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S6E67: Using Agriculture & Storytelling to Make a Positive Difference in Society with From Farms to Incubators’ Amy Wu
Episode 67 • 30th September 2022 • Vertical Farming Podcast: CEOs & Founders in AgTech and CEA • iGrowNews
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Episode Summary

Founder and Chief Content Director of From Farms to Incubators, Amy Wu joins the show today to share her mission of highlighting women in food, farming, and farmtech, especially women of color. Amy is an entrepreneur, storyteller, and award-winning writer for the women’s ag and agtech movement. Today, Amy speaks to the work she’s doing to tell the stories of women innovators and leaders in agrifoodtech. Amy reflects on her time as an investigative journalist, breaks down current issues such as food security, inflation and supply chain, and speaks to the power of representation.

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Key Takeaways

07:13 – Harry welcomes to the show, Amy Wu, who shares the story of her journey and what led her to a path of writing about women innovators in AgTech

12:29 – Reflecting on her time as an investigative journalist and how Amy got involved in AgTech

18:32 – Covid, food security, inflation and supply chain

20:11 – A passion for making a difference and the inspiration to make a documentary

24:22 – Why there aren’t more women in AgTech

29:43 – Harry and Amy speak to what they learned during Indoor AgTech NYC

33:24 – The power of representation and telling untold stories

38:59 – What goes into creating a documentary

41:54 – Amy expounds on the work she’s doing at the Hudson Valley Farm Hub

43:54 – Making food and farming sexy

48:19 – Three asks Amy has for the audience and where listeners can learn more about Farms to Incubators

Tweetable Quotes

“I felt strongly about giving voice to communities and to stories that just were not told. And the reason they’re not told, I find often, is because maybe the mass media isn’t interested in them immediately or it’s just too esoteric.” (13:28) (Amy)

“A lot of them were in their twenties and early thirties at the time and these smart women were from science, technology, engineering and math and were passionate about tackling issues related to climate and sustainability. And also, some of them were frustrated with working at companies where their ideas were just not being allowed to get out there, so they just thought, ‘Why don’t I hang my own shingle?’ So, I just thought it was a really good time to introduce this. I didn’t know what it would become.” (22:06) (Amy)

“The thirty women in my book are a community of their own, and each one of them has said, ‘I want to connect with the other women.’ And from there, it kind of snowballs, right? So, I strongly believe that networking and community is critical.” (26:08) (Amy)

“I think it’s so critical - what you said about that love and joy and passion - to be connected to the land. And also just seeing something that you produced. People put a lot of hard work into their gardens.” (33:03) (Amy)

“The work at the Hudson Valley Farm Hub truly aligns with my mission and vision to use agriculture as a platform to make a positive difference in society.” (42:16) (Amy)

“Absolutely that’s the message that I’m trying to get across that food and farming can be sexy.” (44:45) (Amy)

Resources Mentioned

Amy’s Linkedin – https://www.linkedin.com/in/amywu128/

Amy’s Email – [email protected]

From Farms to Incubators – https://www.farmstoincubators.com/

From Farms to Incubators Instagram – https://www.instagram.com/farmstoincubators/

From Farms to Incubators Twitter – https://twitter.com/FarmToIncubator

From Farms to Incubators Facebook – https://www.facebook.com/FarmstoIncubators/

From Farms to Incubators Vimeo – https://vimeo.com/user86133226

Books Mentioned:

From Farms to Incubators – From Farms to Incubators: Women Innovators Revolutionizing How Our Food Is Grown

Sponsor Info

Cultivatd’s Website – https://cultivatd.com/

Cultivatd’s Instagram – https://www.instagram.com/cultivatdco/

Cultivatd’s Twitter – https://twitter.com/cultivatd

Cultivatd’s Facebook – https://www.facebook.com/cultivatd/

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Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

Transcripts

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or click the link in the show notes. A lot of them were in their

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20s at the time and early 30s and smart women, a lot

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of them from science, technology, engineering, and math,

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just really wanting and passionate about tackling issues

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related to climate sustainability. And also some of them

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were frustrated with working at companies where their ideas were just not being

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allowed to get out there. So they're just like, why don't I hang my own

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shingle?

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Welcome to the Vertical Farming Podcast, weekly conversations

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with fascinating CEOs, founders, and agtech

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visionaries. Join us every week as we dive deep into the

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world of vertical farming. With your host, Harry Duran.

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Vertical Farming Podcast, Season 6, we are underway.

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Welcome back. If this is your first episode listening, welcome,

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welcome. We do everything we can to roll out the red carpet, or maybe it

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should be the green carpet, for anyone that's new to this

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space. If you've sent someone here, if someone sent you here,

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I'm grateful for both counts. It's the show where we interview fascinating

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CEOs and founders of the leading vertical farming companies from

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around the world. I'm your host, Harry Duran. In case you

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missed our last episode, our kickoff inaugural episode, it was with Inez

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Sagrario, co-founder at Econoki. I was grateful to meet Inez at

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Indoor AgTech NYC, and she shared the work she's

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doing at Econoki with hops, of all things. It's the first time I've

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heard hops being grown indoors, and I knew when we met that I was going

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to be inviting her to the show, and I'm glad I did. We

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had a great conversation. sharing our experiences as entrepreneurs.

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We talked about the power of strategic analysis and how the industry is

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evolving. She naturally shared her passion for hops,

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sustainability, and talks about the relationship with her co-founder Anna. So

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make sure you check that out if you have not done so already. If you

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have and you haven't left us a rating and a review, what are you waiting

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for? Head on over to

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ratethispodcast.com/vfb, and as promised, I'll be sure

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to read those out on future episodes. Okay, keeping in the vibe

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of powerful women founders, I'm really excited to share this

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episode with you. It's with Amy Wu of From Farms to

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Incubators, and she joins the show today to share her mission of highlighting women

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in food, farming, and agtech, especially women of color.

