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Building Relationships with Marketing Magic | RR261
Episode 2614th June 2024 • Relationships Rule • Janice Porter
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In this episode, I’m excited to welcome Nikki Nash, a master marketer whose strategies are nothing short of mind-blowing. Nikki is a seasoned expert with over 15 years of experience, and she has a knack for building exceptional marketing teams. As a Hay House author, motivational speaker, and podcast host, Nikki brings a wealth of knowledge to our conversation.

Nikki’s approach to marketing is all about building strong relationships, truly understanding clients, and creating magic in the marketing world. She dives deep into the importance of training marketing teams and leveraging the power of client retention and referrals. Nikki’s insights are all about trust and connections, and she’s here to share her secrets with us!

In this episode you will discover:

  • Marketing as relationship building
  • The importance of empathy in sales and business development
  • Delivering key results for clients that ensure client satisfaction
  • How to retain clients through referrals and repeat business, rather than just acquiring new leads
  • Training and developing existing teams or hire the right talent to ensure strategic leadership and align marketing with company vision


Tune in to learn how to harness the power of relationships and trust to elevate your marketing game with Nikki Nash’s expert advice!


You can reach at: hello@nikkinash.co

Website: https://www.nikkinash.co/

Instagram: instagram.com/nikkinashofficial

TikTok: tiktok.com/@nikkinashofficial

Facebook: facebook.com/nikkinashofficial

Twitter: twitter.com/nikkinashco


A little about me: 

I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected. 


In appreciation for being here, I have a couple of items for you: 

A LinkedIn Checklist for setting up your fully optimized Profile:  

An opportunity to test drive the Follow Up system I recommend by taking the  

3 Card Sampler—you won’t regret it.   


Connect with me: 

http://JanicePorter.com 

https://www.linkedin.com/in/janiceporter/ 

https://www.facebook.com/janiceporter1 


Thanks for listening! 

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Do you have some feedback or questions about this episode? Leave a note in the comment section below!


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Transcripts

Janice Porter:

Hello, everyone, and welcome to this week's

Janice Porter:

episode of relationships rule. My guest this week is Nikki

Janice Porter:

Nash. And I'm very excited to talk to her. She's a marketer,

Janice Porter:

and a master marketer actually, and known for crafting mind

Janice Porter:

blowing strategies, assembling kicked butt marketing teams and

Janice Porter:

freeing visionary CEOs from the everyday marketing grind. In a

Janice Porter:

previous life, she helped fortune 100 companies and tech

Janice Porter:

startups make more money. That's always good, right? She is a Hay

Janice Porter:

House, Hay House author, a motivational speaker, a podcast

Janice Porter:

host and a client enrollment expert. And Nikki's been around

Janice Porter:

for over 15 years doing what she does. And I think I from the

Janice Porter:

short conversation that we had previously, I know is passionate

Janice Porter:

about this world of marketing. So welcome to the show, Mickey.

Janice Porter:

Oh, my goodness, thank

Nikki Nash:

you so much for having me.

Janice Porter:

My pleasure. My pleasure. I love talking to

Janice Porter:

people that think the way I do and, and I think what caught my

Janice Porter:

attention in when somebody sent me your great information about

Janice Porter:

what you do and who you are, I started to look at your LinkedIn

Janice Porter:

profile, of course, because that's what I do. And the thing

Janice Porter:

that caught my attention was, I'm just going to read this

Janice Porter:

couple of sentences at its core marketing is all about

Janice Porter:

relationships, connecting with clients, brands, strategic

Janice Porter:

partners, you name it. And I teach marketers how to do

Janice Porter:

exactly that in a way that amps up a company's visibility and

Janice Porter:

profitability. Well, anytime I see someone that knows that it's

Janice Porter:

all about relationships I'm in, I'm in. So talk to me about

Janice Porter:

that, from your perspective, tell me what that means for you.

Nikki Nash:

Yeah, you know, it's funny, I've been in marketing

Nikki Nash:

since I really graduated college, and I fell into it. And

Nikki Nash:

I don't know if somebody taught me this, or it's just been my

Nikki Nash:

perspective this whole time. Because at this point, it's been

Nikki Nash:

almost 20 years, and I can't remember.

Janice Porter:

And it's all I'm sure, as well.

