develop a relaxation routine, which is what I do or dance it out.

Jen McFarland:

And I sometimes have done both actually, and it just depends.

Jen McFarland:

So if you are like me and have all that anxious energy or you get

Jen McFarland:

really uncomfortable with the idea of being on camera, develop some

Jen McFarland:

way that you can help yourself.

Jen McFarland:

Guide yourself through this process, whether it is relaxation

Jen McFarland:

through, I do a lot of meditation, I've done visualizations around

Jen McFarland:

expected outcomes about things.

Jen McFarland:

All of that kind of stuff that really grounds you or just dance it out.

Jen McFarland:

And I've done that too.

Jen McFarland:

The lights I have in my office and stuff, they actually coordinate to

Jen McFarland:

music, which is the funniest thing.

Jen McFarland:

And so I'll crank up the music on my phone and have a little disco party in here

Jen McFarland:

and it releases some of that anxiety.

Jen McFarland:

And then after you've either grounded and relaxed or let the energy out, then the

Jen McFarland:

camera just seems to be less of an issue.

Shelley Carney:

And that's one of the reasons we have that fun, little dancing

Shelley Carney:

music at the beginning of our shows.

Shelley Carney:

So we can like, let's get into it.

Shelley Carney:

Let's get ready.

Shelley Carney:

But yeah, absolutely great to have those routines, they get you into that

Shelley Carney:

head space and after you've done them long enough, it's an automatic thing.

Shelley Carney:

Instead of it taking five minutes of meditation to get you there, it's, you've

Shelley Carney:

done it so many times you're just there.

Jen McFarland:

Absolutely.

Jen McFarland:

Yeah.

Jen McFarland:

I love this next bullet point and I have to say that it's also funny

Jen McFarland:

because I'm really a fly by the seat of your pants kind of person.

Jen McFarland:

I don't always know what's going to come out of this mouth.

Jen McFarland:

But I feel like since we've done this show together, it's been

Jen McFarland:

a lot easier to feel grounded.

Jen McFarland:

And what the bullet point says is what to say and who to say it to.

Jen McFarland:

You wrote this, so what would you like to say to that?

Shelley Carney:

That's part of your preparation, right?

Shelley Carney:

If somebody asks you to be in a summit or to speak to an audience, you are prepared.

Shelley Carney:

You know who the audience is, you know what your topic is, you

Shelley Carney:

have it outlined, you might have visual aids to keep you on track.

Shelley Carney:

And all of those things are a comfort because you have, okay, then I'm

Shelley Carney:

going to say this and show this slide.

Shelley Carney:

And then I'm going to say this as I show this slide and it keeps you focused.

Shelley Carney:

I know what I'm going to talk about.

Shelley Carney:

I know who I'm speaking to.

Shelley Carney:

So I have an idea of what their issues are, what kind of information

Shelley Carney:

they're looking for and how to best connect with that person.

Shelley Carney:

All that information is going to help you put on a really good presentation.

Jen McFarland:

Absolutely.

Jen McFarland:

And that's one of the key components of content marketing, which being on video,

Jen McFarland:

writing blog posts, things like that.

Jen McFarland:

These are all content marketing strategies.

Jen McFarland:

They're all far more successful the more you know about your customers, because

Jen McFarland:

it's a lot easier to talk to them.

Jen McFarland:

It's a lot easier to look at the camera or even a couple inches above

Jen McFarland:

the camera and pretend that they're right there and talking to them.

Jen McFarland:

But it is very helpful.

Jen McFarland:

The more you know, about who you're talking to, what their issues are,

Jen McFarland:

and then sharing with them, like a friend, how you can help them

Jen McFarland:

and what it is you're going to do.

Jen McFarland:

And you have to plan that.

Shelley Carney:

That's right.

Shelley Carney:

And it helps to picture somebody.

Shelley Carney:

I know that today I'm going to be talking to people like Jen.

Shelley Carney:

So I'm going to picture talking to Jen when I look into the camera.

Shelley Carney:

And of course it's easier when there's two of us here to have that conversation,

Shelley Carney:

that back and forth and gives the other person a chance to think of a new thing

Shelley Carney:

to say while the other person's talking.

Jen McFarland:

Absolutely.

Jen McFarland:

But there's also the chance, the way that we do this stuff, it's live,

Jen McFarland:

there's a chance that something could go horribly wrong and our internet can fail.

Jen McFarland:

And, being prepared also helps you go through that on your own, if you had to.

Jen McFarland:

And that's the thing, like when you think about what to say, who

Jen McFarland:

you're saying it to, and then, I like to do the, what if game.