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She's an entrepreneur, a storyteller, and an award-winning writer for the women's

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ag and agtech movement. And in this episode, she talks about the work she's

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doing to tell the stories of women innovators and leaders in agtech.

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She reflects on her time as an investigative journalist, breaks down current issues

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such as food security, inflation, and everything that's happening with supply

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chain, which is definitely a topic that's been near and dear to a lot of

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the guests on this show. And she also speaks to the power of

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representation, which is also very, very important for me. So I'm

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really happy I got to share her story with you. Before we

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jump into this amazing uninterrupted conversation, here's a couple of

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words from the folks that support this show. This episode is brought to you by

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Vertical Farming Weekly. Each week, our team member Noah brings you the latest and

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greatest in the world of vertical farming, including updates when

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episodes go live. Sign up today at

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verticalfarmingweekly.com. This podcast is produced by

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Fullcast, our full-service done-for-you podcast agency. If you are

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interested in learning how a podcast would be beneficial for your brand, learn more

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at fullcast.co. So Amy Wu, founder of From

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Farms to Incubators, thank you for joining me on the Vertical Farming Podcast.

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Thank you for having me today. So, what's fascinating

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about this show since I started in 2020 is the different path

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that it's taken me on. I've attended my first 2 conferences in indoor farming

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this year. I was at Indoor AgCon in Las Vegas, and then where we

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met briefly at Indoor AgTech NYC in Brooklyn.

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And what was exciting for me is just to start to meet some of my

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past guests firsthand, and then get a feel for what's happening in the space.

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And I don't know what your experience has been with these conferences, but what I

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loved about Indoor AgTech NYC was the fact fact that it was single track.

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So we got to attend— I mean, if you were there for the whole thing

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for the 2 days, you got to see pretty much everyone speak and you got

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to have enough time to mingle in the breakout sessions.

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So I'm just curious what your experience was after the conference.

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Yeah, well, thank you very much again, Harry, for having me here today. It's such

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an honor. Yeah, and it was great seeing you at the conference. So the,

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you know, the Interact Tech Conference actually I thought was a real, real highlight of

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the various conferences that I've been to, perhaps of it is because it had

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been so long since I'd been to an in-person conference since the pandemic.

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So I would say it's one of my first big conferences since

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2020. I will say that I loved that there were

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just some really important discussions related to the

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future of indoor agtech and kind of crystal balling it.

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I mean, no pun intended, I guess, you know, I did moderate the panel on

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the crystal ball session, which ended the conference. But it's

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interesting to take a look at some of the major issues

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that consumers, society are facing when it comes to

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food production, food supply, and how indoor

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farming, and then maybe the subset of agtech

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indoors will help address issues like that.

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So I want to get into a little bit of your background. For folks that

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are regular listeners to the show, they know I'm a big fan of origin stories.

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So, to start with, where's home for you currently?

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Home for me is in the Hudson Valley region in New York. It's about

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100 miles north of New York City. Okay. And New York, I'm

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originally from New York, actually, the state. I'm a native

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New Yorker, East Coaster. So, this is home for me.

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So, home for me currently is in Minneapolis, but I've only been here

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since 2019. Home for me is actually, I would consider

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New York. So, I grew up in Yonkers. I grew up in Yonkers, New York.

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Okay, well, and, uh, it's always had some— very

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familiar with the East Coast as well. And then I, I had— I was 4

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years in LA as well. But so I've been in a couple of big cities.

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This is my first time in the Midwest, but I do have a special place

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in my heart for the East Coast and specifically New York and Hudson Valley.

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Oh, well, thank you very much. I'm originally— actually was born,

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raised in Westchester County, so I'm pretty familiar with Yonkers.

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Yeah, I went to an all-boys Catholic high school in White Plains,

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Archbishop Stepinac. Okay, yes, I'm familiar with Stepinac as well.

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Yeah, so obviously from taking a

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look at your LinkedIn profile, your background is in journalism. Was that

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your intent when you went to school and just coming out of university? That was

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your passion and that you were going to be involved in journalism from the

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beginning? Well, I knew a couple things when I was

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in high school or even younger, middle school, was that I was encouraged to write.

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And I started journalism unintentionally when I was

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in middle school and the English teacher said to me, you're a really

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good writer. The assignment had been to write about a topic to

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the local newspaper. And I wrote a letter about the importance of Earth

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Day and it was published in the local paper. My

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photograph is there. And I just— Oh. I felt like a

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star, like a celebrity on one hand. But I also figured out

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very quickly that writing and media gives

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you a lot of power to get, get really important issues across

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to a big audience. So I actually thought you could write

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letters to the editor for a living for a long time. Yeah.

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And then realized that, no, not really. I don't think

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anybody's made a living doing that, but you could make a

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living as a journalist. It fit my personality

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pretty well. I think I'm, in my nature, is to be

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a curious, is a curious person. And I tend to ask

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a lot of questions because I'm curious,

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genuinely curious. Yeah. Somebody once told me that there is no

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stupid question. And as an investigative reporter for a long time,

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the mantra was like, even if your mother says that you're gorgeous,

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check it out or something. I guess, you know, there's

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also never a dull moment, I feel like, in what I call storytelling.

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And I was fortunate and just that several years— I mean,

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a number of years ago now, I was given a phone call from an editor

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at the USA Today Network who said, do you want to write about our agriculture

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and local government in the Salinas Valley? And I took

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the opportunity. I think a lot of things in life is timing, and I

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accepted the opportunity. And That's what led me on my path to writing

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about women, women innovators in our tech. I know

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that from all the different jobs you've had in journalism, I saw that you worked

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at Gannett as well. So that just brought like a big flashback of me or

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my parents getting the Herald-Statesman delivered to their house as well.

