What we like about solid

• Feature your best selling product above the fold, and easy to access.
• Minimize returns by helping people choose the right size
• Utilizing video to tell a story

Easy ways to generate $100 more sales

• Utilize quizzes to help customers choose right product
• Have an image that scales to mobile
• Update your site to keep it current for 2020, including remove Google Plus
• Make gifting easy, especially for wedding parties
• Put the same product in multiple collections
• Plan for seasonal sales ahead of time
• Create content that you can sell and open up new market places, e.g. make your own leather goods on Etsy

How to Market Like Death Wish Coffee

• Talk about things your customers like, in this case Chemex
• Talk about winners. Mercedes sells more after an F1 win.

Mentioned in this episode:

Triple Whale - Whale Mail