As leaders, it can be easy to become so focused on growth that we lose sight of culture and core values. How can we be intentional about infusing our team, operations, and activities with our values and standards? If we have a corporate background, what can we take from that experience to serve as a foundation for our real estate business?

On this episode, Scott Trembley and Jeremy Jenks share their business growth journey and why culture is so important to them.  

Be very intentional about growth and slow down enough to create your core values. -Scott Trembley

3 Things We Learned From This Episode

What we can learn from corporate America (13:06 - 16:46)

There’s a lot to be said for the corporate structure and how it teaches people to run every department as a business, and how accountability is a huge part of what drives the organization. It’s also a powerful way for someone to learn how to communicate with different personalities. At the same time, the corporate structure makes people terrified of failure and that actually stifles individual growth and progress.

How to grow the right way (19:12 - 21:31 )

Be very intentional about growth, slow down enough to build your core values into every stage. When you do that, the weight comes off of you for being the only one who has to deliver the core values and your whole team becomes raving fans and passes it to new hires.

How marketing-based businesses go wrong (23:22 - 23:53)

 A marketing-based business creates culture cancer because it’s a lot of goldfish but not a lot of sharks. That means there are more people relying on the money being put into marketing vs. people going out and actually hunting for themselves.

The metric of true growth isn’t just measured how many more agents we bring on or how much more money we’re making. It’s measured by the quality of the people and the growth of our team culture, not its dilution. Focus on finding the right people and instilling the right values. When we do that, the weight comes off us and the whole team becomes raving fans who evangelize what we do to new recruits and the rest of the market.

Guest Bio-

 Scott Trembley

Scott is the President of the Trembley Group. He has been a leader in the Real Estate industry for 18 years. He has helped over 1500 families find their dream home while producing over $450 million in sales. After training with Scott for a little over a year, none of his agents make less than $100,000 by their second year. Scott has scored #1 nationally, out of 300 sales leaders, during Leadership and Emotional Intelligence testing for one of the nation’s largest builders.

Jeremy Jenks

Jeremy is the VP of Sales at the Trembley Group. He has assisted over 400 families find their dream home while producing $75 million in sales in just 8 years, beginning in the midst of the recession. He has created a dynamic training program for new agents, which provides a blueprint for instant success. His primary focus is giving back so that new agents can learn from his path to success.

Go to for more information https://www.thetrembleygroup.com/.