Robert Hatcher is the founder and CEO of Aurign. Aurign is a music publishing tech startup that uses blockchain technology and data analytics. Robert created the company over two years while completing his MBA. Robert and his team were the winners of the first annual 2020 Heartland Challenge Startup Competition. The $50K in prize money from this competition and the winnings from other competitions has helped take his startup to the next level. In this episode of Be EPIC, Robert and I discuss how he balanced school and the startup, treating a business idea as a hypothesis, and the opportunities business planning competitions can provide. Learn more about Aurign: https://www.aurign.com/ Learn more about Heartland Challenge Startup Competition: https://entrepreneurship.uark.edu/programs/heartland-challenge.php