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What were some of the maybe one or two highlights from your time there? And

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not specifically at the one job, but just your time as in journalism and

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specifically in investigative journalism? So

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yeah, I can tie this into a little bit on the agtech

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aspect of this for listeners, I think, as well. And that,

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I think my background, like I said, I first covered

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agriculture and agtech in Salinas, which is the vegetable bowl of the

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world, which the ag industry is worth

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at least $10 billion and about 85% of the leafy

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greens that we eat are grown there. The investigative

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part really was in really wanting to tell untold,

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undertold stories. And I'm also a history

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major. I majored in history at NYU, and

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I felt strongly about giving voice to communities and

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to stories that just were not told. And the reason why they're

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not told, I find often, is because maybe the media, mass media,

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is not interested in them immediately. It's too too kind of

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esoteric. Back in 2015, agtech was just this

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really weird word. Not a lot of people had heard about it, actually

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was really— and I'm going to argue that even today, it

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still has not hit the peak quite yet, you know? But

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back then in 2015, 2016, very few people,

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investors even, had heard about agtech. Farmers had not

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really too much heard about agtech. Farmers would just be like, yeah, I use

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equipment and technology, but I don't know what you're really talking about yet. And

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But it was starting. So the journalist in me

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immediately kind of observed all of this and living in the

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Salinas Valley and being surrounded by farming and vegetables

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and being at the forefront of what I consider Salinas Valley

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to be one of the birthplaces for agtech, because it's so close

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to Silicon Valley, a lot of intersections with investors

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who are also some early investors in agtech.

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And there was a new center from the Western Center Growers of

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Innovation Technology that had launched for agtech startups.

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So I, the question that emerged was how many women

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innovators are in that center and how many are

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minorities? So I kept asking, I was just curious, like how many are led

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by women? How many were co-founded by women? How many of these women

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are women of color? And everybody who I asked kind of gave me a

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blank stare. Like, I don't know why you're asking this. And I don't

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understand, like, what you're looking for. And I think that was what really

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led me to keep asking the question. And I really wanted to

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amplify, like, I was convinced somewhere in me that there were

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definitely companies, startups being launched or

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led by women who are creating innovations to tackle farming

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challenges. It was a real strong intuition. So I applied for

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a grant at the International Center for Journalists. They were looking for stories

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of minority business women owners. I mean, that's a mouthful, but anyway,

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it was good timing. I applied, I got the grant, and

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then my problem actually was a challenge, was to find the women

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in 2 months to create a documentary and to also write some

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profiles. I think it was sheer persistence and

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drive that kind of led me into the project.

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And so I'm just curious in terms of like the thought process when

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you have the idea, because originally you go out there to do a story

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on farming and Salinas, and then obviously you have this other question now

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about what female found— where the female representation and minority

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representation— and it's interesting too because I'm actually Latino. I was born in El Salvador,

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and I was conscious as I started this show, like as I started interviewing

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CEOs and founders, I was like, well, There's a lot of white males who

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are telling great stories, but it was just something that I was conscious of. So,

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and I've made more of a concerted effort to do that on this show. And

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I think it's something you probably discovered as well. Like, you have to work a

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little bit harder to find those stories, to find those people, to make those

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connections to folks. Yeah, I can relate to what you're talking about. I

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mean, first of all, I don't come from a farming background. I don't come

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from a family of farmers, or I don't come from agriculture. I don't come from

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the world of food. ecosystems either. I grew up in the

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suburbs and I grew up— I did not visit probably my first farm until I

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was in my— well into my 20s, maybe even 30s. I mean,

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I thought a farm was just full of maybe pigs and goats and

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there was going to be a tractor definitely somewhere and a farmer in

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overalls and a pitchfork or something. I mean, in other words, Yeah. there was a

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certain image and I grew up at a time when

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unfortunately in our curriculum we didn't have a garden. We didn't

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have a community garden and we didn't— I actually thought the food grew out of

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supermarket aisles for a long time. And there wasn't this real,

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where does my food come from? Who's growing it? So it wasn't until I was

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sent to the Salinas Valley that I made— there was this emotional

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connection, like, oh, when I go through my supermarket aisles, when I

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visit and I see this bag salad, oh my gosh, it's

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actually like, those are the people that are now harvesting it. And when I

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go to the supermarket now and I look at where it's being grown, I do

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feel this connection. And it's not just Salinas Valley, it's really across the US.

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Every region in the US specializes, has a special

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geography that is really good for certain kinds of crops

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and certain kinds of agriculture. So I think it was

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just a great, greater appreciation for how

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important farming is to our livelihood and

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also a real appreciation for the farmers And it's such a

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timely issue because of the food supply issue that

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we're now facing with the inflation and the rising cost of food and

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the access, the challenges to access to food now as

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well. And I think the timing of this is probably at the

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time you started it, but it seems to be top of mind for a lot

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of folks. I started the show in 2020, March, right when COVID hit.

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And it was interesting how the topic of food security, this

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issues with the supply supply chain, food deserts, all these topics started

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coming to the surface and people were having conversations even with

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Ukraine, access to the supply chain, impact to

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food supplies. It feels like now more than ever, these

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conversations about where our food is coming from, access to it,

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who's growing it, how sustainable these supply

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chains are, it feels like that's a conversation a lot of people are having now.