Nikki Nash:

Um, but it's so funny when people say to me,

Nikki Nash:

they hate marketing. I'm like, do you hate people, because in

Nikki Nash:

my mind, marketing is just building relationships with

Nikki Nash:

people. And there are different ways to do that. You can do it

Nikki Nash:

online, you can do it offline. You can do it through different

Nikki Nash:

media's and mediums. But essentially, it's how do I get

Nikki Nash:

to know someone, or get to know a demographic of people or a

Nikki Nash:

persona, a type of person, and really understand what they

Nikki Nash:

need, what they desire, and then offer them a product or an

Nikki Nash:

opportunity or a service that's in alignment with what they

Nikki Nash:

really want. And you're a really great marketer, when you are

Nikki Nash:

speaking to someone in a way that resonates with them, that

Nikki Nash:

has them go, oh, my gosh, I You get me. And you're really just

Nikki Nash:

building that level of like, trust and camaraderie and

Nikki Nash:

companionship. So that's the way I look at marketing. And, and I

Nikki Nash:

do believe that business is very much the same way. So I love

Nikki Nash:

everything about relationship building.

Janice Porter:

Sounds easy, right? Sounds easy. So when you

Janice Porter:

when a client or a prospective client comes to you, then Has it

Janice Porter:

ever happened that you they're telling you their thing? And

Janice Porter:

what they want to get out there? And it's just not resonating

Janice Porter:

with you? Has that ever happened? Hmm.

Nikki Nash:

It's funny, I don't know that because I don't need

Nikki Nash:

what they're selling to resonate with me specifically. Like, I

Nikki Nash:

don't need to go, Oh, my goodness, I would love that. If

Nikki Nash:

so, for example, this isn't so much a client. But when I worked

Nikki Nash:

at Intel, I had a couple of different roles. And one of them

Nikki Nash:

was, at some point, helping to sell more accessories, right,

Nikki Nash:

like for people who build their own computer, would I ever buy

Nikki Nash:

that? No. Would it resonate with me? No, but could I understand

Nikki Nash:

the person that wanted to build their own computer and

Nikki Nash:

understand what they were looking for and what they wanted

Nikki Nash:

and be able to market to them? Yes. So for me, it's it's really

Nikki Nash:

more about do I can I understand the person that you are trying

Nikki Nash:

to build a relationship with or to market to, and if I can tap

Nikki Nash:

into who that person is, then I can get what you need or coach

Nikki Nash:

and guide you through or actually implement the Pentagon.

Nikki Nash:

You know, when I worked in Fortune 100 companies and stuff

Nikki Nash:

like that, I couldn't just be like, This is what I think you

Nikki Nash:

know, there was doing to make sense, that makes sense, then I

Nikki Nash:

then I could build that sort of relationship and it would

Nikki Nash:

resonate with me. But I've definitely marketed things that

Nikki Nash:

I would not want as long as I wanted it.

Janice Porter:

I find it hard to sell anything that I like I'm

Janice Porter:

talking about sales because you made me think of my daughter who

Janice Porter:

is she's in an industry that's not sexy at all, but you got to

Janice Porter:

get your head around, you know the client It's about building

Janice Porter:

relationships and business development is all about that,

Janice Porter:

right? Building relationships with people. So it's a similar,

Janice Porter:

it's a similar thing, but a little bit different on the

Janice Porter:

marketing standard good hair in my mouth area. So your book

Janice Porter:

marketing market, your genius came out a couple of years ago.

Nikki Nash:

It'll be three years in, depending on when this airs

Nikki Nash:

at the end of August of 2024. So, August 24, of 2021. Well,

Janice Porter:

that's exciting. Yeah. In the middle of COVID.

Janice Porter:

That's fun. Yeah. Just to get the book written COVID No,

Nikki Nash:

I mean, I had the book deal before COVID, and had

Nikki Nash:

a book proposal and a book marketing plan based on in

Nikki Nash:

person and not COVID. So a lot of things had to change and

Nikki Nash:

pivot, once COVID happened, because essentially, when my

Nikki Nash:

book was going to be released, got pushed back, because people,

Nikki Nash:

the big part of what publishers do is get your book in

Nikki Nash:

bookstores. And it's hard to get a book in a bookstore when

Nikki Nash:

bookstores are

Janice Porter:

clear. Exactly, exactly. Everybody's

Nikki Nash:

Yeah, launch date got pushed back.

Janice Porter:

Yeah. So would you say what would you say are

Janice Porter:

like the top two or three things that that you tell, or that you

Janice Porter:

teach that you that you inspire people about when it comes to

Janice Porter:

marketing? Your Genius? Like, what do you need to keep in

Janice Porter:

mind?