Jen McFarland:

I really do.

Jen McFarland:

I'm a project manager at heart.

Jen McFarland:

What would happen if everything went horribly, terribly wrong?

Jen McFarland:

It doesn't freak me out because if you think about it and plan

Jen McFarland:

around it, then it helps you navigate it if something did happen.

Jen McFarland:

Planning things and thinking through it really can help you in times

Jen McFarland:

where it doesn't go as expected.

Jen McFarland:

But most of the time everything goes exactly how it's supposed to, unless you

Jen McFarland:

hit publish test show Toby is awesome, which we did right before we went live.

Jen McFarland:

It was pretty awesome.

Shelley Carney:

We just put that out in the world, so.

Jen McFarland:

Out in the world.

Jen McFarland:

Next week, we're going to talk about this in way more depth.

Jen McFarland:

We're going to talk about show flow, scripting templates, things like that.

Jen McFarland:

But tagging on to what to say and who to say it to, you have to have some sort of

Jen McFarland:

notes or show flow or slides, something that will be your guide post, right?

Shelley Carney:

Yeah, absolutely.

Shelley Carney:

It keeps you on track and if you expect, okay, at this point, I'm

Shelley Carney:

going to make a joke and everybody's going to laugh and then we're going

Shelley Carney:

to do this and that doesn't happen.

Shelley Carney:

You can then go.

Shelley Carney:

Okay, that didn't work.

Shelley Carney:

Next.

Shelley Carney:

Moving on.

Shelley Carney:

Let's go on to the next thing.

Shelley Carney:

And that's what comedians do, right?

Shelley Carney:

If a joke bombs, they just move through it.

Shelley Carney:

They just go onto the next joke okay.

Shelley Carney:

Yeah, that didn't work.

Shelley Carney:

I'm taking that out.

Jen McFarland:

And then there's the whole, looking good and sounding good.

Jen McFarland:

This kind of comes down to, you have to make good content.

Jen McFarland:

It has to be at least somewhat entertaining for people.

Jen McFarland:

And I talk with my hands.

Jen McFarland:

So I end up being at least entertaining for people who think that's hilarious.

Jen McFarland:

And I have really worked on my environment, getting a good microphone,

Jen McFarland:

things that really help with that.

Jen McFarland:

I think that in the beginning it really is about showing up and doing it.

Jen McFarland:

And then as you evolve, like I have quite the collection of microphones

Jen McFarland:

over here from that evolution.

Jen McFarland:

And that might be what happens with some of you as well is you

Jen McFarland:

may improve your camera over time.

Jen McFarland:

That was the conversation last week, which is how do you get started?

Jen McFarland:

And then what are your first upgrades after that?

Jen McFarland:

So if you didn't catch last week's show, then understand that looking good and

Jen McFarland:

sounding good is also an evolution.

Jen McFarland:

And in the beginning it might be wearing clothes.

Jen McFarland:

Do you know if there are certain clothes that work better on video?

Shelley Carney:

Sometimes stripey things like this can give off a weird pattern.

Shelley Carney:

So you just have to look at yourself on camera and say, does

Shelley Carney:

this give off a Moray pattern is what it's called when it goes, woo.

Shelley Carney:

Wavy looking because it's stripey.

Shelley Carney:

For some reason, it'll do that sometimes.

Shelley Carney:

Other than that, you just want to make sure that you're happy with

Shelley Carney:

the way you look, then you're going to feel more confident, right?

Shelley Carney:

The best way to look good is to have good lighting.

Shelley Carney:

So start with your good lighting that lights you well and evenly, and

Shelley Carney:

gives you that well lit, happy glow.

Shelley Carney:

Yeah.

Shelley Carney:

And then do the best you can with your hair and makeup to look natural,

Shelley Carney:

but nice because these are going to be out there for a really long time.

Shelley Carney:

You don't want to go back and look at it and go, oh my God, I'm so ugly.

Shelley Carney:

Take it off.

Shelley Carney:

Because the content is important.

Shelley Carney:

And if you can't get good with how you look and the way your voice

Shelley Carney:

sounds, then you're not going to be happy with the final product.

Shelley Carney:

So try to watch yourself a little bit in the beginning.

Shelley Carney:

As if, take a step back and say, okay, if this was a friend

Shelley Carney:

of mine, what would I say?

Shelley Carney:

Not oh my God, I'm so fat or my hair looks horrible or whatever,

Shelley Carney:

try to take a step back and go, okay, my friend you look nice.