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I think, you know, the pandemic, the COVID-19 pandemic and

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also just what that had created in terms of not just

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the pandemic, but now what we're seeing with inflation and also with

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just the cost of shipping transportation with getting the food

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right from A to B to C to D is something that has

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hit all of us, our pocketbooks basically. So consumers really

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care about why is it that last, like 5 months ago, the eggs

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were $2.99 and now they're $4.99. It's really

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something that's come to life for everyone. Why are the cherries now, why is that

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Right. So I think that's really

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creating questions to people who don't even know anything about

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farming as to why this is happening, an appreciation for

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locally grown food as well. I see that there's a

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growing number of CSAs, people subscribing to CSAs and going to

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farmers markets, finding and growing their own food. I think people are also growing their

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own food, which gets back to vertical farming.

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So I'm curious, Amy, as when you started spending time out there and started

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discovering some of these women in the farming space, when did you start to piece

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together what this would start to look like? And when did the idea come

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to you for turning this into a film? Well,

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the grant was really what created the film because I answered that

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call out from the International Center for Journalists for stories of

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minority women. business owners, and I got a grant. I don't know what really

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sparked my idea for a documentary. I think part of it was I had—

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I just, I love doc— I love movies. I had never done a

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documentary before. What the grant afforded me was to hire

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a young videographer who was fresh from UC Berkeley

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Journalism School and who was very hungry to also work on a good

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project. So I got really lucky. I think a lot of things in life are

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about good timing. So I just The stars aligned and he did a really

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good job. And I also was lucky enough to find 3 or 4

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women who would share their stories. So the

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film was an eye-opener when it first screened at the

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Western Center for Innovation and Technology in 2017.

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I created this event. My boss and I at the time at the Gannett paper,

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we invited community leaders, policymakers, farmers

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from Salinas Valley. We invited educators. for this evening

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screening. And I invited all of the women who were in the film

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to sit with me, and I was the moderator. And there was

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just this, like, silence after the film screened, and I was just like, huh,

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are people— what are they thinking? Are they just not liking it? Or—

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People just started to clap, and their hands went up, and they said, I had

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no idea that there was— there are a new generation of women who

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are doing this. Like, who would have known that there is They're creating

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innovations to help farmers, like tackle issues like

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drought, water and land management, lack of farmable soil.

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And women in their 20s, a lot of them were in their 20s at the

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time and early 30s, and they were fascinated. And they were— and

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these women, smart women, a lot of them from science,

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technology, engineering, and math. So

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just really wanting and passionate about tackling issues

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related to climate. sustainability. And also some of them were

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frustrated with working at companies where their ideas were just not being

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told, not being allowed to get out there. So they were just like, why don't

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I hang my own shingle? So I think it was just really good timing

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to introduce this. And I didn't know what it would become. All I

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know is that every time the film would screen, people would just really

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just connect with it. And then I said to myself, I got

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more emails and more phone calls asking me to profile more

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women. And then I said to myself, by 2018,

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I had screened the film probably 20, 30 times. And I said, I want to

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collect this. I want to collect the stories into the format of a

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book. So I had never written a book before. Yeah. But people

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sometimes ask me, why a book? And that's a good question, because

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I actually had never written a book. But the book— why a book is

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because I actually really wanted to have something tangible. and

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kind of what I, in my mind, said is lasting. Maybe it'll last

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20, 30 years, 40 years, but in my mind, it was more lasting, right?

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Yeah. I wanted to document their voices. I wanted to

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get their stories out to inspire younger women, young

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people to say, hey, farming is not just tractors and

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overalls. It's not just like this image of you're a farmer

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that's not smart. Farmers are some of the smartest people I know. They're

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not just contending with weather, they're contending with science, research,

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equipment. It's amazing. So I wanted them to pick up this book and say,

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huh, maybe I can consider work and job opportunities in agtech.

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So it was really meant to inspire, to document, to

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celebrate women. There's still not enough women in

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agtech. There's still not enough money, I think, being invested in a lot of

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women-led companies. We can talk about the reasons why I think the case,

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why that's the case. But I just, I wanted to make a difference.

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I wanted to at least have people start asking questions.

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Well, one that I'm going to ask is just the following, is just continuing that

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thread. What are your thoughts about why there aren't more women

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in agtech? Well, part of it is, like I noted, that traditionally

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agriculture has been— farms have been passed down from

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generation to generation. The land has been passed down from

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generation to generation, from grandfather to

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father, fathers to sons, and really not traditionally to

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daughters. That's changing though, also. So part of

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the problem is that women really have not been at the forefront of being—

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this is a male, very male-dominated industry, agriculture, right?

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So when it comes to agtech,

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agriculture and technology, it's not a surprise to me that there

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are just not a lot of investors that are investing in

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women-led companies. Part of it too is that a lot of venture capital

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firms, a lot of investors, the key

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leaders are men, right? So I think you kind of just like get to know

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the people you get to know and you kind of like are in your circle.

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You're used to what you're used to. So when somebody different

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comes along, maybe they're younger, maybe they're a woman, maybe they look differently,

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maybe they're pitching an idea, I think it's just like, oh, interesting,

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but something different. And whether or not people accept differences,

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or it takes time to adapt to change. And the other issue is that I

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think that there, for a long time, there hasn't been a community for

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women in ad tech either. So I think it takes

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connections, networking, and a community to build something bigger.

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So that's why Farms to Incubators has been trying to create more events.

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More, we partner with organizations to give women the

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opportunity to befriend each other, connect with one another. It could

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be cocktails. It could be networking hour. A lot of the 30

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women in my book are a community of their own. And each

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one of them has said, I want to connect with the other woman. 30 women

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times, then you kind of, it kind of snowballs, right? So I strongly believe that

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networking and community is critical. I also think that accelerators

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and incubators are also really important to

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serve as a platform to allow women and those traditionally not in

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agriculture to get into the field as well. How much have

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you grown to understand and appreciate the space

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since starting your research for the film?