Nikki Nash:

Yeah, I think the the first and the biggest thing

Nikki Nash:

is to understand what is the results? or the like, what can

Nikki Nash:

you actually help people achieve? What result? Are they

Nikki Nash:

actually achieving? By working with you if you're selling a

Nikki Nash:

service? And if you're selling a product, people typically buy

Nikki Nash:

things for a reason, right? They invest in things for a reason.

Nikki Nash:

So what is that reason? What what makes a happy, satisfied

Nikki Nash:

customer? And when you can understand that, first and

Nikki Nash:

foremost, then you can start figuring out, okay, if I know

Nikki Nash:

I'm going to make something up, if I know that I could help

Nikki Nash:

someone play the cello. Right? I need to get really clear on who

Nikki Nash:

would want to play the cello, and then start there, right? And

Nikki Nash:

so that's always step one for me is what is the results? Usually,

Nikki Nash:

it really needs to be a desirable result that somebody

Nikki Nash:

is achieving. And I help people get really clear on what it is

Nikki Nash:

that they're actually selling, and who it is they're actually

Nikki Nash:

selling it to. So that's the first thing, because without

Nikki Nash:

kind of those two points of what the promises of what you're

Nikki Nash:

selling, and who wants that promise, then you're just

Nikki Nash:

putting stuff out there, right? You're not really marketing,

Nikki Nash:

with intentionality, or with purpose. So that's the thing is

Nikki Nash:

that clarity around what it is that you're truly offering to

Nikki Nash:

people? And so that's, that's one thing. I think, from there,

Nikki Nash:

it's, it's very much okay, I have this product that helps

Nikki Nash:

people get this desired result, I know who the person is, how do

Nikki Nash:

I bridge that gap? How do I get what I sell in front of the

Nikki Nash:

people that want that results? And how do I do it in a way that

Nikki Nash:

resonates with them? And and they understand that it's

Nikki Nash:

valuable for them, and they want to make the investment in that.

Nikki Nash:

So that's the second thing that's really a marketing plan.

Nikki Nash:

And a marketing strategy is how do you kind of bridge the gap

Nikki Nash:

between someone who is ideally, results driven or problem aware,

Nikki Nash:

like, they know that they have this problem, or they have this

Nikki Nash:

dream, and then they you help them know that you have the

Nikki Nash:

solution to what they want or the pathway for what they want.

Nikki Nash:

And so that's the marketing plan piece. And then I think the

Nikki Nash:

third piece that I help people with a lot is, once you kind of

Nikki Nash:

bring people through the whole cycle of marketing sales, and

Nikki Nash:

now you're in client delivery, or, or they're experiencing the

Nikki Nash:

product, is how do you actually retain those clients and have

Nikki Nash:

them refer? And so referrals are an excellent kind of lead source

Nikki Nash:

and or revenue stream, depending on how it's done. And so it's

Nikki Nash:

really how do you bring people in the door? And then how do you

Nikki Nash:

keep them in the house and have them bring their friends? And if

Nikki Nash:

they leave the house? How do you get them to come back? So that's

Nikki Nash:

essentially what I help people with. Okay,

Janice Porter:

so yeah, that that brings a piece to me that

Janice Porter:

that I talked about, even with with something as different as

Janice Porter:

LinkedIn training from products sort of thing is that people

Janice Porter:

seem to think that they're always looking for the new

Janice Porter:

client, they're always looking for the new and they're spending

Janice Porter:

money on the new and the time on on the new, and they've got 3000

Janice Porter:

connections in their database, whether it's LinkedIn or

Janice Porter:

somewhere else that they've never talked to for the last

Janice Porter:

three years. And it's like, Oh, my God, there's a goldmine

Janice Porter:

there, and you're ignoring it. And so I think that's a really

Janice Porter:

big piece about staying connected, being top of mind and

Janice Porter:

and offering something new to existing or past clients,

Janice Porter:

offering them the opportunity To even be an affiliate for you

Janice Porter:

like that could be something as well so that they're bringing

Janice Porter:

referrals in and they're getting another stream of income out of

Janice Porter:

it, whatever. It depends what you're what you're selling, of

Janice Porter:

course. But yeah, that's a huge piece that I talk about all the

Janice Porter:

time. Because Because I'm in that business, I'm in the

Janice Porter:

retention business as well with, with greeting cards that I, that

Janice Porter:

