As influencer marketing becomes an increasingly important part of B2B marketing, marketers are learning it can be a tough nut to crack.

In this episode, Kaylee Edmondson, Advisor at Chili Piper and Director of Demand Generation at Brightwheel, joins Mark Huber, Head of Brand & Product Marketing at Metadata, to discuss the B2B influencer marketing landscape in 2022 and how marketers should approach it.

Find out:

• Why Kaylee believes influencer marketing is not a simple game
• How she defines influencer marketing
• Why influencer marketing can’t be tracked in traditional ways

For more on influencer marketing strategies for B2B brands, listen to the full episode with Kaylee.

0:00 – 1:35 – Intro

1:35 – 4:32 – Defining influencer marketing

4:32 – 6:21 – When did influencer marketing start?

6:21 – 7:51 – What Kaylee was doing at Campaign Monitor

7:51 – 9:31 – Macro vs. micro influencer

9:31 – 11:21 – Campaign Monitor (continued)

11:21 – 13:13 – Receiving customer feedback on influencer marketing

13:13 – 15:31 – Approaching measurement

15:31 – 20:08 – How lessons from Kaylee’s old boss helped her progress

20:08 – 24:06 – Approaching partners with confidence

24:06 – 26:28 – Did Kaylee carry her Campaign Monitor experience across through her career?

26:28 – 32:22 – Paid vs. unpaid influencer marketing

32:22 – 34:23 – Metadata’s work with Dave Gerhardt

34:23 – 39:36 – Questions and top tips for those branching into influencer marketing

39:36 – 40:44 – Outro