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I've grown a tremendous respect for those who farm, those

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who are participating in the food systems. I mean, let's talk about

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farmers. It's just not an easy life. It's a life that they

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enjoy to some extent though, because I don't think anybody would really do

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that just to make money, a lot of money. It's very costly,

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everything from fertilizers to, like, I'm just trying to think,

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to seeds, to the equipment. Very

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expensive. You don't make much money back usually. A lot of this

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country is still made up of family farms. So I have a

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great respect for for their intelligence and their passion for

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doing what they do. I know people farming all the way up until their

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60s, 70s, 80s even, and they're doing

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it because they just— it's like a religion to them. It's like this is

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what they believe in. And then there's a new generation of younger

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people who are very interested in farming. They

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want to become farmers and own their own farms, not

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because, oh, to just say I'm a farmer, but because they want to actually

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They want to grow, use good healthy

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strategies to grow food, right? They want to actually contribute

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back to society by producing healthy food.

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Yeah. How much were you aware and did you start to educate

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yourself on what was happening in the indoor farming space?

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So I'm going to be candid about this. I think indoor farming is still a

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very new space. It's still a new area for me because a lot of the

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farms that I've written about previously or I had visited were

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definitely not indoor farms. But I will say a

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couple of things is that I think indoor farming is critical

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to food production. And I kind of place it in a couple of different

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silos. I mean, there's vertical farming, but I think there's also

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greenhouse, growing in greenhouses, obviously, and hoop houses

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and so forth. Yeah. I think there's a lot of opportunities for people

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who just want to grow their own food to grow indoors in

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a greenhouse, in their own apartments and so forth. There's innovation

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that's going to really be needed, that is really needed to make that happen as

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well. I think it's an essential part of food production and

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supply because we're going to face a real crisis, I think,

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for food supply. I think if there's no indoor

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farming or agtech, Along with that, we're going to be in trouble.

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I think that that is— I see it as another opportunity for women,

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young women, to get involved in agtech as well.

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And I think probably to a guest that I've had on the show,

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everyone seems to be in agreement that there's no one solution that's going to

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fix this problem. And it's not one specific type of

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indoor farm or outdoor farm. It feels like it's a

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concerted effort for everyone to be working together and figure

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out what— where their expertise lies and how they can contribute to this

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problem that's just going to be getting growing bigger and bigger as we deal with

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the issues around climate change as well. Right. I'm wondering,

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in terms of your experience at the conference, did you have a chance to

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check out some of the sessions? What were some of your takeaways or anything that

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you found that was new to you in Door Act Tech NYC? Well,

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I was invited as a moderator for the final

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session. So that was a very good opportunity. And I

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think it was a very lively discussion, certainly from the

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panelists who are very high-powered panelists,

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I guess, all representing some of them invest in— from one from

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Citicorp, one from Local Bounty. I mean, there's, there were 2

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other amazing panelists too. So what I feel like that to me was a

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highlight really, because it's looking forward at how does—

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why do we care about indoor? Why should we care about indoor agtech,

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right? And what is the role it's going to play to our greater

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society? What are some of the challenges? I also want to

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highlight that I write a lot about agriculture from the lens of

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gender, Perry. So really, it's

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really a vehicle for me to actually amplify women leaders and women

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entrepreneurs. So going into a

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conference such as Indoor AgTech, I always kind of

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eyeball and see what's the participation of women,

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women-led companies, women representing their companies, women

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moderators. I didn't see a, I mean, this time I visually just didn't

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see a lot of women. I mean, I was definitely a woman moderator, but

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anyway, I feel like in general, there are definitely more women

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participating in agtech. It's all positive. And I'm hoping that in

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indoor agtech, it'll be the same case in the future, because I do think

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that there's a lot of— women bring something special. We already contribute

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a lot to the food systems. We're often the head of the household buying

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and cooking the food. 60 to 80% of the food produced

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internationally, a woman plays a role in it, especially internationally

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on the farm. So anyway, yeah, I'm not sure that answers your question.

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I'd almost like to ask you— No, it's great. Indoor iTech, since you were there

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for 2 days? Well, I mean, what

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was fascinating was the ability to hear from some of

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the newer opportunities that exist in the space, to meet

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people that are doing interesting things in space that I was not aware of. I

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think Steven Ritz stole the show with his presentation from

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Bronx Green Machine. His energy was really interesting, but just

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to see this idea and to kind of a little

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bit to your point in terms of education, how inner city kids, you know, he

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told the story of some of the folks that have gone through, kids that have

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gone through his program saying like, this is the first time I've ever had a

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salad. Right. Just awareness of things that we take for granted. And I grew up

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in Yonkers, not exactly New York City, but I lived— I've lived in New York

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City as well. And I'm very aware that to your point, growing up, you take

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some of these things for granted that you think your food comes from the supermarket

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shelves. Yeah. And it is that awareness that's helpful. I'm learning a little bit more

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about that here. My partners got us growing veggies in our

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backyard, and I just made a cucumber and tomato salad.

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All the ingredients came from our backyard. And there's something really

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special about consuming something that you grew yourself, and

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I think that's a feeling that more people should have. Yeah, you're so nicely put.