I am an affiliate around as well. So yeah, that's a good

Janice Porter:

one. Now one of the things that I think you do and clarify for

Janice Porter:

me if I'm wrong, but I think that you can become you and your

Janice Porter:

team, or you create a team that becomes a, like a fractional

Janice Porter:

marketing team or an outsourced marketing team for smaller

Janice Porter:

companies that, you know, is that correct, that you don't

Janice Porter:

know, I'm wrong, not so

Nikki Nash:

much. So I have in the past been fractional cmo for

Nikki Nash:

folks. But really what I'm doing, if I come into a business

Nikki Nash:

I, I don't, I'm not in the agency business, where the will

Nikki Nash:

come in and serve this role for you. What I am great at is

Nikki Nash:

training and developing the team that already exists, or coming

Nikki Nash:

in and hiring the right team. And so so often, a business

Nikki Nash:

owner will have a team of doers, but nobody that is a strategist,

Nikki Nash:

or who can actually speak to a visionary CEO in a way that they

Nikki Nash:

understand what that what marketing needs to get their job

Nikki Nash:

done. And then also communicate that back to marketing the team.

Nikki Nash:

And so I have, for certain companies come in for a

Nikki Nash:

concentrated period of time, and it's almost like, let me get the

Nikki Nash:

house in order. And then let me replace myself. So it's either

Nikki Nash:

I'm replacing myself because somebody internally and the team

Nikki Nash:

is now ready to step up to the plate. Or it's, Hey, you know,

Nikki Nash:

the peep, the team that you have is great at doing the things

Nikki Nash:

that we can that they can do. But you probably a couple years

Nikki Nash:

out for someone to actually be able to rise to the leader of

Nikki Nash:

the team, the strategist, the, the Hey, I understand the

Nikki Nash:

mission and vision and goals of the company. And then I know how

Nikki Nash:

to translate that down to what happens on the day to day, so

Nikki Nash:

then I help replace myself from that equation. So I've

Nikki Nash:

definitely done that for many company. Now I I'm more in the

Nikki Nash:

business of how do we train your team, and then hire that person

Nikki Nash:

earlier, and just train that person as opposed to it being

Nikki Nash:

me, just for scalability purposes. And then yeah, and I

Nikki Nash:

have a business partner who does the similar thing of, let's make

Nikki Nash:

sure you have the right team in place and train and develop them

Nikki Nash:

from a client success team perspective. So it's nice

Nikki Nash:

because, for me, no amount of marketing can help a product or

Nikki Nash:

service that people don't want or aren't happy with. So you

Nikki Nash:

need to have a strong client experience in place. So that

Nikki Nash:

supports marketing, because I've definitely worked with brands

Nikki Nash:

that we crushed it on marketing, but the people bought, like the

Nikki Nash:

sales went up. But then people were unhappy and returns came

Nikki Nash:

back just as quickly as the sales were made. And, you know,

Nikki Nash:

no amount of marketing can solve that problem. That's a delivery.

Nikki Nash:

Yeah, it's

Janice Porter:

Yeah. Interesting. So. So what, what

Janice Porter:

are you working on going forward? Like, do you do you do

Janice Porter:

a lot of with marketing? Do you do a lot of social media stuff

Janice Porter:

for clients.

Nikki Nash:

So I am not an implementer at all. So that will

Nikki Nash:

probably help you at most, I no longer do anything for anyone. I

Nikki Nash:

love you all. But I'm not the one I am more of the it I teach

Nikki Nash:

and train and develop people. So if it is a solopreneur, I will

Nikki Nash:

teach you and or if you have a person on your team, how to

Nikki Nash:

actually bring in clients and retaining those clients. If you

Nikki Nash:

have a team, I will train your team so that they can

Nikki Nash:

effectively bring in and retain clients, as well as I'll work

Nikki Nash:

with the visionary or the CEO in terms of how they can best lead

Nikki Nash:

and work with their team. And then I do a lot of kind of

Nikki Nash:

coaching work for people that are not used to leading team and

Nikki Nash:

that could be specifically the marketing team or team in

Nikki Nash:

general. So yeah,

Janice Porter:

so So I'm curious because when you say that you

Janice Porter:

train you love to train, obviously and your background is

Janice Porter:

business as corporate right? You were in corporate. Did you ever

Janice Porter:

when you were a kid, were you the kid in charge? Were you the

Janice Porter:

teacher in front

Nikki Nash:

of the classroom? No, not at all. I actually so I

Nikki Nash:

there is a side of my family that was all in education. Okay.