Shelley Carney:

And you're modest, which is good because you don't want to be

Shelley Carney:

hanging out if you're trying to be marketing and talking serious topics.

Shelley Carney:

You don't want people tuning in just to see how pretty and busty

Shelley Carney:

you are, that sort of thing.

Shelley Carney:

So you want to make sure that you are, modest looking, professional

Shelley Carney:

looking and that you carry yourself well, and that you exude confidence.

Shelley Carney:

That's what's going to attract people.

Shelley Carney:

As for your voice, try to be as relaxed as possible.

Shelley Carney:

That's what I do and I get a lot of compliments on my voice.

Jen McFarland:

I know.

Jen McFarland:

I feel like you listen to me and it's a meat cleaver, and then we have

Jen McFarland:

the sultry voice on the other side.

Shelley Carney:

That's what you don't want to do.

Shelley Carney:

Don't put yourself down.

Jen McFarland:

But that's the thing.

Jen McFarland:

We are all on a different place on the spectrum here, in terms

Jen McFarland:

of understanding what that means.

Jen McFarland:

For me personally, I just don't look back.

Jen McFarland:

Honestly, I don't spend a lot of time watching myself.

Jen McFarland:

I don't spend a lot of time listening to myself.

Shelley Carney:

I try to say nice things to myself.

Shelley Carney:

Oh, I look really good there.

Shelley Carney:

Oh, I like that shirt.

Shelley Carney:

That's a good color on me.

Shelley Carney:

Things like that.

Shelley Carney:

The lighting could be better.

Jen McFarland:

But for me, the best way to not be critical is to not look back.

Jen McFarland:

But I will say this, if the people that you are looking to as your heroes

Jen McFarland:

in some of these areas are people who have huge staff or they've been doing

Jen McFarland:

live streaming for years and years.

Jen McFarland:

Like the Gary Vaynerchuks and Brendon Burchard's and people like that.

Jen McFarland:

You have to go back years and see where they started instead of looking at today.

Jen McFarland:

Because where you are today as someone beginning and trying to get comfortable

Jen McFarland:

with the camera, you can't be playing the comparison game all the time.

Jen McFarland:

Every show that you do is building on the previous experience.

Jen McFarland:

So when you look at it, as, do I look good and sound good?

Jen McFarland:

Like it's all about where you are.

Jen McFarland:

It's not about a comparison about where you are versus where somebody else is.

Jen McFarland:

And I think that really helps with the grounding process and helping people

Jen McFarland:

understand what they need to do.

Jen McFarland:

Again, it comes down to practice and then also acceptance.

Shelley Carney:

Yes, my partner who is 73 and a lot of times he'll say

Shelley Carney:

I'm not some young, pretty person people aren't going to listen to me.

Shelley Carney:

That's an excuse.

Shelley Carney:

That is an excuse to keep you from doing it.

Shelley Carney:

So do not use those excuses.

Shelley Carney:

Nobody really cares what you look like.

Shelley Carney:

They care more about what you're talking about.

Shelley Carney:

Are you of offering value?

Shelley Carney:

As long as they can hear and understand you they're happy, right?

Jen McFarland:

Yeah.

Jen McFarland:

And then be authentically you.

Jen McFarland:

I have a problem in that I can't be fake.

Jen McFarland:

So if you talk to me, I'm just me.

Jen McFarland:

But I understand that we all have a veneer that we put on.

Jen McFarland:

I maybe haven't been sharing all of the times I fell down in Concussion

Jen McFarland:

therapy or the frustration of not being able to be on camera all the

Jen McFarland:

time, or like all the things that are going on behind the scenes.

Jen McFarland:

Because, everybody has their own life and their own privacy,

Jen McFarland:

but part of being authentic is saying I got stuff going on too.

Jen McFarland:

Everybody has stuff going on and then you just keep pushing through

Jen McFarland:

it and you keep working through it.

Jen McFarland:

And you be authentic about who you are, what you don't know, which

Jen McFarland:

I think is really important too.

Jen McFarland:

And then just keep sharing that and keep at it.

Shelley Carney:

It's true when you are vulnerable, it gives other people the

Shelley Carney:

permission to be vulnerable as well.

Shelley Carney:

If you want information from somebody offer your own first, right?

Shelley Carney:

I am feeling this.

Shelley Carney:

I went through that.

Shelley Carney:

I had this happen.

Shelley Carney:

My mom had a stroke.

Shelley Carney:

How many people reached out to me and said I had a stroke.

Shelley Carney:

My dad had a stroke.

Shelley Carney:

People reached out to me after I shared what was going on in my life.

Shelley Carney:

It gave them that permission, that opening to share back.