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I mean, I myself am now a backyard— I consider myself a

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newbie when it comes to gardening, but I have a I started a garden

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myself about 3 years ago, and I think it's so critical

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what you said about that love and that joy and that passion just to be

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connected to the land, I think. And also just seeing something that you've

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produced. I mean, people put a lot of hard work into their

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gardens, actually, and to eat from that, I think,

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also brings joy. So yeah, excellent point,

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actually. And then the other thing that I'm aware of, and I

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think to the extent that I can help play a role in highlighting some of

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these stories. That's when I saw you at the conference. I was like, I gotta

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practically chase you down in the hallway because I was like, I gotta, I gotta

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make sure I get Amy because I wanted to share your story. Because as much

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visibility as you've had with the documentary and with the book, I mean, if

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there's any other people that are not aware of the work that you're doing, by

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all means, if I have a little bit of a platform to share those

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stories, I go out of my way to look for women in the space as

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well. I reached out to Jennifer Waxman, I connected to her through your

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site, so I'm going to ask her to come on the show. So, you know,

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always looking to tell these stories because when I think of it as, you know,

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just a minority person of color, that there's something— and then also

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thinking about it from the woman's perspective, there's something powerful in any

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industry when you see people that are like you doing something that

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you didn't know was possible. I think even if just like one little

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girl sees hears someone on the show or sees someone talk about

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farming or indoor farming or anything in that space, they'll know that that's possible, which

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I think is very powerful. Yeah, thank you so much. Yeah, I mean, Farms to

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Incubators is a growing— has gone from a

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documentary, gone from newspapers, a collection of newspaper

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stories into a book. And now actually I'm building a

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nonprofit. It's a 501. It's a new

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young nonprofit, 501, that

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focuses on storytelling, building community,

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and also education and training. What is my goal and interest in

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this is that I'm really hoping that there will be more women who are at

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the table. It's as simple as that, really. Because, you know, like I

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said, a lot of people think that farming is still really boring and

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it's just tractors and overalls and being in the fields. I mean,

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it is a lot in the fields, and that's true, and there's a lot of

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opportunity for work in the fields, but there's also a tremendous amount of

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opportunity in science and research and

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marketing and data and technology. I mean, you name it,

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you name it, and there is a place in the food system. So

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that's the message I'm really trying to send across. And I'm trying to do that

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by really amplifying women leaders and women

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entrepreneurs in the food space. And I'm trying to document their

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stories so that there's a trickle-down effect of a new generation that can

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consider opportunities in that space as well. So really one

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piece leads to the other. And it's not as obvious as I'm

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hoping it is sometimes. I mean, I still get very people

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who— not young people, older people look at me quizzically, like, I don't see,

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understand science, technology, like they're supposed to be

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engineers, right? And I go, yes, there's a lot of

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opportunities in engineering, but there's also a lot of

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STEM, which is science, technology, engineering, math, can also

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equal agriculture. Well, then I get a bounce back, agriculture, we're

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not a farmer. I mean, but then I say, well, the modern-day farm also

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includes aerial drones that take images of

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fields. Yeah. It includes AI, blockchain. And

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then I get, oh, blockchain, that's like cryptocurrency in the field,

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right? Yes, it's cryptocurrency, but it's also being used to

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trace food from the field to the

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big box store. In the case that, God forbid, there's some

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sort of contamination in the salad bags, they can trace it

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back to the field. So, and then there's a lot of, ah, wow!

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It's the, oh wow, interesting, that I'm kind of hoping

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that From Farms to Incubators hoping to spark. And from the,

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oh wow, interesting, to the exploration, to then,

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oh, I'd like to connect with so-and-so. So From

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Farms to Incubators is really a hub to connect. I mean, I

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think of it as kind of like the port where the dongle, where the USBs

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go in, or where you charge your iPhone. Yeah, yeah.

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I think of us as that. We are connecting a lot of different

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kinds of devices together that are all

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interested actually in connecting with one another, actually.

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So that is what the role— I see my role is. That's how I see

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the role of this growing This small but powerful organization

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is trying to put together. I'm hoping to partner with other

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people who share a passion for it because I think that

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10 years from now, everybody's going to know about agtech and agri-food tech. It's just

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going to be part of agriculture, part of food. It's questionable

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whether or not it's going to be its own little, oh wow, sector. It's just

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going to be part of our lives. Everyday life.

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Yeah, yeah. I think it's going to be more common for people to be growing

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their food, not only in their garden, but it's people in the city growing food.

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food in their kitchen or people growing it in their garage with some of these

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grow towers. Yes, absolutely. I was never— I grew up in the

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suburbs and I went to school in the city. And up until maybe

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3 or 4 years ago, when I told people that I was

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working at a farm, I write about farming, my friends in the city

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would never— they wouldn't tell me they weren't interested, but they would be a little

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bit like, oh, oh, okay. Okay, cool. But

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now it's like, I'm a hot commodity. When I say that I'm in farming or

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in agriculture, I'm, look at this, look at the sweet corn.

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Oh my God, it's in a husk. This is like gold. I mean, they're like

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wide-eyed. They're like, let me come visit. Let me have my own farm. I mean,

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this is hot. And I'm hoping that it's not just going to be trendy,

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that actually this is going to just be permanent. Yeah,

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just a way of life. Lots of good things there. And I'm just really happy

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to share your story because I know it's going to be inspiring for folks to

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learn more about the space. I'm curious, as someone who's in

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media, like, what was that journey like for creating

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documentary? Like, how long does that— does a process like that take? So from the

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moment you came up with the idea to finding the people that were going to

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help you on this journey, like, how long does that— a process like that take?

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Well, I was under a very pretty strict deadline because I

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had gotten a grant. And I I applied for the grant on

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the intuition that there was a story, and I don't think I might— I will

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ever apply again like that because, I mean, if I had not found

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people, I wouldn't— it would just not have happened. Like I said, timing

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is a lot of things in life. So I had only a couple

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of several months to find them, actually, and it was really— Wow. In

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the end, the executive director of the Western Growers Center

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for Innovation Technology, Dennis Donahue, who said, I think I have a couple

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of women at Trace Genomics for you to talk to. A woman named

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Pam Marrone, who launched a company called Marrone

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Bioinnovations, who actually mentored some

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women of color in the space. Dennis

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connected me with her, and then she just said, yeah, I've got 2 or 3

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women too. I'm a woman also. You know, in other words, it really— I got

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lucky with connecting. And then— I think the whole process was

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several months, but the several months was only planting the seed.