Nikki Nash:

So that my aunt because she was a superintendent or assistant

Nikki Nash:

superintendent of a school after she had left teaching. Yeah. And

Nikki Nash:

she was convinced I would be a teacher. And I had zero desire

Nikki Nash:

to go into Teaching. However, when I was head of marketing at

Nikki Nash:

a tech startup, it was after I left Intel, and I had started

Nikki Nash:

figuring out what I wanted to do next, there was a company that

Nikki Nash:

was growing called General Assembly, they still exist

Nikki Nash:

today. But their model, their business model, at the time I

Nikki Nash:

watched it evolve, is it started where they would hire subject

Nikki Nash:

matter experts to come in and essentially map out online

Nikki Nash:

courses, and they teach you how to do it. And then you would

Nikki Nash:

come in and they'd have a teleprompter and camera set up,

Nikki Nash:

and you would just record. And so that's how I started teaching

Nikki Nash:

was that way, I also actually technically started teaching

Nikki Nash:

before that, I'll share that in a second. And then they had me

Nikki Nash:

teach a 10 week long course, in person, and it was twice a week

Nikki Nash:

for 10 weeks. And I got a lesson plan, which I go rogue all the

Nikki Nash:

time. So I made it my own and but they taught me how to teach

Nikki Nash:

adult learners. So I taught for 10 years with General Assembly

Nikki Nash:

either can make long courses, short work shops, all day, boot,

Nikki Nash:

camps, all that sort of thing. But I've always been even my

Nikki Nash:

gift has always been to to explain things that seem

Nikki Nash:

complicated to someone in a way that's digestible and easy. And

Nikki Nash:

so that's kind of been a gift of mine for as long as I can

Nikki Nash:

remember. And when I did work at Intel, and my manager at the

Nikki Nash:

time, he was like, I'd love for you to be more visible. I did

Nikki Nash:

these Lunch and Learns once a month, called getting social

Nikki Nash:

with Nicky, where I would teach people a different social media

Nikki Nash:

platform, and how to use it to grow their business unit. So I

Nikki Nash:

did that for a long time to as well. I

Janice Porter:

knew there was something it's in your blood,

Janice Porter:

though, you see, it's in your genes. genus, it's because it's

Janice Porter:

very different when, I mean, I was a teacher, and so I get

Janice Porter:

that, but I always wanted to be a teacher. But then, at a

Janice Porter:

crossroads in my career, I went into corporate training, and

Janice Porter:

teaching adults is somewhat different than teaching

Janice Porter:

children, but they're actually really quite similar. And, and

Janice Porter:

I, when I went into this training department for my

Janice Porter:

corporate job, I was a contractor I never got, I didn't

Janice Porter:

want to be hired, like full time nine to FiVER, I didn't want to

Janice Porter:

do that. I had a little girl at the time at home. And anyway,

Janice Porter:

the girls that I observed that were doing the job that I was

Janice Porter:

going to do, they weren't teachers, and they didn't know

Janice Porter:

how to teach, they sat at their desk and read the manual,

Janice Porter:

basically. And so that's why I sent that to you. Because it's

Janice Porter:

got to be somewhere in you to be a natural teacher to make it

Janice Porter:

work. And to make it work the way you have. Whether you taught

Janice Porter:

in school or you started by teaching adults, it doesn't

Janice Porter:

matter. So I'm glad I asked that question. Because, yes, it's

Janice Porter:

definitely in you for sure. Yeah.

Nikki Nash:

And I look back, I used to be a tutor. So like, I

Nikki Nash:

probably was teaching pretty much my whole life and just

Nikki Nash:

never considered it or thought about it that way.

Janice Porter:

Yeah, exactly. But that's, that's a good like

Janice Porter:

you said, it's totally a gift that that becomes it's a part of

Janice Porter:

you. So yeah, I can't help myself sometimes. And, and it's

Janice Porter:

not a good thing when I when I say that when I'm in the grocery

Janice Porter:

store, and, and some young person says to me, do you need

Janice Porter:

me to bag those for you? Isn't that part of your job? You know,

Janice Porter:

like, Yeah, I'm gonna start doing that whole thing. Anyway,

Janice Porter:

I won't go there. But it's a pet peeve of mine. But, but teaching

Janice Porter:

it's just comes naturally. So I love that about what you're

Janice Porter:

saying. So what's in the future for you? Do you? Are you at a,

Janice Porter:

you know, change? Do you feel changes coming? Because you did

Janice Porter:

say one thing to me about your podcast is in, in, in change

Janice Porter:

mode. So I wondered if that's about everything?