Shelley Carney:

So don't be afraid of being vulnerable about those types of things that are

Shelley Carney:

going on in your life that may be going on in other people's lives as well.

Jen McFarland:

Yeah.

Jen McFarland:

It was interesting.

Jen McFarland:

I shared about the concussion.

Jen McFarland:

I've been talking about it on the podcast for awhile, but I shared about it for the

Jen McFarland:

first time on Facebook, which is where I go for primarily friends and family.

Jen McFarland:

I don't go there for business stuff, but there are some people who

Jen McFarland:

follow me from the business world.

Jen McFarland:

And it was really fascinating, all of my friends and family just

Jen McFarland:

rallied around and they were all like, oh my gosh, I didn't know.

Jen McFarland:

And hope you're doing better and it's been very touching.

Jen McFarland:

And then the people from the business world who are on there were like, oh,

Jen McFarland:

I can't believe your authenticity.

Jen McFarland:

I can't believe you're sharing this.

Jen McFarland:

And I'm like, I can't believe that you're saying that, it's important.

Jen McFarland:

It is important to let people know what's going on.

Jen McFarland:

It can't just be fake all the time.

Jen McFarland:

You have to share little pieces of you because it's your humanity,

Jen McFarland:

especially if you're a small business or a solopreneur, like these things

Jen McFarland:

are really critical as part of,

Shelley Carney:

Because you are the brand, you are the face of your business

Shelley Carney:

and you need to be a real person.

Jen McFarland:

I think we've talked about how to be authentic

Jen McFarland:

authentically you on there.

Jen McFarland:

And then it's really about diving in and getting started.

Jen McFarland:

So I love that you have written down here, invite friends to watch and comment.

Jen McFarland:

I will say that I was so freaked out when I started on camera.

Jen McFarland:

I would do Facebook lives set to private and I didn't let anybody see it.

Jen McFarland:

And it was to practice, just figure out how to turn it on and how to do it.

Jen McFarland:

But I love this idea of inviting friends to watch and comment.

Shelley Carney:

That's right.

Shelley Carney:

Because sometimes we do things that we don't even know we're doing.

Shelley Carney:

We might say a particular word oh, a hundred percent.

Shelley Carney:

And we might say it so much that everybody else is super annoyed by

Shelley Carney:

it, but we don't even know we do it.

Shelley Carney:

So that is an excellent way to have people comment and say, maybe tone

Shelley Carney:

that down, on that a hundred percent thing, because that's annoying.

Shelley Carney:

Or maybe you do a thing that's very distracting and people are

Shelley Carney:

like, why are you doing that?

Shelley Carney:

Stop it.

Jen McFarland:

I try not to I and the filler words in the beginning,

Jen McFarland:

there's going to be a lot of yeah, like you knows, that happens.

Jen McFarland:

Those tend to go away, but not all of them.

Jen McFarland:

I still do it.

Shelley Carney:

That is leading into the next one, by the way.

Shelley Carney:

That is why I believe you need to edit either edit your own videos or

Shelley Carney:

your own transcript of your videos.

Shelley Carney:

Because then you say, oh my gosh, I say the word just so often.

Shelley Carney:

Or I start every sentence with, and, or so.

Shelley Carney:

I need to cut that out because that's just annoying.

Shelley Carney:

And I have to take it out every time, so you begin to see,

Jen McFarland:

I say so a lot.

Shelley Carney:

We all do.

Jen McFarland:

But it has been a great experience.

Jen McFarland:

I want to say that I fully agree with that.

Jen McFarland:

It has been a great experience for me to go through my own videos and transcripts.

Jen McFarland:

I use Descript.

Jen McFarland:

I know that there are other programs like Otter and things like that.

Jen McFarland:

That's the power of that, because then you begin to see the ticks that you have.

Jen McFarland:

Cause everybody has things that they do.

Jen McFarland:

And the way to improve I think is to really go through and see that and

Jen McFarland:

then make adjustments accordingly.

Shelley Carney:

And I wish Toby would do it because he'll use a

Shelley Carney:

hundred words when three would do.

Shelley Carney:

I'm always cutting.

Shelley Carney:

Okay.

Shelley Carney:

Just got to get this chunk out because it's just a bunch of

Shelley Carney:

words that don't mean anything.

Shelley Carney:

And let's just get to the meat of it.

Shelley Carney:

Yeah.

Shelley Carney:

So when you edit things like that, you can go, oh, here's the meat.

Shelley Carney:

Why did I say all this junk?

Shelley Carney:

Why did I repeat it five times?