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It wasn't really at the actual fruition

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at all. The actual fruition came with me taking the

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film on the road and me seeing this positive response from

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different audiences and saying, my gosh, this needs to be screened

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more. We need to have more events, discussions, panels, kind of like

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the Indoor AgTech Summit. We need to have more gatherings. And then from

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there, I made more connections. And then that's when I was like, I want to

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write a book about it. I mean, some of the screenings and

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gatherings drew up to about 150 to 200 people,

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and we used to fill every seat. And this was in 2018.

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And yeah, when I look back, it was pretty amazing. And it's kind of

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like now part of the history, I feel, from farms to

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incubators. It's part of this history that was essential in building

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it to what it is today. I've been told by a lot of people, I'm

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so surprised that you took this so far. And it's an

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interesting thing to be told because I never, first of all, planned

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on taking it so far. But I feel like it was just really

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important to collect and amplify. Like you said, when you

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see another woman, when you see somebody who kind of looks like you doing

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something really interesting, just feel like you might want to connect

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with And it's not to say that you're committed to doing what they're doing. It's

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just like, hi, how are you? Oh my gosh. Like I do this with book

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writing too. Like I had not written a book before. Well, if I see another

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woman who's an Asian American writer, I'll be like, wow, cool.

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Like, how did you do that? Like sometimes you just feel that connection. Sure.

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Yeah. Yeah. You want to say a little bit about the work you do at

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the Hudson Valley Farm Hub? Yeah, I can certainly talk about that. That is my

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day job. And I think my work from with From Farms to Incubators led me

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to that amazing place. I wear the hat of a communications

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manager there, so I'm also doing the same thing, storytelling,

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often taking photographs, often the person doing social media. But

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I will say that the work at the Hudson Valley Farm Hub truly aligns

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with my mission and vision to use

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agriculture as a platform to make a

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positive difference in society. So in the case of the Hudson

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Valley Farm Hub, it is growing produce,

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vegetables, and distributing it to emergency food

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systems in the area, in the region, pantries,

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SNAP programs. It's great to see people who

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unfortunately can't afford— I mentioned the $15

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cherries, but hey, everything is expensive now, really, right? Yeah.

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It's just beautiful to see that the vegetables and the fruits are going for a

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really good price. cause, not so that, you know, people are not just eating

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packaged processed foods, but locally, local fresh

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foods that also they can make delicious meals out of. And

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there's the other component of education and training that the farm,

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that the Hudson Valley Farm Hub is really committed to, training

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new farmers, people who want to farm. And

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that aligns very much with what I believe in. You know, you have to train

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the next generation of young people to consider bringing their

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talents. Otherwise, nobody's going to be farming anymore,

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because increasingly the farmers are getting older, or if they're not old,

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you know, their children might not be taking over their farms. Do we want all

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the farmland to go to housing development, to go to malls?

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I don't know. Then where are we going to grow the food? Ag land is

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really precious. It's like gold. So really hoping to

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keep that in the hands of You know,

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it's interesting, I think, and I've seen it some on the indoor ag side

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from a marketing perspective, the use of these newer platforms like TikTok

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to tell stories in a visual manner and some of the social

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channels. And I think, you know, some of that in a way pulls in a

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younger audience who's curious about what is being shared. And I

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think there is some crossover where some people who are interested in a new career

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can see those stories and say, oh, that's interesting. as an opportunity. And I think

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to your earlier point, there's not just— farmer does not mean, you know,

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person on the actual farm like planting the seeds. And

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nowadays with the seed genomics and all the

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data science you need and the people working and all the different technologies just on

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the indoor side with LEDs and robotics, there's so many opportunities to enter

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farming nowadays that are not limited. Yeah, to your point, drones

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and just all this new technology that's being used. Right. To have much more

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success with your farm. I mean, absolutely, that's the message

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I'm trying to get across, that food and farming can be sexy,

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basically, and it's not just— it's not boring. I mean, I, like I

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noted, did not come from agriculture and farming myself. It's a

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passion, it's an interest, and I get asked a lot by younger people or

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people like, how do I get into this? How do I explore this? Well, you

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just need a curiosity to ask questions, and I think Especially if you're a

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young person, just go to the farmer's market and start talking to some of the

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farmers there. Talk to some of the people selling the produce there.

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Say, I'm interested in this. And if you're taking a class, hopefully you're

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at a university where there's some sort of food or

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farming-related class. I really hope so. Increasingly, I'm seeing this

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in high schools, grade schools in the city too. I think

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that they're incorporating gardens into the schools now also, which is

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beautiful. So I'm very positive about this. I mean, like, if I can—

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if me, a city girl, has fallen in love with agriculture and I can grow

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and I can also love this and I love to eat, I am

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positive that there are opportunities out there for other

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women. And if you want to start your own agriculture agtech company, your own

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farm, I have numerous women who come up to me

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afterwards and say, my dream has always been to have my own farm. And they

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kind of look really shy when they say that. It's almost like their words are

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just a I'm like, what did you say? Oh, I just sort of had this

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dream, you know, that maybe— it's like, say it out loud. I would like

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to have a farm someday. And I really believe that if you

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say it enough, if you're passionate enough, you're curious enough, it'll happen.