Nikki Nash:

Yes. So one of the things that has been, I guess an

Nikki Nash:

epiphany that I had a while back is that in building my business,

Nikki Nash:

I realized that I was making money not creating wealth. And

Nikki Nash:

those are two very different things, I think period but also

Nikki Nash:

to me. Then I went down a path of do I want to create wealth

Nikki Nash:

inside of my business or outside? And so for me, like I

Nikki Nash:

looked at and what I really deemed as what would be creating

Nikki Nash:

wealth to me is something is having assets that were cash

Nikki Nash:

flowing positive and appreciating in value. And so I

Nikki Nash:

have looked into real estate. I've looked into buying other

Nikki Nash:

businesses that are you know, can live the have a longevity?

Nikki Nash:

I've looked at a number of things. Right now I am just

Nikki Nash:

starting investing in real estate And I have no doubt that

Nikki Nash:

I'll probably ultimately buy businesses as well. But because

Nikki Nash:

of that, I'm like, I can't work all day in my business, and then

Nikki Nash:

also invest in real estate, and then also buy other businesses

Nikki Nash:

and just own them, not operate them. And all this other stuff,

Nikki Nash:

because I am, I guess, I'd have to do some sort of an

Nikki Nash:

assessment. But I'm the type of person that likes new challenges

Nikki Nash:

and new things, and great and all that jazz. And plus, I would

Nikki Nash:

like to have a family. So there's just a lot of things

Nikki Nash:

that would be going on. And so what has shifted in my business

Nikki Nash:

is that and part of why I'm not a doer inside other people's

Nikki Nash:

businesses, is because one, it, it restricts the number of

Nikki Nash:

people that I can work with at a time. And it, it's a lot of

Nikki Nash:

hours. So it's like, I'm only working with a few amount of

Nikki Nash:

people for a lot of hours. And that's kind of the opposite of

Nikki Nash:

what I want, I want to work with way more people have it so that

Nikki Nash:

they're actually getting results. And it's impactful and

Nikki Nash:

reduce the number of hours in which I'm doing it. And so some

Nikki Nash:

things that are in the works. One, I see a split in my

Nikki Nash:

business. So I had mentioned, I have a business partner that

Nikki Nash:

said something very specific. And what she and I focus on is

Nikki Nash:

helping clients and companies increase their revenue from what

Nikki Nash:

we consider the front end and the back end. So the front end

Nikki Nash:

would be acquiring new clients. And the back end would be

Nikki Nash:

retaining clients getting client referrals, which I guess would

Nikki Nash:

be back and back to front end. It's like a client referrals are

Nikki Nash:

big, making your clients profitable for you, and then

Nikki Nash:

also reactivating past clients. And so our belief system around

Nikki Nash:

that is that marketing sales and client success have to be a well

Nikki Nash:

oiled machine and really working together in order to have it

Nikki Nash:

such that the people that are coming in are actually staying

Nikki Nash:

and happy and that what's marketed to is being delivered

Nikki Nash:

it deliberated, delivered upon, like trying to say a word, and

Nikki Nash:

it didn't work delivered upon and exceeding expectations. So

Nikki Nash:

she and I are very focused on that were planning out a Client

Nikki Nash:

Success Summit, where we bring businesses in and have them

Nikki Nash:

bring like their marketing their sales and their client success

Nikki Nash:

people in and then we're teaching training supporting

Nikki Nash:

them in that way. She's actually a past teacher. And she argues

Nikki Nash:

that it's easier to teach young adults that she worked in high

Nikki Nash:

school, it was easier to deal with high schoolers than the

Nikki Nash:

adults.

Janice Porter:

A lot these days, they're actually yes.

Nikki Nash:

Okay, so that's happening. And then for me from

Nikki Nash:

a purely marketing perspective, and because I worked with in the

Nikki Nash:

course of my business businesses that were just getting started

Nikki Nash:

to doing like, six figures, to people doing low millions, high

Nikki Nash:

millions, eight figures, like all over the place. And so

Nikki Nash:

that's probably more likely going to be for our million

Nikki Nash:

dollar plus clients. We don't have a cap from a revenue

Nikki Nash:

perspective, but it's really more of if you have a lot of

Nikki Nash:

clients, because otherwise it doesn't make sense to have

Nikki Nash:

multiple team members and things like that. That being said,

Nikki Nash:

what's changed for myself for my solopreneur peeps, or the small

Nikki Nash:

team peeps, is I have been working on and creating a

Nikki Nash:

subscription based experience where they're absolutely getting

Nikki Nash:

training, they're getting implementation plans, they also

Nikki Nash:

have the ability to get support for me ask questions, things

Nikki Nash:

along those lines, and then they're rewarded for the

Nikki Nash:

longevity of their subscription. So that's been something that I

Nikki Nash:

have that sounds Yeah, and looking into. So it's in the

Nikki Nash:

works, it's very early at the time that we are recording this.