Jen McFarland:

Oh, but we did have the Toby is awesome event.

Jen McFarland:

So we know we're not busting on Toby a hundred percent.

Jen McFarland:

And then the last point we're gonna wrap up training.

Jen McFarland:

Oh my gosh.

Jen McFarland:

We're going to come in under an hour for sure today.

Jen McFarland:

Look at this.

Jen McFarland:

Is the only failure is giving up.

Jen McFarland:

I don't really have a lot else to say than that.

Jen McFarland:

I think that's it, that's the thing.

Shelley Carney:

Don't take down all your videos.

Shelley Carney:

Unless for some reason you totally change what you do for a living or whatever.

Shelley Carney:

Don't take down your old videos just because they're

Shelley Carney:

not perfect and don't give up.

Shelley Carney:

Keep trying, keep getting better.

Shelley Carney:

The only way to keep getting better is to keep doing it.

Shelley Carney:

If you're, like I said, some really horrible things on this and I don't

Shelley Carney:

want that to be what people think of me, then go ahead and take that down.

Shelley Carney:

But other than that if you're just sharing content and you're sharing

Shelley Carney:

your vulnerability and that sort of thing, don't take that down.

Shelley Carney:

Keep going, keep building on that.

Shelley Carney:

You're going to get better and better, and you're going to get more

Shelley Carney:

and more people showing up each week when you're consistent like that.

Jen McFarland:

A hundred percent.

Jen McFarland:

And I think that a lot of it too is.

Jen McFarland:

Yeah.

Jen McFarland:

You have to practice, you have to keep going and it I've lost

Jen McFarland:

my entire train of thought.

Jen McFarland:

I have to admit I have lost it.

Jen McFarland:

It'll probably come up later.

Shelley Carney:

Perfection is a process.

Jen McFarland:

There's a process.

Jen McFarland:

Yeah, no, it's important to not get rid of old things, unless they really aren't

Jen McFarland:

relevant and it's important to keep going.

Jen McFarland:

It's easy to give up, it's easy to, and then at the same time, you

Jen McFarland:

have to acknowledge that sometimes you do need to take a pause.

Jen McFarland:

I had a pause on this show for a long time, and now I feel like it's

Jen McFarland:

back and stronger in a lot of ways, because it has a lot more focus.

Jen McFarland:

It's nice to have somebody else to talk to.

Jen McFarland:

It's really important to refocus and re-energize everything

Jen McFarland:

that you're going to do.

Jen McFarland:

Oh, I remember now what I was going to say.

Jen McFarland:

I'm in these creator programs right now.

Jen McFarland:

And one of the things that was super discouraging was reading in the

Jen McFarland:

Ghost creator platform, creator group that I'm in, they said the first

Jen McFarland:

hundred blog posts are practice.

Jen McFarland:

And I was like, are you kidding me?

Jen McFarland:

Cause I went back and looked and I have a hundred blog posts.

Jen McFarland:

I'm like, this is all practice?

Jen McFarland:

I've been writing my whole life, how can this only be practice?

Jen McFarland:

But then at the same time, the flip side of that was oh, okay.

Jen McFarland:

Yeah.

Jen McFarland:

If I go all the way back to my original blog posts, they were crummy.

Jen McFarland:

If I go back to my original videos, they were crummy.

Jen McFarland:

And the point of that is that it's all a process.

Jen McFarland:

We're all learning.

Jen McFarland:

We're all growing.

Jen McFarland:

We're all continuing.

Jen McFarland:

You can reflect on the way things were and instead of

Jen McFarland:

deleting it, you just go, oh wow.

Jen McFarland:

I have really developed as a presenter.

Jen McFarland:

I have really developed my ideas around certain topics in

Jen McFarland:

ways that I hadn't imagined.

Jen McFarland:

And I will tell you, sometimes I go back and I'm like, why

Jen McFarland:

haven't I talked about that?

Jen McFarland:

It was still really important and now I have more experience and another

Jen McFarland:

way to talk about it that's different.

Jen McFarland:

Having that history, understanding that in the beginning it is practice and you're

Jen McFarland:

just going to get better and you're just going to naturally get more comfortable

Jen McFarland:

is really critical to this process.

Jen McFarland:

As a creator, as someone being creative in your business,

Shelley Carney:

I have two things to add to that.

Shelley Carney:

When I started my LinkedIn newsletter in January of this year, I wasn't

Shelley Carney:

quite sure where I was going with it, but I was just trying to, bring

Shelley Carney:

people together on LinkedIn and let them know who I am and what I do.

