Welcome to Maxwell’s Iowa Coffee Cast! In this episode, Maxwell features Brooks Reynolds, co-founder of the Blue Ribbon Bacon Festival and operator of JR’s South Pork Ranch at the Iowa State Fair. Brooks shares his family’s deep-rooted history with the fair, dating back to the 1950s when his uncles sold radios and chickens. He describes his venture into selling lobster rolls at the fair, a bold move that paid off with high sales and popularity, thanks to sourcing from Get Maine Lobster.

Brooks recounts his lobster fishing trip to Maine with Chef Heith Sheeley to ensure quality and authenticity. They initially sold around 300 lobster rolls, increasing in subsequent years, showcasing the dish’s success despite initial skepticism. He also delves into the logistical challenges of preparing and storing food for the fair, managing to serve thousands of people daily.

The conversation touches on JR’s new fair food item, the Party Ball, and the complexities of running multiple bars and food stations. Brooks shares his experiences of running large-scale events, including the Blue Ribbon Bacon Festival’s expansion to places like Keystone, Colorado, and internationally to Iceland and Japan.

Maxwell and Brooks discuss the importance of community and collaboration among restaurateurs and concessionaires, emphasizing teamwork and support. Brooks attributes his drive and energy to his unique upbringing, with influences from his parents’ involvement in charity and travel.

In conclusion, Brooks reflects on his journey and the satisfaction of contributing to the Iowa State Fair, fostering a sense of family and teamwork among his staff.

AND don't miss Maxwell and friend, Amy Sweet as they co-host the brand new Iowa State Fair Podcast - available wherever you listen to your favorite podcasts!