Nikki Nash:

That's been kind of the other pathway. So those would be the

Nikki Nash:

two main ways to work me outside of, you know, grabbing my book

Nikki Nash:

or listening to the podcast or something like that.

Janice Porter:

Well, that's all exciting stuff. Very exciting.

Janice Porter:

Okay, so, as we I'm just going to veer right a little bit and

Janice Porter:

ask you when you're not working. What do you love to do?

Nikki Nash:

So I am a workaholic, I guess because I go

Nikki Nash:

on a lot of walks. And I definitely like to do at least

Nikki Nash:

10,000 steps a day. But more specifically, I need to walk by

Nikki Nash:

water. So there is I live in Vienna. I live in St.

Nikki Nash:

Petersburg, Florida, St. Pete, and I live downtown and so I can

Nikki Nash:

walk to the bay and there is a very specific place, not at the

Nikki Nash:

pier, but near the pier where dolphins hang out. And so I have

Nikki Nash:

a specific dolphin. I've named him spotty. I sometimes change

Nikki Nash:

his name, but it's primarily spotty and I go and sit with

Nikki Nash:

him. So that's like the joy of my day. I'm like hey somebody

Nikki Nash:

and then I'm like come swims up and sometimes it will swim under

Nikki Nash:

my legs if I sit over the edge and it's great. Wow, that's

Nikki Nash:

fantastic. I talked to him I probably look nuts. People are

Nikki Nash:

like woman is talking to a dolphin and I don't care. Were

Nikki Nash:

like, in my mind, he loves me. And it's great.

Janice Porter:

That's fantastic. Are you are you a reader a

Janice Porter:

listener? Audio books? Are you a podcast listener? Are you a TV

Janice Porter:

person or movie person?

Nikki Nash:

I am highly auditory. I discovered I don't

Nikki Nash:

think I realized that until COVID. To be honest, I love

Nikki Nash:

audiobooks. I will read physical books, but for me to read a

Nikki Nash:

physical book, it's usually something that is fiction and

Nikki Nash:

has to do with like, it's either a murder mystery or, or like,

Nikki Nash:

with witches or something. It's something that I can't help but

Nikki Nash:

put down like not literally Harry Potter, but something that

Nikki Nash:

is, you know, I'm reading a binge reading this whole thing.

Nikki Nash:

Outside of that I'm audiobooks all the way podcasts all the

Nikki Nash:

way. I do watch some TV. I tend to be a I'm like laughing

Nikki Nash:

because I don't know my family. We love each other. And we're so

Nikki Nash:

friendly. And if you met us, you wouldn't go that's the family

Nikki Nash:

that loves murder mysteries, but we love murder mysteries.

Janice Porter:

Have you read any Louise Penny books?

Nikki Nash:

No, but I should to write her

Janice Porter:

name down. She's a Canadian author. My sister who

Janice Porter:

lives in LA. couldn't stop reading them. She's read all 18

Janice Porter:

of them. And yeah, so you would probably enjoy them. Yes.

Nikki Nash:

Yeah. I love a good murder mystery. For TV, it could

Nikki Nash:

be I watched British murder mysteries. I even watched

Nikki Nash:

Hallmark Channel murder.

Janice Porter:

Don't go there.

Nikki Nash:

Not even that great. But I don't care. Like if it's a

Nikki Nash:

murder mystery and watching it. No, like British murder

Nikki Nash:

mysteries are my jam. So I'll watch those. And then from a

Nikki Nash:

movie perspective, I love I love superhero movies. So I think

Nikki Nash:

I've seen like every Marvel movie, you know, probably almost

Nikki Nash:

every Batman movie with the exception of Ben Affleck's

Nikki Nash:

season. Sorry, Ben. I just didn't. But I've seen every

Nikki Nash:

other Batman for DC and in some other DC movies. It's

Janice Porter:

not my world at all. I love it. Totally

Janice Porter:

different. Okay. Last two questions. One, I love to ask my

Janice Porter:

my guests about my favorite word, curiosity. So I want to

Janice Porter:

know two things. One, do you believe that curiosity is innate

Janice Porter:

or learned? And second part, what are you most curious about

Janice Porter:

these days?