Shelley Carney:

I had done articles on LinkedIn in the past, but this was going to be a

Shelley Carney:

newsletter and LinkedIn gets behind you with that and helps you to promote it.

Shelley Carney:

But it's grown more than my email list has grown, so I'm happy with it.

Shelley Carney:

But every week I start off with here's what's going on in my life and here's

Shelley Carney:

how that relates to me as a marketer.

Shelley Carney:

I've really done well with the way I shaped my writing and I wouldn't have

Shelley Carney:

been able to do that two or three years ago when I was writing blog posts.

Shelley Carney:

I had to practice to get there.

Shelley Carney:

And the other thing I wanted to say was my friend, he is a social media

Shelley Carney:

content entrepreneur, and he said his Instagram account has gained over 15,000

Shelley Carney:

Instagram followers in less than 24 hours.

Shelley Carney:

And I was like, wow, how did you do that?

Shelley Carney:

Just posting a reel every day.

Shelley Carney:

And one got featured.

Shelley Carney:

Wow.

Shelley Carney:

Yeah, this guy has worked at his craft.

Shelley Carney:

I know he's been podcasting since podcasting started in like 2004.

Shelley Carney:

He's done YouTube ever since YouTube came out, he's been working and working at

Shelley Carney:

it and people don't know that about him.

Shelley Carney:

They just suddenly find him.

Shelley Carney:

And they're like, oh, you've got, 3 million followers on Tik TOK, and you've

Shelley Carney:

got a million followers on Instagram.

Shelley Carney:

You're really famous.

Shelley Carney:

That must've been wonderful, that happened for you.

Shelley Carney:

And he would be like, I've been working on this every day and putting out reels and

Shelley Carney:

doing the work and being there, showing up and that is what gets you to success.

Shelley Carney:

And that is all you have control over is how much you put into it.

Jen McFarland:

And to do it.

Jen McFarland:

And yeah, I think it's really important.

Jen McFarland:

I have an earlier episode about this.

Jen McFarland:

There's no such thing as overnight success.

Jen McFarland:

That's right.

Jen McFarland:

That's a myth.

Jen McFarland:

And it's funny when you hear people talk about it and they're like, yeah,

Jen McFarland:

everybody says I'm an overnight success.

Jen McFarland:

Boy.

Jen McFarland:

I wish they'd been here five years ago, seven years ago, 10 years ago.

Shelley Carney:

That was one long night.

Jen McFarland:

And so that's, what's really important here is

Jen McFarland:

working your way through that.

Jen McFarland:

But the only way to start is to start.

Jen McFarland:

And the only way to get there is to keep going.

Jen McFarland:

And that's the encouraging piece about it is that we're

Jen McFarland:

all on this journey together.

Jen McFarland:

We're all figuring it out.

Jen McFarland:

We're all doing things and Yeah.

Jen McFarland:

I think that hopefully we've done a good job.

Jen McFarland:

If you have more questions or comments about how to get more comfortable on

Jen McFarland:

camera, if you have something that has really worked for you or a tip that maybe

Jen McFarland:

we didn't see, or if this helped you.

Jen McFarland:

Anything.

Jen McFarland:

Please do let us know.

Jen McFarland:

Comment on any of the live streams, send us an email.

Jen McFarland:

Anything like

Shelley Carney:

If there's something that you have, that we didn't address.

Shelley Carney:

We don't know your fears.

Shelley Carney:

We know our fears.

Shelley Carney:

Tell us so that we can address that.

Jen McFarland:

Yeah.

Jen McFarland:

Yeah, feel free.

Jen McFarland:

You can email me at jen@womenconquerbiz.com and we'd be happy

Jen McFarland:

to hear from you and learn from you.

Jen McFarland:

I also wanted to invite you to subscribe to the women conquer business newsletter.

Jen McFarland:

If you go to women's conquer biz.com/newsletter you can get it there.

Jen McFarland:

It's all the previous issues of the newly released newsletter are there.

Jen McFarland:

And then it does come out weekly and there's usually

Jen McFarland:

some sort of training in there.

Jen McFarland:

Some articles, things like that, that are helpful.

Jen McFarland:

And yeah.

Jen McFarland:

What else would you like to share Shelley?

Shelley Carney:

Oh check out Livecast Life book on Amazon.

Shelley Carney:

There are a couple of chapters in there about confidence and feeling

Shelley Carney:

good about being on camera and how to prepare yourself to do that.

Shelley Carney:

So that is at book.Livecast.life.

Shelley Carney:

Awesome.

Shelley Carney:

Check that out.

Shelley Carney:

Great.

