In the inaugural episode of How to Grow Your Business Like Amazon, you'll meet the show host, Steve Anderson, author of The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, as he provides an overview on the journey of writing this book.
Since its publish date, the book has been an immense success, selling copies worldwide and debuting on the Wall Street Journal and USA Today's best seller lists.
Given Steve's 30+ years in the insurance industry, he has an added edge to speak professionally to hundreds of agents each year at National Alliance events and at many state association conventions and technology forums on the future of technology, the social web, and how insurance agencies can establish their Internet presence.
So sit back, relax, and enjoy learning more about Steve Anderson, the writing process, and how his book rapidly climbed charts all over the world!
00:20 - Overview on the goal of the podcast moving forward
00:55 - Steve's professional background starting in insurance
04:15 - Moving to Texas and beginning to work in tech consulting
05:45 - His experience gave him a unique perspective on risk
08:30 - The massive tech shift towards mobile phones, which was led by Blackberry
11:08 - Looking at examples of using tech risks that proved to be successful
12:00 - The birth of Amazon and the initial Bezos letters
14:30 - The beginning of writing his book
17:00 - Taking his rough draft to his wife for revisions
19:49 - Developing the 14 principles rather than telling individual lessons from each letter
21:50 - No one cared about the letters. It was all about the principles.
23:00 - The book is very readable and pulls the reader through it