Nikki Nash:

Hmm. I think curiosity is innate. Because if

Nikki Nash:

I look at kids right now, I'm lucky all of my I'm the best

Nikki Nash:

aren't Nicky ever probably helps that I love Marvel and superhero

Nikki Nash:

and geeky stuff. But all of when I look at kids, they're

Nikki Nash:

naturally curious. I think as we get older, that maybe leaves us

Nikki Nash:

to a certain extent, but I think we're innately curious beings.

Nikki Nash:

Okay. What am I most curious right now about? What am I most

Nikki Nash:

curious right now about? Ah, yes.

Nikki Nash:

I like, like, what comes to mind is I'm like, I'm always curious

Nikki Nash:

about what is actually going to be next and how things will work

Nikki Nash:

out. But I'm constantly testing things in my business, I have a

Nikki Nash:

framework on essentially coming up with hypotheses, hypotheses

Nikki Nash:

and testing and validating them. And so I have a hypothesis out

Nikki Nash:

right now for what I'm building inside my business, like the

Nikki Nash:

subscription idea and things like that. And it may the model

Nikki Nash:

may change slightly, but the product itself will stay the

Nikki Nash:

same. I'm curious about how that will resonate with folks. So I'm

Nikki Nash:

really excited. And in the inquiry of, will this actually

Nikki Nash:

yield the desired result where it it helps people actually get

Nikki Nash:

results, and it frees up my time? Okay,

Janice Porter:

well, I'd like to follow that one alone, for sure.

Janice Porter:

Yeah. And last question, what would you share with my audience

Janice Porter:

to be maybe your your, your best business tip that solopreneurs

Janice Porter:

sales professionals, small business owners can take and run

Janice Porter:

with?

Nikki Nash:

Yeah, I would say, to learn to duplicate and

Nikki Nash:

automate as much as possible, like bring on team and put

Nikki Nash:

systems in place as soon as possible. It doesn't mean like,

Nikki Nash:

do it tomorrow. But I think one of the things that I did in my

Nikki Nash:

business is I was so attached to having to do everything. And I

Nikki Nash:

became the bottleneck in my business. And I think if you

Nikki Nash:

really want to build something that grows Yeah, like it's like,

Nikki Nash:

get out stop being the bottleneck. And it's going to

Nikki Nash:

take a lot of faith and trust and You can take calculated

Nikki Nash:

risks. I know on assessments, I tests really high for risk

Nikki Nash:

taker. So I'm like, don't necessarily do what I do,

Nikki Nash:

because I'm a little crazy. And I'm like blissfully believe it

Nikki Nash:

will all work out. But I do recommend taking some sort of

Nikki Nash:

calculated risk and, and bringing on team and try to

Nikki Nash:

automate things because we didn't build businesses to work

Nikki Nash:

all the time.

Janice Porter:

I know. I know. Yeah, that's great advice. Thank

Janice Porter:

you for that. I appreciate it. So how can my audience find you

Janice Porter:

best place? And I will, of course, put it in the show

Janice Porter:

notes. I'm guessing your website.

Nikki Nash:

Based on your expertise, they need to connect

Nikki Nash:

with me on LinkedIn. Like send me a DM that you heard me on the

Nikki Nash:

show.

Janice Porter:

Okay, done, or, yeah, and your website? Of

Janice Porter:

course, Nikki nash.co, right. Yes,

Nikki Nash:

Nikki nash.co. And I have a lot of free blog, like I

Nikki Nash:

have a lot of content and cheat like worksheets and things that

Nikki Nash:

will help people. So what I would say is, in addition to

Nikki Nash:

going on LinkedIn, just go to my website and choose the one that

Nikki Nash:

resonates with you the most.

Janice Porter:

Sounds good. Appreciate it. Thank you for

Janice Porter:

your time. Nikki, thank you for your wisdom and and for sharing.

Janice Porter:

And indulging me in my in my questions that I love to ask

Janice Porter:

people about. So appreciate that. And to my audience, thanks

Janice Porter:

for being here again, and appreciate you if you liked what

Janice Porter:

you heard. Please leave a review. We always appreciate

Janice Porter:

that. And remember to stay connected and be remembered

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