Jen McFarland:

And so tweaks of the week?

Shelley Carney:

Tweaks of the week.

Shelley Carney:

I don't have my soundboard.

Shelley Carney:

I am at home today.

Shelley Carney:

Cause we're getting ready to travel, but tweaks the week.

Shelley Carney:

Okay.

Shelley Carney:

So this happened to me.

Shelley Carney:

The friend, I was just mentioning that just got his big bump on

Shelley Carney:

Instagram, he has a YouTube channel.

Shelley Carney:

On every Sunday he does a live stream because his livestream coach

Shelley Carney:

told him to a couple of years ago.

Jen McFarland:

Is that you?

Shelley Carney:

I take full credit for it.

Shelley Carney:

That was me.

Shelley Carney:

I watch his show on Sundays and it's a fun little comedy puppet show.

Shelley Carney:

And he's got a wide range of viewers from kids all the way to adults, and it's kind

Shelley Carney:

of like Pixar and that he'll do humor.

Shelley Carney:

The kids sometimes maybe don't get the full understanding, but the adults

Shelley Carney:

are like, oh, It's a great show.

Shelley Carney:

I was watching it on Sunday and I'm not a member of his channel.

Shelley Carney:

But there are many members who show up every week.

Shelley Carney:

Suddenly I was gifted a membership and I was like, what the what?

Shelley Carney:

So I got a free membership through a gift and it was just like, tada!,

Shelley Carney:

You are being gifted a membership.

Shelley Carney:

Do you accept?

Shelley Carney:

And I'm like, yeah, sure.

Shelley Carney:

And then I got an email that said you were gifted a membership to this channel by

Shelley Carney:

another member and it's good for a month.

Shelley Carney:

And then you're at this level.

Shelley Carney:

So you can, take advantage of all these perks and go visit there now.

Shelley Carney:

And so I got to check it all out.

Shelley Carney:

Really great idea.

Shelley Carney:

It's in beta version right now.

Shelley Carney:

It's not available to every creator.

Shelley Carney:

But if you are watching a channel and somebody says, do

Shelley Carney:

you want a free membership?

Shelley Carney:

Just yeah, enable.

Shelley Carney:

And then that can give you a free membership.

Shelley Carney:

And it's a great way to check it out.

Shelley Carney:

So if you have a YouTube channel and you're putting together a membership,

Shelley Carney:

think about doing that, because you can give a free membership for

Shelley Carney:

a month, they can check it out.

Shelley Carney:

And if they like it, then maybe they'll continue to pay for

Shelley Carney:

that membership in the future.

Jen McFarland:

That's cool.

Jen McFarland:

And I'm learning through Ghost that I have a way of doing that too.

Jen McFarland:

I can get gift memberships.

Jen McFarland:

I have a membership related to Women Conquer Biz.

Jen McFarland:

We're also getting ready to reload our re-imagined

Jen McFarland:

epiphany courses also on Ghost.

Jen McFarland:

And we'll be able to do that as well.

Jen McFarland:

And what I have been just jamming on and I love is it's called heartbeat.

Jen McFarland:

It's a community platform that's very similar to circle or mighty networks.

Jen McFarland:

Some of these different platforms that's offered right

Jen McFarland:

now on AppSumo starting at $69.

Jen McFarland:

I would actually recommend getting the tier two, which is, I believe 159

Jen McFarland:

dollars or 156, something like that.

Jen McFarland:

And again, through AppSumo it's lifetime this is a company

Jen McFarland:

that has some bigger clients.

Jen McFarland:

It's much more established than some of the other lifetime

Jen McFarland:

offers that I find on AppSumo.

Jen McFarland:

I have been testing it, using it, working with it.

Jen McFarland:

You can put courses in there.

Jen McFarland:

That's what makes it like mighty networks is that you can do courses in there

Jen McFarland:

and community, or you could just do community and take comments and stuff.

Jen McFarland:

It takes you out of having a Facebook group, for example, or a LinkedIn group.

Jen McFarland:

Gets you off of social media and into a different platform for

Jen McFarland:

engagement, discussing things like courses or podcasts, things like that.

Jen McFarland:

It's been wonderful.

Jen McFarland:

It's one that I think could potentially take off.

Jen McFarland:

So it is a good tool to consider if you are really looking at

Jen McFarland:

having or building a community.

Shelley Carney:

That's right.

Shelley Carney:

And Jen and I have been talking about that as well, to build our own joint

Shelley Carney:

community for content creators and create a membership and heartbeat

Shelley Carney:

would be the underlying container.

Jen McFarland:

Yeah.