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I really, really believe that. Maybe it's partnering with somebody else who

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also has something similar, like similar mission. Like, I feel like, Perry, you and

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I have similarities, right? Yes. So it's finding somebody with some

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common passion, and then maybe you could do something

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together, or maybe you could find at least trade or share

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information together. Yeah. Yeah. And I think

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it's taking the initiative and putting yourself out of your comfort zone, because even

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there's— for all the women that have come to speak to you after a screening

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or after reading the book, there's probably a percentage that were too shy to come

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up to you, or, you know, didn't know what to say or to share something.

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So I think letting folks know that there's a variety of ways to

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connect with people who are doing like-minded work, whether it's, you know, I have people

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sending me DMs on LinkedIn saying, I listen to your show, I'm starting a farm,

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I don't know where to start, but your stories have been inspiring me. So I'm

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like, okay, like, where else can I point you to? And just, you want to

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feed that, you know, fan that flame so that people don't lose the

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hope and they understand that there's a ton of different ways to enter

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this industry. I mean, I took a couple of skills that I had in

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podcasting and production And I was like, well, and I wanted to learn about the

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industry. So I was like, well, let me put these together and I'll create my

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own platform because there was nothing that existed at the time. So in the

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same way you made the film and then you did the book, and I think

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just taking the initiative to create the opportunity that doesn't exist

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for you and just make your own way. Yeah, absolutely. I mean, one of the

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hopes of that down the road that From Farm to Screen Creators

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wants to do is to continue to tell the stories of women through

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interviews and through audio. through podcasting, but

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I'm a solo woman myself. So it's, I always find that if there are opportunities

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to partner or work together to tell a story, whether it's like

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somebody else taking the photograph and me writing the story, or whether it's somebody,

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2 people doing an interview or one person drawing the painting, I always

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find that there are just ways to work together. It's very hard to actually be

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totally solo and do all of, all do all the stories by yourself.

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Absolutely. So as we wrap up, Amy, given the

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audience, a lot of folks that are in the space that are in the industry

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listen to this show. Is there a specific ask you have for the

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listeners of this show? Yes, I would say my

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specific ask is to please, if you know of a woman

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in agtech, a woman, she does not have to be the founder of a

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company. She could be a co-founder, a leader in

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leadership, and it does not have to be a startup. It could be working for

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a large ag company too. Please email me

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because we are expanding our portraits. We are launching our

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portrait section now. We want to have a diversity of women on

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that page. So please nominate her, you know, to be part of

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this by emailing me directly at

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[email protected]. Please check out our

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directory of women in agtech. There's 800+

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names on there now. These are all women who submitted their own names. They want

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to be on there. they want to be connected with, please go to the Pharmacy

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Incubator's website and put and submit your name or

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get your friend to submit her name. My third ask would be that when we

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roll out our stories and when we put them out on our social channels,

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please share, please reshare, share on your

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LinkedIn, on your Instagram, on your Facebook. Please use that as an

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opportunity to share out the stories. And then if you're

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interested in screening the film, in just seeing the book,

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in bringing the book to your— even go to your local library and say, can

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you please add this book to your collection? And the reason why I

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say that is so that the community can then see this book

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and be like, oh, interesting, women in— Yeah. I did not know. Pay

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it forward by just sharing. You don't have to necessarily

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be part of this storytelling team, although we would love to have you. We'd love

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to have talent. I would love to hear from you,

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but in a very simple way of resharing and sharing

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what's out there. That would be my big ask. Yeah.

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Well, we'll make sure to reshare all the links that you mentioned, and

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whatever's missing, just please get them to me. We'll make sure everything's in the show

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notes. So if you've been following along, then don't worry, we'll have— make sure everything's

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going to be in the show notes. Amy, I want to thank you for taking

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the time to chat with me, telling your story, which is incredibly inspiring. I'm

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really glad we got a chance to connect. And I feel we're going to be

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probably like, there's opportunities for us to partner on some future media projects. I want

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to make sure we stay in touch. And I'm glad we were able to share

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your story. I would absolutely love that. And I will

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definitely look for opportunities to work together again. Thank you for all the good work

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that you're doing. Thanks again to Amy for coming on the show and sharing her

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story. As always, full shows are available at verticalfarmingpodcast.com.

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Stop by, take a look. We capture a summary, timestamps, key

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takeaways, resources mentioned, all in the hopes that we can get

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you focused on listening to the conversation without worrying about taking

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notes down, which is something that I do for podcasts that I'm, I'm really a

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fan of. I really appreciate Amy sharing her story

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and her time with us, and I'm so glad to get the word out about

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the great work she's doing at From Farms to Incubators. Special thanks to our

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season 6 title sponsor, Cultivated. If you are looking into a vertical farm and

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don't know where to start or which technology would suit your needs, here's an idea:

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reach out to them today. Here's the best part: their service is

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free because they work on behalf of their partners. You can learn more at

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cultivated.com, and that's spelled

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C-U-L-T-I-V-A-T-D.com. Leave out that last E.

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Podcast production marketing provided by Fullcast. Learn more at

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fullcast.co about how podcasts can be beneficial for

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you and your If you are enjoying this show and

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you haven't already, please leave us a rating and a review at

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ratethispodcast.com/vfp. We'll be sure to read those

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out on future episodes. Tune in next episode, another

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great conversation with the CEO of City Crop, Christos

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Raftogiannis, and hopefully I didn't butcher his last name.

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We really had a fun conversation. I'm really looking forward to sharing that with you.

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Make sure you check that out. Until we meet again. Until we meet again, here's

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to your health. Thanks for listening. To read the full show notes for this

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episode, which includes any links mentioned in the episode, as well as a

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full show transcription, visit

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verticalfarmingpodcast.com. There you can sign

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up for our email list to be notified when new episodes are published.

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