31. How My Airtable Content Hub Made Me $15K This Month (While I was on Vacation)

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iPhone Microphone-8: Oh, and

welcome back to the podcast.

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This is probably the most click

baity episode title I have ever

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had, but it is literally true.

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And I had to share it with you.

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So in this episode, we're

talking about how my irritable

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content hub made me $15,000 this

month, while I was on vacation.

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A lot of the times people don't equate

systems with additional revenue.

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However, truly, I was only able

to make this extra $15,000 because

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of my systems and because of my

team and we'll get into that.

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But when I figured this out a couple

of days ago, I literally cried because.

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I was in a pretty rough spot this

month and I was pretty stressed out

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and literally assistance over stress.

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My systems helped me through my

team helped me through and I'm

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going to show you exactly how my

air table content have made me 15 K

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this month while I was on vacation.

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So I needed, I was looking at my sales

hub, my air table sales hub, all of our

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sales get automated to our table and I

really needed a cash injection this month.

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Like I needed to bring in an extra

15 K uh, truly, which is magical.

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That's, that's how it happened.

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I needed a low lift cash injection

this month and I had already

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planned and had it every year.

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I spent two weeks on a boat

with my family and the Pacific.

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And request it is not as

bougie and fancy as it sounds.

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But it is something that we do every year.

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I love to do it.

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And in the past throughout building

this business, I have done VIP days in

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the bottom of the bill and making my

mom like reroute the boat so we could

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get wifi at answering support tickets.

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And it's, it's always

been a good reminder.

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That this time next year by the boat trip.

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I want my systems to be easier.

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I want my business to be smoother.

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I don't want to be worried.

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And every year it's kind of this

benchmark to see how my business is doing.

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Now I needed this low lift cash injection,

but I didn't want to have the boat be

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another time where I am hustling and

taking sales calls and writing emails.

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I really wanted to get everything

done before the boat trip.

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And so I decided to open up

the doors to my group program.

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So systems over stress

is my group program.

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It is.

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12 months it's $2,500.

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It was truly my lowest lift

thing that I could lunch.

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I normally though, when I do my

launches, they're very, , thought out.

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The we have a lead-up event,

we have a free webinar that

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we promote for a month ahead.

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You know, we like really

are strategic about them.

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And granted those launches are much

bigger than the launch that I just had.

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However, I just really needed a

cash injection and I couldn't take

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on any more done for you clients.

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And I couldn't create a new thing.

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I just needed to sell what I

already had right in front of me.

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So I had no big webinar.

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I had no fancy lead-up or announcement.

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I just opened the cart, was

planning to send emails and cell.

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But I had just launched

system's overstress in April.

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That's currently July.

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So it had only been a couple of months.

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And I was like, there is no

possible way that I can repurpose

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the emails that I use in the last

launch for this launch, because.

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. We just use them.

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The audience is going to be so

overwhelmed and annoyed by me.

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And so I was like, if I do this, yes, it's

low lift, but I have to write new emails.

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And I was like, all right, all you have

to do actually is write new emails.

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And I was like, I have

the energy to do that.

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I did not have the energy to do that.

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But I was like, I'm going to annoy people.

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Aren't they tired of me.

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I can't repurpose for this launch.

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So I tried to write emails.

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I told the team.

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I'm going to have you emails and our

content hub, you can schedule them.

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And then I will be on my vacation and I'll

be around, but I won't be like on, on.

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I told my OBM that I would write

those emails and put them on our

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content hub before my trips is

that she gets scheduled them.

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Except I didn't.

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I don't remember why I didn't life happen.

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Divorce does that to you.

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I have been in prioritizing my healing

and my mental health above work

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this year for very specific reasons.

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And I've really been having

to rebuild a foundation.

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So my business is sustainable

and that I am taking care of.

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There's just a lot of reasons why

I didn't do it, but I didn't do it.

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And I didn't write the emails.

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And my OBM is fantastic.

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Moira, shout out.

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She was gently checking in with

me every few days before my trip.

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Asking me when she

could expect the emails.

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And I boarded my flight

to my family vacation.

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Very frustrated with myself.

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I was very frustrated that I didn't

write these new emails and because

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I didn't write the new emails.

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There's no way we're going to

do this launch because there's

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no way we can repurpose content.

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And it's all because I

couldn't get my shit together.

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It is my fault that once again, we're

not going to hit our revenue goals.

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It's my fault.

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I'm a bad business owner.

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That is how I was heading

into the vacation, but I

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couldn't rally to write them.

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And I just was having a hard time.

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So that's how I went into the vacation.

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I was like, well, I'm still, I am

choosing, this is intentional choice.

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I'm not going to hustle on this boat trip.

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And instead I'm just not going to launch.

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That's what I thought was going to happen.

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But then my OBM.

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Sent me a slack message because

she knows me enough by now.

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And I will just as a caveat, I

know that this was not me and

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my best CEO or delegator moment.

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Okay.

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I know I could be a

better CEO in this moment.

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I know I should get my shit together.

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Uh, that's not the purpose of the story.

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That's not the point of this story.

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But my team member has just really,

they've known what I've been

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going through my personal life.