Jen McFarland:

Yeah.

Jen McFarland:

The community

Shelley Carney:

With me traveling and stuff, we're still in talks and putting

Shelley Carney:

it together and trying to make it happen.

Shelley Carney:

We're not going to give up on it.

Jen McFarland:

But we're busy, and launching companies and helping family.

Jen McFarland:

And there's just a lot.

Jen McFarland:

You know that.

Jen McFarland:

Everybody who's listening and watching because you are in

Jen McFarland:

the same position as we are.

Shelley Carney:

But we want to provide support to other people who

Shelley Carney:

are going through the same thing.

Shelley Carney:

And of course we have the experience of going through

Shelley Carney:

it now, so we can share that.

Jen McFarland:

So do you want to close us out with the inspirational nuggets?

Shelley Carney:

Inspirational nugget.

Shelley Carney:

This is from my Daily Stoic and I felt it was very fitting today.

Shelley Carney:

What if I stopped caring what others thought?

Shelley Carney:

Don't spend much time thinking about what other people think about what you think.

Shelley Carney:

Think instead about the results, about the impact, about whether

Shelley Carney:

it is the right thing to do.

Shelley Carney:

Earlier this week, Toby called me and he said there's these people on YouTube who

Shelley Carney:

are talking about me and saying how wrong I am and they're just being mean to me.

Shelley Carney:

And I want to make a video and I want to say something about it.

Shelley Carney:

And I was like, no.

Shelley Carney:

I said, why are you even watching that?

Shelley Carney:

What other people think about you is none of your business.

Shelley Carney:

That is their thing.

Shelley Carney:

What I want you to do instead is look at all the nice people that say nice things

Shelley Carney:

about us and what they're asking for.

Shelley Carney:

What kind of content do they want?

Shelley Carney:

Let's focus on that.

Shelley Carney:

Let's not respond to that negativity and expand on that.

Shelley Carney:

Let's think about ways to be more positive and let those people go.

Jen McFarland:

Yeah, I truly believe that you get more of what you focus on.

Shelley Carney:

That's true.

Jen McFarland:

Focus on the good focus on the people that you're helping.

Jen McFarland:

Focus on the people.

Jen McFarland:

It's so hard to do.

Jen McFarland:

I understand.

Jen McFarland:

But yeah focus on what you want more of and you will see it.

Jen McFarland:

You see what you're looking for.

Jen McFarland:

You find what you're looking for.

Jen McFarland:

I think I've mentioned before, I've got a YouTube hater.

Jen McFarland:

I don't even have that many followers on YouTube, but there's one person

Jen McFarland:

that every time, no matter what video it is, it's immediately disliked.

Jen McFarland:

I just have to let that go because I don't know who it is.

Jen McFarland:

And I am in a way crazily honored that they take the time to come hate on it.

Shelley Carney:

It's engagement and all those people who are talking bad about

Shelley Carney:

Toby, all the people who were listening were like huh, I better go check that out.

Shelley Carney:

So they come over to our channel and watch Toby.

Shelley Carney:

So really it's a good thing.

Shelley Carney:

So let it go.

Shelley Carney:

Let it go.

Jen McFarland:

That feels pretty good.

Shelley Carney:

Yeah.

Shelley Carney:

Just let it go.

Jen McFarland:

Yeah.

Jen McFarland:

Well have fun this weekend.

Jen McFarland:

Yeah.

Jen McFarland:

If that's possible with traveling and getting everything set

Jen McFarland:

up and everybody out there.

Jen McFarland:

Thank you for being here.

Jen McFarland:

Thank you for listening.

Jen McFarland:

Let us know if there's something that you would like us to cover.

Jen McFarland:

Next week we are going to talk about scripting and getting your show flow

Jen McFarland:

template together so that you can be more it's again, one of the things we

Jen McFarland:

talked about for being more comfortable but it is also a great way to plan

Jen McFarland:

things out and get your content aligned with your mission and goals.

Shelley Carney:

And we look forward to seeing you again next week.

Jen McFarland:

That's right.

Jen McFarland:

Thank you.

Shelley Carney:

Thank you for joining the Women Conquer Business podcast hosted

Shelley Carney:

by Shelley Carney and Jen McFarland.

Shelley Carney:

Please subscribe and leave a comment or question regarding your most challenging

Shelley Carney:

content creation or business problem.

Shelley Carney:

Then share this podcast with family and friends so they can find the support

Shelley Carney:

they need to expand their brand and share their message with the world.

Shelley Carney:

Check the show notes for links to valuable resources and come back again next week.