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And they know that sometimes

my timelines get extended.

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My timelines get pushed, whatever.

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My team member saw, I was not going to be

able to get her the stuff that she needed.

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And that she had every right to be

like, well, she didn't get immediate

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emails, so we're not launching,

I'm not scheduling the emails.

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Hover.

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She sent me a slack.

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She said, Hey, if you're out

and about, quick check-in I

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am going into just do it mode.

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I am planning an SOS email

launch based on your ID lives.

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And then I'm going to choose and schedule

it emails daily for the next week.

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She sent me that.

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And I was truly, I was on

a boat, but not in the way.

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That's like, oh, I'm on vacation.

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Drinking.

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Margarita is like, I am

on a boat with my family.

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I was spending a lot of time.

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Journaling and sitting on a kayak

and watching the sun and being in

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the water and just like meditating.

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Like I was in a healing hole.

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And so it was a vacation.

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Yes, but it was like being

very close with my mom.

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And so I saw the message.

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And if I wasn't so deep and family

mode and doing all that intense healing

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work, I probably would have told

her like, no, please don't do that.

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I don't want to repurpose because

they don't want to know your

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audience, but I didn't do that.

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I was just like, well, , I'm

getting out of my own way.

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She's going to repurpose the emails.

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The emails are going to go out

and we'll see what happens.

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We'll see if everybody unsubscribes,

because they're tired of me that

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everybody wants subscribed, but

let's just see what happens.

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So I let her.

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I let her take the lead.

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She found emails inside

of our content hub.

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We have been using our content

hub for the last three years.

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So there are hundreds and hundreds

of emails related to systems over

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stress inside of our content hub.

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And she repurposed 12 emails.

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So she found 12 emails.

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She sent them out.

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And all of them, I can't express

it enough that she just copied

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them from our past launches and

repurpose them for this launch.

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And I am able to go into our content hub

now and see exactly what you repurposed.

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I know exactly the emails that were sent.

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I didn't even create the

content plan for this launch.

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Like she did it all because she could

see based on our last launch, I was

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like, what's the typical cadence we do.

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And all of those things.

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So the launch truly went on without me.

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I was on the boat.

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I was in a kayak.

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I was journaling.

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I was playing skippo with my mom.

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I was hanging and I was also

doing some other behind the scenes

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business work of like, what.

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Do I like, I don't want to be in

this situation again, like how do

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I restructure my business model?

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Like I was thinking more high level

stuff and I was too numb, honestly,

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to get into the day-to-day of handling

all of the content scheduling and

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, picking the emails and all that.

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So I'm so grateful to my team.

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Burke did that again.

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She didn't have to do it, but she did.

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And I'm so grateful and I'm committed

to being a better CEO and team member

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because she's been so incredible.

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And that's a different podcast episode.

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But anyways, when I got home, I looked

at our metrics and I was like, all

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right, how many people unsubscribed

and how much money did we make?

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Y'all.

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We made $15,000 on this launch

and only 16 people unsubscribed.

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16 people unsubscribed from

an entirely repurpose launch.

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That is a point 10% average

unsubscribe rate per email.

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And our, uh, our email

list is about: 1300

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So 16 people unsubscribed.

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I, when I saw that I was blown

away because it was just, it really

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showed this story that I have

of People are going to be annoyed.

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So don't send as many emails.

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Don't repurpose.

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That is not true.

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Obviously maybe 16 people

were, but that's okay.

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I can live with that.

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I can live with 16 people

and subscribing for $15,000.

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So no people are not as annoyed

as you think they're going to

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be by your repurpose emails.

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They probably don't remember.

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iPhone Microphone-9: And yes, I have

an amazing OBM who is a superhero

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and I couldn't run my business

without her and just really stepped

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it up in this specific instance.

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However, she was really only able to

do this because of our content hub,

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because it was so low lift for her.

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She didn't go over hours that week.

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She didn't have to search for

hours in our email marketing

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system to find emails to repurpose.

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She was able to go into our content

hub, pick 10 emails that she wanted

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based on our metrics that are already

in there and just schedule them.

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Any ops manager or a virtual assistant

can do this with the right systems.

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And I want you to have

systems that make it easy.

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So when you have to be out of your

business for whatever reason your

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team can step in and take over.

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So, if this is interesting to you, I would

absolutely love to see you at our air

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table content management hub workshop.

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Revenue sharing the exact template that

we have used for years to plan, write and

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schedule our content and collect metrics.

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That workshop is on July 31st, 2024.

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If you're hearing this before,

then please go grab your ticket.

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The link is in the show notes.

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It's only $147.

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Uh, but if you're listening to this

afterwards, there will be a replay

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available for a little bit more.

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So please, especially if you are

listening to this before, grab your

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ticket now, so you don't have to

pay extra for the replay later.

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So I'd love to see you there.

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I am so grateful for our systems.

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I'm so grateful.

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I was able to go on a trip.

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I'm so grateful that I learned

the valuable lesson that.

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My people are not annoyed

by it repurposing.

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So if anything, you have permission

to repurpose, you are so great.

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And I cannot wait to see

you in the next episode.

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